diff --git a/tests/test_rich_utils.py b/tests/test_rich_utils.py
index fbcfdde4b8..d31dbafb5c 100644
--- a/tests/test_rich_utils.py
+++ b/tests/test_rich_utils.py
@@ -1,3 +1,5 @@
+import sys
+
 import typer
 import typer.completion
 from typer.testing import CliRunner
@@ -79,3 +81,21 @@ def main(
     assert "Hello Rick" in result.stdout
     assert "First: option_1_default" in result.stdout
     assert "Second: Morty" in result.stdout
+
+
+def test_rich_markup_import_regression():
+    # Remove rich.markup if it was imported by other tests
+    if "rich" in sys.modules:
+        rich_module = sys.modules["rich"]
+        if hasattr(rich_module, "markup"):
+            delattr(rich_module, "markup")
+
+    app = typer.Typer(rich_markup_mode=None)
+
+    @app.command()
+    def main(bar: str):
+        pass  # pragma: no cover
+
+    result = runner.invoke(app, ["--help"])
+    assert "Usage" in result.stdout
+    assert "BAR" in result.stdout
diff --git a/typer/core.py b/typer/core.py
index 54e295d639..b197382029 100644
--- a/typer/core.py
+++ b/typer/core.py
@@ -372,7 +372,9 @@ def get_help_record(self, ctx: click.Context) -> Optional[Tuple[str, str]]:
             extra_str = f"[{extra_str}]"
             if rich is not None:
                 # This is needed for when we want to export to HTML
-                extra_str = rich.markup.escape(extra_str).strip()
+                from . import rich_utils
+
+                extra_str = rich_utils.escape_before_html_export(extra_str)
 
             help = f"{help}  {extra_str}" if help else f"{extra_str}"
         return name, help
@@ -583,7 +585,9 @@ def _write_opts(opts: Sequence[str]) -> str:
             extra_str = f"[{extra_str}]"
             if rich is not None:
                 # This is needed for when we want to export to HTML
-                extra_str = rich.markup.escape(extra_str).strip()
+                from . import rich_utils
+
+                extra_str = rich_utils.escape_before_html_export(extra_str)
 
             help = f"{help}  {extra_str}" if help else f"{extra_str}"
 
diff --git a/typer/main.py b/typer/main.py
index 44a9725590..7ec9b8a0db 100644
--- a/typer/main.py
+++ b/typer/main.py
@@ -75,28 +75,19 @@ def except_hook(
         return
     typer_path = os.path.dirname(__file__)
     click_path = os.path.dirname(click.__file__)
-    supress_internal_dir_names = [typer_path, click_path]
+    internal_dir_names = [typer_path, click_path]
     exc = exc_value
     if rich:
-        from rich.traceback import Traceback
-
         from . import rich_utils
 
-        rich_tb = Traceback.from_exception(
-            type(exc),
-            exc,
-            exc.__traceback__,
-            show_locals=exception_config.pretty_exceptions_show_locals,
-            suppress=supress_internal_dir_names,
-            width=rich_utils.MAX_WIDTH,
-        )
+        rich_tb = rich_utils.get_traceback(exc, exception_config, internal_dir_names)
         console_stderr = rich_utils._get_rich_console(stderr=True)
         console_stderr.print(rich_tb)
         return
     tb_exc = traceback.TracebackException.from_exception(exc)
     stack: List[FrameSummary] = []
     for frame in tb_exc.stack:
-        if any(frame.filename.startswith(path) for path in supress_internal_dir_names):
+        if any(frame.filename.startswith(path) for path in internal_dir_names):
             if not exception_config.pretty_exceptions_short:
                 # Hide the line for internal libraries, Typer and Click
                 stack.append(
diff --git a/typer/rich_utils.py b/typer/rich_utils.py
index 404e97503b..d4c3676aea 100644
--- a/typer/rich_utils.py
+++ b/typer/rich_utils.py
@@ -16,11 +16,14 @@
 from rich.emoji import Emoji
 from rich.highlighter import RegexHighlighter
 from rich.markdown import Markdown
+from rich.markup import escape
 from rich.padding import Padding
 from rich.panel import Panel
 from rich.table import Table
 from rich.text import Text
 from rich.theme import Theme
+from rich.traceback import Traceback
+from typer.models import DeveloperExceptionConfig
 
 if sys.version_info >= (3, 9):
     from typing import Literal
@@ -727,6 +730,11 @@ def rich_abort_error() -> None:
     console.print(ABORTED_TEXT, style=STYLE_ABORTED)
 
 
+def escape_before_html_export(input_text: str) -> str:
+    """Ensure that the input string can be used for HTML export."""
+    return escape(input_text).strip()
+
+
 def rich_to_html(input_text: str) -> str:
     """Print the HTML version of a rich-formatted input string.
 
@@ -744,3 +752,19 @@ def rich_render_text(text: str) -> str:
     """Remove rich tags and render a pure text representation"""
     console = _get_rich_console()
     return "".join(segment.text for segment in console.render(text)).rstrip("\n")
+
+
+def get_traceback(
+    exc: BaseException,
+    exception_config: DeveloperExceptionConfig,
+    internal_dir_names: List[str],
+) -> Traceback:
+    rich_tb = Traceback.from_exception(
+        type(exc),
+        exc,
+        exc.__traceback__,
+        show_locals=exception_config.pretty_exceptions_show_locals,
+        suppress=internal_dir_names,
+        width=MAX_WIDTH,
+    )
+    return rich_tb