diff --git a/includes/Admin/Settings_Screens/Connection.php b/includes/Admin/Settings_Screens/Connection.php
index fc20b02a2..1d678fa0a 100644
--- a/includes/Admin/Settings_Screens/Connection.php
+++ b/includes/Admin/Settings_Screens/Connection.php
@@ -467,15 +467,6 @@ public function get_settings() {
 				'default'  => 'no',
 			),
 
-			array(
-				'id'       => \WC_Facebookcommerce_Integration::SETTING_ENABLE_NEW_STYLE_FEED_GENERATOR,
-				'title'    => __( 'Experimental! Enable new style feed generation', 'facebook-for-woocommerce' ),
-				'type'     => 'checkbox',
-				'desc'     => __( 'Use new, memory improved, feed generation process.', 'facebook-for-woocommerce' ),
-				/* translators: %s URL to the documentation page. */
-				'desc_tip' => sprintf( __( 'This is an experimental feature in testing phase. Only enable this if you are experiencing problems with feed generation. <a href="%s" target="_blank">Learn more</a>.', 'facebook-for-woocommerce' ), 'https://woocommerce.com/document/facebook-for-woocommerce/#feed-generation' ),
-				'default'  => 'no',
-			),
 			array( 'type' => 'sectionend' ),
 		);
 	}
diff --git a/includes/Admin/Settings_Screens/Shops.php b/includes/Admin/Settings_Screens/Shops.php
index 1993f80a2..e26ce8950 100644
--- a/includes/Admin/Settings_Screens/Shops.php
+++ b/includes/Admin/Settings_Screens/Shops.php
@@ -299,16 +299,6 @@ public function get_settings() {
 				'default'  => 'no',
 			),
 
-			array(
-				'id'       => \WC_Facebookcommerce_Integration::SETTING_ENABLE_NEW_STYLE_FEED_GENERATOR,
-				'title'    => __( '[Experimental] Use new, memory improved, feed generation process', 'facebook-for-woocommerce' ),
-				'type'     => 'checkbox',
-				'desc'     => __( 'Enable', 'facebook-for-woocommerce' ),
-				/* translators: %s URL to the documentation page. */
-				'desc_tip' => sprintf( __( 'This is an experimental feature in testing phase. Only enable this if you are experiencing problems with feed generation. <a href="%s" target="_blank">Learn more</a>.', 'facebook-for-woocommerce' ), 'https://woocommerce.com/document/facebook-for-woocommerce/#feed-generation' ),
-				'default'  => 'no',
-			),
-
 			array( 'type' => 'sectionend' ),
 		);
 	}
diff --git a/tests/Unit/Admin/Settings/ConnectionTest.php b/tests/Unit/Admin/Settings/ConnectionTest.php
index 568aa782c..243541675 100644
--- a/tests/Unit/Admin/Settings/ConnectionTest.php
+++ b/tests/Unit/Admin/Settings/ConnectionTest.php
@@ -47,10 +47,5 @@ public function testGetSettings(): void {
         $debug_setting = $settings[2];
         $this->assertEquals('checkbox', $debug_setting['type']);
         $this->assertEquals('no', $debug_setting['default']);
-
-        // Check feed generator setting
-        $feed_setting = $settings[3];
-        $this->assertEquals('checkbox', $feed_setting['type']);
-        $this->assertEquals('no', $feed_setting['default']);
     }
 }
diff --git a/tests/Unit/Admin/Settings/ShopsTest.php b/tests/Unit/Admin/Settings/ShopsTest.php
index a8e8b3bfa..8fbf44b8d 100644
--- a/tests/Unit/Admin/Settings/ShopsTest.php
+++ b/tests/Unit/Admin/Settings/ShopsTest.php
@@ -61,10 +61,5 @@ public function testGetSettings(): void {
         $debug_setting = $settings[2];
         $this->assertEquals('checkbox', $debug_setting['type']);
         $this->assertEquals('no', $debug_setting['default']);
-
-        // Check feed generator setting
-        $feed_setting = $settings[3];
-        $this->assertEquals('checkbox', $feed_setting['type']);
-        $this->assertEquals('no', $feed_setting['default']);
     }
 }