diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/ActionSummaryCard.tsx b/apps/web/app/(app)/[emailAccountId]/assistant/ActionSummaryCard.tsx
index 254f31662a..952cbb91d7 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/ActionSummaryCard.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/ActionSummaryCard.tsx
@@ -11,14 +11,18 @@ import {
   AWAITING_REPLY_LABEL_NAME,
   NEEDS_REPLY_LABEL_NAME,
 } from "@/utils/reply-tracker/consts";
+import { getEmailTerminology } from "@/utils/terminology";
 
 export function ActionSummaryCard({
   action,
   typeOptions,
+  provider,
 }: {
   action: CreateRuleBody["actions"][number];
   typeOptions: { label: string; value: ActionType }[];
+  provider: string;
 }) {
+  const terminology = getEmailTerminology(provider);
   const actionTypeLabel =
     typeOptions.find((opt) => opt.value === action.type)?.label || action.type;
 
@@ -29,9 +33,11 @@ export function ActionSummaryCard({
     case ActionType.LABEL: {
       const labelValue = action.label?.value || "";
       if (action.label?.ai) {
-        summaryContent = labelValue ? `AI Label: ${labelValue}` : "AI Label";
+        summaryContent = labelValue
+          ? `AI ${terminology.label.action}: ${labelValue}`
+          : `AI ${terminology.label.action}`;
       } else {
-        summaryContent = `Label as "${labelValue || "unset"}"`;
+        summaryContent = `${terminology.label.action} as "${labelValue || "unset"}"`;
       }
       break;
     }
@@ -170,8 +176,8 @@ export function ActionSummaryCard({
       break;
 
     case ActionType.TRACK_THREAD:
-      summaryContent = "Auto-update reply label";
-      tooltipText = `Our AI will automatically update the thread label to '${NEEDS_REPLY_LABEL_NAME}' or '${AWAITING_REPLY_LABEL_NAME}' based on whether you need to respond or are awaiting a response from the recipient.`;
+      summaryContent = `Auto-update reply ${terminology.label.singular}`;
+      tooltipText = `Our AI will automatically update the thread ${terminology.label.singular} to '${NEEDS_REPLY_LABEL_NAME}' or '${AWAITING_REPLY_LABEL_NAME}' based on whether you need to respond or are awaiting a response from the recipient.`;
       break;
 
     case ActionType.ARCHIVE:
diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/ExecutedRulesTable.tsx b/apps/web/app/(app)/[emailAccountId]/assistant/ExecutedRulesTable.tsx
index 2a408dc07d..89b8233f1b 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/ExecutedRulesTable.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/ExecutedRulesTable.tsx
@@ -148,13 +148,15 @@ export function RuleCell({
 
 export function ActionItemsCell({
   actionItems,
+  provider,
 }: {
   actionItems: PendingExecutedRules["executedRules"][number]["actionItems"];
+  provider: string;
 }) {
   return (
     <div className="mt-2 flex flex-wrap gap-1">
       {actionItems.map((item) => (
-        <ActionBadgeExpanded key={item.id} action={item} />
+        <ActionBadgeExpanded key={item.id} action={item} provider={provider} />
       ))}
     </div>
   );
diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/Pending.tsx b/apps/web/app/(app)/[emailAccountId]/assistant/Pending.tsx
index a00de97f2b..e7fa93f209 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/Pending.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/Pending.tsx
@@ -69,7 +69,7 @@ function PendingTable({
   totalPages: number;
   mutate: () => void;
 }) {
-  const { emailAccountId, userEmail } = useAccount();
+  const { emailAccountId, userEmail, provider } = useAccount();
   const { selected, isAllSelected, onToggleSelect, onToggleSelectAll } =
     useToggleSelect(pending);
 
@@ -191,7 +191,10 @@ function PendingTable({
                 />
               </TableCell>
               <TableCell>
-                <ActionItemsCell actionItems={p.actionItems} />
+                <ActionItemsCell
+                  actionItems={p.actionItems}
+                  provider={provider}
+                />
               </TableCell>
               <TableCell>
                 <ExecuteButtons id={p.id} message={p.message} mutate={mutate} />
diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/PersonaDialog.tsx b/apps/web/app/(app)/[emailAccountId]/assistant/PersonaDialog.tsx
index 605be2ead8..c043c591a5 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/PersonaDialog.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/PersonaDialog.tsx
@@ -2,16 +2,18 @@
 
 import { Dialog, DialogContent, DialogTitle } from "@/components/ui/dialog";
 import { ButtonList } from "@/components/ButtonList";
-import { personas } from "@/app/(app)/[emailAccountId]/assistant/examples";
+import type { Personas } from "./examples";
 
 export function PersonaDialog({
   isOpen,
   setIsOpen,
   onSelect,
+  personas,
 }: {
   isOpen: boolean;
   setIsOpen: (open: boolean) => void;
   onSelect: (persona: string) => void;
+  personas: Personas;
 }) {
   return (
     <Dialog open={isOpen} onOpenChange={setIsOpen}>
diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/RuleForm.tsx b/apps/web/app/(app)/[emailAccountId]/assistant/RuleForm.tsx
index 24697600e9..0aaca2853c 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/RuleForm.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/RuleForm.tsx
@@ -69,6 +69,7 @@ import { useAccount } from "@/providers/EmailAccountProvider";
 import { prefixPath } from "@/utils/path";
 import { useRule } from "@/hooks/useRule";
 import { isMicrosoftProvider } from "@/utils/email/provider-types";
+import { getEmailTerminology } from "@/utils/terminology";
 import {
   Dialog,
   DialogContent,
@@ -324,11 +325,12 @@ export function RuleForm({
   }, [errors, watch]);
 
   const conditionalOperator = watch("conditionalOperator");
+  const terminology = getEmailTerminology(provider);
 
   const typeOptions = useMemo(() => {
     const options: { label: string; value: ActionType }[] = [
       { label: "Archive", value: ActionType.ARCHIVE },
-      { label: "Label", value: ActionType.LABEL },
+      { label: terminology.label.action, value: ActionType.LABEL },
       ...(isMicrosoftProvider(provider)
         ? [{ label: "Move to folder", value: ActionType.MOVE_FOLDER }]
         : []),
@@ -340,11 +342,14 @@ export function RuleForm({
       { label: "Mark spam", value: ActionType.MARK_SPAM },
       { label: "Digest", value: ActionType.DIGEST },
       { label: "Call webhook", value: ActionType.CALL_WEBHOOK },
-      { label: "Auto-update reply label", value: ActionType.TRACK_THREAD },
+      {
+        label: `Auto-update reply ${terminology.label.singular}`,
+        value: ActionType.TRACK_THREAD,
+      },
     ];
 
     return options;
-  }, [provider]);
+  }, [provider, terminology.label.action, terminology.label.singular]);
 
   const [isNameEditMode, setIsNameEditMode] = useState(alwaysEditMode);
   const [isConditionsEditMode, setIsConditionsEditMode] =
@@ -849,6 +854,7 @@ export function RuleForm({
                 key={i}
                 action={action}
                 typeOptions={typeOptions}
+                provider={provider}
               />
             ),
           )}
@@ -870,7 +876,7 @@ export function RuleForm({
           </div>
         )}
 
-        <div className="flex items-center justify-end space-x-2">
+        <div className="flex items-center justify-end space-x-2 mt-4">
           <TooltipExplanation
             size="md"
             side="left"
diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/Rules.tsx b/apps/web/app/(app)/[emailAccountId]/assistant/Rules.tsx
index db62236a4c..9b65f8cca5 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/Rules.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/Rules.tsx
@@ -68,7 +68,7 @@ export function Rules({ size = "md" }: { size?: "sm" | "md" }) {
 
   const onCreateRule = () => ruleDialog.open();
 
-  const { emailAccountId } = useAccount();
+  const { emailAccountId, provider } = useAccount();
   const { createAssistantUrl } = useAssistantNavigation(emailAccountId);
   const { executeAsync: setRuleEnabled } = useAction(
     setRuleEnabledAction.bind(null, emailAccountId),
@@ -275,7 +275,10 @@ export function Rules({ size = "md" }: { size?: "sm" | "md" }) {
                         </TableCell>
                       )}
                       <TableCell>
-                        <ActionBadges actions={rule.actions} />
+                        <ActionBadges
+                          actions={rule.actions}
+                          provider={provider}
+                        />
                       </TableCell>
                       {/* {size === "md" && (
                         <TableCell>
@@ -465,6 +468,7 @@ export function Rules({ size = "md" }: { size?: "sm" | "md" }) {
 
