docs: ordered steps to release

Author: leodido

docs/release.md

@@ -4,11 +4,11 @@ Our release process is automated using [goreleaser](https://github.com/gorelease
 
 When we release we do the following process:
 
-- We decide together (usually in the #kubectl-trace channel in Kubernetes slack) what's the next version to tag
-- A person with repository rights does the tag
-- The same person runs goreleaser in their machine
-- The tag is live on Github with the artifacts
-- Travis will build the tag and push the related docker images
+1. We decide together (usually in the #kubectl-trace channel in Kubernetes slack) what's the next version to tag
+2. A person with repository rights does the tag
+3. The same person runs goreleaser in their machine
+4. The tag is live on Github with the artifacts
+5. Travis builds the tag and push the related docker images
 
 ## Release commands
 
@@ -22,7 +22,7 @@ git push origin v0.1.0-rc.0
 Run goreleaser, make sure to export your GitHub token first.
 
 ```
-export GITHUB_TOKEN=`YOUR_GH_TOKEN`
+export GITHUB_TOKEN=<YOUR_GH_TOKEN>
 make cross
 ```