fix: use goreleaser name template to match krew name format

Author: dalehamel

.goreleaser.yml

@@ -41,10 +41,13 @@ builds:
     binary: trace-runner
 
 archives:
-  - id: windows
+  - id: "kubectl-trace"
+    builds:
+    - "kubectl-trace"
+    name_template: 'kubectl-trace_{{ .Tag }}_{{ .Os }}_{{ .Arch }}'
     format_overrides:
-      - goos: windows
-        format: zip
+    - goos: windows
+      format: zip
 
 snapshot:
   name_template: 'master'