diff --git a/src/core_plugins/kibana/server/tutorials/apm/apm_client_instructions.js b/src/core_plugins/kibana/server/tutorials/apm/apm_client_instructions.js
index 183cf26a6679e..138bebdc57998 100644
--- a/src/core_plugins/kibana/server/tutorials/apm/apm_client_instructions.js
+++ b/src/core_plugins/kibana/server/tutorials/apm/apm_client_instructions.js
@@ -17,123 +17,198 @@
  * under the License.
  */
 
-/* eslint-disable max-len */
+import { i18n } from '@kbn/i18n';
 
 export const createNodeClientInstructions = () => [
   {
-    title: 'Install the APM agent',
-    textPre: 'Install the APM agent for Node.js as a dependency to your application.',
+    title: i18n.translate('kbn.server.tutorials.apm.nodeClient.install.title', {
+      defaultMessage: 'Install the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.nodeClient.install.textPre', {
+      defaultMessage: 'Install the APM agent for Node.js as a dependency to your application.',
+    }),
     commands: ['npm install elastic-apm-node --save'],
   },
   {
-    title: 'Configure the agent',
-    textPre:
-      'Agents are libraries that run inside of your application process.' +
-      ' APM services are created programmatically based on the `serviceName`.' +
-      ' This agent supports a vararity of frameworks but can also be used with your custom stack.',
-    commands: `// Add this to the VERY top of the first file loaded in your app
+    title: i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.title', {
+      defaultMessage: 'Configure the agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.textPre', {
+      defaultMessage: 'Agents are libraries that run inside of your application process. \
+APM services are created programmatically based on the `serviceName`. \
+This agent supports a vararity of frameworks but can also be used with your custom stack.',
+    }),
+    commands: `// ${i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.commands.addThisToTheFileTopComment', {
+      defaultMessage: 'Add this to the VERY top of the first file loaded in your app',
+    })}
 var apm = require('elastic-apm-node').start({curlyOpen}
-  // Override service name from package.json
-  // Allowed characters: a-z, A-Z, 0-9, -, _, and space
+  // ${i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.commands.setRequiredServiceNameComment', {
+    defaultMessage: 'Override service name from package.json',
+  })}
+  // ${i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.commands.allowedCharactersComment', {
+    defaultMessage: 'Allowed characters: a-z, A-Z, 0-9, -, _, and space',
+  })}
   serviceName: '',
 
-  // Use if APM Server requires a token
+  // ${i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.commands.useIfApmRequiresTokenComment', {
+    defaultMessage: 'Use if APM Server requires a token',
+  })}
   secretToken: '',
 
-  // Set custom APM Server URL (default: http://localhost:8200)
+  // ${i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.commands.setCustomApmServerUrlComment', {
+    defaultMessage: 'Set custom APM Server URL (default: {defaultApmServerUrl})',
+    values: { defaultApmServerUrl: 'http://localhost:8200' },
+  })}
   serverUrl: ''
 {curlyClose})`.split('\n'),
-    textPost: `See [the documentation]({config.docs.base_url}guide/en/apm/agent/nodejs/1.x/index.html) for advanced usage, including how to use with [Babel/ES Modules]({config.docs.base_url}guide/en/apm/agent/nodejs/1.x/advanced-setup.html#es-modules).`,
+    textPost: i18n.translate('kbn.server.tutorials.apm.nodeClient.configure.textPost', {
+      defaultMessage: 'See [the documentation]({documentationLink}) for advanced usage, including how to use with \
+[Babel/ES Modules]({babelEsModulesLink}).',
+      values: {
+        documentationLink: '{config.docs.base_url}guide/en/apm/agent/nodejs/1.x/index.html',
+        babelEsModulesLink: '{config.docs.base_url}guide/en/apm/agent/nodejs/1.x/advanced-setup.html#es-modules',
+      },
+    }),
   },
 ];
 
 export const createDjangoClientInstructions = () => [
   {
-    title: 'Install the APM agent',
-    textPre: 'Install the APM agent for Python as a dependency.',
+    title: i18n.translate('kbn.server.tutorials.apm.djangoClient.install.title', {
+      defaultMessage: 'Install the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.djangoClient.install.textPre', {
+      defaultMessage: 'Install the APM agent for Python as a dependency.',
+    }),
     commands: ['$ pip install elastic-apm'],
   },
   {
-    title: 'Configure the agent',
-    textPre:
-      'Agents are libraries that run inside of your application process.' +
-      ' APM services are created programmatically based on the `SERVICE_NAME`.',
-    commands: `# Add the agent to the installed apps
+    title: i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.title', {
+      defaultMessage: 'Configure the agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.textPre', {
+      defaultMessage: 'Agents are libraries that run inside of your application process. \
+APM services are created programmatically based on the `SERVICE_NAME`.',
+    }),
+    commands: `# ${i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.commands.addAgentComment', {
+      defaultMessage: 'Add the agent to the installed apps',
+    })}
 INSTALLED_APPS = (
   'elasticapm.contrib.django',
   # ...
 )
 
 ELASTIC_APM = {curlyOpen}
-  # Set required service name. Allowed characters:
-  # a-z, A-Z, 0-9, -, _, and space
+  # ${i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.commands.setRequiredServiceNameComment', {
+    defaultMessage: 'Set required service name. Allowed characters:',
+  })}
+  # ${i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.commands.allowedCharactersComment', {
+    defaultMessage: 'a-z, A-Z, 0-9, -, _, and space',
+  })}
   'SERVICE_NAME': '',
 
