diff --git a/x-pack/plugins/observability_solution/apm/public/analytics/register_service_inventory_view_type_context.ts b/x-pack/plugins/observability_solution/apm/public/analytics/register_service_inventory_view_type_context.ts
new file mode 100644
index 0000000000000..c26a84bb07b6c
--- /dev/null
+++ b/x-pack/plugins/observability_solution/apm/public/analytics/register_service_inventory_view_type_context.ts
@@ -0,0 +1,36 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0; you may not use this file except in compliance with the Elastic License
+ * 2.0.
+ */
+
+import { AnalyticsServiceSetup } from '@kbn/core/public';
+import { BehaviorSubject } from 'rxjs';
+import { ServiceInventoryView } from '../context/entity_manager_context/entity_manager_context';
+
+export const SERVICE_INVENTORY_STORAGE_KEY = 'apm.service.inventory.view';
+
+export let serviceInventoryViewType$: BehaviorSubject<{ serviceInventoryViewType: string }>;
+
+export function registerServiceInventoryViewTypeContext(analytics: AnalyticsServiceSetup) {
+  const serviceInventoryLocalStorageValue = window.localStorage.getItem(
+    SERVICE_INVENTORY_STORAGE_KEY
+  );
+  serviceInventoryViewType$ = new BehaviorSubject({
+    serviceInventoryViewType:
+      serviceInventoryLocalStorageValue === null
+        ? ServiceInventoryView.classic
+        : JSON.parse(serviceInventoryLocalStorageValue),
+  });
+  analytics.registerContextProvider({
+    name: 'serviceInventoryViewType',
+    context$: serviceInventoryViewType$,
+    schema: {
+      serviceInventoryViewType: {
+        type: 'keyword',
+        _meta: { description: 'The APM service inventory view type' },
+      },
+    },
+  });
+}
diff --git a/x-pack/plugins/observability_solution/apm/public/components/app/entities/logs/add_apm_callout.tsx b/x-pack/plugins/observability_solution/apm/public/components/app/entities/logs/add_apm_callout.tsx
index 77bec8cebb188..276ed47d68b67 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/app/entities/logs/add_apm_callout.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/app/entities/logs/add_apm_callout.tsx
@@ -20,11 +20,21 @@ import {
 } from '@elastic/eui';
 import { apmLight } from '@kbn/shared-svg';
 import { FormattedMessage } from '@kbn/i18n-react';
-import { useApmPluginContext } from '../../../../context/apm_plugin/use_apm_plugin_context';
+import { useHistory } from 'react-router-dom';
+import { useKibana } from '../../../../context/kibana_context/use_kibana';
+import { ApmPluginStartDeps, ApmServices } from '../../../../plugin';
 
 export function AddAPMCallOut() {
-  const { core } = useApmPluginContext();
   const { euiTheme } = useEuiTheme();
+  const { services } = useKibana<ApmPluginStartDeps & ApmServices>();
+  const history = useHistory();
+
+  function handleClick() {
+    services.telemetry.reportEntityInventoryAddData({
+      view: 'add_apm_cta',
+    });
+    history.push('/tutorial');
+  }
 
   return (
     <EuiPanel color="subdued" hasShadow={false}>
@@ -68,10 +78,7 @@ export function AddAPMCallOut() {
       <EuiFlexGroup alignItems="center" gutterSize="s" justifyContent="flexEnd">
         <EuiFlexItem grow={false}>
           <div>
-            <EuiButton
-              data-test-subj="apmAddApmCallOutButton"
-              href={core.http.basePath.prepend('/app/apm/tutorial')}
-            >
+            <EuiButton data-test-subj="apmAddApmCallOutButton" onClick={handleClick}>
               {i18n.translate('xpack.apm.logsServiceOverview.callout.addApm', {
                 defaultMessage: 'Add APM',
               })}
diff --git a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/index.tsx b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/index.tsx
index 004599c31357f..eea4168b73c92 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/index.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/index.tsx
@@ -6,7 +6,7 @@
  */
 import { EuiFlexItem, EuiFlexGroup } from '@elastic/eui';
 import { i18n } from '@kbn/i18n';
-import React from 'react';
+import React, { useEffect } from 'react';
 import { v4 as uuidv4 } from 'uuid';
 import { ApmDocumentType } from '../../../../../common/document_type';
 import { APIReturnType } from '../../../../services/rest/create_call_apm_api';
@@ -27,6 +27,8 @@ import { ServiceListItem } from '../../../../../common/service_inventory';
 import { usePreferredDataSourceAndBucketSize } from '../../../../hooks/use_preferred_data_source_and_bucket_size';
 import { useProgressiveFetcher } from '../../../../hooks/use_progressive_fetcher';
 import { NoEntitiesEmptyState } from './table/no_entities_empty_state';
+import { useKibana } from '../../../../context/kibana_context/use_kibana';
+import { ApmPluginStartDeps, ApmServices } from '../../../../plugin';
 
