diff --git a/projects/common/src/telemetry/providers/google-analytics/google-analytics-provider.ts b/projects/common/src/telemetry/providers/google-analytics/google-analytics-provider.ts
index 9c005dbb1..c78608278 100644
--- a/projects/common/src/telemetry/providers/google-analytics/google-analytics-provider.ts
+++ b/projects/common/src/telemetry/providers/google-analytics/google-analytics-provider.ts
@@ -1,5 +1,5 @@
-import { Dictionary } from './../../../utilities/types/types';
 import { TelemetryProviderConfig, UserTelemetryProvider, UserTraits } from '../../telemetry';
+import { Dictionary } from './../../../utilities/types/types';
 import { loadGA } from './load-snippet';
 
 export class GoogleAnalyticsTelemetry<InitConfig extends TelemetryProviderConfig>
diff --git a/projects/components/src/select/directive/select-option-renderer.directive.test.ts b/projects/components/src/select/directive/select-option-renderer.directive.test.ts
new file mode 100644
index 000000000..e94b999df
--- /dev/null
+++ b/projects/components/src/select/directive/select-option-renderer.directive.test.ts
@@ -0,0 +1,21 @@
+import { createDirectiveFactory, SpectatorDirective } from '@ngneat/spectator/jest';
+import { SelectOptionRendererDirective } from './select-option-renderer.directive';
+
+describe('Select Option Renderer directive', () => {
+  let spectator: SpectatorDirective<SelectOptionRendererDirective>;
+
+  const createDirective = createDirectiveFactory<SelectOptionRendererDirective>({
+    directive: SelectOptionRendererDirective
+  });
+
+  beforeEach(() => {
+    spectator = createDirective(`
+      <div class="content" *htSelectOptionRenderer>content</div>
+    `);
+  });
+
+  test('should render content', () => {
+    const content = spectator.directive.getTemplateRef();
+    expect(content).toExist();
+  });
+});
diff --git a/projects/components/src/select/directive/select-option-renderer.directive.ts b/projects/components/src/select/directive/select-option-renderer.directive.ts
new file mode 100644
index 000000000..0287699b8
--- /dev/null
+++ b/projects/components/src/select/directive/select-option-renderer.directive.ts
@@ -0,0 +1,12 @@
+import { Directive, TemplateRef } from '@angular/core';
+
+@Directive({
+  selector: '[htSelectOptionRenderer]'
+})
+export class SelectOptionRendererDirective {
+  public constructor(private readonly templateRef: TemplateRef<unknown>) {}
+
+  public getTemplateRef(): TemplateRef<unknown> {
+    return this.templateRef;
+  }
+}
diff --git a/projects/components/src/select/select-option.component.ts b/projects/components/src/select/select-option.component.ts
index a7df89585..01e9e9cab 100644
--- a/projects/components/src/select/select-option.component.ts
+++ b/projects/components/src/select/select-option.component.ts
@@ -1,13 +1,14 @@
-import { ChangeDetectionStrategy, Component, Input, OnChanges } from '@angular/core';
+import { ChangeDetectionStrategy, Component, ContentChild, Input, OnChanges } from '@angular/core';
 import { IconType } from '@hypertrace/assets-library';
 import { Observable, Subject } from 'rxjs';
 import { IconBorder } from '../icon/icon-border';
+import { SelectOptionRendererDirective } from './directive/select-option-renderer.directive';
 import { SelectOption } from './select-option';
 
 @Component({
   selector: 'ht-select-option',
   changeDetection: ChangeDetectionStrategy.OnPush,
-  template: '' // No template, just gathering data
+  template: ``
 })
 export class SelectOptionComponent<V> implements OnChanges, SelectOption<V> {
   @Input()
@@ -40,6 +41,9 @@ export class SelectOptionComponent<V> implements OnChanges, SelectOption<V> {
   @Input()
   public disabled?: boolean;
 
