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Seas01.html
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<!DOCTYPE html>
<html lang="en"><head>
<script src="Seas01_files/libs/clipboard/clipboard.min.js"></script>
<script src="Seas01_files/libs/quarto-html/tabby.min.js"></script>
<script src="Seas01_files/libs/quarto-html/popper.min.js"></script>
<script src="Seas01_files/libs/quarto-html/tippy.umd.min.js"></script>
<link href="Seas01_files/libs/quarto-html/tippy.css" rel="stylesheet">
<link href="Seas01_files/libs/quarto-html/light-border.css" rel="stylesheet">
<link href="Seas01_files/libs/quarto-html/quarto-html.min.css" rel="stylesheet" data-mode="light">
<link href="Seas01_files/libs/quarto-html/quarto-syntax-highlighting.css" rel="stylesheet" id="quarto-text-highlighting-styles">
<link href="Seas01_files/libs/quarto-contrib/fontawesome6-0.1.0/all.css" rel="stylesheet">
<link href="Seas01_files/libs/quarto-contrib/fontawesome6-0.1.0/latex-fontsize.css" rel="stylesheet"><meta charset="utf-8">
<meta name="generator" content="quarto-1.4.555">
<meta name="author" content="Carlos A. Yanes Guerra">
<title>Principios de Microeconomía</title>
<meta name="apple-mobile-web-app-capable" content="yes">
<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent">
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, minimal-ui">
<link rel="stylesheet" href="Seas01_files/libs/revealjs/dist/reset.css">
<link rel="stylesheet" href="Seas01_files/libs/revealjs/dist/reveal.css">
<style>
code{white-space: pre-wrap;}
span.smallcaps{font-variant: small-caps;}
div.columns{display: flex; gap: min(4vw, 1.5em);}
div.column{flex: auto; overflow-x: auto;}
div.hanging-indent{margin-left: 1.5em; text-indent: -1.5em;}
ul.task-list{list-style: none;}
ul.task-list li input[type="checkbox"] {
width: 0.8em;
margin: 0 0.8em 0.2em -1em; /* quarto-specific, see https://github.com/quarto-dev/quarto-cli/issues/4556 */
vertical-align: middle;
}
</style>
<link rel="stylesheet" href="Seas01_files/libs/revealjs/dist/theme/quarto.css">
<link href="Seas01_files/libs/revealjs/plugin/quarto-line-highlight/line-highlight.css" rel="stylesheet">
<link href="Seas01_files/libs/revealjs/plugin/reveal-menu/menu.css" rel="stylesheet">
<link href="Seas01_files/libs/revealjs/plugin/reveal-menu/quarto-menu.css" rel="stylesheet">
<link href="Seas01_files/libs/revealjs/plugin/quarto-support/footer.css" rel="stylesheet">
<style type="text/css">
.callout {
margin-top: 1em;
margin-bottom: 1em;
border-radius: .25rem;
}
.callout.callout-style-simple {
padding: 0em 0.5em;
border-left: solid #acacac .3rem;
border-right: solid 1px silver;
border-top: solid 1px silver;
border-bottom: solid 1px silver;
display: flex;
}
.callout.callout-style-default {
border-left: solid #acacac .3rem;
border-right: solid 1px silver;
border-top: solid 1px silver;
border-bottom: solid 1px silver;
}
.callout .callout-body-container {
flex-grow: 1;
}
.callout.callout-style-simple .callout-body {
font-size: 1rem;
font-weight: 400;
}
.callout.callout-style-default .callout-body {
font-size: 0.9rem;
font-weight: 400;
}
.callout.callout-titled.callout-style-simple .callout-body {
margin-top: 0.2em;
}
.callout:not(.callout-titled) .callout-body {
display: flex;
}
.callout:not(.no-icon).callout-titled.callout-style-simple .callout-content {
padding-left: 1.6em;
}
.callout.callout-titled .callout-header {
padding-top: 0.2em;
margin-bottom: -0.2em;
}
.callout.callout-titled .callout-title p {
margin-top: 0.5em;
margin-bottom: 0.5em;
}
.callout.callout-titled.callout-style-simple .callout-content p {
margin-top: 0;
}
.callout.callout-titled.callout-style-default .callout-content p {
margin-top: 0.7em;
}
.callout.callout-style-simple div.callout-title {
border-bottom: none;
font-size: .9rem;
font-weight: 600;
opacity: 75%;
}
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border-bottom: none;
font-weight: 600;
opacity: 85%;
font-size: 0.9rem;
padding-left: 0.5em;
padding-right: 0.5em;
}
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padding-left: 0.5em;
padding-right: 0.5em;
}
.callout.callout-style-simple .callout-icon::before {
height: 1rem;
width: 1rem;
display: inline-block;
content: "";
background-repeat: no-repeat;
background-size: 1rem 1rem;
}
.callout.callout-style-default .callout-icon::before {
height: 0.9rem;
width: 0.9rem;
display: inline-block;
content: "";
background-repeat: no-repeat;
background-size: 0.9rem 0.9rem;
}
.callout-title {
display: flex
}
.callout-icon::before {
margin-top: 1rem;
padding-right: .5rem;
}
.callout.no-icon::before {
display: none !important;
}
.callout.callout-titled .callout-body > .callout-content > :last-child {
padding-bottom: 0.5rem;
margin-bottom: 0;
}
.callout.callout-titled .callout-icon::before {
margin-top: .5rem;
padding-right: .5rem;
}
.callout:not(.callout-titled) .callout-icon::before {
margin-top: 1rem;
padding-right: .5rem;
}
/* Callout Types */
div.callout-note {
border-left-color: #4582ec !important;
}
div.callout-note .callout-icon::before {