 export function ActionBadges({
   actions,
+  provider,
 }: {
   actions: {
     id: string;
@@ -472,6 +476,7 @@ export function ActionBadges({
     label?: string | null;
     folderName?: string | null;
   }[];
+  provider: string;
 }) {
   return (
     <div className="flex gap-2">
@@ -485,7 +490,7 @@ export function ActionBadges({
             color={getActionColor(action.type)}
             className="w-fit text-nowrap"
           >
-            {getActionDisplay(action)}
+            {getActionDisplay(action, provider)}
           </Badge>
         );
       })}
diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/RulesPrompt.tsx b/apps/web/app/(app)/[emailAccountId]/assistant/RulesPrompt.tsx
index d9ccd58e76..05142ab827 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/RulesPrompt.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/RulesPrompt.tsx
@@ -21,8 +21,9 @@ import { LoadingContent } from "@/components/LoadingContent";
 import { Tooltip } from "@/components/Tooltip";
 import { AssistantOnboarding } from "@/app/(app)/[emailAccountId]/assistant/AssistantOnboarding";
 import {
-  examplePrompts,
-  personas,
+  getExamplePrompts,
+  getPersonas,
+  type Personas,
 } from "@/app/(app)/[emailAccountId]/assistant/examples";
 import { convertLabelsToDisplay } from "@/utils/mention";
 import { PersonaDialog } from "@/app/(app)/[emailAccountId]/assistant/PersonaDialog";
@@ -39,7 +40,7 @@ import { Skeleton } from "@/components/ui/skeleton";
 import { useLabels } from "@/hooks/useLabels";
 
 export function RulesPrompt() {
-  const { emailAccountId } = useAccount();
+  const { emailAccountId, provider } = useAccount();
   const { data, isLoading, error, mutate } = useSWR<
     RulesPromptResponse,
     { error: string }
@@ -51,6 +52,8 @@ export function RulesPrompt() {
   );
 
   const [persona, setPersona] = useState<string | null>(null);
+  const personas = getPersonas(provider);
+  const examplePrompts = getExamplePrompts(provider);
 
   const personaPrompt = persona
     ? personas[persona as keyof typeof personas]?.prompt
@@ -72,6 +75,8 @@ export function RulesPrompt() {
               mutate={mutate}
               onOpenPersonaDialog={onOpenPersonaDialog}
               showExamples
+              personas={personas}
+              examplePrompts={examplePrompts}
             />
             <AssistantOnboarding
               onComplete={() => {
@@ -85,6 +90,7 @@ export function RulesPrompt() {
         isOpen={isModalOpen}
         setIsOpen={setIsModalOpen}
         onSelect={setPersona}
+        personas={personas}
       />
     </>
   );
@@ -97,6 +103,8 @@ function RulesPromptForm({
   mutate,
   onOpenPersonaDialog,
   showExamples,
+  personas,
+  examplePrompts,
 }: {
   emailAccountId: string;
   rulesPrompt: string | null;
@@ -104,6 +112,8 @@ function RulesPromptForm({
   mutate: () => void;
   onOpenPersonaDialog: () => void;
   showExamples?: boolean;
+  personas: Personas;
+  examplePrompts: string[];
 }) {
   const { userLabels, isLoading: isLoadingLabels } = useLabels();
 
@@ -345,13 +355,24 @@ function RulesPromptForm({
           </div>
         </form>
 
-        {showExamples && <Examples onSelect={addExamplePrompt} />}
+        {showExamples && (
+          <Examples
+            onSelect={addExamplePrompt}
+            examplePrompts={examplePrompts}
+          />
+        )}
       </div>
     </div>
   );
 }
 
-function PureExamples({ onSelect }: { onSelect: (example: string) => void }) {
+function PureExamples({
+  onSelect,
+  examplePrompts,
+}: {
+  onSelect: (example: string) => void;
+  examplePrompts: string[];
+}) {
   return (
     <div>
       <SectionHeader className="text-xl">Examples</SectionHeader>
diff --git a/apps/web/app/(app)/[emailAccountId]/assistant/examples.ts b/apps/web/app/(app)/[emailAccountId]/assistant/examples.ts
index 473bc4945b..8c73b0c248 100644
--- a/apps/web/app/(app)/[emailAccountId]/assistant/examples.ts
+++ b/apps/web/app/(app)/[emailAccountId]/assistant/examples.ts
@@ -1,3 +1,7 @@
+import { getEmailTerminology } from "@/utils/terminology";
+
+export type Personas = ReturnType<typeof getPersonas>;
+
 // NOTE: some users save the example rules when trying out the platform, and start auto sending emails
 // to people without realising it. This is a simple check to avoid that.
 // This needs changing when the examples change. But it works for now.
@@ -21,12 +25,29 @@ function formatPromptArray(promptArray: string[]): string {
   return `${promptArray.map((item) => `* ${item}`).join(".\n")}.`;
 }
 
+function processPromptsWithTerminology(
+  prompts: string[],
+  provider: string,
+): string[] {
+  const terminology = getEmailTerminology(provider);
+  return prompts.map((prompt) => {
+    // Replace "Label" at the beginning of sentences or after punctuation
+    let processed = prompt.replace(/\bLabel\b/g, terminology.label.action);
+    // Replace lowercase "label" in the middle of sentences
+    processed = processed.replace(
+      /\blabel\b/g,
+      terminology.label.action.toLowerCase(),
+    );
+    return processed;
+  });
+}
+
 const commonPrompts = [
   "Label urgent emails as @[Urgent]",
   "Label emails from @mycompany.com addresses as @[Team]",
 ];
 
-export const examplePrompts = [
+const examplePromptsBase = [
   ...commonPrompts,
   "Forward receipts to jane@accounting.com and label them @[Receipt]",
   "Forward pitch decks to john@investing.com and label them @[Pitch Deck]",
@@ -46,6 +67,10 @@ export const examplePrompts = [
   "Label Stripe emails as @[Stripe]",
 ];
 
+export function getExamplePrompts(provider: string): string[] {
+  return processPromptsWithTerminology(examplePromptsBase, provider);
+}
+
 const founderPromptArray = [
   ...commonPrompts,
   "If someone asks to set up a call, draft a reply with my calendar link: https://cal.com/example",
@@ -57,232 +82,267 @@ const founderPromptArray = [
   "Label recruitment related emails as @[Hiring]",
 ];
 
