diff --git a/Dockerfile b/Dockerfile
index cfb3bb5..31f5e66 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -16,4 +16,4 @@ RUN set -x \
   && chmod +x dnslink-dnsimple \
   && sudo mv dnslink-dnsimple /usr/local/bin
 
-CMD ["ipfs-cluster-ctl"]
+COPY scripts/pin-to-cluster.sh /usr/local/bin
diff --git a/README.md b/README.md
index ab42b90..2030eb4 100644
--- a/README.md
+++ b/README.md
@@ -1,34 +1,161 @@
 # ipfs-dns-deploy
 
-> A Docker image for pinning things to cluster and updating dns via circleci
+> A docker image for pinning sites to cluster, notifying github, and updating dns
+
+![screenshot](screenshot.png)
+
+Use this image to add a site to IPFS as part of a circleci build and deploy workflow.
+
+This image contains:
+
+- [`ipfs-cluster-ctl`] - Pin the site root to our IPFS Cluster
+- [`dnslink-dnsimple`] - Update DNSLink TXT records via the DNSimple api
+- [`pin-to-cluster.sh`] - The script to tie it all together
 
 ## Usage
 
-Pin a dir on cluster.ipfs.io
+This `circleci/config.yml` config will
+
+- Adds the `BUILD_DIR` to our [IPFS Cluster](https://cluster.ipfs.io)
+- Update the PR with an IPFS status and preview url
+- Update a [DNSLink](https://docs.ipfs.io/guides/concepts/dnslink/) for the domain via dnsimple
+
+```yaml
+version: 2
+jobs:
+  build:
+    docker:
+      - image: circleci/node:10.15.1
+    steps:
+      - checkout
+      - run:
+          command: npm ci
+      - run:
+          command: npm run build
+      - persist_to_workspace:
+          root: .
+          paths:
+            - build
+
+  deploy:
+    docker:
+      - image: olizilla/ipfs-dns-deploy
+        environment:
+          DOMAIN: peerpad.net
+          DEV_DOMAIN: dev.peerpad.net
+          BUILD_DIR: build
+    steps:
+      - attach_workspace:
+          at: /tmp/workspace
+      - run:
+          name: Pin website, post notification for PRs or update DNS on master
+          command: |
+            # Upload build dir to cluster.ipfs.io and update PR status with preview link
+            pin_name="$DOMAIN build $CIRCLE_BUILD_NUMBER"
+            hash=$(pin-to-cluster.sh "$pin_name" /tmp/workspace/$BUILD_DIR)
+            echo "Website added to IPFS: https://ipfs.io/ipfs/$hash"
+
+            # Update dnslink for prod or dev domain
+            if [ "$CIRCLE_BRANCH" == "production" ] ; then
+              dnslink-dnsimple -d $DOMAIN -r _dnslink -l /ipfs/$hash
+
+            elif [ "$CIRCLE_BRANCH" == "master" ] ; then
+              dnslink-dnsimple -d $DEV_DOMAIN -r _dnslink -l /ipfs/$hash
+            fi
+
+workflows:
+  version: 2
+  build-deploy:
+    jobs:
+      - build
+      - deploy:
+          context: ipfs-dns-deploy
+          requires:
+            - build
+
+```
+
+You can get creative with the dns updating. In this example, changes to the `master` branch trigger a dns update to the `DEV_DOMAIN`, while changes to a branch called `production` trigger a dns update for the live domain.
+
+## Requirements
+
+The following environment variables should be set
+
+```sh
+CLUSTER_USER="<beep>"
+CLUSTER_PASSWORD="<boop>"
+GITHUB_TOKEN="<needs repo status scope>"
+DNSIMPLE_TOKEN="<from an account that controls your domain>"
+```
+
+To simplify secret management, set them in a circleci `context` called `ipfs-dns-deploy`
+that can be shared across all repos in an github org.
+
+The script assumes it will have access to the circleci variables
+
+```sh
+CIRCLE_PROJECT_USERNAME="ipfs-shipyard"
+CIRCLE_PROJECT_REPONAME="peer-pad"
+CIRCLE_SHA1="f818cb08e0e79fcc203f4d52a1a1dd7c3c832a64"
+CIRCLE_BUILD_NUMBER="1870"
+```
+
+
+## Other examples
+
+Pin to cluster and update the PR with the pin status.
 
 ```bash
-docker run olizilla/ipfs-dns-deploy ipfs-cluster-ctl \
-  --host /dnsaddr/cluster.ipfs.io \
-  --basic-auth $CLUSTER_USER:$CLUSTER_PASSWORD \
-  add --rmin 3 --rmax 3 --name $DOMAIN \
-  --recursive ./build
+docker run \
+  -e CLUSTER_USER="beep" \
+  -e CLUSTER_PASSWORD="boop" \
+  -e GITHUB_TOKEN="xyz" \
+  -e CIRCLE_PROJECT_USERNAME="ipfs-shipyard" \
+  -e CIRCLE_PROJECT_REPONAME="peer-pad" \
+  -e CIRCLE_SHA1="f818cb08e0e79fcc203f4d52a1a1dd7c3c832a64" \
+  -v build:/tmp/build \
+  olizilla/ipfs-dns-deploy \
+  pin-to-cluster.sh "dev.peerpad.net" ./build
 ```
 