-  # Use if APM Server requires a token
+  # ${i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.commands.useIfApmServerRequiresTokenComment', {
+    defaultMessage: 'Use if APM Server requires a token',
+  })}
   'SECRET_TOKEN': '',
 
-  # Set custom APM Server URL (default: http://localhost:8200)
+  # ${i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.commands.setCustomApmServerUrlComment', {
+    defaultMessage: 'Set custom APM Server URL (default: {defaultApmServerUrl})',
+    values: { defaultApmServerUrl: 'http://localhost:8200' },
+  })}
   'SERVER_URL': '',
 {curlyClose}
 
-# To send performance metrics, add our tracing middleware:
+# ${i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.commands.addTracingMiddlewareComment', {
+    defaultMessage: 'To send performance metrics, add our tracing middleware:',
+  })}
 MIDDLEWARE = (
   'elasticapm.contrib.django.middleware.TracingMiddleware',
   #...
 )`.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/python/2.x/django-support.html) for advanced usage.',
+    textPost: i18n.translate('kbn.server.tutorials.apm.djangoClient.configure.textPost', {
+      defaultMessage: 'See the [documentation]({documentationLink}) for advanced usage.',
+      values: { documentationLink: '{config.docs.base_url}guide/en/apm/agent/python/2.x/django-support.html' },
+    }),
   },
 ];
 
 export const createFlaskClientInstructions = () => [
   {
-    title: 'Install the APM agent',
-    textPre: 'Install the APM agent for Python as a dependency.',
+    title: i18n.translate('kbn.server.tutorials.apm.flaskClient.install.title', {
+      defaultMessage: 'Install the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.flaskClient.install.textPre', {
+      defaultMessage: 'Install the APM agent for Python as a dependency.',
+    }),
     commands: ['$ pip install elastic-apm[flask]'],
   },
   {
-    title: 'Configure the agent',
-    textPre:
-      'Agents are libraries that run inside of your application process.' +
-      ' APM services are created programmatically based on the `SERVICE_NAME`.',
-    commands: `# initialize using environment variables
+    title: i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.title', {
+      defaultMessage: 'Configure the agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.textPre', {
+      defaultMessage: 'Agents are libraries that run inside of your application process. \
+APM services are created programmatically based on the `SERVICE_NAME`.',
+    }),
+    commands: `# ${i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.commands.initializeUsingEnvironmentVariablesComment', {
+      defaultMessage: 'initialize using environment variables',
+    })}
 from elasticapm.contrib.flask import ElasticAPM
 app = Flask(__name__)
 apm = ElasticAPM(app)
 
-# or configure to use ELASTIC_APM in your application's settings
+# ${i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.commands.configureElasticApmComment', {
+    defaultMessage: 'or configure to use ELASTIC_APM in your application\'s settings',
+  })}
 from elasticapm.contrib.flask import ElasticAPM
 app.config['ELASTIC_APM'] = {curlyOpen}
-  # Set required service name. Allowed characters:
-  # a-z, A-Z, 0-9, -, _, and space
+  # ${i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.commands.setRequiredServiceNameComment', {
+    defaultMessage: 'Set required service name. Allowed characters:',
+  })}
+  # ${i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.commands.allowedCharactersComment', {
+    defaultMessage: 'a-z, A-Z, 0-9, -, _, and space',
+  })}
   'SERVICE_NAME': '',
 
-  # Use if APM Server requires a token
+  # ${i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.commands.useIfApmServerRequiresTokenComment', {
+    defaultMessage: 'Use if APM Server requires a token',
+  })}
   'SECRET_TOKEN': '',
 
-  # Set custom APM Server URL (default: http://localhost:8200)
+  # ${i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.commands.setCustomApmServerUrlComment', {
+    defaultMessage: 'Set custom APM Server URL (default: {defaultApmServerUrl})',
+    values: { defaultApmServerUrl: 'http://localhost:8200' },
+  })}
   'SERVER_URL': '',
 {curlyClose}
 
 apm = ElasticAPM(app)`.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/python/2.x/flask-support.html) for advanced usage.',
+    textPost: i18n.translate('kbn.server.tutorials.apm.flaskClient.configure.textPost', {
+      defaultMessage: 'See the [documentation]({documentationLink}) for advanced usage.',
+      values: { documentationLink: '{config.docs.base_url}guide/en/apm/agent/python/2.x/flask-support.html' },
+    }),
   },
 ];
 
 export const createRailsClientInstructions = () => [
   {
-    title: 'Install the APM agent',
-    textPre: 'Add the agent to your Gemfile.',
+    title: i18n.translate('kbn.server.tutorials.apm.railsClient.install.title', {
+      defaultMessage: 'Install the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.railsClient.install.textPre', {
+      defaultMessage: 'Add the agent to your Gemfile.',
+    }),
     commands: [`gem 'elastic-apm'`],
   },
   {
-    title: 'Configure the agent',
-    textPre:
-      'APM is automatically started when your app boots. Configure the agent, by creating the config file `config/elastic_apm.yml`',
+    title: i18n.translate('kbn.server.tutorials.apm.railsClient.configure.title', {
+      defaultMessage: 'Configure the agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.railsClient.configure.textPre', {
+      defaultMessage: 'APM is automatically started when your app boots. Configure the agent, by creating the config file {configFile}',
+      values: { configFile: '`config/elastic_apm.yml`' },
+    }),
     commands: `# config/elastic_apm.yml:
 