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}
div.callout-note.callout-style-default .callout-title {
background-color: #dae6fb
}
div.callout-important {
border-left-color: #d9534f !important;
}
div.callout-important .callout-icon::before {
background-image: url('data:image/png;base64,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');
}
div.callout-important.callout-style-default .callout-title {
background-color: #f7dddc
}
div.callout-warning {
border-left-color: #f0ad4e !important;
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<div class="reveal">
<div class="slides">
<section id="title-slide" data-background-image="Vimage/front.jpg" data-background-opacity="0.25" data-background-size="cover" class="quarto-title-block center">
<h1 class="title">Principios de Microeconomía</h1>
<div class="quarto-title-authors">
<div class="quarto-title-author">
<div class="quarto-title-author-name">
Carlos A. Yanes Guerra
</div>
<p class="quarto-title-affiliation">
Universidad del Norte <br><i class="fa-solid fa-link" aria-label="link"></i> <a href="https://carlosyanes.netlify.app/">Website: https://carlosyanes.netlify.app/</a>
</p>
</div>
</div>
</section>
<section>
<section id="estrategias-de-precios" class="title-slide slide level1 center">
<h1>Estrategias de precios</h1>
</section>
<section id="pilares-de-precios" class="slide level2">
<h2>Pilares de precios</h2>
<img data-src="Vimage/Estp41.png" class="r-stretch"></section>
<section id="pilares-de-precios-1" class="slide level2">
<h2>Pilares de precios</h2>
<div class="fragment">
<div class="callout callout-note callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
</div>
<p><strong>Costo</strong></p>
</div>
<div class="callout-content">
<p>Los <span class="reder">costos</span> son uno de los factores más comúnmente reconocido en una estrategia de fijación de precios y suelen fijar el precio mínimo. -Si no son todas- la mayoría de empresas fijan su estrategia a partir del costo que tiene cuando produce o comercializa algo</p>
</div>
</div>
</div>
</div>
<div class="fragment">
<ul>
<li>Costos directos <svg aria-hidden="true" role="img" viewbox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:red;overflow:visible;position:relative;"><path d="M96 64c0-17.7 14.3-32 32-32H448h64c70.7 0 128 57.3 128 128s-57.3 128-128 128H480c0 53-43 96-96 96H192c-53 0-96-43-96-96V64zM480 224h32c35.3 0 64-28.7 64-64s-28.7-64-64-64H480V224zM32 416H544c17.7 0 32 14.3 32 32s-14.3 32-32 32H32c-17.7 0-32-14.3-32-32s14.3-32 32-32z"></path></svg></li>
<li>Costos indirectos <svg aria-hidden="true" role="img" viewbox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:red;overflow:visible;position:relative;"><path d="M512 80c0 18-14.3 34.6-38.4 48c-29.1 16.1-72.5 27.5-122.3 30.9c-3.7-1.8-7.4-3.5-11.3-5C300.6 137.4 248.2 128 192 128c-8.3 0-16.4 .2-24.5 .6l-1.1-.6C142.3 114.6 128 98 128 80c0-44.2 86-80 192-80S512 35.8 512 80zM160.7 161.1c10.2-.7 20.7-1.1 31.3-1.1c62.2 0 117.4 12.3 152.5 31.4C369.3 204.9 384 221.7 384 240c0 4-.7 7.9-2.1 11.7c-4.6 13.2-17 25.3-35 35.5c0 0 0 0 0 0c-.1 .1-.3 .1-.4 .2l0 0 0 0c-.3 .2-.6 .3-.9 .5c-35 19.4-90.8 32-153.6 32c-59.6 0-112.9-11.3-148.2-29.1c-1.9-.9-3.7-1.9-5.5-2.9C14.3 274.6 0 258 0 240c0-34.8 53.4-64.5 128-75.4c10.5-1.5 21.4-2.7 32.7-3.5zM416 240c0-21.9-10.6-39.9-24.1-53.4c28.3-4.4 54.2-11.4 76.2-20.5c16.3-6.8 31.5-15.2 43.9-25.5V176c0 19.3-16.5 37.1-43.8 50.9c-14.6 7.4-32.4 13.7-52.4 18.5c.1-1.8 .2-3.5 .2-5.3zm-32 96c0 18-14.3 34.6-38.4 48c-1.8 1-3.6 1.9-5.5 2.9C304.9 404.7 251.6 416 192 416c-62.8 0-118.6-12.6-153.6-32C14.3 370.6 0 354 0 336V300.6c12.5 10.3 27.6 18.7 43.9 25.5C83.4 342.6 135.8 352 192 352s108.6-9.4 148.1-25.9c7.8-3.2 15.3-6.9 22.4-10.9c6.1-3.4 11.8-7.2 17.2-11.2c1.5-1.1 2.9-2.3 4.3-3.4V304v5.7V336zm32 0V304 278.1c19-4.2 36.5-9.5 52.1-16c16.3-6.8 31.5-15.2 43.9-25.5V272c0 10.5-5 21-14.9 30.9c-16.3 16.3-45 29.7-81.3 38.4c.1-1.7 .2-3.5 .2-5.3zM192 448c56.2 0 108.6-9.4 148.1-25.9c16.3-6.8 31.5-15.2 43.9-25.5V432c0 44.2-86 80-192 80S0 476.2 0 432V396.6c12.5 10.3 27.6 18.7 43.9 25.5C83.4 438.6 135.8 448 192 448z"></path></svg></li>
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</div>
</section>
<section id="pilares-de-precios-2" class="slide level2">
<h2>Pilares de precios</h2>
<div class="fragment">
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<p><strong>Valor de compra</strong></p>
</div>
<div class="callout-content">
<p>Los <span class="alert">compradores</span> siempre valoran los bienes y servicios de acuerdo a la <span class="blur">disposición a pagar</span>. Desde luego a mayor disposición mas oportunidad hay de compras y desde luego es una opción muy fuerte de convencer y de extraer el excedente del consumidor.</p>
</div>
</div>
</div>
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<div class="fragment">
<ul>
