diff --git a/homeassistant/components/websocket_api/commands.py b/homeassistant/components/websocket_api/commands.py
index 099e113cf935b6..3d1a7cda8b0359 100644
--- a/homeassistant/components/websocket_api/commands.py
+++ b/homeassistant/components/websocket_api/commands.py
@@ -260,11 +260,6 @@ async def handle_call_service(
     hass: HomeAssistant, connection: ActiveConnection, msg: dict[str, Any]
 ) -> None:
     """Handle call service command."""
-    # We do not support templates.
-    target = msg.get("target")
-    if template.is_complex(target):
-        raise vol.Invalid("Templates are not supported here")
-
     try:
         context = connection.context(msg)
         response = await hass.services.async_call(
@@ -273,7 +268,7 @@ async def handle_call_service(
             service_data=msg.get("service_data"),
             blocking=True,
             context=context,
-            target=target,
+            target=msg.get("target"),
             return_response=msg["return_response"],
         )
         result: dict[str, Context | ServiceResponse] = {"context": context}
diff --git a/homeassistant/helpers/config_validation.py b/homeassistant/helpers/config_validation.py
index cc46327c4c165e..6a922835dcbeb2 100644
--- a/homeassistant/helpers/config_validation.py
+++ b/homeassistant/helpers/config_validation.py
@@ -732,7 +732,7 @@ def temperature_unit(value: Any) -> UnitOfTemperature:
     raise vol.Invalid("invalid temperature unit (expected C or F)")
 
 
-def template(value: Any | None) -> template_helper.Template:
+def template(value: Any) -> template_helper.Template:
     """Validate a jinja2 template."""
     if value is None:
         raise vol.Invalid("template value is None")
@@ -750,7 +750,7 @@ def template(value: Any | None) -> template_helper.Template:
     return template_value
 
 
-def dynamic_template(value: Any | None) -> template_helper.Template:
+def dynamic_template(value: Any) -> template_helper.Template:
     """Validate a dynamic (non static) jinja2 template."""
     if value is None:
         raise vol.Invalid("template value is None")
@@ -1319,34 +1319,44 @@ def platform_only_config_schema(domain: str) -> Callable[[dict], dict]:
 }
 
 ENTITY_SERVICE_FIELDS: VolDictType = {
-    # Either accept static entity IDs, a single dynamic template or a mixed list
-    # of static and dynamic templates. While this could be solved with a single
-    # complex template, handling it like this, keeps config validation useful.
-    vol.Optional(ATTR_ENTITY_ID): vol.Any(
-        comp_entity_ids, dynamic_template, vol.All(list, template_complex)
-    ),
+    vol.Optional(ATTR_ENTITY_ID): comp_entity_ids,
     vol.Optional(ATTR_DEVICE_ID): vol.Any(
-        ENTITY_MATCH_NONE, vol.All(ensure_list, [vol.Any(dynamic_template, str)])
+        ENTITY_MATCH_NONE,
+        vol.All(ensure_list, [str]),
     ),
     vol.Optional(ATTR_AREA_ID): vol.Any(
-        ENTITY_MATCH_NONE, vol.All(ensure_list, [vol.Any(dynamic_template, str)])
+        ENTITY_MATCH_NONE,
+        vol.All(ensure_list, [str]),
     ),
     vol.Optional(ATTR_FLOOR_ID): vol.Any(
-        ENTITY_MATCH_NONE, vol.All(ensure_list, [vol.Any(dynamic_template, str)])
+        ENTITY_MATCH_NONE,
+        vol.All(ensure_list, [str]),
     ),
     vol.Optional(ATTR_LABEL_ID): vol.Any(
-        ENTITY_MATCH_NONE, vol.All(ensure_list, [vol.Any(dynamic_template, str)])
+        ENTITY_MATCH_NONE,
+        vol.All(ensure_list, [str]),
     ),
 }
 
-TARGET_SERVICE_FIELDS = {
-    # Same as ENTITY_SERVICE_FIELDS but supports specifying entity by entity registry
-    # ID.
+TARGET_SERVICE_FIELDS: VolDictType = {
+    # Same as ENTITY_SERVICE_FIELDS but supports specifying entity
+    # by entity registry ID.
+    **ENTITY_SERVICE_FIELDS,
+    vol.Optional(ATTR_ENTITY_ID): comp_entity_ids_or_uuids,
+}
+
+_TARGET_SERVICE_FIELDS_TEMPLATED: VolDictType = {
     # Either accept static entity IDs, a single dynamic template or a mixed list
     # of static and dynamic templates. While this could be solved with a single
     # complex template, handling it like this, keeps config validation useful.
+    # Entity ID can be specified as either a user visible one or by entity registry ID.
+    #
+    # The schema supports templates as it is meant to be used in the initial validation
+    # before templates are automatically rendered by the core logic.
     vol.Optional(ATTR_ENTITY_ID): vol.Any(
-        comp_entity_ids_or_uuids, dynamic_template, vol.All(list, template_complex)
+        comp_entity_ids_or_uuids,
+        dynamic_template,
+        vol.All(list, template_complex),
     ),
     vol.Optional(ATTR_DEVICE_ID): vol.Any(
         ENTITY_MATCH_NONE, vol.All(ensure_list, [vol.Any(dynamic_template, str)])
@@ -1362,7 +1372,6 @@ def platform_only_config_schema(domain: str) -> Callable[[dict], dict]:
     ),
 }
 
-
 _HAS_ENTITY_SERVICE_FIELD = has_at_least_one_key(*ENTITY_SERVICE_FIELDS)
 
 
@@ -1494,7 +1503,9 @@ def _backward_compat_service_schema(value: Any | None) -> Any:
                 template, vol.All(dict, template_complex)
             ),
             vol.Optional(CONF_ENTITY_ID): comp_entity_ids,
-            vol.Optional(CONF_TARGET): vol.Any(TARGET_SERVICE_FIELDS, dynamic_template),
+            vol.Optional(CONF_TARGET): vol.Any(
+                _TARGET_SERVICE_FIELDS_TEMPLATED, dynamic_template
+            ),
             vol.Optional(CONF_RESPONSE_VARIABLE): str,
             # The frontend stores data here. Don't use in core.
             vol.Remove("metadata"): dict,
diff --git a/homeassistant/helpers/selector.py b/homeassistant/helpers/selector.py
index 649fcb90fa879f..215a15b351271e 100644
--- a/homeassistant/helpers/selector.py
+++ b/homeassistant/helpers/selector.py
@@ -1463,7 +1463,8 @@ class TargetSelector(Selector[TargetSelectorConfig]):
         }
     )
 
-    TARGET_SELECTION_SCHEMA = vol.Schema(cv.TARGET_SERVICE_FIELDS)
+    # We want to transition to not including templates in the target selector.
+    TARGET_SELECTION_SCHEMA = vol.Schema(cv._TARGET_SERVICE_FIELDS_TEMPLATED)  # noqa: SLF001
 
     def __init__(self, config: TargetSelectorConfig | None = None) -> None:
         """Instantiate a selector."""