-export const personas = {
-  founder: {
-    label: "🚀 Founder",
-    promptArray: founderPromptArray,
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+export function getPersonas(provider: string) {
+  return {
+    founder: {
+      label: "🚀 Founder",
+      promptArray: processPromptsWithTerminology(founderPromptArray, provider),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  influencer: {
-    label: "📹 Influencer",
-    promptArray: [
-      ...commonPrompts,
-      `Label sponsorship inquiries as @[Sponsorship] and draft a reply as follows:
+    influencer: {
+      label: "📹 Influencer",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          `Label sponsorship inquiries as @[Sponsorship] and draft a reply as follows:
 > Hey NAME,
 >
 > I've attached my media kit and pricing`,
-      "Label emails about affiliate programs as @[Affiliate] and archive them",
-      "Label collaboration requests as @[Collab] and draft a reply asking about their audience size and engagement rates",
-      "Label brand partnership emails as @[Brand Deal] and forward to manager@example.com",
-      "Label media inquiries as @[Press] and draft a reply a polite reply",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+          "Label emails about affiliate programs as @[Affiliate] and archive them",
+          "Label collaboration requests as @[Collab] and draft a reply asking about their audience size and engagement rates",
+          "Label brand partnership emails as @[Brand Deal] and forward to manager@example.com",
+          "Label media inquiries as @[Press] and draft a reply a polite reply",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  realtor: {
-    label: "🏠 Realtor",
-    promptArray: [
-      ...commonPrompts,
-      "Label emails from potential buyers as @[Buyer Lead] and draft a reply asking about their budget and preferred neighborhoods",
-      "Label emails from potential sellers as @[Seller Lead] and draft a reply with my calendar link to schedule a home evaluation: https://cal.com/example",
-      "If someone asks about home prices in a specific area, label as @[Market Inquiry] and draft a reply with recent comparable sales data",
-      "Label emails from mortgage brokers and lenders as @[Lender] and archive them",
-      "If someone asks to schedule a showing, label as @[Showing Request] and draft a reply with available time slots",
-      "Label emails about closing documents as @[Closing] and forward to transactions@realty.com",
-      "If someone asks about the home buying process, draft a reply with our buyer's guide link: https://realty.com/buyers-guide",
-      "Label emails from home inspectors as @[Inspector] and forward to scheduling@realty.com",
-      "If someone refers a client to me, label as @[Referral] and draft a thank you reply with my calendar link to schedule a consultation",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    realtor: {
+      label: "🏠 Realtor",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "Label emails from potential buyers as @[Buyer Lead] and draft a reply asking about their budget and preferred neighborhoods",
+          "Label emails from potential sellers as @[Seller Lead] and draft a reply with my calendar link to schedule a home evaluation: https://cal.com/example",
+          "If someone asks about home prices in a specific area, label as @[Market Inquiry] and draft a reply with recent comparable sales data",
+          "Label emails from mortgage brokers and lenders as @[Lender] and archive them",
+          "If someone asks to schedule a showing, label as @[Showing Request] and draft a reply with available time slots",
+          "Label emails about closing documents as @[Closing] and forward to transactions@realty.com",
+          "If someone asks about the home buying process, draft a reply with our buyer's guide link: https://realty.com/buyers-guide",
+          "Label emails from home inspectors as @[Inspector] and forward to scheduling@realty.com",
+          "If someone refers a client to me, label as @[Referral] and draft a thank you reply with my calendar link to schedule a consultation",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  investor: {
-    label: "💰 Investor",
-    promptArray: [
-      ...commonPrompts,
-      "If a founder asks to set up a call, draft a reply with my calendar link: https://cal.com/example",
-      "If a founder sends me an investor update, label it @[Investor Update] and archive it",
-      "Forward pitch decks to analyst@vc.com that asks them to review it and label them @[Pitch Deck]",
-      "Label emails from LPs as @[LP]",
-      "Label legal documents as @[Legal]",
-      "Label emails about travel as @[Travel]",
-      "Label emails about portfolio company exits as @[Exit Opportunity]",
-      "Label emails containing term sheets as @[Term Sheet]",
-      "If a portfolio company reports bad news, label as @[Portfolio Alert] and draft a reply to schedule an emergency call",
-      "Label due diligence related emails as @[Due Diligence]",
-      "Forward emails about industry research reports to research@vc.com",
-      "If someone asks for a warm intro to a portfolio company, draft a reply asking for more context about why they want to connect",
-      "Label emails about fund administration as @[Fund Admin]",
-      "Label emails about speaking at investment conferences as @[Speaking Opportunity]",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    investor: {
+      label: "💰 Investor",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "If a founder asks to set up a call, draft a reply with my calendar link: https://cal.com/example",
+          "If a founder sends me an investor update, label it @[Investor Update] and archive it",
+          "Forward pitch decks to analyst@vc.com that asks them to review it and label them @[Pitch Deck]",
+          "Label emails from LPs as @[LP]",
+          "Label legal documents as @[Legal]",
+          "Label emails about travel as @[Travel]",
+          "Label emails about portfolio company exits as @[Exit Opportunity]",
+          "Label emails containing term sheets as @[Term Sheet]",
+          "If a portfolio company reports bad news, label as @[Portfolio Alert] and draft a reply to schedule an emergency call",
+          "Label due diligence related emails as @[Due Diligence]",
+          "Forward emails about industry research reports to research@vc.com",
+          "If someone asks for a warm intro to a portfolio company, draft a reply asking for more context about why they want to connect",
+          "Label emails about fund administration as @[Fund Admin]",
+          "Label emails about speaking at investment conferences as @[Speaking Opportunity]",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  assistant: {
-    label: "📋 Assistant",
-    promptArray: founderPromptArray,
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    assistant: {
+      label: "📋 Assistant",
+      promptArray: processPromptsWithTerminology(founderPromptArray, provider),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  developer: {
-    label: "👨‍💻 Developer",
-    promptArray: [
-      ...commonPrompts,
-      "Label server errors, deployment failures, and other server alerts as @[Alert] and forward to oncall@company.com",
-      "Label emails from GitHub as @[GitHub] and archive them",
-      "Label emails from Figma as @[Design] and archive them",
-      "Label emails from Stripe as @[Stripe] and archive them",
-      "Label emails from Slack as @[Slack] and archive them",
-      "Label emails about bug reports as @[Bug]",
-      "If someone reports a security vulnerability, label as @[Security] and forward to security@company.com",
-      "Label emails about job interviews as @[Job Search]",
-      "Label emails from recruiters as @[Recruiter] and archive them",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    developer: {
+      label: "👨‍💻 Developer",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "Label server errors, deployment failures, and other server alerts as @[Alert] and forward to oncall@company.com",
+          "Label emails from GitHub as @[GitHub] and archive them",
+          "Label emails from Figma as @[Design] and archive them",
+          "Label emails from Stripe as @[Stripe] and archive them",
+          "Label emails from Slack as @[Slack] and archive them",
+          "Label emails about bug reports as @[Bug]",
+          "If someone reports a security vulnerability, label as @[Security] and forward to security@company.com",
+          "Label emails about job interviews as @[Job Search]",
+          "Label emails from recruiters as @[Recruiter] and archive them",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  designer: {
-    label: "🎨 Designer",
-    promptArray: [
-      ...commonPrompts,
-      "Label emails from Figma, Adobe, Sketch, and other design tools as @[Design] and archive them",
-      "Label emails from clients as @[Client]",
-      "If someone sends design assets, label as @[Design Assets] and forward to assets@company.com",
-      "Label emails from Dribbble, Behance, and other design inspiration sites as @[Inspiration] and archive them",
-      "Label emails about design conferences as @[Conference]",
-      "If someone requests brand assets, draft a reply with a link to our brand portal: https://brand.company.com",
-      "Label emails about user research as @[Research]",
-      "Label emails about job interviews as @[Job Search]",
-      "Label emails from recruiters as @[Recruiter] and archive them",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    designer: {
+      label: "🎨 Designer",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "Label emails from Figma, Adobe, Sketch, and other design tools as @[Design] and archive them",
+          "Label emails from clients as @[Client]",
+          "If someone sends design assets, label as @[Design Assets] and forward to assets@company.com",
+          "Label emails from Dribbble, Behance, and other design inspiration sites as @[Inspiration] and archive them",
+          "Label emails about design conferences as @[Conference]",
+          "If someone requests brand assets, draft a reply with a link to our brand portal: https://brand.company.com",
+          "Label emails about user research as @[Research]",
+          "Label emails about job interviews as @[Job Search]",
+          "Label emails from recruiters as @[Recruiter] and archive them",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  sales: {
-    label: "🤝 Sales",
-    promptArray: [
-      ...commonPrompts,
-      "Label emails from prospects as @[Prospect]",
-      "Label emails from customers as @[Customer]",
-      "Label emails about deal negotiations as @[Deal Discussion]",
-      "Label emails from sales tools as @[Sales Tool] and archive them",
-      "Label emails about sales opportunities as @[Sales Opportunity]",
-      "If someone asks for pricing, draft a reply with our pricing page link: https://company.com/pricing",
-      "Label emails containing signed contracts as @[Signed Contract] and forward to legal@company.com",
-      "If someone requests a demo, draft a reply with my calendar link: https://cal.com/example",
-      "If someone asks about product features, draft a reply with relevant feature documentation links",
-      "If someone reports implementation issues, label as @[Support Need] and forward to support@company.com",
-      "If someone asks about enterprise pricing, draft a reply asking about their company size and requirements",
-      "If a customer mentions churn risk, label as @[Churn Risk] and draft an urgent notification to the customer success team",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    sales: {
+      label: "🤝 Sales",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "Label emails from prospects as @[Prospect]",
+          "Label emails from customers as @[Customer]",
+          "Label emails about deal negotiations as @[Deal Discussion]",
+          "Label emails from sales tools as @[Sales Tool] and archive them",
+          "Label emails about sales opportunities as @[Sales Opportunity]",
+          "If someone asks for pricing, draft a reply with our pricing page link: https://company.com/pricing",
+          "Label emails containing signed contracts as @[Signed Contract] and forward to legal@company.com",