 # Set service name - allowed characters: a-z, A-Z, 0-9, -, _ and space
@@ -145,22 +220,30 @@ export const createRailsClientInstructions = () => [
 
 # Set custom APM Server URL (default: http://localhost:8200)
 # server_url: 'http://localhost:8200'`.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/ruby/1.x/index.html) for configuration options and advanced usage.\n\n',
+    textPost: i18n.translate('kbn.server.tutorials.apm.railsClient.configure.textPost', {
+      defaultMessage: 'See the [documentation]({documentationLink}) for configuration options and advanced usage.\n\n',
+      values: { documentationLink: '{config.docs.base_url}guide/en/apm/agent/ruby/1.x/index.html' },
+    }),
   },
 ];
 
 export const createRackClientInstructions = () => [
   {
-    title: 'Install the APM agent',
-    textPre: 'Add the agent to your Gemfile.',
+    title: i18n.translate('kbn.server.tutorials.apm.rackClient.install.title', {
+      defaultMessage: 'Install the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.rackClient.install.textPre', {
+      defaultMessage: 'Add the agent to your Gemfile.',
+    }),
     commands: [`gem 'elastic-apm'`],
   },
   {
-    title: 'Configure the agent',
-    textPre:
-      'For Rack or a compatible framework (e.g. Sinatra), include the middleware in your app and start the agent.',
+    title: i18n.translate('kbn.server.tutorials.apm.rackClient.configure.title', {
+      defaultMessage: 'Configure the agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.rackClient.configure.textPre', {
+      defaultMessage: 'For Rack or a compatible framework (e.g. Sinatra), include the middleware in your app and start the agent.',
+    }),
     commands: `# config.ru
   require 'sinatra/base'
 
@@ -171,8 +254,12 @@ export const createRackClientInstructions = () => [
   end
 
   ElasticAPM.start(
-    app: MySinatraApp, # required
-    config_file: '' # optional, defaults to config/elastic_apm.yml
+    app: MySinatraApp, # ${i18n.translate('kbn.server.tutorials.apm.rackClient.configure.commands.requiredComment', {
+    defaultMessage: 'required',
+  })}
+    config_file: '' # ${i18n.translate('kbn.server.tutorials.apm.rackClient.configure.commands.optionalComment', {
+    defaultMessage: 'optional, defaults to config/elastic_apm.yml',
+  })}
   )
 
   run MySinatraApp
@@ -180,90 +267,146 @@ export const createRackClientInstructions = () => [
   at_exit {curlyOpen} ElasticAPM.stop {curlyClose}`.split('\n'),
   },
   {
-    title: 'Create config file',
-    textPre: 'Create a config file `config/elastic_apm.yml`:',
+    title: i18n.translate('kbn.server.tutorials.apm.rackClient.createConfig.title', {
+      defaultMessage: 'Create config file',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.rackClient.createConfig.textPre', {
+      defaultMessage: 'Create a config file {configFile}:',
+      values: { configFile: '`config/elastic_apm.yml`' },
+    }),
     commands: `# config/elastic_apm.yml:
 
-# Set service name - allowed characters: a-z, A-Z, 0-9, -, _ and space
-# Defaults to the name of your Rack app's class.
+# ${i18n.translate('kbn.server.tutorials.apm.rackClient.createConfig.commands.setServiceNameComment', {
+    defaultMessage: 'Set service name - allowed characters: a-z, A-Z, 0-9, -, _ and space',
+  })}
+# ${i18n.translate('kbn.server.tutorials.apm.rackClient.createConfig.commands.defaultsToTheNameOfRackAppClassComment', {
+    defaultMessage: 'Defaults to the name of your Rack app\'s class.',
+  })}
 # service_name: 'my-service'
 
-# Use if APM Server requires a token
+# ${i18n.translate('kbn.server.tutorials.apm.rackClient.createConfig.commands.useIfApmServerRequiresTokenComment', {
+    defaultMessage: 'Use if APM Server requires a token',
+  })}
 # secret_token: ''
 
-# Set custom APM Server URL (default: http://localhost:8200)
+# ${i18n.translate('kbn.server.tutorials.apm.rackClient.createConfig.commands.setCustomApmServerComment', {
+    defaultMessage: 'Set custom APM Server URL (default: {defaultServerUrl})',
+    values: { defaultServerUrl: 'http://localhost:8200' },
+  })}
 # server_url: 'http://localhost:8200'`.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/ruby/1.x/index.html) for configuration options and advanced usage.\n\n',
+    textPost: i18n.translate('kbn.server.tutorials.apm.rackClient.createConfig.textPost', {
+      defaultMessage: 'See the [documentation]({documentationLink}) for configuration options and advanced usage.\n\n',
+      values: { documentationLink: '{config.docs.base_url}guide/en/apm/agent/ruby/1.x/index.html' },
+    }),
   },
 ];
 