<li>Valor <svg aria-hidden="true" role="img" viewbox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:red;overflow:visible;position:relative;"><path d="M225.8 468.2l-2.5-2.3L48.1 303.2C17.4 274.7 0 234.7 0 192.8v-3.3c0-70.4 50-130.8 119.2-144C158.6 37.9 198.9 47 231 69.6c9 6.4 17.4 13.8 25 22.3c4.2-4.8 8.7-9.2 13.5-13.3c3.7-3.2 7.5-6.2 11.5-9c0 0 0 0 0 0C313.1 47 353.4 37.9 392.8 45.4C462 58.6 512 119.1 512 189.5v3.3c0 41.9-17.4 81.9-48.1 110.4L288.7 465.9l-2.5 2.3c-8.2 7.6-19 11.9-30.2 11.9s-22-4.2-30.2-11.9zM239.1 145c-.4-.3-.7-.7-1-1.1l-17.8-20c0 0-.1-.1-.1-.1c0 0 0 0 0 0c-23.1-25.9-58-37.7-92-31.2C81.6 101.5 48 142.1 48 189.5v3.3c0 28.5 11.9 55.8 32.8 75.2L256 430.7 431.2 268c20.9-19.4 32.8-46.7 32.8-75.2v-3.3c0-47.3-33.6-88-80.1-96.9c-34-6.5-69 5.4-92 31.2c0 0 0 0-.1 .1s0 0-.1 .1l-17.8 20c-.3 .4-.7 .7-1 1.1c-4.5 4.5-10.6 7-16.9 7s-12.4-2.5-16.9-7z"></path></svg></li>
<li>Funcionalidad <svg aria-hidden="true" role="img" viewbox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:yellow;overflow:visible;position:relative;"><path d="M155.6 17.3C163 3 179.9-3.6 195 1.9L320 47.5l125-45.6c15.1-5.5 32 1.1 39.4 15.4l78.8 152.9c28.8 55.8 10.3 122.3-38.5 156.6L556.1 413l41-15c16.6-6 35 2.5 41 19.1s-2.5 35-19.1 41l-71.1 25.9L476.8 510c-16.6 6.1-35-2.5-41-19.1s2.5-35 19.1-41l41-15-31.3-86.2c-59.4 5.2-116.2-34-130-95.2L320 188.8l-14.6 64.7c-13.8 61.3-70.6 100.4-130 95.2l-31.3 86.2 41 15c16.6 6 25.2 24.4 19.1 41s-24.4 25.2-41 19.1L92.2 484.1 21.1 458.2c-16.6-6.1-25.2-24.4-19.1-41s24.4-25.2 41-19.1l41 15 31.3-86.2C66.5 292.5 48.1 226 76.9 170.2L155.6 17.3zm44 54.4l-27.2 52.8L261.6 157l13.1-57.9L199.6 71.7zm240.9 0L365.4 99.1 378.5 157l89.2-32.5L440.5 71.7z"></path></svg></li>
<li>Adquisición <svg aria-hidden="true" role="img" viewbox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:blue;overflow:visible;position:relative;"><path d="M32 0C19.1 0 7.4 7.8 2.4 19.8s-2.2 25.7 6.9 34.9L224 269.3V448H160c-17.7 0-32 14.3-32 32s14.3 32 32 32h96 96c17.7 0 32-14.3 32-32s-14.3-32-32-32H288V269.3L502.6 54.6c9.2-9.2 11.9-22.9 6.9-34.9S492.9 0 480 0H32zM256 210.7L109.3 64H402.7L256 210.7z"></path></svg></li>
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</div>
</section>
<section id="pilares-de-precios-3" class="slide level2">
<h2>Pilares de precios</h2>
<div class="fragment">
<div class="callout callout-tip callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
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<p><strong>Precios de referencia</strong></p>
</div>
<div class="callout-content">
<p>Los <span class="alert">clientes</span> raramente toman decisiones con el solo precio. Tienen en cuenta múltiples formas, factores y maneras para finalmente <span class="cupp">comprar</span> un producto o servicio. Cualquier detalle “extra” es plausible de ser tomado para cobrar un precio mayor y el cliente finalmente acepte, la comparación con los precios de la competencia será relevante.</p>
</div>
</div>
</div>
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<div class="fragment">
<ul>
<li>Forma de pagos <svg aria-hidden="true" role="img" viewbox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:green;overflow:visible;position:relative;"><path d="M105.72,215v41.25h57.1a49.66,49.66,0,0,1-21.14,32.6c-9.54,6.55-21.72,10.28-36,10.28-27.6,0-50.93-18.91-59.3-44.22a65.61,65.61,0,0,1,0-41l0,0c8.37-25.46,31.7-44.37,59.3-44.37a56.43,56.43,0,0,1,40.51,16.08L176.47,155a101.24,101.24,0,0,0-70.75-27.84,105.55,105.55,0,0,0-94.38,59.11,107.64,107.64,0,0,0,0,96.18v.15a105.41,105.41,0,0,0,94.38,59c28.47,0,52.55-9.53,70-25.91,20-18.61,31.41-46.15,31.41-78.91A133.76,133.76,0,0,0,205.38,215Zm389.41-4c-10.13-9.38-23.93-14.14-41.39-14.14-22.46,0-39.34,8.34-50.5,24.86l20.85,13.26q11.45-17,31.26-17a34.05,34.05,0,0,1,22.75,8.79A28.14,28.14,0,0,1,487.79,248v5.51c-9.1-5.07-20.55-7.75-34.64-7.75-16.44,0-29.65,3.88-39.49,11.77s-14.82,18.31-14.82,31.56a39.74,39.74,0,0,0,13.94,31.27c9.25,8.34,21,12.51,34.79,12.51,16.29,0,29.21-7.3,39-21.89h1v17.72h22.61V250C510.25,233.45,505.26,220.34,495.13,211ZM475.9,300.3a37.32,37.32,0,0,1-26.57,11.16A28.61,28.61,0,0,1,431,305.21a19.41,19.41,0,0,1-7.77-15.63c0-7,3.22-12.81,9.54-17.42s14.53-7,24.07-7C470,265,480.3,268,487.64,273.94,487.64,284.07,483.68,292.85,475.9,300.3Zm-93.65-142A55.71,55.71,0,0,0,341.74,142H279.07V328.74H302.7V253.1h39c16,0,29.5-5.36,40.51-15.93.88-.89,1.76-1.79,2.65-2.68A54.45,54.45,0,0,0,382.25,158.26Zm-16.58,62.23a30.65,30.65,0,0,1-23.34,9.68H302.7V165h39.63a32,32,0,0,1,22.6,9.23A33.18,33.18,0,0,1,365.67,220.49ZM614.31,201,577.77,292.7h-.45L539.9,201H514.21L566,320.55l-29.35,64.32H561L640,201Z"></path></svg></li>
<li>Referencia <svg aria-hidden="true" role="img" viewbox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:red;overflow:visible;position:relative;"><path d="M352 256c0 22.2-1.2 43.6-3.3 64H163.3c-2.2-20.4-3.3-41.8-3.3-64s1.2-43.6 3.3-64H348.7c2.2 20.4 3.3 41.8 3.3 64zm28.8-64H503.9c5.3 20.5 8.1 41.9 8.1 64s-2.8 43.5-8.1 64H380.8c2.1-20.6 3.2-42 3.2-64s-1.1-43.4-3.2-64zm112.6-32H376.7c-10-63.9-29.8-117.4-55.3-151.6c78.3 20.7 142 77.5 171.9 151.6zm-149.1 0H167.7c6.1-36.4 15.5-68.6 27-94.7c10.5-23.6 22.2-40.7 33.5-51.5C239.4 3.2 248.7 0 256 0s16.6 3.2 27.8 13.8c11.3 10.8 23 27.9 33.5 51.5c11.6 26 20.9 58.2 27 94.7zm-209 0H18.6C48.6 85.9 112.2 29.1 190.6 8.4C165.1 42.6 145.3 96.1 135.3 160zM8.1 192H131.2c-2.1 20.6-3.2 42-3.2 64s1.1 43.4 3.2 64H8.1C2.8 299.5 0 278.1 0 256s2.8-43.5 8.1-64zM194.7 446.6c-11.6-26-20.9-58.2-27-94.6H344.3c-6.1 36.4-15.5 68.6-27 94.6c-10.5 23.6-22.2 40.7-33.5 51.5C272.6 508.8 263.3 512 256 512s-16.6-3.2-27.8-13.8c-11.3-10.8-23-27.9-33.5-51.5zM135.3 352c10 63.9 29.8 117.4 55.3 151.6C112.2 482.9 48.6 426.1 18.6 352H135.3zm358.1 0c-30 74.1-93.6 130.9-171.9 151.6c25.5-34.2 45.2-87.7 55.3-151.6H493.4z"></path></svg></li>
