diff --git a/api/gen/proto/go/usageevents/v1/usageevents.pb.go b/api/gen/proto/go/usageevents/v1/usageevents.pb.go
index 7b699e131e695..2248de7f39086 100644
--- a/api/gen/proto/go/usageevents/v1/usageevents.pb.go
+++ b/api/gen/proto/go/usageevents/v1/usageevents.pb.go
@@ -3203,11 +3203,12 @@ func (m *UIIntegrationEnrollCompleteEvent) GetMetadata() *IntegrationEnrollMetad
 
 // ResourceCreateEvent is emitted when a resource is created.
 type ResourceCreateEvent struct {
-	// resource_type is the type of resource ("node", "node.openssh", "db", "k8s").
+	// resource_type is the type of resource ("node", "node.openssh", "db", "k8s", "app").
 	ResourceType string `protobuf:"bytes,1,opt,name=resource_type,json=resourceType,proto3" json:"resource_type,omitempty"`
-	// resource_origin is the origin of the resource ("cloud").
+	// resource_origin is the origin of the resource ("cloud", "kubernetes").
 	ResourceOrigin string `protobuf:"bytes,2,opt,name=resource_origin,json=resourceOrigin,proto3" json:"resource_origin,omitempty"`
-	// cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP").
+	// cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP")
+	// if resource_origin == "cloud".
 	CloudProvider string `protobuf:"bytes,3,opt,name=cloud_provider,json=cloudProvider,proto3" json:"cloud_provider,omitempty"`
 	// database contains additional database information if resource_type == "db".
 	Database             *DiscoveredDatabaseMetadata `protobuf:"bytes,4,opt,name=database,proto3" json:"database,omitempty"`
diff --git a/api/proto/teleport/usageevents/v1/usageevents.proto b/api/proto/teleport/usageevents/v1/usageevents.proto
index 99d1dcdd325d1..452add9c85f9d 100644
--- a/api/proto/teleport/usageevents/v1/usageevents.proto
+++ b/api/proto/teleport/usageevents/v1/usageevents.proto
@@ -499,11 +499,12 @@ message UIIntegrationEnrollCompleteEvent {
 
 // ResourceCreateEvent is emitted when a resource is created.
 message ResourceCreateEvent {
-  // resource_type is the type of resource ("node", "node.openssh", "db", "k8s").
+  // resource_type is the type of resource ("node", "node.openssh", "db", "k8s", "app").
   string resource_type = 1;
-  // resource_origin is the origin of the resource ("cloud").
+  // resource_origin is the origin of the resource ("cloud", "kubernetes").
   string resource_origin = 2;
-  // cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP").
+  // cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP")
+  // if resource_origin == "cloud".
   string cloud_provider = 3;
   // database contains additional database information if resource_type == "db".
   DiscoveredDatabaseMetadata database = 4;
diff --git a/api/types/constants.go b/api/types/constants.go
index b65de4ab93d15..ddf07591d23ac 100644
--- a/api/types/constants.go
+++ b/api/types/constants.go
@@ -677,6 +677,8 @@ const (
 	DiscoveredResourceKubernetes = "k8s"
 	// DiscoveredResourceAgentlessNode identifies a discovered agentless SSH node.
 	DiscoveredResourceAgentlessNode = "node.openssh"
+	// DiscoveredResourceApp identifies a discovered Kubernetes App.
+	DiscoveredResourceApp = "app"
 
 	// TeleportAzureMSIEndpoint is a special URL intercepted by TSH local proxy, serving Azure credentials.
 	TeleportAzureMSIEndpoint = "azure-msi." + TeleportNamespace
diff --git a/gen/proto/go/prehog/v1alpha/teleport.pb.go b/gen/proto/go/prehog/v1alpha/teleport.pb.go
index f1ba7b26bd2d9..e9eb9e0e7447d 100644
--- a/gen/proto/go/prehog/v1alpha/teleport.pb.go
+++ b/gen/proto/go/prehog/v1alpha/teleport.pb.go
@@ -943,11 +943,12 @@ type ResourceCreateEvent struct {
 	sizeCache     protoimpl.SizeCache
 	unknownFields protoimpl.UnknownFields
 