+          "If someone requests a demo, draft a reply with my calendar link: https://cal.com/example",
+          "If someone asks about product features, draft a reply with relevant feature documentation links",
+          "If someone reports implementation issues, label as @[Support Need] and forward to support@company.com",
+          "If someone asks about enterprise pricing, draft a reply asking about their company size and requirements",
+          "If a customer mentions churn risk, label as @[Churn Risk] and draft an urgent notification to the customer success team",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  marketer: {
-    label: "📢 Marketer",
-    promptArray: [
-      ...commonPrompts,
-      "Label emails from influencers as @[Influencer]",
-      "Label emails from ad platforms (Google, Meta, LinkedIn) as @[Advertising]",
-      "Label press inquiries as @[Press] and forward to pr@company.com",
-      "Label emails about content marketing as @[Content]",
-      "If someone asks about sponsorship, label as @[Sponsorship] and draft a reply asking about their audience size",
-      "If someone requests to guest post, label as @[Guest Post] and draft a reply with our guidelines",
-      "If someone asks about partnership opportunities, label as @[Partnership] and draft a reply asking for their media kit",
-      "If someone reports broken marketing links, label as @[Bug] and forward to tech@company.com",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    marketer: {
+      label: "📢 Marketer",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "Label emails from influencers as @[Influencer]",
+          "Label emails from ad platforms (Google, Meta, LinkedIn) as @[Advertising]",
+          "Label press inquiries as @[Press] and forward to pr@company.com",
+          "Label emails about content marketing as @[Content]",
+          "If someone asks about sponsorship, label as @[Sponsorship] and draft a reply asking about their audience size",
+          "If someone requests to guest post, label as @[Guest Post] and draft a reply with our guidelines",
+          "If someone asks about partnership opportunities, label as @[Partnership] and draft a reply asking for their media kit",
+          "If someone reports broken marketing links, label as @[Bug] and forward to tech@company.com",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  support: {
-    label: "🛠️ Support",
-    promptArray: [
-      ...commonPrompts,
-      "Label customer support tickets as @[Support Ticket]",
-      "If someone reports a critical issue, label as @[Urgent Support] and forward to urgent@company.com",
-      "Label bug reports as @[Bug] and forward to engineering@company.com",
-      "Label feature requests as @[Feature Request] and forward to product@company.com",
-      "If someone asks for refund, draft a reply with our refund policy link: https://company.com/refund-policy",
-      "Label emails about account access issues as @[Access Issue] and draft a reply asking for their account details",
-      "If someone asks for product documentation, draft a reply with our help center link: https://help.company.com",
-      "Label emails about service outages as @[Service Issue] and forward to status@company.com",
-      "If someone needs technical assistance, draft a reply asking for their account details and specific error messages",
-      "Label positive feedback as @[Testimonial] and forward to marketing@company.com",
-      "Label emails about API integration issues as @[API Support]",
-      "If someone reports data privacy concerns, label as @[Privacy], and draft a reply with our privacy policy link: https://company.com/privacy-policy",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    support: {
+      label: "🛠️ Support",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "Label customer support tickets as @[Support Ticket]",
+          "If someone reports a critical issue, label as @[Urgent Support] and forward to urgent@company.com",
+          "Label bug reports as @[Bug] and forward to engineering@company.com",
+          "Label feature requests as @[Feature Request] and forward to product@company.com",
+          "If someone asks for refund, draft a reply with our refund policy link: https://company.com/refund-policy",
+          "Label emails about account access issues as @[Access Issue] and draft a reply asking for their account details",
+          "If someone asks for product documentation, draft a reply with our help center link: https://help.company.com",
+          "Label emails about service outages as @[Service Issue] and forward to status@company.com",
+          "If someone needs technical assistance, draft a reply asking for their account details and specific error messages",
+          "Label positive feedback as @[Testimonial] and forward to marketing@company.com",
+          "Label emails about API integration issues as @[API Support]",
+          "If someone reports data privacy concerns, label as @[Privacy], and draft a reply with our privacy policy link: https://company.com/privacy-policy",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  recruiter: {
-    label: "👥 Recruiter",
-    promptArray: [
-      ...commonPrompts,
-      "Label emails from candidates as @[Candidate]",
-      "Label emails from hiring managers as @[Hiring Manager]",
-      "Label emails from recruiters as @[Recruiter] and draft a reply with our hiring process overview link: https://company.com/hiring-process",
-      "Label emails from job boards as @[Job Board] and archive them",
-      "Label emails from LinkedIn as @[LinkedIn] and archive them",
-      "If someone applies for a job, label as @[New Application] and draft a reply acknowledging their application",
-      "Label emails containing resumes or CVs as @[Resume]",
-      "If a candidate asks about application status, label as @[Status Update] and draft a reply asking for their position and date applied",
-      "Label emails about interview scheduling as @[Interview Scheduling]",
-      "If someone accepts an interview invite, label as @[Interview Confirmed] and forward to calendar@company.com",
-      "If someone declines a job offer, label as @[Offer Declined] and forward to hiring-updates@company.com",
-      "If someone accepts a job offer, label as @[Offer Accepted] and forward to onboarding@company.com",
-      "Label emails about salary negotiations as @[Compensation]",
-      "Label emails about reference checks as @[References]",
-      "If someone asks about benefits, draft a reply with our benefits overview link: https://company.com/benefits",
-      "Label emails about background checks as @[Background Check]",
-      "If an internal employee refers someone, label as @[Employee Referral]",
-      "Label emails about recruitment events or job fairs as @[Recruiting Event]",
-      "If someone withdraws their application, label as @[Withdrawn]",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    recruiter: {
+      label: "👥 Recruiter",
+      promptArray: processPromptsWithTerminology(
+        [
+          ...commonPrompts,
+          "Label emails from candidates as @[Candidate]",
+          "Label emails from hiring managers as @[Hiring Manager]",
+          "Label emails from recruiters as @[Recruiter] and draft a reply with our hiring process overview link: https://company.com/hiring-process",
+          "Label emails from job boards as @[Job Board] and archive them",
+          "Label emails from LinkedIn as @[LinkedIn] and archive them",
+          "If someone applies for a job, label as @[New Application] and draft a reply acknowledging their application",
+          "Label emails containing resumes or CVs as @[Resume]",
+          "If a candidate asks about application status, label as @[Status Update] and draft a reply asking for their position and date applied",
+          "Label emails about interview scheduling as @[Interview Scheduling]",
+          "If someone accepts an interview invite, label as @[Interview Confirmed] and forward to calendar@company.com",
+          "If someone declines a job offer, label as @[Offer Declined] and forward to hiring-updates@company.com",
+          "If someone accepts a job offer, label as @[Offer Accepted] and forward to onboarding@company.com",
+          "Label emails about salary negotiations as @[Compensation]",
+          "Label emails about reference checks as @[References]",
+          "If someone asks about benefits, draft a reply with our benefits overview link: https://company.com/benefits",
+          "Label emails about background checks as @[Background Check]",
+          "If an internal employee refers someone, label as @[Employee Referral]",
+          "Label emails about recruitment events or job fairs as @[Recruiting Event]",
+          "If someone withdraws their application, label as @[Withdrawn]",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  student: {
-    label: "👩‍🎓 Student",
-    promptArray: [
-      "Label emails from professors and teaching assistants as @[School]",
-      "Label emails about assignments and homework as @[Assignment]",
-      "If someone sends class notes or study materials, label as @[Study Materials]",
-      "Label emails about internships as @[Internship] and forward to my personal email me@example.com",
-      "Label emails about exam schedules as @[Exam]",
-      "Label emails about campus events as @[Event] and archive them",
-      "If someone asks for class notes, draft a reply with our shared Google Drive folder link: https://drive.google.com/drive/u/0/folders/1234567890",
-      "Label emails about tutoring opportunities as @[Tutoring] and draft a reply with that my rate is $70/hour or $40/hour for group tutoring",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    student: {
+      label: "👩‍🎓 Student",
+      promptArray: processPromptsWithTerminology(
+        [
+          "Label emails from professors and teaching assistants as @[School]",
+          "Label emails about assignments and homework as @[Assignment]",
+          "If someone sends class notes or study materials, label as @[Study Materials]",
+          "Label emails about internships as @[Internship] and forward to my personal email me@example.com",
+          "Label emails about exam schedules as @[Exam]",
+          "Label emails about campus events as @[Event] and archive them",
+          "If someone asks for class notes, draft a reply with our shared Google Drive folder link: https://drive.google.com/drive/u/0/folders/1234567890",
+          "Label emails about tutoring opportunities as @[Tutoring] and draft a reply with that my rate is $70/hour or $40/hour for group tutoring",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  reachout: {
-    label: "💬 Outreach",
-    promptArray: [
-      "If someone replies to me that they're interested, label it @[Interested] and draft a reply with my calendar link: https://cal.com/example",
-    ],
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    reachout: {
+      label: "💬 Outreach",
+      promptArray: processPromptsWithTerminology(
+        [
+          "If someone replies to me that they're interested, label it @[Interested] and draft a reply with my calendar link: https://cal.com/example",
+        ],
+        provider,
+      ),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-  other: {
-    label: "🤖 Other",
-    promptArray: examplePrompts,
-    get prompt() {
-      return formatPromptArray(this.promptArray);
+    other: {
+      label: "🤖 Other",
+      promptArray: getExamplePrompts(provider),
+      get prompt() {
+        return formatPromptArray(this.promptArray);
+      },
     },
-  },
-};
+  };
+}
diff --git a/apps/web/app/(app)/[emailAccountId]/bulk-unsubscribe/common.tsx b/apps/web/app/(app)/[emailAccountId]/bulk-unsubscribe/common.tsx
index f2e74c8fa9..cd33258914 100644
--- a/apps/web/app/(app)/[emailAccountId]/bulk-unsubscribe/common.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/bulk-unsubscribe/common.tsx
@@ -53,6 +53,7 @@ import { LabelsSubMenu } from "@/components/LabelsSubMenu";
 import type { EmailLabel } from "@/providers/EmailProvider";
 import { useAccount } from "@/providers/EmailAccountProvider";
 import { isGoogleProvider } from "@/utils/email/provider-types";
+import { getEmailTerminology } from "@/utils/terminology";
 
