diff --git a/magefiles/magefile.go b/magefiles/magefile.go
index 24a38c4ea9..e849bac837 100644
--- a/magefiles/magefile.go
+++ b/magefiles/magefile.go
@@ -303,7 +303,8 @@ func (ci CI) TestE2E() error {
 	}
 
 	// Eventually we'll introduce mage rules for all repositories, so this condition won't be needed anymore
-	if pr.RepoName == "e2e-tests" || pr.RepoName == "integration-service" || pr.RepoName == "release-service" {
+	if pr.RepoName == "e2e-tests" || pr.RepoName == "integration-service" ||
+		pr.RepoName == "release-service" || pr.RepoName == "image-controller" {
 		return engine.MageEngine.RunRulesOfCategory("ci", rctx)
 	}
 
diff --git a/magefiles/rulesengine/engine/engine.go b/magefiles/rulesengine/engine/engine.go
index 61b00b92f6..98f5046644 100644
--- a/magefiles/rulesengine/engine/engine.go
+++ b/magefiles/rulesengine/engine/engine.go
@@ -19,6 +19,7 @@ var MageEngine = rulesengine.RuleEngine{
 		"e2e-repo":            repos.E2ECIChainCatalog,
 		"release-service":     repos.ReleaseServiceCICatalog,
 		"integration-service": repos.IntegrationServiceCICatalog,
+		"image-controller":    repos.ImageControllerCICatalog,
 		// TODO: to be implemented in a follow-up PR
 		//"infra-deployments": repos.InfraDeploymentsCIChainCatalog,
 	},
diff --git a/magefiles/rulesengine/repos/image_controller.go b/magefiles/rulesengine/repos/image_controller.go
new file mode 100644
index 0000000000..d2c54f15e6
--- /dev/null
+++ b/magefiles/rulesengine/repos/image_controller.go
@@ -0,0 +1,54 @@
+package repos
+
+import (
+	"fmt"
+	"os"
+
+	"github.com/konflux-ci/e2e-tests/magefiles/rulesengine"
+	"k8s.io/klog"
+)
+
+var ImageControllerCICatalog = rulesengine.RuleCatalog{ImageControllerCIRule}
+
+var ImageControllerCIRule = rulesengine.Rule{Name: "image-controller repo CI Workflow Rule",
+	Description: "Execute the full workflow for e2e-tests repo in CI",
+	Condition: rulesengine.All{
+		&ImageControllerRepoSetDefaultSettingsRule,
+		rulesengine.Any{&InfraDeploymentsPRPairingRule, rulesengine.None{&InfraDeploymentsPRPairingRule}},
+		&PreflightInstallGinkgoRule,
+		&BootstrapClusterWithSprayProxyRuleChain,
+	},
+	Actions: []rulesengine.Action{rulesengine.ActionFunc(ExecuteTestAction)},
+}
+
+var ImageControllerRepoSetDefaultSettingsRule = rulesengine.Rule{Name: "General Required Settings for image-controller repository jobs",
+	Description: "Set SprayProxy settings to true for image-controller jobs before bootstrap",
+	Condition: rulesengine.Any{
+		IsImageControllerRepoPR,
+	},
+	Actions: []rulesengine.Action{rulesengine.ActionFunc(func(rctx *rulesengine.RuleCtx) error {
+		rctx.RequiresSprayProxyRegistering = true
+		klog.Info("require sprayproxy registering is set to TRUE")
+
+		rctx.LabelFilter = "image-controller"
+		klog.Info("setting 'image-controller' test label")
+
+		if rctx.DryRun {
+			klog.Info("setting up env vars for deploying component image")
+			return nil
+		}
+		rctx.ComponentEnvVarPrefix = "IMAGE_CONTROLLER"
+		// TODO keep only "KONFLUX_CI" option once we migrate off openshift-ci
+		if os.Getenv("KONFLUX_CI") == "true" {
+			rctx.ComponentImageTag = fmt.Sprintf("on-pr-%s", rctx.PrCommitSha)
+		} else {
+			rctx.ComponentImageTag = "redhat-appstudio-image-controller-image"
+		}
+		return SetEnvVarsForComponentImageDeployment(rctx)
+	})},
+}
+
+var IsImageControllerRepoPR = rulesengine.ConditionFunc(func(rctx *rulesengine.RuleCtx) (bool, error) {
+	klog.Info("checking if repository is image-controller")
+	return rctx.RepoName == "image-controller", nil
+})