 type MainStatisticsApiResponse = APIReturnType<'GET /internal/apm/entities/services'>;
 
@@ -143,6 +145,7 @@ function useServicesEntitiesDetailedStatisticsFetcher({
 
 export function MultiSignalInventory() {
   const [searchQuery, setSearchQuery] = React.useState('');
+  const { services } = useKibana<ApmPluginStartDeps & ApmServices>();
   const { mainStatisticsData, mainStatisticsStatus } = useServicesEntitiesMainStatisticsFetcher();
   const mainStatisticsFetch = useServicesEntitiesMainStatisticsFetcher();
 
@@ -163,6 +166,12 @@ export function MultiSignalInventory() {
     return callApmApi('GET /internal/apm/has_entities');
   }, []);
 
+  useEffect(() => {
+    if (data?.hasData) {
+      services.telemetry.reportEntityInventoryPageState({ state: 'available' });
+    }
+  }, [services.telemetry, data?.hasData]);
+
   if (!data?.hasData && status === FETCH_STATUS.SUCCESS) {
     return <NoEntitiesEmptyState />;
   }
diff --git a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/get_service_columns.tsx b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/get_service_columns.tsx
index 01350075c6bf6..251bc3771f60c 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/get_service_columns.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/get_service_columns.tsx
@@ -46,13 +46,11 @@ type ServicesDetailedStatisticsAPIResponse =
 export function getServiceColumns({
   query,
   breakpoints,
-  link,
   timeseriesDataLoading,
   timeseriesData,
 }: {
   query: TypeOf<ApmRoutes, '/services'>['query'];
   breakpoints: Breakpoints;
-  link: any;
   timeseriesDataLoading: boolean;
   timeseriesData?: ServicesDetailedStatisticsAPIResponse;
 }): Array<ITableColumn<EntityServiceListItem>> {
diff --git a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/multi_signal_services_table.tsx b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/multi_signal_services_table.tsx
index 12980917d82c0..eede4b2ef346c 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/multi_signal_services_table.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/multi_signal_services_table.tsx
@@ -9,7 +9,6 @@ import { EuiFlexGroup, EuiFlexItem } from '@elastic/eui';
 import { omit } from 'lodash';
 import React, { useMemo } from 'react';
 import { useApmParams } from '../../../../../hooks/use_apm_params';
-import { useApmRouter } from '../../../../../hooks/use_apm_router';
 import { useBreakpoints } from '../../../../../hooks/use_breakpoints';
 import { FETCH_STATUS, isFailure, isPending } from '../../../../../hooks/use_fetcher';
 import { APIReturnType } from '../../../../../services/rest/create_call_apm_api';
@@ -53,18 +52,16 @@ export function MultiSignalServicesTable({
 }: Props) {
   const breakpoints = useBreakpoints();
   const { query } = useApmParams('/services');
-  const { link } = useApmRouter();
 
   const serviceColumns = useMemo(() => {
     return getServiceColumns({
       // removes pagination and sort instructions from the query so it won't be passed down to next route
       query: omit(query, 'page', 'pageSize', 'sortDirection', 'sortField'),
       breakpoints,
-      link,
       timeseriesDataLoading,
       timeseriesData,
     });
-  }, [query, breakpoints, link, timeseriesDataLoading, timeseriesData]);
+  }, [query, breakpoints, timeseriesDataLoading, timeseriesData]);
 
   return (
     <EuiFlexGroup gutterSize="xs" direction="column" responsive={false}>
diff --git a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/no_entities_empty_state.tsx b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/no_entities_empty_state.tsx
index 7a04cea29dc16..e3472aecd0f61 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/no_entities_empty_state.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/app/service_inventory/multi_signal_inventory/table/no_entities_empty_state.tsx
@@ -5,23 +5,27 @@
  * 2.0.
  */
 
