diff --git a/src/ui/ui_render/bootstrap/template.js.hbs b/src/ui/ui_render/bootstrap/template.js.hbs
index 2090f804fd935..2033a133c7ac8 100644
--- a/src/ui/ui_render/bootstrap/template.js.hbs
+++ b/src/ui/ui_render/bootstrap/template.js.hbs
@@ -15,7 +15,7 @@ window.onload = function () {
     err.style['text-align'] = 'center';
     err.style['background'] = '#F44336';
     err.style['padding'] = '25px';
-    err.innerText = '{{i18n 'common.ui.welcomeError' '{"defaultMessage": "Kibana did not load properly. Check the server output for more information."}'}}';
+    err.innerText = document.querySelector('[data-error-message]').dataset.errorMessage;
 
     document.body.innerHTML = err.outerHTML;
   }
diff --git a/src/ui/ui_render/views/ui_app.pug b/src/ui/ui_render/views/ui_app.pug
index df8e140c87a89..01626c5895f1e 100644
--- a/src/ui/ui_render/views/ui_app.pug
+++ b/src/ui/ui_render/views/ui_app.pug
@@ -107,7 +107,7 @@ block content
       .kibanaLoader
       .kibanaWelcomeLogoCircle
         .kibanaWelcomeLogo
-    .kibanaWelcomeText
+    .kibanaWelcomeText(data-error-message=i18n('common.ui.welcomeErrorMessage', { defaultMessage: 'Kibana did not load properly. Check the server output for more information.' }))
       | #{i18n('common.ui.welcomeMessage', { defaultMessage: 'Loading Kibana' })}
 
   script(src=bootstrapScriptUrl)