diff --git a/homeassistant/config_entries.py b/homeassistant/config_entries.py
index dbc0dd0145436..165787a6dbdcc 100644
--- a/homeassistant/config_entries.py
+++ b/homeassistant/config_entries.py
@@ -259,12 +259,19 @@ async def async_setup(
             self.state = ENTRY_STATE_SETUP_RETRY
             wait_time = 2 ** min(tries, 4) * 5
             tries += 1
-            _LOGGER.warning(
-                "Config entry '%s' for %s integration not ready yet. Retrying in %d seconds",
-                self.title,
-                self.domain,
-                wait_time,
-            )
+            if tries == 1:
+                _LOGGER.warning(
+                    "Config entry '%s' for %s integration not ready yet. Retrying in background",
+                    self.title,
+                    self.domain,
+                )
+            else:
+                _LOGGER.debug(
+                    "Config entry '%s' for %s integration not ready yet. Retrying in %d seconds",
+                    self.title,
+                    self.domain,
+                    wait_time,
+                )
 
             async def setup_again(now: Any) -> None:
                 """Run setup again."""