-import React from 'react';
-import { i18n } from '@kbn/i18n';
 import {
   EuiCallOut,
-  EuiLink,
   EuiEmptyPrompt,
-  EuiImage,
+  EuiFlexGroup,
+  EuiFlexItem,
   EuiHorizontalRule,
+  EuiImage,
+  EuiLink,
   EuiText,
   EuiTextColor,
-  EuiFlexGroup,
-  EuiFlexItem,
 } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
+import React from 'react';
 
 import { dashboardsLight } from '@kbn/shared-svg';
+import useEffectOnce from 'react-use/lib/useEffectOnce';
 import { useApmPluginContext } from '../../../../../context/apm_plugin/use_apm_plugin_context';
+import { useKibana } from '../../../../../context/kibana_context/use_kibana';
 import { useLocalStorage } from '../../../../../hooks/use_local_storage';
+import { ApmPluginStartDeps, ApmServices } from '../../../../../plugin';
+import { EntityInventoryAddDataParams } from '../../../../../services/telemetry';
 import {
   AddApmAgent,
   AssociateServiceLogs,
@@ -30,12 +34,24 @@ import {
 
 export function NoEntitiesEmptyState() {
   const { core } = useApmPluginContext();
+  const { services } = useKibana<ApmPluginStartDeps & ApmServices>();
   const { basePath } = core.http;
   const [userHasDismissedCallout, setUserHasDismissedCallout] = useLocalStorage(
     'apm.uiNewExperienceCallout',
     false
   );
 
+  useEffectOnce(() => {
+    services.telemetry.reportEntityInventoryPageState({ state: 'empty_state' });
+  });
+
+  function reportButtonClick(journey: EntityInventoryAddDataParams['journey']) {
+    services.telemetry.reportEntityInventoryAddData({
+      view: 'empty_state',
+      journey,
+    });
+  }
+
   return (
     <EuiFlexGroup direction="column">
       <EuiFlexItem>
@@ -76,9 +92,23 @@ export function NoEntitiesEmptyState() {
           actions={
             <EuiFlexGroup responsive={false} wrap gutterSize="xl" direction="column">
               <EuiFlexGroup direction="row" gutterSize="xs">
-                <AddApmAgent basePath={basePath} />
-                <AssociateServiceLogs />
-                <CollectServiceLogs basePath={basePath} />
+                <AddApmAgent
+                  basePath={basePath}
+                  onClick={() => {
+                    reportButtonClick('add_apm_agent');
+                  }}
+                />
+                <AssociateServiceLogs
+                  onClick={() => {
+                    reportButtonClick('associate_existing_service_logs');
+                  }}
+                />
+                <CollectServiceLogs
+                  basePath={basePath}
+                  onClick={() => {
+                    reportButtonClick('collect_new_service_logs');
+                  }}
+                />
               </EuiFlexGroup>
 
               {!userHasDismissedCallout && (
diff --git a/x-pack/plugins/observability_solution/apm/public/components/routing/app_root/apm_header_action_menu/add_data_context_menu.tsx b/x-pack/plugins/observability_solution/apm/public/components/routing/app_root/apm_header_action_menu/add_data_context_menu.tsx
index 32019f60aa09f..f7d8110d8aa79 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/routing/app_root/apm_header_action_menu/add_data_context_menu.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/routing/app_root/apm_header_action_menu/add_data_context_menu.tsx
@@ -14,6 +14,9 @@ import {
 import { i18n } from '@kbn/i18n';
 import React, { useState } from 'react';
 import { useApmPluginContext } from '../../../../context/apm_plugin/use_apm_plugin_context';
+import { useKibana } from '../../../../context/kibana_context/use_kibana';
+import { ApmPluginStartDeps, ApmServices } from '../../../../plugin';
+import { EntityInventoryAddDataParams } from '../../../../services/telemetry';
 import {
   associateServiceLogs,
   collectServiceLogs,
@@ -26,6 +29,7 @@ const addData = i18n.translate('xpack.apm.addDataContextMenu.link', {
 
 export function AddDataContextMenu() {
   const [popoverOpen, setPopoverOpen] = useState(false);
+  const { services } = useKibana<ApmPluginStartDeps & ApmServices>();
   const {
     core: {
       http: { basePath },
@@ -44,6 +48,13 @@ export function AddDataContextMenu() {
     </EuiHeaderLink>
   );
 