 export function ActionCell<T extends Row>({
   item,
@@ -226,6 +227,8 @@ function AutoArchiveButton<T extends Row>({
   labels: EmailLabel[];
   emailAccountId: string;
 }) {
+  const { provider } = useAccount();
+  const terminology = getEmailTerminology(provider);
   const {
     autoArchiveLoading,
     onAutoArchive,
@@ -306,7 +309,9 @@ function AutoArchiveButton<T extends Row>({
             </>
           )}
 
-          <DropdownMenuLabel>Skip Inbox and Label</DropdownMenuLabel>
+          <DropdownMenuLabel>
+            Skip Inbox and {terminology.label.singularCapitalized}
+          </DropdownMenuLabel>
           <DropdownMenuSeparator />
           {labels.map((label) => {
             return (
@@ -323,8 +328,9 @@ function AutoArchiveButton<T extends Row>({
           })}
           {!labels.length && (
             <DropdownMenuItem>
-              You do not have any labels. Create one in Gmail first to auto
-              label emails.
+              You do not have any {terminology.label.plural}. Create one in your
+              email client first to auto
+              {terminology.label.singular} emails.
             </DropdownMenuItem>
           )}
         </DropdownMenuContent>
@@ -389,6 +395,7 @@ export function MoreDropdown<T extends Row>({
   posthog: PostHog;
 }) {
   const { provider } = useAccount();
+  const terminology = getEmailTerminology(provider);
   const { archiveAllLoading, onArchiveAll } = useArchiveAll({
     item,
     posthog,
@@ -440,7 +447,7 @@ export function MoreDropdown<T extends Row>({
         <DropdownMenuSub>
           <DropdownMenuSubTrigger>
             <TagIcon className="mr-2 size-4" />
-            <span>Label future emails</span>
+            <span>{terminology.label.singularCapitalized} future emails</span>
           </DropdownMenuSubTrigger>
           <DropdownMenuPortal>
             <LabelsSubMenu
diff --git a/apps/web/app/(app)/[emailAccountId]/debug/rule-history/[ruleId]/page.tsx b/apps/web/app/(app)/[emailAccountId]/debug/rule-history/[ruleId]/page.tsx
index 24ad28e2cf..3757fb9394 100644
--- a/apps/web/app/(app)/[emailAccountId]/debug/rule-history/[ruleId]/page.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/debug/rule-history/[ruleId]/page.tsx
@@ -11,6 +11,7 @@ import { Badge } from "@/components/ui/badge";
 import { notFound } from "next/navigation";
 import { formatDistanceToNow } from "date-fns";
 import { auth } from "@/utils/auth";
+import { getEmailTerminology } from "@/utils/terminology";
 
 export default async function RuleHistoryPage(props: {
   params: Promise<{ emailAccountId: string; ruleId: string }>;
@@ -28,6 +29,15 @@ export default async function RuleHistoryPage(props: {
         userId: session.user.id,
       },
     },
+    select: {
+      id: true,
+      name: true,
+      emailAccount: {
+        select: {
+          account: { select: { provider: true } },
+        },
+      },
+    },
   });
   if (!rule) notFound();
 
@@ -183,7 +193,14 @@ export default async function RuleHistoryPage(props: {
                                 {action.type}
                               </Badge>
                               {action.label && (
-                                <span>Label: {action.label}</span>
+                                <span>
+                                  {
+                                    getEmailTerminology(
+                                      rule.emailAccount.account.provider,
+                                    ).label.action
+                                  }
+                                  : {action.label}
+                                </span>
                               )}
                               {action.subject && (
                                 <span>Subject: {action.subject}</span>
diff --git a/apps/web/app/(app)/[emailAccountId]/setup/SetupContent.tsx b/apps/web/app/(app)/[emailAccountId]/setup/SetupContent.tsx
index a6eb397e6b..c4932b966f 100644
--- a/apps/web/app/(app)/[emailAccountId]/setup/SetupContent.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/setup/SetupContent.tsx
@@ -16,6 +16,8 @@ import { prefixPath } from "@/utils/path";
 import { useSetupProgress } from "@/hooks/useSetupProgress";
 import { LoadingContent } from "@/components/LoadingContent";
 import { EXTENSION_URL } from "@/utils/config";
+import { isGoogleProvider } from "@/utils/email/provider-types";
+import { useAccount } from "@/providers/EmailAccountProvider";
 
 function FeatureCard({
   emailAccountId,
@@ -163,6 +165,7 @@ const StepItem = ({
 
 function Checklist({
   emailAccountId,
+  provider,
   completedCount,
   totalSteps,
   progressPercentage,
@@ -171,6 +174,7 @@ function Checklist({
   isAiAssistantConfigured,
 }: {
   emailAccountId: string;
+  provider: string;
   completedCount: number;
   totalSteps: number;
   progressPercentage: number;
@@ -230,22 +234,25 @@ function Checklist({
         actionText="View"
       />
 
-      <StepItem
-        href={EXTENSION_URL}
-        linkProps={{ target: "_blank", rel: "noopener noreferrer" }}
-        icon={<ChromeIcon size={20} />}
-        iconBg="bg-orange-100 dark:bg-orange-900/50"
-        iconColor="text-orange-500 dark:text-orange-400"
-        title="Install the Inbox Zero Tabs extension"
-        timeEstimate="1 minute"
-        completed={false}
-        actionText="Install"
-      />
+      {isGoogleProvider(provider) && (
+        <StepItem
+          href={EXTENSION_URL}
+          linkProps={{ target: "_blank", rel: "noopener noreferrer" }}
+          icon={<ChromeIcon size={20} />}
+          iconBg="bg-orange-100 dark:bg-orange-900/50"
+          iconColor="text-orange-500 dark:text-orange-400"
+          title="Install the Inbox Zero Tabs extension"
+          timeEstimate="1 minute"
+          completed={false}
+          actionText="Install"
+        />
+      )}
     </Card>
   );
 }
 
-export function SetupContent({ emailAccountId }: { emailAccountId: string }) {
+export function SetupContent() {
+  const { emailAccountId, provider } = useAccount();
   const { data, isLoading, error } = useSetupProgress();
 
   return (
@@ -253,6 +260,7 @@ export function SetupContent({ emailAccountId }: { emailAccountId: string }) {
       {data && (
         <SetupPageContent
           emailAccountId={emailAccountId}
+          provider={provider}
           isReplyTrackerConfigured={data.steps.replyTracker}
           isAiAssistantConfigured={data.steps.aiAssistant}
           isBulkUnsubscribeConfigured={data.steps.bulkUnsubscribe}
@@ -267,6 +275,7 @@ export function SetupContent({ emailAccountId }: { emailAccountId: string }) {
 
 function SetupPageContent({
   emailAccountId,
+  provider,
   isReplyTrackerConfigured,
   isBulkUnsubscribeConfigured,
   isAiAssistantConfigured,
@@ -275,6 +284,7 @@ function SetupPageContent({
   isSetupComplete,
 }: {
   emailAccountId: string;
+  provider: string;
   isReplyTrackerConfigured: boolean;
   isBulkUnsubscribeConfigured: boolean;
   isAiAssistantConfigured: boolean;
@@ -300,6 +310,7 @@ function SetupPageContent({
       ) : (
         <Checklist
           emailAccountId={emailAccountId}
+          provider={provider}
           isReplyTrackerConfigured={isReplyTrackerConfigured}
           isBulkUnsubscribeConfigured={isBulkUnsubscribeConfigured}
           isAiAssistantConfigured={isAiAssistantConfigured}
diff --git a/apps/web/app/(app)/[emailAccountId]/setup/page.tsx b/apps/web/app/(app)/[emailAccountId]/setup/page.tsx
index 05200849ee..eb0ce12046 100644
--- a/apps/web/app/(app)/[emailAccountId]/setup/page.tsx
+++ b/apps/web/app/(app)/[emailAccountId]/setup/page.tsx
@@ -10,7 +10,7 @@ export default async function SetupPage(props: {
 
   return (
     <>
-      <SetupContent emailAccountId={emailAccountId} />
+      <SetupContent />
       <LoadStats loadBefore showToast={false} />
     </>
   );
diff --git a/apps/web/app/(app)/accounts/AddAccount.tsx b/apps/web/app/(app)/accounts/AddAccount.tsx
index 30a1ca39d2..72fa9444e0 100644
--- a/apps/web/app/(app)/accounts/AddAccount.tsx
+++ b/apps/web/app/(app)/accounts/AddAccount.tsx
@@ -130,7 +130,7 @@ function AddEmailAccount({
           </span>
         </Button>
       </DialogTrigger>
-      <DialogContent>
+      <DialogContent className="max-w-xl">
         <DialogHeader>
           <DialogTitle>Add {name} Account</DialogTitle>
           <DialogDescription>
@@ -146,7 +146,7 @@ function AddEmailAccount({
             disabled={isMerging || isConnecting}
             onClick={onMerge}
           >
-            Yes
+            Yes, it's an existing Inbox Zero account
           </Button>
           <Button
             variant="outline"
@@ -155,7 +155,7 @@ function AddEmailAccount({
             disabled={isMerging || isConnecting}
             onClick={onConnect}
           >
-            No
+            No, it's a new account
           </Button>
         </DialogFooter>
       </DialogContent>
diff --git a/apps/web/components/LabelsSubMenu.tsx b/apps/web/components/LabelsSubMenu.tsx
index e73bfaa27b..b98d7fc172 100644
--- a/apps/web/components/LabelsSubMenu.tsx
+++ b/apps/web/components/LabelsSubMenu.tsx
@@ -3,6 +3,8 @@ import {
   DropdownMenuItem,
 } from "@/components/ui/dropdown-menu";
 import type { EmailLabel } from "@/providers/EmailProvider";
+import { useAccount } from "@/providers/EmailAccountProvider";
+import { getEmailTerminology } from "@/utils/terminology";
 
 export function LabelsSubMenu({
   labels,
@@ -11,6 +13,9 @@ export function LabelsSubMenu({
   labels: EmailLabel[];
   onClick: (label: EmailLabel) => void;
 }) {
+  const { provider } = useAccount();
+  const terminology = getEmailTerminology(provider);
+
   return (
     <DropdownMenuSubContent className="max-h-[415px] overflow-auto">
       {labels.length ? (
@@ -22,7 +27,9 @@ export function LabelsSubMenu({
           );
         })
       ) : (
-        <DropdownMenuItem>You don't have any labels yet.</DropdownMenuItem>
+        <DropdownMenuItem>
+          You don't have any {terminology.label.plural} yet.
+        </DropdownMenuItem>
       )}
     </DropdownMenuSubContent>
   );
diff --git a/apps/web/components/PlanBadge.tsx b/apps/web/components/PlanBadge.tsx
index 1d853d7291..d10bd9a5c6 100644
--- a/apps/web/components/PlanBadge.tsx
+++ b/apps/web/components/PlanBadge.tsx
@@ -9,14 +9,15 @@ import {
   type Rule,
 } from "@prisma/client";
 import { truncate } from "@/utils/string";
+import { getEmailTerminology } from "@/utils/terminology";
 
 type Plan = Pick<ExecutedRule, "reason" | "status"> & {
   rule: Rule | null;
   actionItems: ExecutedAction[];
 };
 
