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fix(seo): align /get-eth meta title and description with page content#18100

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wackerow merged 1 commit into
ethereum:devfrom
nloureiro:fix/get-eth-meta-title-alignment
May 1, 2026
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fix(seo): align /get-eth meta title and description with page content#18100
wackerow merged 1 commit into
ethereum:devfrom
nloureiro:fix/get-eth-meta-title-alignment

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@nloureiro nloureiro commented May 1, 2026

Summary

Closes #18097

The /get-eth page H1 reads "Where to get ETH" and covers six ways to acquire ETH (exchanges, DEXs, earning, P2P, wallets, staking). The meta title and description only mentioned "buy", creating keyword drift and excluding non-purchase intent queries.

Changes

src/intl/en/page-get-eth.json

Key Before After
page-get-eth-meta-title How to buy Ethereum (ETH) How to get Ethereum (ETH)
page-get-eth-meta-description How to buy ETH based on where you live and advice on how to look after it. Ways to get ETH: buy on an exchange, swap on a DEX, earn from DAOs, receive from peers, or earn staking rewards. Find the best option based on where you live.

Why

  • Aligns meta title with H1 (same root keyword, consistent signal to crawlers)
  • Description now surfaces all six acquisition methods, improving relevance for a broader set of user queries
  • No change to UI copy, routing, or any other locale file

Test plan

  • Verify /get-eth page title in browser tab reads "How to get Ethereum (ETH)"
  • Verify meta description in <head> matches new copy
  • Spot-check that no other locale files reference the old English strings directly

Preview link

https://deploy-preview-18100.ethereum.it/get-eth

The page H1 and content covers multiple ways to acquire ETH (exchanges,
DEXs, earning, peer-to-peer, staking) — not just buying. The meta title
and description previously said 'buy' exclusively, creating a mismatch
with the page heading ('Where to get ETH') and a narrower keyword signal.

- meta title: 'How to buy Ethereum (ETH)' → 'How to get Ethereum (ETH)'
- meta description: updated to enumerate all acquisition methods and
  retain the geo-based guidance signal
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@github-actions github-actions Bot added content 🖋️ This involves copy additions or edits translation 🌍 This is related to our Translation Program labels May 1, 2026
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wackerow commented May 1, 2026

Post merge translation trigger:

gh workflow run "Intl Pipeline" -f target_path=src/intl/en/page-get-eth.json

@wackerow wackerow merged commit 20d94f4 into ethereum:dev May 1, 2026
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@pettinarip pettinarip mentioned this pull request May 8, 2026
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fix(seo): /get-eth meta title says 'buy' but H1 and content say 'get'

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