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39 changes: 34 additions & 5 deletions public/content/social-networks/index.md
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Expand Up @@ -82,12 +82,41 @@ Users use the platform's native [ERC-20](/glossary/#erc-20) token $MIND to pay f

[Web3](/glossary/#web3) native social platforms aren't the only ones trying to incorporate blockchain technology into social media. Many centralized platforms are also exploring or have experimented with integrating Ethereum into their infrastructure:

### Reddit {#reddit}
### Brave Browser {#brave}

- Reddit previously experimented with **Community Points**, which were ERC-20 tokens users could earn by posting quality content and contributing to specific online communities (subreddits). Users could redeem these tokens within a subreddit for exclusive perks or trade them. For this project, Reddit utilized Arbitrum Nova, a [layer 2](/glossary/#layer-2) network designed to scale Ethereum transactions.
- The program was notably active in the r/CryptoCurrency subreddit with its "Moons" and the r/FortNiteBR subreddit with its "Bricks". Because these tokens were on the blockchain, they were independent of Reddit once claimed into a user's [wallet](/glossary/#wallet).
- However, **Reddit [sunsetted the Community Points program](https://www.reddit.com/r/CryptoCurrency/comments/17a33ql/reddit_is_officially_deprecating_community_points/) in late 2023**, citing scalability and resource challenges. While the tokens still exist on the blockchain, Reddit no longer actively supports or integrates them into its platform features.
- Reddit has also launched a **[collectible avatar program](https://www.reddit.com/r/avatartrading/comments/147qlpb/what_are_reddit_collectible_avatars_rcas/)**, allowing users to purchase unique avatars as NFTs. These avatars can be used as profile pictures and are tradable on the secondary market.
- Brave has integrated the **[Basic Attention Token (BAT)](https://basicattentiontoken.org/)**, an ERC-20 token built on Ethereum, into its browser ecosystem to revolutionize digital advertising and content creator support.

- The **[Brave Rewards program](https://brave.com/brave-rewards/)** allows users to earn BAT by viewing privacy-respecting ads and then automatically contribute to websites and content creators across various platforms like YouTube, Twitter, and GitHub based on attention time.

- Content creators can register as **[Brave verified creators](https://creators.brave.com/)** to receive these contributions directly to their Ethereum wallets, creating a bridge between traditional web platforms and blockchain-based monetization.

- BAT tokens exist independently on the Ethereum blockchain, allowing users to transfer them to personal wallets or exchanges once earned.

### Audius Music Platform {#audius}

- **[Audius](https://audius.co/)** is a music streaming platform that uses Ethereum blockchain technology to connect artists directly with fans.

- The platform features a hybrid decentralized architecture where content is stored on IPFS while utilizing blockchain for ownership rights and the **[AUDIO token](https://eth.blockscout.com/token/0x18aaa7115705e8be94bffebde57af9bfc265b998)**.

- Audius has established a **[partnership with TikTok](https://audius.co/tiktok)**, bringing Web3 functionality to mainstream audiences and allowing artists to monetize their content through blockchain technology.

- The platform's technical details are available in their **[whitepaper](https://whitepaper.audius.co/)**, showing how they've built upon Ethereum's infrastructure.

### Sorare Fantasy Sports {#sorare}

- **[Sorare](https://sorare.com/)** is a **[fantasy sports platform built on Ethereum](https://sorare.com/help/a/4402888626577/what-is-a-sorare-wallet)** that allows users to collect, trade, and play with official NFT player cards.

- Player cards are verifiable NFTs on the Ethereum blockchain, and the platform's smart contracts can be viewed on **[Etherscan](https://eth.blockscout.com/address/0x629a673a8242c2ac4b7b8c5d8735fbeac21a6205?tab=contract)**.

- Sorare combines traditional fantasy sports gameplay with blockchain ownership of digital assets, bringing **[Ethereum to fund](https://sorare.com/help/a/10969733392797/what-network-should-i-use-to-fund-my-eth-wallet)** functionality to mainstream sports fans.

### Twitter/X (Crypto Tipping) {#twitter}

**[Twitter](x.com)** (now X) has incorporated blockchain technology in multiple ways to enhance creator monetization and digital identity verification:

- **Crypto Tipping**: The platform has integrated **[Ethereum tipping](https://help.x.com/en/using-x/tips)**, enabling users to send payments via Ethereum-based wallets like Strike.

By integrating blockchain features, X is bridging the gap between Web2 social experiences and decentralized digital ownership.

## Further reading {#further-reading}

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