+  function reportButtonClick(journey: EntityInventoryAddDataParams['journey']) {
+    services.telemetry.reportEntityInventoryAddData({
+      view: 'add_data_button',
+      journey,
+    });
+  }
+
   const panels: EuiContextMenuPanelDescriptor[] = [
     {
       id: 0,
@@ -53,17 +64,28 @@ export function AddDataContextMenu() {
           name: associateServiceLogs.name,
           href: associateServiceLogs.link,
           'data-test-subj': 'apmAddDataAssociateServiceLogs',
+          target: '_blank',
+          onClick: () => {
+            reportButtonClick('associate_existing_service_logs');
+          },
         },
         {
           name: collectServiceLogs.name,
           href: basePath.prepend(collectServiceLogs.link),
           'data-test-subj': 'apmAddDataCollectServiceLogs',
+          target: '_blank',
+          onClick: () => {
+            reportButtonClick('collect_new_service_logs');
+          },
         },
         {
           name: addApmAgent.name,
           href: basePath.prepend(addApmAgent.link),
           icon: 'plusInCircle',
           'data-test-subj': 'apmAddDataApmAgent',
+          onClick: () => {
+            reportButtonClick('add_apm_agent');
+          },
         },
       ],
     },
diff --git a/x-pack/plugins/observability_solution/apm/public/components/shared/add_data_buttons/buttons.tsx b/x-pack/plugins/observability_solution/apm/public/components/shared/add_data_buttons/buttons.tsx
index e02934897b69f..6b37614261174 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/shared/add_data_buttons/buttons.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/shared/add_data_buttons/buttons.tsx
@@ -30,40 +30,43 @@ export const collectServiceLogs = {
   link: '/app/observabilityOnboarding/?category=logs',
 };
 
-export function AddApmAgent({ basePath }: { basePath: IBasePath }) {
+export function AddApmAgent({ basePath, onClick }: { basePath: IBasePath; onClick?: () => void }) {
+  function handleClick() {
+    window.open(basePath.prepend(addApmAgent.link), '_blank');
+    onClick?.();
+  }
   return (
-    <EuiButton
-      data-test-subj="addApmAgentButton"
-      size="s"
-      target="_blank"
-      href={basePath.prepend(addApmAgent.link)}
-    >
+    <EuiButton data-test-subj="addApmAgentButton" size="s" onClick={handleClick}>
       {addApmAgent.name}
     </EuiButton>
   );
 }
 
-export function AssociateServiceLogs() {
+export function AssociateServiceLogs({ onClick }: { onClick?: () => void }) {
+  function handleClick() {
+    window.open(associateServiceLogs.link, '_blank');
+    onClick?.();
+  }
   return (
-    <EuiButton
-      data-test-subj="associateServiceLogsButton"
-      size="s"
-      target="_blank"
-      href={associateServiceLogs.link}
-    >
+    <EuiButton data-test-subj="associateServiceLogsButton" size="s" onClick={handleClick}>
       {associateServiceLogs.name}
     </EuiButton>
   );
 }
 
-export function CollectServiceLogs({ basePath }: { basePath: IBasePath }) {
+export function CollectServiceLogs({
+  basePath,
+  onClick,
+}: {
+  basePath: IBasePath;
+  onClick?: () => void;
+}) {
+  function handleClick() {
+    window.open(basePath.prepend(collectServiceLogs.link), '_blank');
+    onClick?.();
+  }
   return (
-    <EuiButton
-      data-test-subj="collectServiceLogsButton"
-      size="s"
-      target="_blank"
-      href={basePath.prepend(collectServiceLogs.link)}
-    >
+    <EuiButton data-test-subj="collectServiceLogsButton" size="s" onClick={handleClick}>
       {collectServiceLogs.name}
     </EuiButton>
   );
diff --git a/x-pack/plugins/observability_solution/apm/public/components/shared/not_available_apm_metrics.tsx b/x-pack/plugins/observability_solution/apm/public/components/shared/not_available_apm_metrics.tsx
index 03253fa4282d4..4576fde756828 100644
--- a/x-pack/plugins/observability_solution/apm/public/components/shared/not_available_apm_metrics.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/components/shared/not_available_apm_metrics.tsx
@@ -8,11 +8,21 @@
 import React from 'react';
 import { EuiButton } from '@elastic/eui';
 import { i18n } from '@kbn/i18n';
+import { useHistory } from 'react-router-dom';
 import { PopoverBadge } from './popover_badge';
-import { useApmPluginContext } from '../../context/apm_plugin/use_apm_plugin_context';
+import { useKibana } from '../../context/kibana_context/use_kibana';
+import { ApmPluginStartDeps, ApmServices } from '../../plugin';
 
