VISION.md

Freight For All Vision

A transparent marketplace for freight, in which both buyers and sellers benefit from improved service, transparency, and communication.

Goals

Overall

1% of global freight volumes recorded on Freight For All

Sea

10,760,000,000 t / year
          * 1%
=  107,600,000 t / year

Source Statistic (2015)

Air

 19,000,000,000 FTK / month
           * 12 months
           * 1%
= 2,280,000,000 FTK / year

Source Statistic (2016)

Road

13,176,600,000,000 FTK / year
             * 1%
=  131,766,000,000 FTK / year

Source Statistic (2019 Projection)

Rail

11,100,000,000,000 FTK / year
              * 1%
=  111,000,000,000 FTK / year

Source Statistic (2014)

Phase 1 - Freight Tool

Goal

Get enough active usage of the tool by forwarders to launch a compelling marketplace.

At least 10 shipments / month on top 100 tradelanes for both Air and Ocean freight.

Strategy

Discover pain points through direct contact with forwarders:

• Cold calls interviewing 1,000+ forwarders
• Bulk emails with surveys
• Bulk emails promoting tool and asking for feedback
• Site visits

Build features that alleviate pain points and provide value:

• Create/print bills of lading (assumption)
• Create/print invoices (assumption)
• Summarize operational/financial information (assumption)
• Tracking link for customers (assumption)
• Manage customer relationship (assumption)

Phase 2 - Marketplace