-Update the DNSLink for a domain via dnsimple
+Update the DNSLink for a domain via dnslink-dnsimple
+
+```bash
+docker run \
+  -e DNSIMPLE_TOKEN="beep" \
+  olizilla/ipfs-dns-deploy \
+  dnslink-dnsimple -d $DOMAIN -l /ipfs/$HASH -r _dnslink
+```
+
+## Updating the Docker image
+
+To rebuild the image
 
 ```bash
-docker run olizilla/ipfs-dns-deploy dnslink-dnsimple \
-  -d $DOMAIN -l /ipfs/$HASH -r _dnslink
+docker build -t olizilla/ipfs-dns-deploy .
 ```
 
-## Why
+To push a new image to docker hub, login to docker, then
+
+```bash
+docker push olizilla/ipfs-dns-deploy
+```
+
+
+## Contribute
+
+Feel free to dive in! [Open an issue](https://github.com/ipfs-shipyard/ipfs-dns-deploy/issues/new) or submit PRs.
+
+To contribute to IPFS in general, see the [contributing guide](https://github.com/ipfs/community/blob/master/contributing.md).
+
+[![](https://cdn.rawgit.com/jbenet/contribute-ipfs-gif/master/img/contribute.gif)](https://github.com/ipfs/community/blob/master/CONTRIBUTING.md)
+
 
-- We don't want to install `ipfs-cluster-ctl` and `dnslink-dnsimple` for every ci build. So it's packaged up as an image.
-- You can't use the `ipfs/ipfs-cluster` docker image as a primary image on circleci. Things like attaching the workspace fail.
+## License
 
-Hence this image. It builds off `circleci/node` so it has all the tools to build websites.
+[MIT](LICENSE) © Protocol Labs
 
-## TODO
 
-- Update https://github.com/ipfs/dnslink-dnsimple once https://github.com/ipfs/dnslink-dnsimple/pull/8 is merged.
-- Include hugo. Or not. Each site should know how to fetch it's own build dependencies.
+[`ipfs-cluster-ctl`]: https://cluster.ipfs.io/documentation/ipfs-cluster-ctl/
+[`dnslink-dnsimple`]: https://github.com/ipfs/dnslink-dnsimple
+[`pin-to-cluster.sh`]: scripts/pin-to-cluster.sh
diff --git a/screenshot.png b/screenshot.png
new file mode 100644
index 0000000..7f22eb1
Binary files /dev/null and b/screenshot.png differ
diff --git a/scripts/pin-to-cluster.sh b/scripts/pin-to-cluster.sh
new file mode 100755
index 0000000..56db60c
--- /dev/null
+++ b/scripts/pin-to-cluster.sh
@@ -0,0 +1,51 @@
+#!/usr/bin/env bash
+set -e
+
+if [[ $# -eq 0 ]] ; then
+  echo 'Usage:'
+  echo 'CLUSTER_USER="who" \'
+  echo 'CLUSTER_PASSWORD="_secret_" \'
+  echo 'GITHUB_TOKEN="_secret" \'
+  echo 'CIRCLE_SHA1="bf3aae3bc98666fbf459b03ab2d87a97505bfab0" \'
+  echo 'CIRCLE_PROJECT_USERNAME="ipfs-shipyard" \'
+  echo 'CIRCLE_PROJECT_REPONAME="ipld-explorer" \'
+  echo './pin-to-cluster.sh <pin name> <input root dir to pin recursivly>'
+  exit 1
+fi
+
+HOST=${CLUSTER_HOST:-"/dnsaddr/cluster.ipfs.io"}
+PIN_NAME=$1
+INPUT_DIR=$2
+
+update_github_status () {
+  local STATE=$1
+  local DESCRIPTION=$2
+  local TARGET_URL=$3
+  local CONTEXT='IPFS'
+  local STATUS_API_URL="https://api.github.com/repos/$CIRCLE_PROJECT_USERNAME/$CIRCLE_PROJECT_REPONAME/statuses/$CIRCLE_SHA1"
+  local params
+  params=$(jq --monochrome-output --null-input \
+    --arg state "$STATE" \
+    --arg target_url "$TARGET_URL" \
+    --arg description "$DESCRIPTION" \
+    --arg context "$CONTEXT" \
+    '{ state: $state, target_url: $target_url, description: $description, context: $context }' )
+
+  curl --silent -X POST -H "Authorization: token $GITHUB_TOKEN" -H 'Content-Type: application/json' --data "$params" $STATUS_API_URL
+}
+
+update_github_status "pending" "Pinnning to IPFS cluster" "https://ipfs.io/"
+
+# pin to cluster
+root_cid=$(ipfs-cluster-ctl \
+    --host $HOST \
+    --basic-auth $CLUSTER_USER:$CLUSTER_PASSWORD \
+    add --quieter \
+    --name "$PIN_NAME" \
+    --recursive $INPUT_DIR )
+
+preview_url=https://ipfs.io/ipfs/$root_cid
+
+update_github_status "success" "Website added to IPFS" "$preview_url"
+
+echo "$root_cid"