-export const NotAvailableApmMetrics = () => {
-  const { core } = useApmPluginContext();
+export function NotAvailableApmMetrics() {
+  const { services } = useKibana<ApmPluginStartDeps & ApmServices>();
+  const history = useHistory();
+
+  function handleClick() {
+    services.telemetry.reportEntityInventoryAddData({
+      view: 'add_apm_n/a',
+    });
+    history.push('/tutorial');
+  }
   return (
     <PopoverBadge
       title={i18n.translate('xpack.apm.servicesTable.notAvailableApmMetrics.title', {
@@ -23,10 +33,7 @@ export const NotAvailableApmMetrics = () => {
           'Understand key metrics like transaction latency, throughput and error rate by instrumenting your service with APM.',
       })}
       footer={
-        <EuiButton
-          data-test-subj="apmServicesNotAvailableMetricsButton"
-          href={core.http.basePath.prepend('/app/apm/tutorial')}
-        >
+        <EuiButton data-test-subj="apmServicesNotAvailableMetricsButton" onClick={handleClick}>
           {i18n.translate('xpack.apm.servicesTable.notAvailableApmMetrics.footer', {
             defaultMessage: 'Add APM',
           })}
@@ -34,4 +41,4 @@ export const NotAvailableApmMetrics = () => {
       }
     />
   );
-};
+}
diff --git a/x-pack/plugins/observability_solution/apm/public/context/entity_manager_context/entity_manager_context.tsx b/x-pack/plugins/observability_solution/apm/public/context/entity_manager_context/entity_manager_context.tsx
index 14ff0fecc8878..f68ca17bb8dad 100644
--- a/x-pack/plugins/observability_solution/apm/public/context/entity_manager_context/entity_manager_context.tsx
+++ b/x-pack/plugins/observability_solution/apm/public/context/entity_manager_context/entity_manager_context.tsx
@@ -9,6 +9,12 @@ import { entityCentricExperience } from '@kbn/observability-plugin/common';
 import { ENTITY_FETCH_STATUS, useEntityManager } from '../../hooks/use_entity_manager';
 import { useLocalStorage } from '../../hooks/use_local_storage';
 import { useApmPluginContext } from '../apm_plugin/use_apm_plugin_context';
+import {
+  SERVICE_INVENTORY_STORAGE_KEY,
+  serviceInventoryViewType$,
+} from '../../analytics/register_service_inventory_view_type_context';
+import { useKibana } from '../kibana_context/use_kibana';
+import { ApmPluginStartDeps, ApmServices } from '../../plugin';
 
 export interface EntityManagerEnablementContextValue {
   isEntityManagerEnabled: boolean;
@@ -25,8 +31,6 @@ export enum ServiceInventoryView {
   entity = 'entity',
 }
 
-export const serviceInventoryStorageKey = 'apm.service.inventory.view';
-
 export const EntityManagerEnablementContext = createContext(
   {} as EntityManagerEnablementContextValue
 );
@@ -37,10 +41,11 @@ export function EntityManagerEnablementContextProvider({
   children: React.ReactChild;
 }) {
   const { core } = useApmPluginContext();
+  const { services } = useKibana<ApmPluginStartDeps & ApmServices>();
   const { isEnabled: isEntityManagerEnabled, status, refetch } = useEntityManager();
 
   const [serviceInventoryViewLocalStorageSetting, setServiceInventoryViewLocalStorageSetting] =
-    useLocalStorage(serviceInventoryStorageKey, ServiceInventoryView.classic);
+    useLocalStorage(SERVICE_INVENTORY_STORAGE_KEY, ServiceInventoryView.classic);
 