 export const createJsClientInstructions = () => [
   {
-    title: 'Enable Real User Monitoring support in the APM server',
-    textPre:
-      'Please refer to [the documentation]({config.docs.base_url}guide/en/apm/server/{config.docs.version}/rum.html).',
+    title: i18n.translate('kbn.server.tutorials.apm.jsClient.enableRealUserMonitoring.title', {
+      defaultMessage: 'Enable Real User Monitoring support in the APM server',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.jsClient.enableRealUserMonitoring.textPre', {
+      defaultMessage: 'Please refer to [the documentation]({documentationLink}).',
+      values: { documentationLink: '{config.docs.base_url}guide/en/apm/server/{config.docs.version}/rum.html' },
+    }),
   },
   {
-    title: 'Install the APM agent',
-    textPre: 'Install the APM agent for JavaScript as a dependency to your application:',
+    title: i18n.translate('kbn.server.tutorials.apm.jsClient.install.title', {
+      defaultMessage: 'Install the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.jsClient.install.textPre', {
+      defaultMessage: 'Install the APM agent for JavaScript as a dependency to your application:',
+    }),
     commands: [`npm install elastic-apm-js-base --save`],
   },
   {
-    title: 'Configure the agent',
-    textPre: 'Agents are libraries that run inside of your application.',
+    title: i18n.translate('kbn.server.tutorials.apm.jsClient.configure.title', {
+      defaultMessage: 'Configure the agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.jsClient.configure.textPre', {
+      defaultMessage: 'Agents are libraries that run inside of your application.',
+    }),
     commands: `import {curlyOpen} init as initApm {curlyClose} from 'elastic-apm-js-base'
 var apm = initApm({curlyOpen}
 
-  // Set required service name (allowed characters: a-z, A-Z, 0-9, -, _, and space)
+  // ${i18n.translate('kbn.server.tutorials.apm.jsClient.configure.commands.setRequiredServiceNameComment', {
+    defaultMessage: 'Set required service name (allowed characters: a-z, A-Z, 0-9, -, _, and space)',
+  })}
   serviceName: '',
 
-  // Set custom APM Server URL (default: http://localhost:8200)
+  // ${i18n.translate('kbn.server.tutorials.apm.jsClient.configure.commands.setCustomApmServerUrlComment', {
+    defaultMessage: 'Set custom APM Server URL (default: {defaultApmServerUrl})',
+    values: { defaultApmServerUrl: 'http://localhost:8200' },
+  })}
   serverUrl: '',
 
-  // Set service version (required for sourcemap feature)
+  // ${i18n.translate('kbn.server.tutorials.apm.jsClient.configure.commands.setServiceVersionComment', {
+    defaultMessage: 'Set service version (required for sourcemap feature)',
+  })}
   serviceVersion: ''
 {curlyClose})`.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/js-base/current/index.html) for advanced usage.',
+    textPost: i18n.translate('kbn.server.tutorials.apm.jsClient.configure.textPost', {
+      defaultMessage: 'See the [documentation]({documentationLink}) for advanced usage.',
+      values: { documentationLink: '{config.docs.base_url}guide/en/apm/agent/js-base/current/index.html' },
+    }),
   },
 ];
 
 export const createGoClientInstructions = () => [
   {
-    title: 'Install the APM agent',
-    textPre: 'Install the APM agent packages for Go.',
+    title: i18n.translate('kbn.server.tutorials.apm.goClient.install.title', {
+      defaultMessage: 'Install the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.goClient.install.textPre', {
+      defaultMessage: 'Install the APM agent packages for Go.',
+    }),
     commands: ['go get github.com/elastic/apm-agent-go'],
   },
   {
-    title: 'Configure the agent',
-    textPre:
-      'Agents are libraries that run inside of your application process.' +
-      ' APM services are created programmatically based on the executable ' +
-      ' file name, or the `ELASTIC_APM_SERVICE_NAME` environment variable.',
-    commands: `# Initialize using environment variables:
-
-# Set the service name. Allowed characters: # a-z, A-Z, 0-9, -, _, and space.
-# If ELASTIC_APM_SERVICE_NAME is not specified, the executable name will be used.
+    title: i18n.translate('kbn.server.tutorials.apm.goClient.configure.title', {
+      defaultMessage: 'Configure the agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.goClient.configure.textPre', {
+      defaultMessage: 'Agents are libraries that run inside of your application process. \
+APM services are created programmatically based on the executable \
+file name, or the `ELASTIC_APM_SERVICE_NAME` environment variable.',
+    }),
+    commands: `# ${i18n.translate('kbn.server.tutorials.apm.goClient.configure.commands.initializeUsingEnvironmentVariablesComment', {
+      defaultMessage: 'Initialize using environment variables:',
+    })}
+
+# ${i18n.translate('kbn.server.tutorials.apm.goClient.configure.commands.setServiceNameComment', {
+    defaultMessage: 'Set the service name. Allowed characters: # a-z, A-Z, 0-9, -, _, and space.',
+  })}
+# ${i18n.translate('kbn.server.tutorials.apm.goClient.configure.commands.usedExecutableNameComment', {
+    defaultMessage: 'If ELASTIC_APM_SERVICE_NAME is not specified, the executable name will be used.',
+  })}
 export ELASTIC_APM_SERVICE_NAME=
 
-# Set the APM Server URL. If unspecified, the agent will effectively be disabled.
+# ${i18n.translate('kbn.server.tutorials.apm.goClient.configure.commands.setAmpServerUrlComment', {
+    defaultMessage: 'Set the APM Server URL. If unspecified, the agent will effectively be disabled.',
+  })}
 export ELASTIC_APM_SERVER_URL=
 