+  @ContentChild(SelectOptionRendererDirective)
+  public selectOptionRenderer?: SelectOptionRendererDirective;
+
   private readonly optionChangeSubject$: Subject<V> = new Subject<V>();
   public readonly optionChange$: Observable<V> = this.optionChangeSubject$.asObservable();
 
diff --git a/projects/components/src/select/select-option.ts b/projects/components/src/select/select-option.ts
index 054a3b17b..b12538796 100644
--- a/projects/components/src/select/select-option.ts
+++ b/projects/components/src/select/select-option.ts
@@ -1,6 +1,6 @@
 export interface SelectOption<V> {
   value: V;
-  label: string;
+  label?: string;
   selectedLabel?: string;
   icon?: string;
   iconColor?: string;
diff --git a/projects/components/src/select/select.component.test.ts b/projects/components/src/select/select.component.test.ts
index 5ee890849..42e24a49f 100644
--- a/projects/components/src/select/select.component.test.ts
+++ b/projects/components/src/select/select.component.test.ts
@@ -60,6 +60,26 @@ describe('Select Component', () => {
     expect(spectator.element).toHaveText(selectionOptions[2].label);
   }));
 
+  test('should display initial selection for new select renderer', fakeAsync(() => {
+    spectator = hostFactory(
+      `
+    <ht-select [selected]="selected">
+      <ht-select-option *ngFor="let option of options; let i = index" [label]="option.label" [value]="option.value">
+      <div *htSelectOptionRenderer>new-label</div>
+      </ht-select-option>
+    </ht-select>`,
+      {
+        hostProps: {
+          options: selectionOptions,
+          selected: selectionOptions[1].value
+        }
+      }
+    );
+    spectator.tick();
+
+    expect(spectator.element).toHaveText('new-label');
+  }));
+
   test('should display provided options when clicked', fakeAsync(() => {
     spectator = hostFactory(
       `
diff --git a/projects/components/src/select/select.component.ts b/projects/components/src/select/select.component.ts
index a015067f1..494af48e4 100644
--- a/projects/components/src/select/select.component.ts
+++ b/projects/components/src/select/select.component.ts
@@ -55,20 +55,28 @@ import { SelectSize } from './select-size';
               class="trigger-content menu-with-border"
               [ngClass]="[this.justifyClass]"
             >
-              <ht-icon
-                *ngIf="this.getPrefixIcon(selected)"
-                class="trigger-prefix-icon"
-                [icon]="this.getPrefixIcon(selected)"
-                [size]="this.iconSize"
-                [color]="selected?.iconColor"
-                [borderType]="selected?.iconBorderType"
-                [borderColor]="selected?.iconBorderColor"
-                [borderRadius]="selected?.iconBorderRadius"
-              >
-              </ht-icon>
-              <ht-label class="trigger-label" [label]="selected?.selectedLabel || selected?.label || this.placeholder">
-              </ht-label>
+              <ng-container
+                [ngTemplateOutlet]="selected?.selectOptionRenderer?.getTemplateRef() ?? defaultMenuWithBorderTriggerTemplate"
+              ></ng-container>
               <ht-icon class="trigger-icon" icon="${IconType.ChevronDown}" size="${IconSize.ExtraSmall}"> </ht-icon>
+              <ng-template #defaultMenuWithBorderTriggerTemplate
+                ><ht-icon
+                  *ngIf="this.getPrefixIcon(selected)"
+                  class="trigger-prefix-icon"
+                  [icon]="this.getPrefixIcon(selected)"
+                  [size]="this.iconSize"
+                  [color]="selected?.iconColor"
+                  [borderType]="selected?.iconBorderType"
+                  [borderColor]="selected?.iconBorderColor"
+                  [borderRadius]="selected?.iconBorderRadius"
+                >
+                </ht-icon>
+                <ht-label
+                  class="trigger-label"
+                  [label]="selected?.selectedLabel || selected?.label || this.placeholder"
+                >
+                </ht-label>
+              </ng-template>
             </div>
             <div
               *ngSwitchCase="'${SelectTriggerDisplayMode.Icon}'"
@@ -89,8 +97,16 @@ import { SelectSize } from './select-size';
               class="trigger-content menu-with-background"
               [ngClass]="[this.justifyClass]"
             >
-              <ht-label class="trigger-label" [label]="selected?.selectedLabel || selected?.label || this.placeholder">
-              </ht-label>
+              <ng-container