<li>Justicia <svg aria-hidden="true" role="img" viewbox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:orange;overflow:visible;position:relative;"><path d="M318.6 9.4c-12.5-12.5-32.8-12.5-45.3 0l-120 120c-12.5 12.5-12.5 32.8 0 45.3l16 16c12.5 12.5 32.8 12.5 45.3 0l4-4L325.4 293.4l-4 4c-12.5 12.5-12.5 32.8 0 45.3l16 16c12.5 12.5 32.8 12.5 45.3 0l120-120c12.5-12.5 12.5-32.8 0-45.3l-16-16c-12.5-12.5-32.8-12.5-45.3 0l-4 4L330.6 74.6l4-4c12.5-12.5 12.5-32.8 0-45.3l-16-16zm-152 288c-12.5-12.5-32.8-12.5-45.3 0l-112 112c-12.5 12.5-12.5 32.8 0 45.3l48 48c12.5 12.5 32.8 12.5 45.3 0l112-112c12.5-12.5 12.5-32.8 0-45.3l-1.4-1.4L272 285.3 226.7 240 168 298.7l-1.4-1.4z"></path></svg></li>
</ul>
</div>
</section>
<section id="pilares-de-precios-4" class="slide level2">
<h2>Pilares de precios</h2>
<div class="fragment">
<div class="callout callout-important callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
</div>
<p><strong>Proposición de valor</strong></p>
</div>
<div class="callout-content">
<p>El <span class="alert">valor</span> adicional o agregado de un producto va envuelto en las condiciones de la forma de poder cobrar mas y así el <strong>beneficio</strong> sea mejor. Las empresas adicionan un punto que hace distinto el producto de las comparaciones comunes que aplican los consumidores/compradores.</p>
</div>
</div>
</div>
</div>
<div class="fragment">
<ul>
<li>Confianza <svg aria-hidden="true" role="img" viewbox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:green;overflow:visible;position:relative;"><path d="M416 176c0 97.2-93.1 176-208 176c-38.2 0-73.9-8.7-104.7-23.9c-7.5 4-16 7.9-25.2 11.4C59.8 346.4 37.8 352 16 352c-6.9 0-13.1-4.5-15.2-11.1s.2-13.8 5.8-17.9l0 0 0 0 .2-.2c.2-.2 .6-.4 1.1-.8c1-.8 2.5-2 4.3-3.7c3.6-3.3 8.5-8.1 13.3-14.3c5.5-7 10.7-15.4 14.2-24.7C14.7 250.3 0 214.6 0 176C0 78.8 93.1 0 208 0S416 78.8 416 176zM231.5 383C348.9 372.9 448 288.3 448 176c0-5.2-.2-10.4-.6-15.5C555.1 167.1 640 243.2 640 336c0 38.6-14.7 74.3-39.6 103.4c3.5 9.4 8.7 17.7 14.2 24.7c4.8 6.2 9.7 11 13.3 14.3c1.8 1.6 3.3 2.9 4.3 3.7c.5 .4 .9 .7 1.1 .8l.2 .2 0 0 0 0c5.6 4.1 7.9 11.3 5.8 17.9c-2.1 6.6-8.3 11.1-15.2 11.1c-21.8 0-43.8-5.6-62.1-12.5c-9.2-3.5-17.8-7.4-25.2-11.4C505.9 503.3 470.2 512 432 512c-95.6 0-176.2-54.6-200.5-129zM228 72c0-11-9-20-20-20s-20 9-20 20V86c-7.6 1.7-15.2 4.4-22.2 8.5c-13.9 8.3-25.9 22.8-25.8 43.9c.1 20.3 12 33.1 24.7 40.7c11 6.6 24.7 10.8 35.6 14l1.7 .5c12.6 3.8 21.8 6.8 28 10.7c5.1 3.2 5.8 5.4 5.9 8.2c.1 5-1.8 8-5.9 10.5c-5 3.1-12.9 5-21.4 4.7c-11.1-.4-21.5-3.9-35.1-8.5c-2.3-.8-4.7-1.6-7.2-2.4c-10.5-3.5-21.8 2.2-25.3 12.6s2.2 21.8 12.6 25.3c1.9 .6 4 1.3 6.1 2.1l0 0 0 0c8.3 2.9 17.9 6.2 28.2 8.4V280c0 11 9 20 20 20s20-9 20-20V266.2c8-1.7 16-4.5 23.2-9c14.3-8.9 25.1-24.1 24.8-45c-.3-20.3-11.7-33.4-24.6-41.6c-11.5-7.2-25.9-11.6-37.1-15l-.7-.2c-12.8-3.9-21.9-6.7-28.3-10.5c-5.2-3.1-5.3-4.9-5.3-6.7c0-3.7 1.4-6.5 6.2-9.3c5.4-3.2 13.6-5.1 21.5-5c9.6 .1 20.2 2.2 31.2 5.2c10.7 2.8 21.6-3.5 24.5-14.2s-3.5-21.6-14.2-24.5c-6.5-1.7-13.7-3.4-21.1-4.7V72z"></path></svg></li>
<li>Referencia <svg aria-hidden="true" role="img" viewbox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:red;overflow:visible;position:relative;"><path d="M512 80c0 18-14.3 34.6-38.4 48c-29.1 16.1-72.5 27.5-122.3 30.9c-3.7-1.8-7.4-3.5-11.3-5C300.6 137.4 248.2 128 192 128c-8.3 0-16.4 .2-24.5 .6l-1.1-.6C142.3 114.6 128 98 128 80c0-44.2 86-80 192-80S512 35.8 512 80zM160.7 161.1c10.2-.7 20.7-1.1 31.3-1.1c62.2 0 117.4 12.3 152.5 31.4C369.3 204.9 384 221.7 384 240c0 4-.7 7.9-2.1 11.7c-4.6 13.2-17 25.3-35 35.5c0 0 0 0 0 0c-.1 .1-.3 .1-.4 .2l0 0 0 0c-.3 .2-.6 .3-.9 .5c-35 19.4-90.8 32-153.6 32c-59.6 0-112.9-11.3-148.2-29.1c-1.9-.9-3.7-1.9-5.5-2.9C14.3 274.6 0 258 0 240c0-34.8 53.4-64.5 128-75.4c10.5-1.5 21.4-2.7 32.7-3.5zM416 240c0-21.9-10.6-39.9-24.1-53.4c28.3-4.4 54.2-11.4 76.2-20.5c16.3-6.8 31.5-15.2 43.9-25.5V176c0 19.3-16.5 37.1-43.8 50.9c-14.6 7.4-32.4 13.7-52.4 18.5c.1-1.8 .2-3.5 .2-5.3zm-32 96c0 18-14.3 34.6-38.4 48c-1.8 1-3.6 1.9-5.5 2.9C304.9 404.7 251.6 416 192 416c-62.8 0-118.6-12.6-153.6-32C14.3 370.6 0 354 0 336V300.6c12.5 10.3 27.6 18.7 43.9 25.5C83.4 342.6 135.8 352 192 352s108.6-9.4 148.1-25.9c7.8-3.2 15.3-6.9 22.4-10.9c6.1-3.4 11.8-7.2 17.2-11.2c1.5-1.1 2.9-2.3 4.3-3.4V304v5.7V336zm32 0V304 278.1c19-4.2 36.5-9.5 52.1-16c16.3-6.8 31.5-15.2 43.9-25.5V272c0 10.5-5 21-14.9 30.9c-16.3 16.3-45 29.7-81.3 38.4c.1-1.7 .2-3.5 .2-5.3zM192 448c56.2 0 108.6-9.4 148.1-25.9c16.3-6.8 31.5-15.2 43.9-25.5V432c0 44.2-86 80-192 80S0 476.2 0 432V396.6c12.5 10.3 27.6 18.7 43.9 25.5C83.4 438.6 135.8 448 192 448z"></path></svg></li>