-# Set if APM Server requires a token.
+# ${i18n.translate('kbn.server.tutorials.apm.goClient.configure.commands.setIfAmpServerRequiresTokenComment', {
+    defaultMessage: 'Set if APM Server requires a token.',
+  })}
 export ELASTIC_APM_SECRET_TOKEN=
 `.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/go/current/configuration.html) for advanced configuration.',
+    textPost: i18n.translate('kbn.server.tutorials.apm.goClient.configure.textPost', {
+      defaultMessage: 'See the [documentation]({documenationLink}) for advanced configuration.',
+      values: { documenationLink: '{config.docs.base_url}guide/en/apm/agent/go/current/configuration.html' },
+    }),
   },
   {
-    title: 'Instrument your application',
-    textPre:
-      'Instrument your Go application by using one of the provided instrumentation modules or ' +
-      'by using the tracer API directly.',
+    title: i18n.translate('kbn.server.tutorials.apm.goClient.instrument.title', {
+      defaultMessage: 'Instrument your application',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.goClient.instrument.textPre', {
+      defaultMessage: 'Instrument your Go application by using one of the provided instrumentation modules or \
+by using the tracer API directly.',
+    }),
     commands: `
 import (
 	"net/http"
@@ -277,37 +420,46 @@ func main() {curlyOpen}
 	http.ListenAndServe(":8080", apmhttp.Wrap(mux))
 {curlyClose}
 `.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/go/current/instrumenting-source.html) for a detailed ' +
-      'guide to instrumenting Go source code.\n\n' +
-      '**Warning: The Go agent is currently in Beta and not meant for production use.**',
+    textPost: i18n.translate('kbn.server.tutorials.apm.goClient.instrument.textPost', {
+      defaultMessage: 'See the [documentation]({documentationLink}) for a detailed \
+guide to instrumenting Go source code.\n\n\
+**Warning: The Go agent is currently in Beta and not meant for production use.**',
+      values: { documentationLink: '{config.docs.base_url}guide/en/apm/agent/go/current/instrumenting-source.html' },
+    }),
   },
 ];
 
 export const createJavaClientInstructions = () => [
   {
-    title: 'Download the APM agent',
-    textPre:
-      'Download the agent jar from [Maven Central](http://search.maven.org/#search%7Cga%7C1%7Ca%3Aelastic-apm-agent). ' +
-      'Do **not** add the agent as a dependency to your application.',
+    title: i18n.translate('kbn.server.tutorials.apm.javaClient.download.title', {
+      defaultMessage: 'Download the APM agent',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.javaClient.download.textPre', {
+      defaultMessage: 'Download the agent jar from [Maven Central]({mavenCentralLink}). \
+Do **not** add the agent as a dependency to your application.',
+      values: { mavenCentralLink: 'http://search.maven.org/#search%7Cga%7C1%7Ca%3Aelastic-apm-agent' },
+    }),
   },
   {
-    title: 'Start your application with the javaagent flag',
-    textPre:
-      'Add the `-javaagent` flag and configure the agent with system properties.\n' +
-      '\n' +
-      ' * Set required service name (allowed characters: a-z, A-Z, 0-9, -, _, and space)\n' +
-      ' * Set custom APM Server URL (default: http://localhost:8200)\n' +
-      ' * Set the base package of your application',
+    title: i18n.translate('kbn.server.tutorials.apm.javaClient.startApplication.title', {
+      defaultMessage: 'Start your application with the javaagent flag',
+    }),
+    textPre: i18n.translate('kbn.server.tutorials.apm.javaClient.startApplication.textPre', {
+      defaultMessage: 'Add the `-javaagent` flag and configure the agent with system properties.\n\n \
+* Set required service name (allowed characters: a-z, A-Z, 0-9, -, _, and space)\n \
+* Set custom APM Server URL (default: {customApmServerUrl})\n \
+* Set the base package of your application',
+      values: { customApmServerUrl: 'http://localhost:8200' },
+    }),
     commands: `java -javaagent:/path/to/elastic-apm-agent-<version>.jar \\
      -Delastic.apm.service_name=my-application \\
      -Delastic.apm.server_url=http://localhost:8200 \\
      -Delastic.apm.application_packages=org.example \\
      -jar my-application.jar`.split('\n'),
-    textPost:
-      'See the [documentation]' +
-      '({config.docs.base_url}guide/en/apm/agent/java/current/index.html) for configuration options and advanced usage.\n\n' +
-      '**Warning: The Java agent is currently in Beta and not meant for production use.**',
+    textPost: i18n.translate('kbn.server.tutorials.apm.javaClient.startApplication.textPost', {
+      defaultMessage: 'See the [documentation]({documenationLink}) for configuration options and advanced \
+usage.\n\n**Warning: The Java agent is currently in Beta and not meant for production use.**',
+      values: { documenationLink: '{config.docs.base_url}guide/en/apm/agent/java/current/index.html' },
+    }),
   },
 ];
diff --git a/src/core_plugins/kibana/server/tutorials/apm/apm_server_instructions.js b/src/core_plugins/kibana/server/tutorials/apm/apm_server_instructions.js
index 59d4d5fe75c1b..2826aca5194db 100644
--- a/src/core_plugins/kibana/server/tutorials/apm/apm_server_instructions.js
+++ b/src/core_plugins/kibana/server/tutorials/apm/apm_server_instructions.js
@@ -17,11 +17,16 @@
  * under the License.
  */
 
