diff --git a/core/src/main/resources/lib/layout/pageHeader.jelly b/core/src/main/resources/lib/layout/pageHeader.jelly
index 987142bb623a..63d137450049 100644
--- a/core/src/main/resources/lib/layout/pageHeader.jelly
+++ b/core/src/main/resources/lib/layout/pageHeader.jelly
@@ -30,13 +30,13 @@
         <div class="page-header__brand">
             <div class="logo">
                 <a id="jenkins-home-link" href="${rootURL}/">
-                    <img id="jenkins-head-icon" src="${imagesURL}/jenkins-header-logo-v2.svg" alt="[${logoAlt}]" />
+                    <img id="jenkins-head-icon" src="${imagesURL}/svgs/logo.svg" alt="[${logoAlt}]" />
                     <img id="jenkins-name-icon" src="${imagesURL}/title.svg" alt="${title}" width="139" height="34" />
                 </a>
             </div>
 
             <a class="page-header__brand-link" href="${rootURL}/">
-                <img src="${imagesURL}/jenkins-header-logo-v2.svg"
+                <img src="${imagesURL}/svgs/logo.svg"
                      alt="[${logoAlt}]"
                      class="page-header__brand-image" />
                 <span class="page-header__brand-name">Jenkins</span>
diff --git a/war/src/main/less/base/style.less b/war/src/main/less/base/style.less
index 802c82bac374..510a096f67d0 100644
--- a/war/src/main/less/base/style.less
+++ b/war/src/main/less/base/style.less
@@ -86,16 +86,6 @@ td.center-align {
   border-collapse: collapse;
 }
 
-#top-panel {
-  margin-bottom: 3pt;
-  height: 34px;
-  background: url(../../images/topbar.png) repeat-x;
-}
-
-#top-panel a {
-  text-decoration: none;
-}
-
 .skiplink {
     position: absolute;
     left: -20000px;
diff --git a/war/src/main/webapp/css/simple-page.theme.css b/war/src/main/webapp/css/simple-page.theme.css
index 582b152c9be3..1b0e57b31b10 100644
--- a/war/src/main/webapp/css/simple-page.theme.css
+++ b/war/src/main/webapp/css/simple-page.theme.css
@@ -33,9 +33,10 @@ html {
 }
 
 .simple-page .logo {
-  background-image: url('../images/jenkins.svg');
+  background-image: url('../images/svgs/logo.svg');
   background-repeat: no-repeat;
   background-position: 50% 0;
+  background-size: contain;
   height: 130px;
 }
 
diff --git a/war/src/main/webapp/images/atom-license.txt b/war/src/main/webapp/images/atom-license.txt
deleted file mode 100644
index fe8848ca1b46..000000000000
--- a/war/src/main/webapp/images/atom-license.txt
+++ /dev/null
@@ -1 +0,0 @@
-atom.gif is taken from http://www.feedicons.com/
diff --git a/war/src/main/webapp/images/atom.gif b/war/src/main/webapp/images/atom.gif
deleted file mode 100644
index ad0a6a2ec3ee..000000000000
Binary files a/war/src/main/webapp/images/atom.gif and /dev/null differ
diff --git a/war/src/main/webapp/images/bottom-sticker-top-edge.png b/war/src/main/webapp/images/bottom-sticker-top-edge.png
deleted file mode 100644
index 3a38b9c0671c..000000000000
Binary files a/war/src/main/webapp/images/bottom-sticker-top-edge.png and /dev/null differ
diff --git a/war/src/main/webapp/images/headshot.png b/war/src/main/webapp/images/headshot.png
deleted file mode 100644
index fbdb5b933538..000000000000
Binary files a/war/src/main/webapp/images/headshot.png and /dev/null differ
diff --git a/war/src/main/webapp/images/jenkins-redbg.png b/war/src/main/webapp/images/jenkins-redbg.png
deleted file mode 100644
index a24eb7388990..000000000000
Binary files a/war/src/main/webapp/images/jenkins-redbg.png and /dev/null differ
diff --git a/war/src/main/webapp/images/jenkins.png b/war/src/main/webapp/images/jenkins.png
deleted file mode 100644
index 2bfb5eb922ed..000000000000
Binary files a/war/src/main/webapp/images/jenkins.png and /dev/null differ
diff --git a/war/src/main/webapp/images/jenkins.svg b/war/src/main/webapp/images/jenkins.svg
deleted file mode 100644
index c9ee5d084a50..000000000000
--- a/war/src/main/webapp/images/jenkins.svg
+++ /dev/null
@@ -1 +0,0 @@
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