-export function PlanBadge(props: { plan?: Plan }) {
-  const { plan } = props;
+export function PlanBadge(props: { plan?: Plan; provider: string }) {
+  const { plan, provider } = props;
 
   // if (!plan) return <Badge color="gray">Not planned</Badge>;
   if (!plan) return null;
@@ -59,7 +60,7 @@ export function PlanBadge(props: { plan?: Plan }) {
                     color={getActionColor(action.type)}
                     className="whitespace-pre-wrap"
                   >
-                    {getActionMessage(action)}
+                    {getActionMessage(action, provider)}
                   </Badge>
                 </div>
               );
@@ -78,16 +79,34 @@ export function PlanBadge(props: { plan?: Plan }) {
   );
 }
 
-export function ActionBadge({ type }: { type: ActionType }) {
-  return <Badge color={getActionColor(type)}>{getActionLabel(type)}</Badge>;
+export function ActionBadge({
+  type,
+  provider,
+}: {
+  type: ActionType;
+  provider: string;
+}) {
+  return (
+    <Badge color={getActionColor(type)}>{getActionLabel(type, provider)}</Badge>
+  );
 }
 
-export function ActionBadgeExpanded({ action }: { action: ExecutedAction }) {
+export function ActionBadgeExpanded({
+  action,
+  provider,
+}: {
+  action: ExecutedAction;
+  provider: string;
+}) {
   switch (action.type) {
     case ActionType.ARCHIVE:
-      return <ActionBadge type={ActionType.ARCHIVE} />;
+      return <ActionBadge type={ActionType.ARCHIVE} provider={provider} />;
     case ActionType.LABEL:
-      return <Badge color="blue">Label: "{action.label}"</Badge>;
+      return (
+        <Badge color="blue">
+          {getEmailTerminology(provider).label.action}: "{action.label}"
+        </Badge>
+      );
     case ActionType.REPLY:
       return (
         <div>
@@ -117,13 +136,13 @@ export function ActionBadgeExpanded({ action }: { action: ExecutedAction }) {
         </div>
       );
     case ActionType.MARK_SPAM:
-      return <ActionBadge type={ActionType.MARK_SPAM} />;
+      return <ActionBadge type={ActionType.MARK_SPAM} provider={provider} />;
     case ActionType.CALL_WEBHOOK:
-      return <ActionBadge type={ActionType.CALL_WEBHOOK} />;
+      return <ActionBadge type={ActionType.CALL_WEBHOOK} provider={provider} />;
     case ActionType.MARK_READ:
-      return <ActionBadge type={ActionType.MARK_READ} />;
+      return <ActionBadge type={ActionType.MARK_READ} provider={provider} />;
     default:
-      return <ActionBadge type={action.type} />;
+      return <ActionBadge type={action.type} provider={provider} />;
   }
 }
 
@@ -135,10 +154,12 @@ function ActionContent({ action }: { action: ExecutedAction }) {
   );
 }
 
-function getActionLabel(type: ActionType) {
+function getActionLabel(type: ActionType, provider: string) {
+  const terminology = getEmailTerminology(provider);
+
   switch (type) {
     case ActionType.LABEL:
-      return "Label";
+      return terminology.label.singularCapitalized;
     case ActionType.ARCHIVE:
       return "Archive";
     case ActionType.FORWARD:
@@ -160,21 +181,24 @@ function getActionLabel(type: ActionType) {
   }
 }
 
-function getActionMessage(action: ExecutedAction): string {
+function getActionMessage(action: ExecutedAction, provider: string): string {
+  const terminology = getEmailTerminology(provider);
+
   switch (action.type) {
     // biome-ignore lint/suspicious/noFallthroughSwitchClause: ignore
     case ActionType.LABEL:
-      if (action.label) return `Label: "${action.label}"`;
+      if (action.label)
+        return `${terminology.label.singularCapitalized}: "${action.label}"`;
     case ActionType.REPLY:
     case ActionType.SEND_EMAIL:
     // biome-ignore lint/suspicious/noFallthroughSwitchClause: ignore
     case ActionType.FORWARD:
       if (action.to)
-        return `${getActionLabel(action.type)} to ${action.to}${
+        return `${getActionLabel(action.type, provider)} to ${action.to}${
           action.content ? `:\n${action.content}` : ""
         }`;
     default:
-      return getActionLabel(action.type);
+      return getActionLabel(action.type, provider);
   }
 }
 
diff --git a/apps/web/components/SideNav.tsx b/apps/web/components/SideNav.tsx
index 16f653e1c8..c0b67624ec 100644
--- a/apps/web/components/SideNav.tsx
+++ b/apps/web/components/SideNav.tsx
@@ -3,6 +3,7 @@
 import { useMemo, useState } from "react";
 import { usePathname } from "next/navigation";
 import Link from "next/link";
+import { getEmailTerminology } from "@/utils/terminology";
 import {
   AlertCircleIcon,
   ArchiveIcon,
@@ -236,6 +237,8 @@ function MailNav({ path }: { path: string }) {
   const { onOpen } = useComposeModal();
   const [showHiddenLabels, setShowHiddenLabels] = useState(false);
   const { visibleLabels, hiddenLabels, isLoading } = useSplitLabels();
+  const { provider } = useAccount();
+  const terminology = getEmailTerminology(provider);
 
   // Transform user labels into NavItems
   const labelNavItems = useMemo(() => {
@@ -292,13 +295,15 @@ function MailNav({ path }: { path: string }) {
       </SidebarGroup>
 
       <SidebarGroup>
-        <SidebarGroupLabel>Labels</SidebarGroupLabel>
+        <SidebarGroupLabel>
+          {terminology.label.pluralCapitalized}
+        </SidebarGroupLabel>
         <LoadingContent loading={isLoading}>
           {visibleLabels.length > 0 ? (
             <SideNavMenu items={labelNavItems} activeHref={path} />
           ) : (
             <div className="px-3 py-2 text-xs text-muted-foreground">
-              No labels
+              No {terminology.label.plural}
             </div>
           )}
 
diff --git a/apps/web/components/assistant-chat/examples-dialog.tsx b/apps/web/components/assistant-chat/examples-dialog.tsx
index 31d5a838ea..461133089e 100644
--- a/apps/web/components/assistant-chat/examples-dialog.tsx
+++ b/apps/web/components/assistant-chat/examples-dialog.tsx
@@ -16,7 +16,7 @@ import {
   PlusIcon,
   CheckCircle2Icon,
 } from "lucide-react";
-import { personas } from "@/app/(app)/[emailAccountId]/assistant/examples";
+import { getPersonas } from "@/app/(app)/[emailAccountId]/assistant/examples";
 import {
   convertLabelsToDisplay,
   convertMentionsToLabels,
@@ -25,6 +25,7 @@ import { Tooltip } from "@/components/Tooltip";
 import { ButtonList } from "@/components/ButtonList";
 import { parseAsStringEnum, useQueryState } from "nuqs";
 import { cn } from "@/utils";
+import { useAccount } from "@/providers/EmailAccountProvider";
 
 interface ExamplesDialogProps {
   setInput: (input: string) => void;
@@ -39,6 +40,8 @@ export function ExamplesDialog({
   open,
   onOpenChange,
 }: ExamplesDialogProps) {
+  const { provider } = useAccount();
+  const personas = getPersonas(provider);
   const [internalOpen, setInternalOpen] = useState(false);
   const [selectedExamples, setSelectedExamples] = useState<number[]>([]);
 
diff --git a/apps/web/components/assistant-chat/tools.tsx b/apps/web/components/assistant-chat/tools.tsx
index 7d879677c7..7b24a4ff0e 100644
--- a/apps/web/components/assistant-chat/tools.tsx
+++ b/apps/web/components/assistant-chat/tools.tsx
@@ -19,6 +19,7 @@ import { useAccount } from "@/providers/EmailAccountProvider";
 import { ExpandableText } from "@/components/ExpandableText";
 import { RuleDialog } from "@/app/(app)/[emailAccountId]/assistant/RuleDialog";
 import { useDialogState } from "@/hooks/useDialogState";
+import { getEmailTerminology } from "@/utils/terminology";
 
 export function BasicToolInfo({ text }: { text: string }) {
   return (
@@ -200,6 +201,7 @@ export function UpdatedRuleActions({
   originalActions?: UpdateRuleActionsTool["output"]["originalActions"];
   updatedActions?: UpdateRuleActionsTool["output"]["updatedActions"];
 }) {
+  const { provider } = useAccount();
   const [showChanges, setShowChanges] = useState(false);
 