+import { i18n } from '@kbn/i18n';
+
 export const createEditConfig = () => ({
-  title: 'Edit the configuration',
-  textPre:
-    `If you're using an X-Pack secured version of Elastic Stack, you must specify` +
-    ' credentials in the `apm-server.yml` config file.',
+  title: i18n.translate('kbn.server.tutorials.apm.editConfig.title', {
+    defaultMessage: 'Edit the configuration',
+  }),
+  textPre: i18n.translate('kbn.server.tutorials.apm.editConfig.textPre', {
+    defaultMessage: 'If you\'re using an X-Pack secured version of Elastic Stack, you must specify \
+credentials in the `apm-server.yml` config file.',
+  }),
   commands: [
     'output.elasticsearch:',
     '    hosts: ["<es_url>"]',
@@ -31,8 +36,12 @@ export const createEditConfig = () => ({
 });
 
 const createStartServer = () => ({
-  title: 'Start APM Server',
-  textPre: 'The server processes and stores application performance metrics in Elasticsearch.',
+  title: i18n.translate('kbn.server.tutorials.apm.startServer.title', {
+    defaultMessage: 'Start APM Server',
+  }),
+  textPre: i18n.translate('kbn.server.tutorials.apm.startServer.textPre', {
+    defaultMessage: 'The server processes and stores application performance metrics in Elasticsearch.',
+  }),
 });
 
 export function createStartServerUnix() {
@@ -45,7 +54,9 @@ export function createStartServerUnix() {
   };
 }
 
-const createDownloadServerTitle = () => 'Download and unpack APM Server';
+const createDownloadServerTitle = () => i18n.translate('kbn.server.tutorials.apm.downloadServer.title', {
+  defaultMessage: 'Download and unpack APM Server',
+});
 
 export const createDownloadServerOsx = () => ({
   title: createDownloadServerTitle(),
@@ -62,8 +73,10 @@ export const createDownloadServerDeb = () => ({
     'curl -L -O https://artifacts.elastic.co/downloads/apm-server/apm-server-{config.kibana.version}-amd64.deb',
     'sudo dpkg -i apm-server-{config.kibana.version}-amd64.deb',
   ],
-  textPost:
-    'Looking for the 32-bit packages? See the [Download page]({config.docs.base_url}downloads/apm/apm-server).',
+  textPost: i18n.translate('kbn.server.tutorials.apm.downloadServerTitle', {
+    defaultMessage: 'Looking for the 32-bit packages? See the [Download page]({downloadPageLink}).',
+    values: { downloadPageLink: '{config.docs.base_url}downloads/apm/apm-server' },
+  }),
 });
 
 export const createDownloadServerRpm = () => ({
@@ -72,8 +85,10 @@ export const createDownloadServerRpm = () => ({
     'curl -L -O https://artifacts.elastic.co/downloads/apm-server/apm-server-{config.kibana.version}-x86_64.rpm',
     'sudo rpm -vi apm-server-{config.kibana.version}-x86_64.rpm',
   ],
-  textPost:
-    'Looking for the 32-bit packages? See the [Download page]({config.docs.base_url}downloads/apm/apm-server).',
+  textPost: i18n.translate('kbn.server.tutorials.apm.downloadServerRpm', {
+    defaultMessage: 'Looking for the 32-bit packages? See the [Download page]({downloadPageLink}).',
+    values: { downloadPageLink: '{config.docs.base_url}downloads/apm/apm-server' },
+  }),
 });
 
 export function createWindowsServerInstructions() {
@@ -82,20 +97,32 @@ export function createWindowsServerInstructions() {
   return [
     {
       title: createDownloadServerTitle(),
-      textPre:
-        '1. Download the APM Server Windows zip file from the [Download page](https://www.elastic.co/downloads/apm/apm-server).\n' +
-        '2. Extract the contents of the zip file into `C:\\Program Files`.\n' +
-        '3. Rename the `apm-server-{config.kibana.version}-windows` directory to `APM-Server`.\n' +
-        '4. Open a PowerShell prompt as an Administrator (right-click the PowerShell icon and select' +
-        ' **Run As Administrator**). If you are running Windows XP, you might need to download and install PowerShell.\n' +
-        '5. From the PowerShell prompt, run the following commands to install APM Server as a Windows service:',
+      textPre: i18n.translate('kbn.server.tutorials.apm.windowsServerInstructions.textPre', {
+        defaultMessage: '1. Download the APM Server Windows zip file from the \
+[Download page]({downloadPageLink}).\n2. Extract the contents of \
+the zip file into {zipFileExtractFolder}.\n3. Rename the {apmServerDirectory} \
+directory to `APM-Server`.\n4. Open a PowerShell prompt as an Administrator \
+(right-click the PowerShell icon and select \
+**Run As Administrator**). If you are running Windows XP, you might need to download and install \
+PowerShell.\n5. From the PowerShell prompt, run the following commands to install APM Server as a Windows service:',
+        values: {
+          downloadPageLink: 'https://www.elastic.co/downloads/apm/apm-server',
+          zipFileExtractFolder: '`C:\\Program Files`',
+          apmServerDirectory: '`apm-server-{config.kibana.version}-windows`',
+        }
+      }),
       commands: [
         `PS > cd 'C:\\Program Files\\APM-Server'`,
         `PS C:\\Program Files\\APM-Server> .\\install-service-apm-server.ps1`,
       ],
-      textPost:
-        'Note: If script execution is disabled on your system, you need to set the execution policy for the current session' +
-        ' to allow the script to run. For example: `PowerShell.exe -ExecutionPolicy UnRestricted -File .\\install-service-apm-server.ps1`.',
+      textPost: i18n.translate('kbn.server.tutorials.apm.windowsServerInstructions.textPost', {
+        defaultMessage: 'Note: If script execution is disabled on your system, \
+you need to set the execution policy for the current session \
+to allow the script to run. For example: {command}.',
+        values: {
+          command: '`PowerShell.exe -ExecutionPolicy UnRestricted -File .\\install-service-apm-server.ps1`'
+        }
+      }),
     },
     createEditConfig(),
     {
diff --git a/src/core_plugins/kibana/server/tutorials/apm/elastic_cloud.js b/src/core_plugins/kibana/server/tutorials/apm/elastic_cloud.js
index 4bce847b082e7..0a18d06d3fc81 100644
--- a/src/core_plugins/kibana/server/tutorials/apm/elastic_cloud.js
+++ b/src/core_plugins/kibana/server/tutorials/apm/elastic_cloud.js
@@ -17,6 +17,7 @@
  * under the License.
  */
 