<li>Poder <svg aria-hidden="true" role="img" viewbox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:blue;overflow:visible;position:relative;"><path d="M320 64c14.4 0 22.3-7 30.8-14.4C360.4 41.1 370.7 32 392 32c49.3 0 84.4 152.2 97.9 221.9C447.8 272.1 390.9 288 320 288s-127.8-15.9-169.9-34.1C163.6 184.2 198.7 32 248 32c21.3 0 31.6 9.1 41.2 17.6C297.7 57 305.6 64 320 64zM111.1 270.7c47.2 24.5 117.5 49.3 209 49.3s161.8-24.8 208.9-49.3c24.8-12.9 49.8-28.3 70.1-47.7c7.9-7.9 20.2-9.2 29.6-3.3c9.5 5.9 13.5 17.9 9.9 28.5c-13.5 37.7-38.4 72.3-66.1 100.6C523.7 398.9 443.6 448 320 448s-203.6-49.1-252.5-99.2C39.8 320.4 14.9 285.8 1.4 248.1c-3.6-10.6 .4-22.6 9.9-28.5c9.5-5.9 21.7-4.5 29.6 3.3c20.4 19.4 45.3 34.8 70.1 47.7z"></path></svg></li>
</ul>
</div>
</section>
<section id="pilares-de-precios-5" class="slide level2">
<h2>Pilares de precios</h2>
<div class="fragment">
<p><img data-src="Vimage/rolesenin.png" style="width:60.0%"></p>
</div>
</section>
<section id="pilares-de-precios-6" class="slide level2">
<h2>Pilares de precios</h2>
<div class="fragment">
<p><img data-src="Vimage/invprice.png"></p>
</div>
</section>
<section id="ecosistema-de-precios" class="slide level2">
<h2>Ecosistema de precios</h2>
<div class="fragment">
<p><img data-src="Vimage/c4n2.png" style="width:80.0%"></p>
</div>
</section>
<section id="estipulación-natural-del-precio" class="slide level2">
<h2>Estipulación natural del precio</h2>
<div class="fragment">
<p><img data-src="Vimage/c4n3.png"></p>
</div>
</section>
<section id="estipulación-del-precio-en-pilares" class="slide level2">
<h2>Estipulación del precio en pilares</h2>
<div class="fragment">
<p><img data-src="Vimage/c4n1.png"></p>
</div>
</section>
<section id="estipulación-del-precio-creando-valor" class="slide level2">
<h2>Estipulación del precio creando valor</h2>
<div class="fragment">
<p><img data-src="Vimage/c4n4.png" style="width:80.0%"></p>
</div>
</section>
<section id="estipulación-del-precio-creando-valor-1" class="slide level2">
<h2>Estipulación del precio creando valor</h2>
<h3 id="una-segunda-forma">Una segunda forma</h3>
<div class="fragment">
<p><img data-src="Vimage/c4primboun.png"></p>
</div>
</section>
<section id="precios-por-visión" class="slide level2">
<h2>Precios por visión</h2>
<div class="fragment">
<div class="cell" data-layout-align="center">
<div class="cell-output-display">
<table class="caption-top" data-quarto-postprocess="true">
<thead>
<tr class="header">
<th style="text-align: left;" data-quarto-table-cell-role="th">Tipo</th>
<th style="text-align: center;" data-quarto-table-cell-role="th">Precio de venta</th>
</tr>
</thead>
<tbody>
<tr class="odd">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Chocolate</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">5500</td>
</tr>
<tr class="even">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Cappuccino</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">6300</td>
</tr>
<tr class="odd">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Café Mocca</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">6800</td>
</tr>
<tr class="even">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Mocca con Chocolate Blanco</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">6950</td>
</tr>
<tr class="odd">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Cappuccino 20onz</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">7200</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
</section>
<section id="precios-por-visión-1" class="slide level2">
<h2>Precios por visión</h2>
<div class="cell" data-layout-align="center">
<div class="cell-output-display">
<table class="caption-top" data-quarto-postprocess="true">
<thead>
<tr class="header">
<th style="text-align: left;" data-quarto-table-cell-role="th">Tipo</th>
<th style="text-align: center;" data-quarto-table-cell-role="th">Precio de venta</th>
</tr>
</thead>
<tbody>
<tr class="odd">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Chocolate</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">3500</td>
</tr>
<tr class="even">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Cafe con crema</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">4100</td>
</tr>
<tr class="odd">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Café con leche</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">4300</td>
</tr>
<tr class="even">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Café, leche y Chocolate Blanco</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">4625</td>
</tr>
<tr class="odd">
<td style="text-align: left; color: rgba(39, 40, 34, 255) !important; line-height: 110%; font-style: italic; color: rgba(39, 40, 34, 255) !important;">Café con leche 20onz</td>
<td style="text-align: center; color: rgba(39, 40, 34, 255) !important; line-height: 110%;">5100</td>
</tr>
</tbody>
</table>
</div>
</div>
</section>