-	// resource_type is the type of resource ("node", "node.openssh", "db", "k8s").
+	// resource_type is the type of resource ("node", "node.openssh", "db", "k8s", "app").
 	ResourceType string `protobuf:"bytes,1,opt,name=resource_type,json=resourceType,proto3" json:"resource_type,omitempty"`
-	// resource_origin is the origin of the resource ("cloud").
+	// resource_origin is the origin of the resource ("cloud", "kubernetes").
 	ResourceOrigin string `protobuf:"bytes,2,opt,name=resource_origin,json=resourceOrigin,proto3" json:"resource_origin,omitempty"`
-	// cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP").
+	// cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP")
+	// if resource_origin == "cloud".
 	CloudProvider string `protobuf:"bytes,3,opt,name=cloud_provider,json=cloudProvider,proto3" json:"cloud_provider,omitempty"`
 	// database contains additional database information if resource_type == "db".
 	Database *DiscoveredDatabaseMetadata `protobuf:"bytes,4,opt,name=database,proto3" json:"database,omitempty"`
diff --git a/lib/srv/discovery/kube_services_watcher.go b/lib/srv/discovery/kube_services_watcher.go
index 1731e858e1cf5..814796ade6227 100644
--- a/lib/srv/discovery/kube_services_watcher.go
+++ b/lib/srv/discovery/kube_services_watcher.go
@@ -23,11 +23,14 @@ import (
 
 	"github.com/gravitational/trace"
 
+	usageeventsv1 "github.com/gravitational/teleport/api/gen/proto/go/usageevents/v1"
 	"github.com/gravitational/teleport/api/types"
 	"github.com/gravitational/teleport/lib/services"
 	"github.com/gravitational/teleport/lib/srv/discovery/common"
 )
 
+const appEventPrefix = "app/"
+
 func (s *Server) startKubeAppsWatchers() error {
 	if len(s.kubeAppsFetchers) == 0 {
 		return nil
@@ -113,7 +116,20 @@ func (s *Server) onAppCreate(ctx context.Context, rwl types.ResourceWithLabels)
 	if trace.IsAlreadyExists(err) {
 		return trace.Wrap(s.onAppUpdate(ctx, rwl))
 	}
-	return trace.Wrap(err)
+	if err != nil {
+		return trace.Wrap(err)
+	}
+	err = s.emitUsageEvents(map[string]*usageeventsv1.ResourceCreateEvent{
+		appEventPrefix + app.GetName(): {
+			ResourceType:   types.DiscoveredResourceApp,
+			ResourceOrigin: types.OriginKubernetes,
+			// CloudProvider is not set for apps created from Kubernetes services
+		},
+	})
+	if err != nil {
+		s.Log.WithError(err).Debug("Error emitting usage event.")
+	}
+	return nil
 }
 
 func (s *Server) onAppUpdate(ctx context.Context, rwl types.ResourceWithLabels) error {
diff --git a/proto/prehog/v1alpha/teleport.proto b/proto/prehog/v1alpha/teleport.proto
index b6b3aac25153a..9aab3883b5a93 100644
--- a/proto/prehog/v1alpha/teleport.proto
+++ b/proto/prehog/v1alpha/teleport.proto
@@ -50,11 +50,12 @@ message SSOCreateEvent {
 
 // ResourceCreateEvent is emitted when a resource is created.
 message ResourceCreateEvent {
-  // resource_type is the type of resource ("node", "node.openssh", "db", "k8s").
+  // resource_type is the type of resource ("node", "node.openssh", "db", "k8s", "app").
   string resource_type = 1;
-  // resource_origin is the origin of the resource ("cloud").
+  // resource_origin is the origin of the resource ("cloud", "kubernetes").
   string resource_origin = 2;
-  // cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP").
+  // cloud_provider is the cloud provider the resource came from ("AWS", "Azure", "GCP")
+  // if resource_origin == "cloud".
   string cloud_provider = 3;
   // database contains additional database information if resource_type == "db".
   DiscoveredDatabaseMetadata database = 4;