+import { i18n } from '@kbn/i18n';
 import { INSTRUCTION_VARIANT } from '../../../common/tutorials/instruction_variant';
 
 import {
@@ -31,9 +32,13 @@ import {
 } from './apm_client_instructions';
 
 const createServerUrlInstruction = () => ({
-  title: 'APM Server endpoint',
-  textPre: `Retrieve the APM Server URL from the Deployments section on the Elastic Cloud dashboard.
-    You will also need the APM Server secret token, which was generated on deployment.`,
+  title: i18n.translate('kbn.server.tutorials.apm.serverUrlInstruction.title', {
+    defaultMessage: 'APM Server endpoint',
+  }),
+  textPre: i18n.translate('kbn.server.tutorials.apm.serverUrlInstruction.textPre', {
+    defaultMessage: 'Retrieve the APM Server URL from the Deployments section on the Elastic Cloud dashboard. \
+You will also need the APM Server secret token, which was generated on deployment.',
+  }),
 });
 
 export function createElasticCloudInstructions() {
@@ -42,7 +47,9 @@ export function createElasticCloudInstructions() {
   return {
     instructionSets: [
       {
-        title: 'APM Agents',
+        title: i18n.translate('kbn.server.tutorials.apm.elasticCloudInstructions.title', {
+          defaultMessage: 'APM Agents',
+        }),
         instructionVariants: [
           {
             id: INSTRUCTION_VARIANT.NODE,
diff --git a/src/core_plugins/kibana/server/tutorials/apm/index.js b/src/core_plugins/kibana/server/tutorials/apm/index.js
index fb92e9acb9609..512805a4231dd 100644
--- a/src/core_plugins/kibana/server/tutorials/apm/index.js
+++ b/src/core_plugins/kibana/server/tutorials/apm/index.js
@@ -17,12 +17,15 @@
  * under the License.
  */
 
+import { i18n } from '@kbn/i18n';
 import { TUTORIAL_CATEGORY } from '../../../common/tutorials/tutorial_category';
 import { onPremInstructions } from './on_prem';
 import { createElasticCloudInstructions } from './elastic_cloud';
 import { getSavedObjects } from './saved_objects/get_saved_objects';
 
-const apmIntro = 'Collect in-depth performance metrics and errors from inside your applications.';
+const apmIntro = i18n.translate('kbn.server.tutorials.apm.introduction', {
+  defaultMessage: 'Collect in-depth performance metrics and errors from inside your applications.',
+});
 
 function isEnabled(config) {
   const ENABLED_KEY = 'xpack.apm.ui.enabled';
@@ -41,7 +44,9 @@ export function apmSpecProvider(server) {
     dashboards: [
       {
         id: '8d3ed660-7828-11e7-8c47-65b845b5cfb3',
-        linkLabel: 'APM dashboard',
+        linkLabel: i18n.translate('kbn.server.tutorials.apm.specProvider.artifacts.dashboards.linkLabel', {
+          defaultMessage: 'APM dashboard',
+        }),
         isOverview: true,
       },
     ],
@@ -50,28 +55,35 @@ export function apmSpecProvider(server) {
   if (isEnabled(config)) {
     artifacts.application = {
       path: '/app/apm',
-      label: 'Launch APM',
+      label: i18n.translate('kbn.server.tutorials.apm.specProvider.artifacts.application.label', {
+        defaultMessage: 'Launch APM',
+      }),
     };
   }
 
