diff --git a/CHANGE.md b/CHANGE.md
index d5b6d49d9..feabc00a5 100644
--- a/CHANGE.md
+++ b/CHANGE.md
@@ -1,13 +1,14 @@
 HTMLHint change log
 ====================
 
-## ver 0.9.10 (2015-10-10)
+## ver 0.9.10 (2015-10-11)
 
 add:
 
 1. attr-unsafe-chars(rule): show unsafe code in message
 2. support glob pattern for cli
 3. support format as custom: json, junit, checkstyle
+4. support plugin: `htmlhint --plugin ./plugins/`
 
 fix:
 
diff --git a/bin/htmlhint b/bin/htmlhint
index 5608d446d..00545a84f 100755
--- a/bin/htmlhint
+++ b/bin/htmlhint
@@ -84,6 +84,12 @@ function hintTargets(arrTargets, options){
     var allHintCount = 0;
     var startTime = new Date().getTime();
 
+    // load plugins
+    var pluginPath = options.plugin;
+    if(pluginPath){
+        loadPlugins(pluginPath);
+    }
+
     // custom format
     var format = options.format;
     var arrAllMessages = [];
@@ -125,6 +131,38 @@ function hintTargets(arrTargets, options){
     });
 }
 
+// load plugins
+function loadPlugins(pluginPath){
+    pluginPath = pluginPath.replace(/\\/g, '/');
+    if(fs.existsSync(pluginPath)){
+        if(fs.statSync(pluginPath).isDirectory()){
+            pluginPath += /\/$/.test(pluginPath)?'':'/';
+            pluginPath += '**/*.js';
+            var arrFiles = glob.sync(pluginPath, {
+                'dot': false,
+                'nodir': true,
+                'strict': false,
+                'silent': true
+            });
+            arrFiles.forEach(function(file){
+                loadPlugin(file);
+            });
+        }
+        else{
+            loadPlugin(pluginPath);
+        }
+    }
+}
+
+function loadPlugin(filepath){
+    filepath = path.resolve(filepath);
+    try{
+        var plugin = require(filepath);
+        plugin(HTMLHint);
+    }
+    catch(e){}
+}
+
 // output as custom format
 function formatResult(hintInfo, format){
     switch(format){