<section id="generalidades" class="slide level2">
<h2>Generalidades</h2>
<h3 id="a-tener-en-cuenta">A tener en cuenta</h3>
<div>
<ul>
<li class="fragment">Cada <span class="alert">empresa</span> implementa su estrategía de acuerdo a lo que observa que hacen los demás</li>
<li class="fragment">Desde luego aquella que tiene mucho <span class="bg" style="--col: #FFFF00">poder de mercado</span> estipula propiamente sus precios porque no hay competencia cerca e inclusive no la posee (caso monopolio).</li>
<li class="fragment">La estrategia mas <span class="oranger">fácil</span> es la que va por establecer el precio a partir de los costos y mark-up que posee.</li>
</ul>
</div>
</section>
<section id="usando-las-ventas-para-evaluar" class="slide level2">
<h2>Usando las ventas para evaluar</h2>
<h3 id="decisiones-de-precios">Decisiones de precios</h3>
<div>
<ul>
<li class="fragment">La idea que el <span class="reder">crecimiento de las ventas</span> es la medida propia de las empresas, ya que esta estipulado en las mentes de los gerentes</li>
<li class="fragment">Cuando se compara con otras <span class="cupp">marcas</span> o competencia y algunas tienen que ver con el nivel de <span class="blur">lealtad</span></li>
<li class="fragment">Si la empresa conoce su <span class="oranger">beneficio marginal</span>, el deseo o cambio esperado en ventas será usado de forma <span class="under">precisa</span></li>
</ul>
</div>
</section></section>
<section>
<section id="pregunta" class="title-slide slide level1 center">
<h1>Pregunta !!</h1>
<ul>
<li>Si se da un 10% de descuento del precio del lubricante que actualmente esta en $21.000 y hay un margen de ganancia estipulado del 50%. <span class="oranger">¿Cuál es el incremento mínimo del volumen de ventas que necesitará la empresa para aumentar su beneficio sin afectar el nivel actual?</span></li>
</ul>
</section>
<section id="ventas" class="slide level2 smaller">
<h2>Ventas</h2>
<div class="fragment">
<ul>
<li>Vamos a usar lo siguiente:</li>
</ul>
</div>
<div class="fragment">
<ul>
<li>La formula es: <span class="math display">\[\text{Volumen % de ventas}= \dfrac{\text{- Cambio % en el precio}}{\text{Margen}+\text{Cambio % en el precio}}\]</span></li>
</ul>
</div>
<div class="fragment">
<p><span class="reder">Interpretación:</span> Después que: <span class="math inline">\((-10\%/50\%+(-10\%))=25\%\)</span> “Si hay un descuento del 10%, la estación de servicio debe incrementar el cambio de aceite (ventas) en un 25%”.</p>
</div>
</section>
<section id="ventas-1" class="slide level2">
<h2>Ventas</h2>
<img data-src="Vimage/c4pric.png" class="r-stretch"></section></section>
<section>
<section id="ingreso-marginal" class="title-slide slide level1 center">
<h1>Ingreso marginal</h1>
<p>Actualmente una empresa vende 40 jabones a un Precio de $100, pero la curva de demanda nos dice que para comprar un jabon adicional debemos bajar el precio a P=99. ¿Cuánto es el <span class="under">ingreso marginal</span> de esa firma?</p>
</section>
<section id="ingreso-marginal-1" class="slide level2">
<h2>Ingreso marginal</h2>
<div class="fragment">
<blockquote>
<p>Aquel ingreso adicional que optiene la firma por vender una unidad adicional</p>
</blockquote>
</div>
<div class="fragment">
<ul>
<li>Ingresos de antes: 40 x <code>$100</code>=<code>$4000</code><br>
</li>
</ul>
</div>
<div class="fragment">
<p>Los ingresos de… ahora: 41 x <code>$99</code>=<code>$4059</code></p>
</div>
<div class="fragment">
<p>El ingreso marginal es <code>$59</code>. Miren que el <span class="math inline">\(Img < Precio\)</span>.</p>
</div>
<div class="fragment fade-up">
<p>¿Debe vender el jabon adicional?</p>
</div>
</section>
<section id="segmentación-en-precio" class="slide level2">
<h2>Segmentación en precio</h2>
<div class="fragment">
<ul>
<li>Imagine lo <strong>siguiente</strong>:</li>
</ul>
<table class="caption-top">
<thead>
<tr class="header">
<th></th>
<th>DAP A</th>
<th>DAP B</th>
</tr>
</thead>
<tbody>
<tr class="odd">
<td>Segmento X</td>
<td>30$</td>
<td>125</td>
</tr>
<tr class="even">
<td>Segmento Y</td>
<td>50</td>
<td>100</td>
</tr>
</tbody>
</table>
</div>
<div class="fragment">
<ul>
<li>Note que los del segmento <span class="oranger">X</span> valoran mucho mas el <span class="bg" style="--col: #4285F4">producto B</span> que los del otro Segmento. Pero en cambio los del segmento <span class="reder">Y</span> valoran mas el <span class="bg" style="--col: #FF8000">producto A</span>.</li>
</ul>
</div>
<div class="fragment">
<ul>
<li>Como establecer el <span class="under">precio</span> correcto para cada segmento?</li>
</ul>
</div>
</section>
<section id="segmentación-en-precio-1" class="slide level2">
<h2>Segmentación en precio</h2>
<div class="fragment">
<p>Si el <span class="bg" style="--col: #FF8000">producto A</span> se vende en <code>$50</code> solo el segmento <span class="reder">Y</span> lo comprará y el beneficio por unidad será de <code>$50</code>.</p>
</div>
<div class="fragment">