   const isEntityCentricExperienceSettingEnabled = core.uiSettings.get<boolean>(
     entityCentricExperience,
@@ -60,7 +65,14 @@ export function EntityManagerEnablementContextProvider({
         isEnablementPending: status === ENTITY_FETCH_STATUS.LOADING,
         refetch,
         serviceInventoryViewLocalStorageSetting,
-        setServiceInventoryViewLocalStorageSetting,
+        setServiceInventoryViewLocalStorageSetting: (nextView) => {
+          setServiceInventoryViewLocalStorageSetting(nextView);
+          // Updates the telemetry context variable every time the user switches views
+          serviceInventoryViewType$.next({ serviceInventoryViewType: nextView });
+          services.telemetry.reportEntityExperienceStatusChange({
+            status: nextView === ServiceInventoryView.entity ? 'enabled' : 'disabled',
+          });
+        },
         isEntityCentricExperienceViewEnabled,
       }}
     >
diff --git a/x-pack/plugins/observability_solution/apm/public/plugin.ts b/x-pack/plugins/observability_solution/apm/public/plugin.ts
index a07c8c5f4c206..c45d8f7abba64 100644
--- a/x-pack/plugins/observability_solution/apm/public/plugin.ts
+++ b/x-pack/plugins/observability_solution/apm/public/plugin.ts
@@ -82,6 +82,7 @@ import { getLazyAPMPolicyEditExtension } from './components/fleet_integration/la
 import { featureCatalogueEntry } from './feature_catalogue_entry';
 import { APMServiceDetailLocator } from './locator/service_detail_locator';
 import { ITelemetryClient, TelemetryService } from './services/telemetry';
+import { registerServiceInventoryViewTypeContext } from './analytics/register_service_inventory_view_type_context';
 
 export type ApmPluginSetup = ReturnType<ApmPlugin['setup']>;
 export type ApmPluginStart = void;
@@ -273,6 +274,7 @@ export class ApmPlugin implements Plugin<ApmPluginSetup, ApmPluginStart> {
     };
 
     this.telemetry.setup({ analytics: core.analytics });
+    registerServiceInventoryViewTypeContext(core.analytics);
 
     // Registers a status check callback for the tutorial to call and verify if the APM integration is installed on fleet.
     pluginSetupDeps.home?.tutorials.registerCustomStatusCheck(
diff --git a/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_client.ts b/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_client.ts
index ecbe95355e241..4b1d645fab78c 100644
--- a/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_client.ts
+++ b/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_client.ts
@@ -6,7 +6,14 @@
  */
 
 import { AnalyticsServiceSetup } from '@kbn/core-analytics-server';
-import { TelemetryEventTypes, ITelemetryClient, SearchQuerySubmittedParams } from './types';
+import {
+  ITelemetryClient,
+  SearchQuerySubmittedParams,
+  EntityExperienceStatusParams,
+  TelemetryEventTypes,
+  EntityInventoryPageStateParams,
+  EntityInventoryAddDataParams,
+} from './types';
 
 export class TelemetryClient implements ITelemetryClient {
   constructor(private analytics: AnalyticsServiceSetup) {}
@@ -22,4 +29,16 @@ export class TelemetryClient implements ITelemetryClient {
       action,
     });
   };
+
+  public reportEntityExperienceStatusChange = (params: EntityExperienceStatusParams) => {
+    this.analytics.reportEvent(TelemetryEventTypes.ENTITY_EXPERIENCE_STATUS, params);
+  };
+
+  public reportEntityInventoryPageState = (params: EntityInventoryPageStateParams) => {
+    this.analytics.reportEvent(TelemetryEventTypes.ENTITY_INVENTORY_PAGE_STATE, params);
+  };
+
+  public reportEntityInventoryAddData = (params: EntityInventoryAddDataParams) => {
+    this.analytics.reportEvent(TelemetryEventTypes.ENTITY_INVENTORY_ADD_DATA, params);
+  };
 }
diff --git a/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_events.ts b/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_events.ts
index e4f4878342133..9cc3cc772a621 100644
--- a/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_events.ts
+++ b/x-pack/plugins/observability_solution/apm/public/services/telemetry/telemetry_events.ts
@@ -33,4 +33,54 @@ const searchQuerySubmittedEventType: TelemetryEvent = {
   },
 };
 
