diff --git a/rpc_util.go b/rpc_util.go
index c8ae0e4444c7..6db356fa56a7 100644
--- a/rpc_util.go
+++ b/rpc_util.go
@@ -429,9 +429,10 @@ func (o ContentSubtypeCallOption) before(c *callInfo) error {
 }
 func (o ContentSubtypeCallOption) after(c *callInfo, attempt *csAttempt) {}
 
-// ForceCodec returns a CallOption that will set codec to be
-// used for all request and response messages for a call. The result of calling
-// Name() will be used as the content-subtype in a case-insensitive manner.
+// ForceCodec returns a CallOption that will set codec to be used for all
+// request and response messages for a call. The result of calling Name() will
+// be used as the content-subtype after converting to lowercase, unless
+// CallContentSubtype is also used.
 //
 // See Content-Type on
 // https://github.com/grpc/grpc/blob/master/doc/PROTOCOL-HTTP2.md#requests for
@@ -853,7 +854,17 @@ func toRPCErr(err error) error {
 // setCallInfoCodec should only be called after CallOptions have been applied.
 func setCallInfoCodec(c *callInfo) error {
 	if c.codec != nil {
-		// codec was already set by a CallOption; use it.
+		// codec was already set by a CallOption; use it, but set the content
+		// subtype if it is not set.
+		if c.contentSubtype == "" {
+			// c.codec is a baseCodec to hide the difference between grpc.Codec and
+			// encoding.Codec (Name vs. String method name).  We only support
+			// setting content subtype from encoding.Codec to avoid a behavior
+			// change with the deprecated version.
+			if ec, ok := c.codec.(encoding.Codec); ok {
+				c.contentSubtype = strings.ToLower(ec.Name())
+			}
+		}
 		return nil
 	}
 
diff --git a/test/end2end_test.go b/test/end2end_test.go
index 861a2f29623d..eb91d09afdf0 100644
--- a/test/end2end_test.go
+++ b/test/end2end_test.go
@@ -5293,7 +5293,7 @@ func (s) TestGRPCMethod(t *testing.T) {
 	}
 	defer ss.Stop()
 
-	ctx, cancel := context.WithTimeout(context.Background(), 2*time.Second)
+	ctx, cancel := context.WithTimeout(context.Background(), defaultTestTimeout)
 	defer cancel()
 
 	if _, err := ss.Client.EmptyCall(ctx, &testpb.Empty{}); err != nil {
@@ -5305,6 +5305,55 @@ func (s) TestGRPCMethod(t *testing.T) {
 	}
 }
 
+// renameProtoCodec is an encoding.Codec wrapper that allows customizing the
+// Name() of another codec.
+type renameProtoCodec struct {
+	encoding.Codec
+	name string
+}
+
+func (r *renameProtoCodec) Name() string { return r.name }
+
+// TestForceCodecName confirms that the ForceCodec call option sets the subtype
+// in the content-type header according to the Name() of the codec provided.
+func (s) TestForceCodecName(t *testing.T) {
+	wantContentTypeCh := make(chan []string, 1)
+	defer close(wantContentTypeCh)
+
+	ss := &stubserver.StubServer{
+		EmptyCallF: func(ctx context.Context, in *testpb.Empty) (*testpb.Empty, error) {
+			md, ok := metadata.FromIncomingContext(ctx)
+			if !ok {
+				return nil, status.Errorf(codes.Internal, "no metadata in context")
+			}
+			if got, want := md["content-type"], <-wantContentTypeCh; !reflect.DeepEqual(got, want) {
+				return nil, status.Errorf(codes.Internal, "got content-type=%q; want [%q]", got, want)
+			}
+			return &testpb.Empty{}, nil
+		},
+	}
+	if err := ss.Start([]grpc.ServerOption{grpc.ForceServerCodec(encoding.GetCodec("proto"))}); err != nil {
+		t.Fatalf("Error starting endpoint server: %v", err)
+	}
+	defer ss.Stop()
+
+	ctx, cancel := context.WithTimeout(context.Background(), defaultTestTimeout)
+	defer cancel()
+
+	codec := &renameProtoCodec{Codec: encoding.GetCodec("proto"), name: "some-test-name"}
+	wantContentTypeCh <- []string{"application/grpc+some-test-name"}
+	if _, err := ss.Client.EmptyCall(ctx, &testpb.Empty{}, grpc.ForceCodec(codec)); err != nil {
+		t.Fatalf("ss.Client.EmptyCall(_, _) = _, %v; want _, nil", err)
+	}
+
+	// Confirm the name is converted to lowercase before transmitting.
+	codec.name = "aNoTHeRNaME"
+	wantContentTypeCh <- []string{"application/grpc+anothername"}
+	if _, err := ss.Client.EmptyCall(ctx, &testpb.Empty{}, grpc.ForceCodec(codec)); err != nil {
+		t.Fatalf("ss.Client.EmptyCall(_, _) = _, %v; want _, nil", err)
+	}
+}
+
 func (s) TestForceServerCodec(t *testing.T) {
 	ss := &stubserver.StubServer{
 		EmptyCallF: func(ctx context.Context, in *testpb.Empty) (*testpb.Empty, error) {
@@ -5317,7 +5366,7 @@ func (s) TestForceServerCodec(t *testing.T) {
 	}
 	defer ss.Stop()
 
-	ctx, cancel := context.WithTimeout(context.Background(), 2*time.Second)
+	ctx, cancel := context.WithTimeout(context.Background(), defaultTestTimeout)
 	defer cancel()
 
 	if _, err := ss.Client.EmptyCall(ctx, &testpb.Empty{}); err != nil {