   return {
     id: 'apm',
-    name: 'APM',
+    name: i18n.translate('kbn.server.tutorials.apm.specProvider.name', {
+      defaultMessage: 'APM',
+    }),
     category: TUTORIAL_CATEGORY.OTHER,
     shortDescription: apmIntro,
-    longDescription:
-      'Application Performance Monitoring (APM) collects in-depth' +
-      ' performance metrics and errors from inside your application.' +
-      ' It allows you to monitor the performance of thousands of applications in real time.' +
-      ' [Learn more]({config.docs.base_url}guide/en/apm/get-started/{config.docs.version}/index.html).',
+    longDescription: i18n.translate('kbn.server.tutorials.apm.specProvider.longDescription', {
+      defaultMessage: 'Application Performance Monitoring (APM) collects in-depth \
+performance metrics and errors from inside your application. \
+It allows you to monitor the performance of thousands of applications in real time. \
+[Learn more]({learnMoreLink}).',
+      values: { learnMoreLink: '{config.docs.base_url}guide/en/apm/get-started/{config.docs.version}/index.html' },
+    }),
     euiIconType: 'apmApp',
     artifacts: artifacts,
     onPrem: onPremInstructions(apmIndexPattern),
     elasticCloud: createElasticCloudInstructions(),
     previewImagePath: '/plugins/kibana/home/tutorial_resources/apm/apm.png',
     savedObjects: getSavedObjects(apmIndexPattern),
-    savedObjectsInstallMsg:
-      'Load index pattern, visualizations, and pre-defined dashboards.' +
-      ' An index pattern is required for some features in the APM UI.',
+    savedObjectsInstallMsg: i18n.translate('kbn.server.tutorials.apm.specProvider.savedObjectsInstallMsg', {
+      defaultMessage: 'Load index pattern, visualizations, and pre-defined dashboards. \
+An index pattern is required for some features in the APM UI.',
+    }),
   };
 }
diff --git a/src/core_plugins/kibana/server/tutorials/apm/on_prem.js b/src/core_plugins/kibana/server/tutorials/apm/on_prem.js
index b1a3938592e73..a75ce27384b21 100644
--- a/src/core_plugins/kibana/server/tutorials/apm/on_prem.js
+++ b/src/core_plugins/kibana/server/tutorials/apm/on_prem.js
@@ -17,6 +17,7 @@
  * under the License.
  */
 
+import { i18n } from '@kbn/i18n';
 import { INSTRUCTION_VARIANT } from '../../../common/tutorials/instruction_variant';
 import {
   createWindowsServerInstructions,
@@ -44,7 +45,9 @@ export function onPremInstructions(apmIndexPattern) {
   return {
     instructionSets: [
       {
-        title: 'APM Server',
+        title: i18n.translate('kbn.server.tutorials.apm.apmServer.title', {
+          defaultMessage: 'APM Server',
+        }),
         instructionVariants: [
           {
             id: INSTRUCTION_VARIANT.OSX,
@@ -64,11 +67,21 @@ export function onPremInstructions(apmIndexPattern) {
           },
         ],
         statusCheck: {
-          title: 'APM Server status',
-          text: 'Make sure APM Server is running before you start implementing the APM agents.',
-          btnLabel: 'Check APM Server status',
-          success: 'You have correctly setup APM-Server',
-          error: 'APM-Server has still not connected to Elasticsearch',
+          title: i18n.translate('kbn.server.tutorials.apm.apmServer.statusCheck.title', {
+            defaultMessage: 'APM Server status',
+          }),
+          text: i18n.translate('kbn.server.tutorials.apm.apmServer.statusCheck.text', {
+            defaultMessage: 'Make sure APM Server is running before you start implementing the APM agents.',
+          }),
+          btnLabel: i18n.translate('kbn.server.tutorials.apm.apmServer.statusCheck.btnLabel', {
+            defaultMessage: 'Check APM Server status',
+          }),
+          success: i18n.translate('kbn.server.tutorials.apm.apmServer.statusCheck.successMessage', {
+            defaultMessage: 'You have correctly setup APM-Server',
+          }),
+          error: i18n.translate('kbn.server.tutorials.apm.apmServer.statusCheck.errorMessage', {
+            defaultMessage: 'APM-Server has still not connected to Elasticsearch',
+          }),
           esHitsCheck: {
             index: apmIndexPattern,
             query: {
@@ -84,7 +97,9 @@ export function onPremInstructions(apmIndexPattern) {
         },
       },
       {
-        title: 'APM Agents',
+        title: i18n.translate('kbn.server.tutorials.apm.apmAgents.title', {
+          defaultMessage: 'APM Agents',
+        }),
         instructionVariants: [
           {
             id: INSTRUCTION_VARIANT.NODE,
@@ -120,11 +135,21 @@ export function onPremInstructions(apmIndexPattern) {
           },
         ],
         statusCheck: {
-          title: 'Agent status',
-          text: 'Make sure your application is running and the agents are sending data.',
-          btnLabel: 'Check agent status',
-          success: 'Data successfully received from one or more agents',
-          error: `No data has been received from agents yet`,
+          title: i18n.translate('kbn.server.tutorials.apm.apmAgents.statusCheck.title', {
+            defaultMessage: 'Agent status',
+          }),
+          text: i18n.translate('kbn.server.tutorials.apm.apmAgents.statusCheck.text', {
+            defaultMessage: 'Make sure your application is running and the agents are sending data.',
+          }),
+          btnLabel: i18n.translate('kbn.server.tutorials.apm.apmAgents.statusCheck.btnLabel', {
+            defaultMessage: 'Check agent status',
+          }),
+          success: i18n.translate('kbn.server.tutorials.apm.apmAgents.statusCheck.successMessage', {
+            defaultMessage: 'Data successfully received from one or more agents',
+          }),
+          error: i18n.translate('kbn.server.tutorials.apm.apmAgents.statusCheck.errorMessage', {
+            defaultMessage: 'No data has been received from agents yet',
+          }),
           esHitsCheck: {
             index: apmIndexPattern,
             query: {