   // Check if actions have changed by comparing serialized versions
@@ -216,7 +218,10 @@ export function UpdatedRuleActions({
     return actions
       .map((action) => {
         const parts = [`Type: ${action.type}`];
-        if (action.fields?.label) parts.push(`Label: ${action.fields.label}`);
+        if (action.fields?.label)
+          parts.push(
+            `${getEmailTerminology(provider).label.action}: ${action.fields.label}`,
+          );
         if (action.fields?.content)
           parts.push(`Content: ${action.fields.content}`);
         if (action.fields?.to) parts.push(`To: ${action.fields.to}`);
diff --git a/apps/web/components/email-list/EmailList.tsx b/apps/web/components/email-list/EmailList.tsx
index af3467a274..47d175e2c9 100644
--- a/apps/web/components/email-list/EmailList.tsx
+++ b/apps/web/components/email-list/EmailList.tsx
@@ -178,7 +178,7 @@ export function EmailList({
   isLoadingMore?: boolean;
   handleLoadMore?: () => void;
 }) {
-  const { emailAccountId, userEmail } = useAccount();
+  const { emailAccountId, userEmail, provider } = useAccount();
 
   // if right panel is open
   const [openThreadId, setOpenThreadId] = useQueryState("thread-id");
@@ -477,6 +477,7 @@ export function EmailList({
                       }
                     }}
                     userEmail={userEmail}
+                    provider={provider}
                     thread={thread}
                     opened={openThreadId === thread.id}
                     closePanel={closePanel}
diff --git a/apps/web/components/email-list/EmailListItem.tsx b/apps/web/components/email-list/EmailListItem.tsx
index b4fb98c918..73f1c364a8 100644
--- a/apps/web/components/email-list/EmailListItem.tsx
+++ b/apps/web/components/email-list/EmailListItem.tsx
@@ -26,6 +26,7 @@ export const EmailListItem = forwardRef(
   (
     props: {
       userEmail: string;
+      provider: string;
       thread: Thread;
       opened: boolean;
       selected: boolean;
@@ -44,7 +45,7 @@ export const EmailListItem = forwardRef(
     },
     ref: ForwardedRef<HTMLLIElement>,
   ) => {
-    const { thread, splitView, onSelected } = props;
+    const { provider, thread, splitView, onSelected } = props;
 
     const lastMessage = thread.messages?.[thread.messages.length - 1];
 
@@ -177,7 +178,7 @@ export const EmailListItem = forwardRef(
                     {thread.category?.category ? (
                       <CategoryBadge category={thread.category.category} />
                     ) : null}
-                    <PlanBadge plan={thread.plan} />
+                    <PlanBadge plan={thread.plan} provider={provider} />
 
                     <PlanActions
                       thread={thread}
diff --git a/apps/web/components/email-list/EmailPanel.tsx b/apps/web/components/email-list/EmailPanel.tsx
index 6af5c93ed6..8dd2010d8b 100644
--- a/apps/web/components/email-list/EmailPanel.tsx
+++ b/apps/web/components/email-list/EmailPanel.tsx
@@ -6,6 +6,7 @@ import { Button } from "@/components/ui/button";
 import { PlanExplanation } from "@/components/email-list/PlanExplanation";
 import { useIsInAiQueue } from "@/store/ai-queue";
 import { EmailThread } from "@/components/email-list/EmailThread";
+import { useAccount } from "@/providers/EmailAccountProvider";
 
 export function EmailPanel({
   row,
@@ -30,6 +31,7 @@ export function EmailPanel({
   rejectPlan: (thread: Thread) => Promise<void>;
   refetch: () => void;
 }) {
+  const { provider } = useAccount();
   const isPlanning = useIsInAiQueue(row.id);
 
   const lastMessage = row.messages?.[row.messages.length - 1];
@@ -74,6 +76,7 @@ export function EmailPanel({
         {plan?.rule && (
           <PlanExplanation
             thread={row}
+            provider={provider}
             executePlan={executePlan}
             rejectPlan={rejectPlan}
             executingPlan={executingPlan}
diff --git a/apps/web/components/email-list/PlanExplanation.tsx b/apps/web/components/email-list/PlanExplanation.tsx
index a1b2f52a46..9bd5215936 100644
--- a/apps/web/components/email-list/PlanExplanation.tsx
+++ b/apps/web/components/email-list/PlanExplanation.tsx
@@ -6,13 +6,14 @@ import { PlanBadge, getActionColor } from "@/components/PlanBadge";
 import { getActionFields } from "@/utils/action-item";
 
 export function PlanExplanation(props: {
+  provider: string;
   thread: Thread;
   executingPlan: boolean;
   rejectingPlan: boolean;
   executePlan: (thread: Thread) => Promise<void>;
   rejectPlan: (thread: Thread) => Promise<void>;
 }) {
-  const { thread } = props;
+  const { provider, thread } = props;
   if (!thread) return null;
   const { plan } = thread;
   if (!plan?.rule) return null;
@@ -21,7 +22,7 @@ export function PlanExplanation(props: {
     <div className="max-h-48 overflow-auto border-b border-b-muted bg-gradient-to-r from-purple-50 via-blue-50 to-green-50 p-4 text-primary">
       <div className="flex">
         <div className="flex-shrink-0">
-          <PlanBadge plan={plan} />
+          <PlanBadge plan={plan} provider={provider} />
         </div>
         <div className="ml-2">{plan.rule?.instructions}</div>
       </div>
diff --git a/apps/web/utils/action-display.ts b/apps/web/utils/action-display.ts
index 675a375c29..543fd7dca8 100644
--- a/apps/web/utils/action-display.ts
+++ b/apps/web/utils/action-display.ts
@@ -1,16 +1,23 @@
 import { capitalCase } from "capital-case";
 import { ActionType } from "@prisma/client";
+import { getEmailTerminology } from "@/utils/terminology";
 
-export function getActionDisplay(action: {
-  type: ActionType;
-  label?: string | null;
-  folderName?: string | null;
-}): string {
+export function getActionDisplay(
+  action: {
+    type: ActionType;
+    label?: string | null;
+    folderName?: string | null;
+  },
+  provider: string,
+): string {
+  const terminology = getEmailTerminology(provider);
   switch (action.type) {
     case ActionType.DRAFT_EMAIL:
       return "Draft Reply";
     case ActionType.LABEL:
-      return action.label ? `Label: ${action.label}` : "Label";
+      return action.label
+        ? `${terminology.label.action}: ${action.label}`
+        : terminology.label.action;
     case ActionType.ARCHIVE:
       return "Skip Inbox";
     case ActionType.MARK_READ:
@@ -22,7 +29,7 @@ export function getActionDisplay(action: {
     case ActionType.CALL_WEBHOOK:
       return "Call Webhook";
     case ActionType.TRACK_THREAD:
-      return "Auto-update reply label";
+      return `Auto-update reply ${terminology.label.singular}`;
     case ActionType.MOVE_FOLDER:
       return action.folderName
         ? `Folder: ${action.folderName}`
diff --git a/apps/web/utils/actions/rule.ts b/apps/web/utils/actions/rule.ts
index 9af3705273..fbe5629275 100644
--- a/apps/web/utils/actions/rule.ts
+++ b/apps/web/utils/actions/rule.ts
@@ -56,7 +56,7 @@ export const createRuleAction = actionClient
   .schema(createRuleBody)
   .action(
     async ({
-      ctx: { emailAccountId },
+      ctx: { emailAccountId, provider },
       parsedInput: {
         name,
         automate,
@@ -133,7 +133,13 @@ export const createRuleAction = actionClient
           createRuleHistory({ rule, triggerType: "manual_creation" }),
         );
 
