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fix(seo): improve /wallets/find-wallet meta title and description#18101

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wackerow merged 2 commits into
ethereum:devfrom
nloureiro:fix/find-wallet-seo-meta
May 1, 2026
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fix(seo): improve /wallets/find-wallet meta title and description#18101
wackerow merged 2 commits into
ethereum:devfrom
nloureiro:fix/find-wallet-seo-meta

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@nloureiro
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@nloureiro nloureiro commented May 1, 2026

Summary

Closes #18098

The /wallets/find-wallet wallet list is rendered client-side, so the meta title and description are the primary signals search engines index from this page. The current values are generic and don't communicate the page's main differentiator: a rich, filterable wallet comparison tool.

Changes

src/intl/en/page-wallets-find-wallet.json

Key Before After
page-find-wallet-meta-title List of Ethereum Wallets | ethereum.org Find and Compare Ethereum Wallets | ethereum.org
page-find-wallet-meta-description Find and compare Ethereum wallets based on the features you want. Compare Ethereum wallets side by side. Filter by features like hardware wallet support, open source, self-custody, multi-chain, staking, NFT support, and more to find the right wallet for you.

Why

  • "Find and Compare" is action-oriented and matches user search intent better than the passive "List of"
  • Description now enumerates specific filter criteria (hardware wallet, open source, self-custody, multi-chain, staking, NFT) — these are high-intent keyword phrases users search for
  • Since the wallet table is JS-rendered, this is the most impactful near-term SEO lever available without architectural changes

Longer-term

Consider whether static SSR of wallet names (without filter state) is feasible to give crawlers richer indexable content (#18098).

Test plan

  • Verify page <title> and <meta name="description"> in browser DevTools on /wallets/find-wallet
  • Confirm no visual or functional change to the page itself

Preview link

https://deploy-preview-18101.ethereum.it/wallets/find-wallet

The wallet finder page renders its list entirely client-side, meaning
crawlers see minimal HTML content. Strengthening the meta title and
description ensures the page signals its value to search engines through
the most reliable SSR-visible signals.

- meta title: 'List of Ethereum Wallets' → 'Find and Compare Ethereum
  Wallets' (action-oriented, closer to user search intent)
- meta description: generic one-liner → specific, feature-rich summary
  that surfaces the page's key differentiator (filterable comparison
  by open-source, self-custody, hardware wallet, staking, NFT support,
  multi-chain, etc.)
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@github-actions github-actions Bot added content 🖋️ This involves copy additions or edits translation 🌍 This is related to our Translation Program labels May 1, 2026
Comment thread src/intl/en/page-wallets-find-wallet.json Outdated
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wackerow commented May 1, 2026

Post merge translation trigger:

gh workflow run "Intl Pipeline" -f target_path=src/intl/en/page-wallets-find-wallet.json

@wackerow wackerow merged commit eccd8ec into ethereum:dev May 1, 2026
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@pettinarip pettinarip mentioned this pull request May 8, 2026
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fix(seo): /wallets/find-wallet meta title and description are too generic for a JS-rendered page

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