+                [ngTemplateOutlet]="selected?.selectOptionRenderer?.getTemplateRef() ?? defaultMenuWithBackgroundTriggerTemplate"
+              ></ng-container>
+              <ng-template #defaultMenuWithBackgroundTriggerTemplate
+                ><<ht-label
+                  class="trigger-label"
+                  [label]="selected?.selectedLabel || selected?.label || this.placeholder"
+                >
+                </ht-label
+              ></ng-template>
               <ht-icon class="trigger-icon" icon="${IconType.ChevronDown}" size="${IconSize.Small}"> </ht-icon>
             </div>
           </div>
@@ -111,7 +127,6 @@ import { SelectSize } from './select-size';
               *ngTemplateOutlet="itemsTemplate; context: { items: items, showSelectionStatus: true }"
             ></ng-container>
           </div>
-
           <ng-template #itemsTemplate let-items="items" let-showSelectionStatus="showSelectionStatus">
             <div
               *ngFor="let item of items"
@@ -119,20 +134,9 @@ import { SelectSize } from './select-size';
               class="select-option"
               [ngClass]="this.getStyleClassesForSelectItem | htMemoize: this.size:item"
             >
-              <div class="select-option-info">
-                <ht-icon
-                  *ngIf="item.icon"
-                  class="icon"
-                  [icon]="item.icon"
-                  size="${IconSize.Small}"
-                  [color]="item.iconColor"
-                  [borderType]="item?.iconBorderType"
-                  [borderColor]="item?.iconBorderColor"
-                  [borderRadius]="item?.iconBorderRadius"
-                >
-                </ht-icon>
-                <span class="label">{{ item.label }}</span>
-              </div>
+              <ng-container
+                *ngTemplateOutlet="item.selectOptionRenderer?.getTemplateRef() ?? defaultSelectOptionTemplate; context: {$implicit: item}"
+              ></ng-container>
               <ht-icon
                 class="status-icon"
                 *ngIf="showSelectionStatus && this.highlightSelected && this.isSelectedItem(item)"
@@ -141,6 +145,23 @@ import { SelectSize } from './select-size';
               ></ht-icon>
             </div>
           </ng-template>
+
+          <ng-template #defaultSelectOptionTemplate let-item
+            ><div class="select-option-info">
+              <ht-icon
+                *ngIf="item.icon"
+                class="icon"
+                [icon]="item.icon"
+                size="${IconSize.Small}"
+                [color]="item.iconColor"
+                [borderType]="item?.iconBorderType"
+                [borderColor]="item?.iconBorderColor"
+                [borderRadius]="item?.iconBorderRadius"
+              >
+              </ht-icon>
+              <span class="label">{{ item.label }}</span>
+            </div>
+          </ng-template>
         </ht-popover-content>
       </ht-popover>
     </div>
diff --git a/projects/components/src/select/select.module.ts b/projects/components/src/select/select.module.ts
index 7a49b5802..90bea359c 100644
--- a/projects/components/src/select/select.module.ts
+++ b/projects/components/src/select/select.module.ts
@@ -8,6 +8,7 @@ import { LabelModule } from '../label/label.module';
 import { LetAsyncModule } from '../let-async/let-async.module';
 import { PopoverModule } from '../popover/popover.module';
 import { TooltipModule } from '../tooltip/tooltip.module';
+import { SelectOptionRendererDirective } from './directive/select-option-renderer.directive';
 import { SelectControlOptionComponent } from './select-control-option.component';
 import { SelectGroupComponent } from './select-group.component';
 import { SelectOptionComponent } from './select-option.component';
@@ -25,7 +26,19 @@ import { SelectComponent } from './select.component';
     DividerModule,
     MemoizeModule
   ],
-  declarations: [SelectComponent, SelectOptionComponent, SelectGroupComponent, SelectControlOptionComponent],
-  exports: [SelectComponent, SelectOptionComponent, SelectGroupComponent, SelectControlOptionComponent]
+  declarations: [
+    SelectComponent,
+    SelectOptionComponent,
+    SelectGroupComponent,
+    SelectControlOptionComponent,
+    SelectOptionRendererDirective
+  ],
+  exports: [
+    SelectComponent,
+    SelectOptionComponent,
+    SelectGroupComponent,
+    SelectControlOptionComponent,
+    SelectOptionRendererDirective
+  ]
 })
 export class SelectModule {}