diff --git a/text/color.go b/text/color.go
index 4154111..264e43a 100644
--- a/text/color.go
+++ b/text/color.go
@@ -27,7 +27,11 @@ func areColorsOnInTheEnv() bool {
 	if os.Getenv("FORCE_COLOR") == "1" {
 		return true
 	}
-	return os.Getenv("NO_COLOR") == "" || os.Getenv("NO_COLOR") == "0"
+	if os.Getenv("NO_COLOR") == "" || os.Getenv("NO_COLOR") == "0" {
+		return os.Getenv("TERM") != "dumb"
+	}
+
+	return false
 }
 
 // The logic here is inspired from github.com/fatih/color; the following is
diff --git a/text/color_test.go b/text/color_test.go
index 447169c..3fabb83 100644
--- a/text/color_test.go
+++ b/text/color_test.go
@@ -28,18 +28,45 @@ func TestColor_EnableAndDisable(t *testing.T) {
 func TestColor_areColorsOnInTheEnv(t *testing.T) {
 	_ = os.Setenv("FORCE_COLOR", "0")
 	_ = os.Setenv("NO_COLOR", "0")
+	_ = os.Setenv("TERM", "xterm")
 	assert.True(t, areColorsOnInTheEnv())
 
+	_ = os.Setenv("FORCE_COLOR", "0")
+	_ = os.Setenv("NO_COLOR", "0")
+	_ = os.Setenv("TERM", "dumb")
+	assert.False(t, areColorsOnInTheEnv())
+
+	// ---
+	_ = os.Setenv("FORCE_COLOR", "0")
+	_ = os.Setenv("NO_COLOR", "1")
+	_ = os.Setenv("TERM", "xterm")
+	assert.False(t, areColorsOnInTheEnv())
+
 	_ = os.Setenv("FORCE_COLOR", "0")
 	_ = os.Setenv("NO_COLOR", "1")
+	_ = os.Setenv("TERM", "dumb")
 	assert.False(t, areColorsOnInTheEnv())
 
+	// ---
 	_ = os.Setenv("FORCE_COLOR", "1")
 	_ = os.Setenv("NO_COLOR", "0")
+	_ = os.Setenv("TERM", "xterm")
+	assert.True(t, areColorsOnInTheEnv())
+
+	_ = os.Setenv("FORCE_COLOR", "1")
+	_ = os.Setenv("NO_COLOR", "0")
+	_ = os.Setenv("TERM", "dumb")
+	assert.True(t, areColorsOnInTheEnv())
+
+	// ---
+	_ = os.Setenv("FORCE_COLOR", "1")
+	_ = os.Setenv("NO_COLOR", "1")
+	_ = os.Setenv("TERM", "xterm")
 	assert.True(t, areColorsOnInTheEnv())
 
 	_ = os.Setenv("FORCE_COLOR", "1")
 	_ = os.Setenv("NO_COLOR", "1")
+	_ = os.Setenv("TERM", "dumb")
 	assert.True(t, areColorsOnInTheEnv())
 }