<p>En cambio si lo vende en <code>$30</code> lo compraran ambos segmentos y su beneficio será de <code>$60</code>… va ganando por ahí</p>
</div>
<div class="fragment">
<p>Ahora, si hacemos lo mismo con el <span class="bg" style="--col: #4285F4">producto B</span> y se ofrece a un precio de <code>$100</code> la empresa ganará <code>$200</code> que en lugar de solo <code>$125</code></p>
</div>
<div class="fragment">
<p>Mire que si vende así, su ganancia total es de <code>$260</code></p>
</div>
</section>
<section id="segmentación-en-precio-2" class="slide level2">
<h2>Segmentación en precio</h2>
<div class="fragment">
<p>Considera que es suficiente eso? puede la empresa hacer mas dinero <svg aria-hidden="true" role="img" viewbox="0 0 576 512" style="height:1em;width:1.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:green;overflow:visible;position:relative;"><path d="M112 112c0 35.3-28.7 64-64 64V336c35.3 0 64 28.7 64 64H464c0-35.3 28.7-64 64-64V176c-35.3 0-64-28.7-64-64H112zM0 128C0 92.7 28.7 64 64 64H512c35.3 0 64 28.7 64 64V384c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V128zM176 256a112 112 0 1 1 224 0 112 112 0 1 1 -224 0zm80-48c0 8.8 7.2 16 16 16v64h-8c-8.8 0-16 7.2-16 16s7.2 16 16 16h24 24c8.8 0 16-7.2 16-16s-7.2-16-16-16h-8V208c0-8.8-7.2-16-16-16H272c-8.8 0-16 7.2-16 16z"></path></svg>?</p>
</div>
<div class="fragment">
<p>La respuesta es si!!</p>
</div>
<div class="fragment">
<div class="callout callout-warning callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
</div>
<p><strong>Estrategia tipo cesta</strong></p>
</div>
<div class="callout-content">
<p>La empresa puede vender de forma <span class="bg" style="--col: #FFFF00">combinada</span>, es decir, ofrecer ambos producto en combinación, paquete o comunmente le dicen “combo”.</p>
</div>
</div>
</div>
</div>
</section>
<section id="segmentación-en-precio-3" class="slide level2">
<h2>Segmentación en precio</h2>
<div class="fragment">
<p>Sumemos las valoraciones de cada segmento. El Grupo <span class="oranger">X</span> <span class="math inline">\(30(A)+125(B)=155\)</span> y para el segmento <span class="reder">Y</span> es de <span class="math inline">\(50(A)+100(B)=150\)</span>, entonces podemos <span class="under">cobrar</span> un precio de <code>$150</code> y la empresa venderá (A+B) productos y de esa manera su ganancia por combo será de <code>$300</code> y este es mucho mejor beneficio que los <code>$260</code> que anteriormente ganaba.</p>
</div>
<div class="fragment">
<p>La noción de precios por suscripción y planes en combo es mucho mejor en la disponibilidad a pagar y ofrecer <span class="reder">paquetes</span>. De esa manera extrae mejor el excedente de los consumidores.</p>
</div>
</section>
<section id="ejercicio" class="slide level2">
<h2>Ejercicio</h2>
<div class="fragment">
<ul>
<li>Regresemos al ejemplo de la disponibilidad:</li>
</ul>
<table class="caption-top">
<thead>
<tr class="header">
<th></th>
<th>DAP A</th>
<th>DAP B</th>
</tr>
</thead>
<tbody>
<tr class="odd">
<td>Segmento X</td>
<td>30$</td>
<td>160</td>
</tr>
<tr class="even">
<td>Segmento Y</td>
<td>40</td>
<td>140</td>
</tr>
<tr class="odd">
<td>Segmento Z</td>
<td>60</td>
<td>130</td>
</tr>
</tbody>
</table>
</div>
<div class="fragment">
<p>Qué estrategia de precios es correcta?</p>
</div>
</section>
<section id="psicología-de-precios" class="slide level2">
<h2>Psicología de precios</h2>
<p><img data-src="Vimage/oferts2.png" class="absolute" style="top: 200px; left: 0px; width: 450px; height: 500px; "></p>
<p><img data-src="Vimage/oferts1.png" class="absolute" style="top: 50px; right: 50px; width: 450px; height: 250px; "></p>
</section>
<section id="psicología-de-precios-1" class="slide level2">
<h2>Psicología de precios</h2>
<div class="fragment">
<div class="callout callout-note callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
</div>
<p><strong>Precio charming</strong></p>
</div>
<div class="callout-content">
<p>Es la preferencia de establecer <span class="reder">un dígito menos</span> a la izquierda de la cifra. P.e: <span class="math inline">\(3.00\;\rightarrow \;2.99\)</span> o <span class="math inline">\(13.000\;\rightarrow \;12.990\)</span></p>
</div>
</div>
</div>
</div>
<div class="fragment">
<div class="callout callout-tip callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
</div>
<p><strong>Precio de prestigio</strong></p>
</div>
<div class="callout-content">
<p>Es la preferencia de establecer <span class="reder">un digito mas</span> a la izquierda de la cifra. Es lo contrario a la definición anterior P.e: <span class="math inline">\(4.99\;\rightarrow \;4.00\)</span> o <span class="math inline">\(15.990\;\rightarrow \;16.000\)</span></p>
</div>
</div>
</div>
</div>
</section>
<section id="psicología-de-precios-2" class="slide level2">
<h2>Psicología de precios</h2>
<div class="fragment fade-in">
<div class="callout callout-warning callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
</div>
<p><strong>Pague 1 lleve 2</strong></p>
</div>
<div class="callout-content">
