diff --git a/jaraco/envs.py b/jaraco/envs.py
index e8f972e..92707ea 100644
--- a/jaraco/envs.py
+++ b/jaraco/envs.py
@@ -13,16 +13,16 @@ class VirtualEnv:
     >>> root = getfixture('tmp_path')
     >>> mp.setenv('SERVICES_ROOT', str(root))
 
-    Subclass VirtualEnv and supply name and req:
+    Subclass VirtualEnv and supply req:
 
     >>> class MyVirtualEnv(VirtualEnv):
-    ...     name = '.venv'
     ...     req = 'example'
     >>> env = MyVirtualEnv().create()
     """
 
     root = Path(os.environ.get('SERVICES_ROOT', '.cache/services'))
     clean_opts = ["--no-setuptools", "--no-pip", "--no-wheel"]
+    name = '.venv'
 
     @property
     def dir(self):
diff --git a/newsfragments/+d462d589.feature.rst b/newsfragments/+d462d589.feature.rst
new file mode 100644
index 0000000..7d0ec49
--- /dev/null
+++ b/newsfragments/+d462d589.feature.rst
@@ -0,0 +1 @@
+Environments now have a default name, '.venv'.
\ No newline at end of file
diff --git a/tests/test_envs.py b/tests/test_envs.py
index 7a682c3..21b7ba2 100644
--- a/tests/test_envs.py
+++ b/tests/test_envs.py
@@ -17,9 +17,7 @@
 @path_types
 def test_root_pathlib(tmp_path, VEnvCls, PathCls):
     venv = VEnvCls()
-    vars(venv).update(
-        root=PathCls(tmp_path), name=".venv", create_opts=VEnvCls.clean_opts
-    )
+    vars(venv).update(root=PathCls(tmp_path), create_opts=VEnvCls.clean_opts)
     venv.ensure_env()
 
     possible_bin_dirs = (tmp_path / ".venv/bin", tmp_path / ".venv/Scripts")