-        after(() => updatePromptFileOnRuleCreated({ emailAccountId, rule }));
+        after(() =>
+          updatePromptFileOnRuleCreated({
+            emailAccountId,
+            provider,
+            rule,
+          }),
+        );
 
         return { rule };
       } catch (error) {
diff --git a/apps/web/utils/ai/assistant/process-user-request.ts b/apps/web/utils/ai/assistant/process-user-request.ts
index 14d481cdfc..f1bc04abfa 100644
--- a/apps/web/utils/ai/assistant/process-user-request.ts
+++ b/apps/web/utils/ai/assistant/process-user-request.ts
@@ -648,6 +648,7 @@ ${senderCategory || "No category"}
     for (const rule of createdRules.values()) {
       await updatePromptFileOnRuleCreated({
         emailAccountId: emailAccount.id,
+        provider: emailAccount.account.provider,
         rule,
       });
     }
diff --git a/apps/web/utils/ai/rule/create-prompt-from-rule.test.ts b/apps/web/utils/ai/rule/create-prompt-from-rule.test.ts
index 764197b73c..b815e5bf17 100644
--- a/apps/web/utils/ai/rule/create-prompt-from-rule.test.ts
+++ b/apps/web/utils/ai/rule/create-prompt-from-rule.test.ts
@@ -9,7 +9,7 @@ describe("generatePromptFromRule", () => {
       actions: [{ type: "ARCHIVE" }] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails from "newsletter@example.com", archive',
     );
   });
@@ -25,7 +25,7 @@ describe("generatePromptFromRule", () => {
       ],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails from "support@company.com" and with subject containing "urgent" and with body containing "priority", label as "Important" and forward to manager@company.com',
     );
   });
@@ -40,7 +40,7 @@ describe("generatePromptFromRule", () => {
       actions: [{ type: "LABEL", label: "Priority" }] as Action[],
     } as Rule & { actions: Action[]; categoryFilters: Category[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails from senders in categories: Finance, Important, label as "Priority"',
     );
   });
@@ -52,7 +52,7 @@ describe("generatePromptFromRule", () => {
       actions: [{ type: "ARCHIVE" }] as Action[],
     } as Rule & { actions: Action[]; categoryFilters: Category[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       "For emails from senders not in categories: Spam, archive",
     );
   });
@@ -66,7 +66,7 @@ describe("generatePromptFromRule", () => {
       ] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails matching AI criteria: "contains a meeting request", create a draft and label as "Meeting"',
     );
   });
@@ -86,7 +86,7 @@ describe("generatePromptFromRule", () => {
       ],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails from "test@example.com", archive and label as "Test" and send a reply and send email to other@example.com and forward to forward@example.com and create a draft and mark as spam and call webhook at https://example.com/webhook',
     );
   });
@@ -96,7 +96,9 @@ describe("generatePromptFromRule", () => {
       actions: [{ type: "ARCHIVE" }] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe("For all emails, archive");
+    expect(createPromptFromRule(rule, "google")).toBe(
+      "For all emails, archive",
+    );
   });
 
   it("handles templated reply", () => {
@@ -114,7 +116,7 @@ Alice`,
       ] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails from "job@company.com", send a templated reply: "Hi {{name}},\n{{personalized reply}}\n\nI\'d love to set up a time to chat.\nAlice"',
     );
   });
@@ -130,7 +132,7 @@ Alice`,
       ] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails with subject containing "newsletter", send a static reply: "Please unsubscribe me from your mailing list."',
     );
   });
@@ -141,7 +143,7 @@ Alice`,
       actions: [{ type: "REPLY" }] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails matching AI criteria: "is a meeting request", send a reply',
     );
   });
@@ -154,7 +156,7 @@ Alice`,
       actions: [{ type: "LABEL", label: "Sales" }] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails from "sales@company.com" or with subject containing "invoice", label as "Sales"',
     );
   });
@@ -166,7 +168,7 @@ Alice`,
       actions: [{ type: "LABEL", label: "Sales" }] as Action[],
     } as Rule & { actions: Action[] };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails from "sales@company.com" and with subject containing "invoice", label as "Sales"',
     );
   });
@@ -180,7 +182,7 @@ Alice`,
       ] as Action[],
     } as Rule & { actions: Action[]; group: Group };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For all emails, label as "Receipt" and archive',
     );
   });
@@ -192,7 +194,7 @@ Alice`,
       actions: [{ type: "ARCHIVE" }] as Action[],
     } as Rule & { actions: Action[]; group: Group };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails with subject containing "order", archive',
     );
   });
@@ -205,7 +207,7 @@ Alice`,
       actions: [{ type: "ARCHIVE" }] as Action[],
     } as Rule & { actions: Action[]; group: Group };
 
-    expect(createPromptFromRule(rule)).toBe(
+    expect(createPromptFromRule(rule, "google")).toBe(
       'For emails with subject containing "order", archive',
     );
   });
diff --git a/apps/web/utils/ai/rule/create-prompt-from-rule.ts b/apps/web/utils/ai/rule/create-prompt-from-rule.ts
index b2eadb8726..187fbf277d 100644
--- a/apps/web/utils/ai/rule/create-prompt-from-rule.ts
+++ b/apps/web/utils/ai/rule/create-prompt-from-rule.ts
@@ -6,6 +6,7 @@ import {
   type Prisma,
 } from "@prisma/client";
 import { createScopedLogger } from "@/utils/logger";
+import { getEmailTerminology } from "@/utils/terminology";
 
 const logger = createScopedLogger("ai/rule/create-prompt-from-rule");
 
@@ -25,7 +26,11 @@ export type RuleWithRelations = Rule & {
     | null;
 };
 
-export function createPromptFromRule(rule: RuleWithRelations): string {
+export function createPromptFromRule(
+  rule: RuleWithRelations,
+  provider: string,
+): string {
+  const terminology = getEmailTerminology(provider);
   const conditions: string[] = [];
   const actions: string[] = [];
 
@@ -55,7 +60,10 @@ export function createPromptFromRule(rule: RuleWithRelations): string {
         actions.push("archive");
         break;
       case ActionType.LABEL:
-        if (action.label) actions.push(`label as "${action.label}"`);
+        if (action.label)
+          actions.push(
+            `${terminology.label.action.toLowerCase()} as "${action.label}"`,
+          );
         break;
       case ActionType.REPLY:
         if (action.content) {
diff --git a/apps/web/utils/ai/rule/generate-prompt-on-delete-rule.ts b/apps/web/utils/ai/rule/generate-prompt-on-delete-rule.ts
index b2c32d12c9..f2e41cb4f7 100644
--- a/apps/web/utils/ai/rule/generate-prompt-on-delete-rule.ts
+++ b/apps/web/utils/ai/rule/generate-prompt-on-delete-rule.ts
@@ -20,7 +20,10 @@ export async function generatePromptOnDeleteRule({
   existingPrompt: string;
   deletedRule: RuleWithRelations;
 }): Promise<string> {
-  const deletedRulePrompt = createPromptFromRule(deletedRule);
+  const deletedRulePrompt = createPromptFromRule(
+    deletedRule,
+    emailAccount.account.provider,
+  );
 
   if (!existingPrompt) return "";
   if (!deletedRulePrompt) return "";
diff --git a/apps/web/utils/ai/rule/generate-prompt-on-update-rule.ts b/apps/web/utils/ai/rule/generate-prompt-on-update-rule.ts
index a2153ebe89..ecca1e7498 100644
--- a/apps/web/utils/ai/rule/generate-prompt-on-update-rule.ts
+++ b/apps/web/utils/ai/rule/generate-prompt-on-update-rule.ts
@@ -16,8 +16,14 @@ export async function generatePromptOnUpdateRule({
   currentRule: RuleWithRelations;
   updatedRule: RuleWithRelations;
 }): Promise<string> {
-  const currentRulePrompt = createPromptFromRule(currentRule);
-  const updatedRulePrompt = createPromptFromRule(updatedRule);
+  const currentRulePrompt = createPromptFromRule(
+    currentRule,
+    emailAccount.account.provider,
+  );
+  const updatedRulePrompt = createPromptFromRule(
+    updatedRule,
+    emailAccount.account.provider,
+  );
 
   if (!existingPrompt) return "";
   if (!updatedRulePrompt) return "";
diff --git a/apps/web/utils/rule/prompt-file.ts b/apps/web/utils/rule/prompt-file.ts
index 18e270c050..d19834b926 100644
--- a/apps/web/utils/rule/prompt-file.ts
+++ b/apps/web/utils/rule/prompt-file.ts
@@ -7,12 +7,14 @@ import prisma from "@/utils/prisma";
 
 export async function updatePromptFileOnRuleCreated({
   emailAccountId,
+  provider,
   rule,
 }: {
   emailAccountId: string;
+  provider: string;
   rule: RuleWithRelations;
 }) {
-  const prompt = createPromptFromRule(rule);
+  const prompt = createPromptFromRule(rule, provider);
   await appendRulePrompt({ emailAccountId, rulePrompt: prompt });
 }
 
diff --git a/apps/web/utils/terminology.ts b/apps/web/utils/terminology.ts
new file mode 100644
index 0000000000..c62f64add5
--- /dev/null
+++ b/apps/web/utils/terminology.ts
@@ -0,0 +1,42 @@
+import { isMicrosoftProvider } from "@/utils/email/provider-types";
+
+interface EmailTerminology {
+  label: {
+    singular: string;
+    plural: string;
+    singularCapitalized: string;
+    pluralCapitalized: string;
+    action: string;
+  };
+}
+
+/**
+ * Get email terminology based on the provider
+ * Gmail uses "labels" while Outlook uses "categories"
+ */
+export function getEmailTerminology(provider: string): EmailTerminology {
+  const isOutlook = isMicrosoftProvider(provider);
+
+  if (isOutlook) {
+    return {
+      label: {
+        singular: "category",
+        plural: "categories",
+        singularCapitalized: "Category",
+        pluralCapitalized: "Categories",
+        action: "Categorize",
+      },
+    };
+  }
+
+  // Default to Gmail terminology
+  return {
+    label: {
+      singular: "label",
+      plural: "labels",
+      singularCapitalized: "Label",
+      pluralCapitalized: "Labels",
+      action: "Label",
+    },
+  };
+}