diff --git a/hack/release.sh b/hack/release.sh
index f78ab6523e3d..83f7c9e55a9d 100755
--- a/hack/release.sh
+++ b/hack/release.sh
@@ -21,7 +21,7 @@
 [ -v KNATIVE_TEST_INFRA ] || exit 1
 
 # Set default GCS/GCR
-: ${SERVING_RELEASE_GCS:="knative-releases"}
+: ${SERVING_RELEASE_GCS:="knative-releases/serving"}
 : ${SERVING_RELEASE_GCR:="gcr.io/knative-releases"}
 readonly SERVING_RELEASE_GCS
 readonly SERVING_RELEASE_GCR