-export const apmTelemetryEventBasedTypes = [searchQuerySubmittedEventType];
+const entityExperienceStatusEventType: TelemetryEvent = {
+  eventType: TelemetryEventTypes.ENTITY_EXPERIENCE_STATUS,
+  schema: {
+    status: {
+      type: 'keyword',
+      _meta: {
+        description: 'The status of the Entity experience (Enabled or Disabled)',
+      },
+    },
+  },
+};
+
+const entityInventoryPageStateEventType: TelemetryEvent = {
+  eventType: TelemetryEventTypes.ENTITY_INVENTORY_PAGE_STATE,
+  schema: {
+    state: {
+      type: 'keyword',
+      _meta: {
+        description: 'The current entity inventory page state (empty_state or available)',
+      },
+    },
+  },
+};
+
+const entityInventoryAddDataEventType: TelemetryEvent = {
+  eventType: TelemetryEventTypes.ENTITY_INVENTORY_ADD_DATA,
+  schema: {
+    view: {
+      type: 'keyword',
+      _meta: {
+        description:
+          'Where the action was initiated (empty_state or add_data_button or add_apm_cta)',
+      },
+    },
+    journey: {
+      type: 'keyword',
+      _meta: {
+        optional: true,
+        description:
+          'Which action was performed (add_apm_agent or associate_existing_service_logs or collect_new_service_logs)',
+      },
+    },
+  },
+};
+
+export const apmTelemetryEventBasedTypes = [
+  searchQuerySubmittedEventType,
+  entityExperienceStatusEventType,
+  entityInventoryPageStateEventType,
+  entityInventoryAddDataEventType,
+];
diff --git a/x-pack/plugins/observability_solution/apm/public/services/telemetry/types.ts b/x-pack/plugins/observability_solution/apm/public/services/telemetry/types.ts
index 5592974de2d40..173831bbf0d7c 100644
--- a/x-pack/plugins/observability_solution/apm/public/services/telemetry/types.ts
+++ b/x-pack/plugins/observability_solution/apm/public/services/telemetry/types.ts
@@ -21,17 +21,40 @@ export interface SearchQuerySubmittedParams {
   action: SearchQueryActions;
 }
 
-export type TelemetryEventParams = SearchQuerySubmittedParams;
+export interface EntityExperienceStatusParams {
+  status: 'enabled' | 'disabled';
+}
+
+export interface EntityInventoryPageStateParams {
+  state: 'empty_state' | 'available';
+}
+
+export interface EntityInventoryAddDataParams {
+  view: 'empty_state' | 'add_data_button' | 'add_apm_cta' | 'add_apm_n/a';
+  journey?: 'add_apm_agent' | 'associate_existing_service_logs' | 'collect_new_service_logs';
+}
+
+export type TelemetryEventParams =
+  | SearchQuerySubmittedParams
+  | EntityExperienceStatusParams
+  | EntityInventoryPageStateParams
+  | EntityInventoryAddDataParams;
 
 export interface ITelemetryClient {
   reportSearchQuerySubmitted(params: SearchQuerySubmittedParams): void;
+  reportEntityExperienceStatusChange(params: EntityExperienceStatusParams): void;
+  reportEntityInventoryPageState(params: EntityInventoryPageStateParams): void;
+  reportEntityInventoryAddData(params: EntityInventoryAddDataParams): void;
 }
 
 export enum TelemetryEventTypes {
   SEARCH_QUERY_SUBMITTED = 'Search Query Submitted',
+  ENTITY_EXPERIENCE_STATUS = 'entity_experience_status',
+  ENTITY_INVENTORY_PAGE_STATE = 'entity_inventory_page_state',
+  ENTITY_INVENTORY_ADD_DATA = 'entity_inventory_add_data',
 }
 
 export interface TelemetryEvent {
-  eventType: TelemetryEventTypes.SEARCH_QUERY_SUBMITTED;
-  schema: RootSchema<SearchQuerySubmittedParams>;
+  eventType: TelemetryEventTypes;
+  schema: RootSchema<TelemetryEventParams>;
 }