<p>Preferencia tradicional haciendo ver al consumidor que lleva una ganga. el objetivo de ofrecer la segunda unidad gratis cuando en realidad estan vendiendo un solo producto.</p>
</div>
</div>
</div>
</div>
<div class="fragment fade-in">
<div class="callout callout-caution callout-titled callout-style-default">
<div class="callout-body">
<div class="callout-title">
<div class="callout-icon-container">
<i class="callout-icon"></i>
</div>
<p><strong>Comparativo</strong></p>
</div>
<div class="callout-content">
<p>Establecen dos productos <span class="alert">similares</span> uno <span class="bg" style="--col: #FFFF00">al lado del otro</span> pero con precios diferentes. El consumidor al verse enfrente cree que es mejor llevarse la promoción</p>
</div>
</div>
</div>
</div>
</section>
<section id="psicología-de-precios-3" class="slide level2">
<h2>Psicología de precios</h2>
<img data-src="Vimage/onlyto.png" class="r-stretch"></section>
<section id="psicología-de-precios-4" class="slide level2">
<h2>Psicología de precios</h2>
<div>
<ul>
<li class="fragment">Hay por comparación de <span class="blur">tamaño</span></li>
<li class="fragment">Ubicación en estanteria</li>
<li class="fragment">Lado derecho</li>
<li class="fragment">Orden de menor a mayor</li>
</ul>
</div>
<div class="fragment">
<p><img data-src="Vimage/beeron.png" style="width:30.0%"></p>
</div>
</section></section>
<section>
<section id="trabajo" class="title-slide slide level1 center">
<h1>Trabajo</h1>
</section>
<section id="trabajo-de-clase" class="slide level2">
<h2>Trabajo de clase</h2>
<ul>
<li><p>Piense en una estrategia de precios (escoja solo una) para cierto producto que desee impulsar o llevar al mercado</p></li>
<li><p>Prepárese a presentarla el día miércoles. Puede hacerlo inclusive con otra(s) persona(s) adicional (2 o 3 personas)</p></li>
<li><p>La sesión de sustentación es corta no puede excederse en tiempo</p></li>
<li><p>Adjunte su poster en el brightspace</p></li>
</ul>
</section>
<section id="gracias-por-su-atención" class="slide level2 center">
<h2>Gracias! por su atención</h2>
<h4 id="alguna-pregunta-adicional">Alguna pregunta adicional?</h4>
<p>Slides de la clase:</p>
<p><i class="fa-solid fa-link" aria-label="link"></i> <a href="https://cursos.uninorte.edu.co/d2l/home/106306">Curso virtual</a></p>
<p><i class="fa-brands fa-github" aria-label="github"></i> <a href="https://github.com/keynes37">keynes37</a></p>
</section>
<section id="bibliografía" class="slide level2 center">
<h2>Bibliografía</h2>
<p><svg aria-hidden="true" role="img" viewbox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:currentColor;overflow:visible;position:relative;"><path d="M96 0C43 0 0 43 0 96V416c0 53 43 96 96 96H384h32c17.7 0 32-14.3 32-32s-14.3-32-32-32V384c17.7 0 32-14.3 32-32V32c0-17.7-14.3-32-32-32H384 96zm0 384H352v64H96c-17.7 0-32-14.3-32-32s14.3-32 32-32zm32-240c0-8.8 7.2-16 16-16H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16zm16 48H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z"></path></svg> Mankiw, N. G. (2005). <em>Principios de microeconomía</em> /N. Gregory Mankiw (No. 338.5 M55Y.).</p>
<p><svg aria-hidden="true" role="img" viewbox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:currentColor;overflow:visible;position:relative;"><path d="M96 0C43 0 0 43 0 96V416c0 53 43 96 96 96H384h32c17.7 0 32-14.3 32-32s-14.3-32-32-32V384c17.7 0 32-14.3 32-32V32c0-17.7-14.3-32-32-32H384 96zm0 384H352v64H96c-17.7 0-32-14.3-32-32s14.3-32 32-32zm32-240c0-8.8 7.2-16 16-16H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16zm16 48H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z"></path></svg> Pindyck, R. S., Rubinfeld, D. L., & Rabasco, E. (2013). <em>Microeconomía</em>. Pearson Italia..</p>
<p><svg aria-hidden="true" role="img" viewbox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:currentColor;overflow:visible;position:relative;"><path d="M96 0C43 0 0 43 0 96V416c0 53 43 96 96 96H384h32c17.7 0 32-14.3 32-32s-14.3-32-32-32V384c17.7 0 32-14.3 32-32V32c0-17.7-14.3-32-32-32H384 96zm0 384H352v64H96c-17.7 0-32-14.3-32-32s14.3-32 32-32zm32-240c0-8.8 7.2-16 16-16H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16zm16 48H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z"></path></svg> Krugman, P., & Wells, R. (2014). <em>Microeconomics (for AP)</em>. New York: Worth Publishers.</p>
<p><svg aria-hidden="true" role="img" viewbox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:currentColor;overflow:visible;position:relative;"><path d="M96 0C43 0 0 43 0 96V416c0 53 43 96 96 96H384h32c17.7 0 32-14.3 32-32s-14.3-32-32-32V384c17.7 0 32-14.3 32-32V32c0-17.7-14.3-32-32-32H384 96zm0 384H352v64H96c-17.7 0-32-14.3-32-32s14.3-32 32-32zm32-240c0-8.8 7.2-16 16-16H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16zm16 48H336c8.8 0 16 7.2 16 16s-7.2 16-16 16H144c-8.8 0-16-7.2-16-16s7.2-16 16-16z"></path></svg> Muñoz-Garcia, F. (2017). <em>Advanced microeconomic theory: an intuitive approach with examples</em>. MIT Press.</p>
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