diff --git a/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildForwardingApp.cs b/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildForwardingApp.cs
index 5827d90e19b5..df48b61fcab0 100644
--- a/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildForwardingApp.cs
+++ b/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildForwardingApp.cs
@@ -63,11 +63,16 @@ public void EnvironmentVariable(string name, string value)
 
         public ProcessStartInfo GetProcessStartInfo()
         {
-            EnvironmentVariable(TelemetrySessionIdEnvironmentVariableName, Telemetry.CurrentSessionId);
+            InitializeRequiredEnvironmentVariables();
 
             return _forwardingAppWithoutLogging.GetProcessStartInfo();
         }
 
+        private void InitializeRequiredEnvironmentVariables()
+        {
+            EnvironmentVariable(TelemetrySessionIdEnvironmentVariableName, Telemetry.CurrentSessionId);
+        }
+
         /// <summary>
         /// Test hook returning concatenated and escaped command line arguments that would be passed to MSBuild.
         /// </summary>
@@ -94,6 +99,7 @@ public virtual int Execute()
             }
             else
             {
+                InitializeRequiredEnvironmentVariables();
                 string[] arguments = _forwardingAppWithoutLogging.GetAllArguments();
                 if (PerformanceLogEventSource.Log.IsEnabled())
                 {
diff --git a/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildLogger.cs b/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildLogger.cs
index 96100b024be2..04cf840e7a9d 100644
--- a/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildLogger.cs
+++ b/src/Cli/dotnet/commands/dotnet-msbuild/MSBuildLogger.cs
@@ -8,7 +8,9 @@
 using Microsoft.DotNet.Cli.Telemetry;
 using Microsoft.DotNet.Configurer;
 using System.Collections.Generic;
+using System.Globalization;
 using System.Linq;
+using Microsoft.DotNet.Cli.Utils;
 
 namespace Microsoft.DotNet.Tools.MSBuild
 {
@@ -17,8 +19,10 @@ public sealed class MSBuildLogger : INodeLogger
         private readonly IFirstTimeUseNoticeSentinel _sentinel =
             new FirstTimeUseNoticeSentinel();
         private readonly ITelemetry _telemetry;
-        private const string NewEventName = "msbuild";
+
         internal const string TargetFrameworkTelemetryEventName = "targetframeworkeval";
+        internal const string BuildTelemetryEventName = "build";
+
         internal const string SdkTaskBaseCatchExceptionTelemetryEventName = "taskBaseCatchException";
         internal const string PublishPropertiesTelemetryEventName = "PublishProperties";
         internal const string ReadyToRunTelemetryEventName = "ReadyToRun";
@@ -107,15 +111,47 @@ internal static void FormatAndSend(ITelemetry telemetry, TelemetryEventArgs args
 
                 telemetry.TrackEvent(newEventName, maskedProperties, measurements: null);
             }
+            else if (args.EventName == BuildTelemetryEventName)
+            {
+                var newEventName = $"msbuild/{BuildTelemetryEventName}";
+                Dictionary<string, string> properties = new Dictionary<string, string>(args.Properties);
+                Dictionary<string, double> measurements = new Dictionary<string, double>();
+
+                string[] toBeHashed = new[] { "ProjectPath", "BuildTarget" };
+                foreach (var propertyToBeHashed in toBeHashed)
+                {
+                    if (properties.TryGetValue(propertyToBeHashed, out string value))
+                    {
+                        properties[propertyToBeHashed] = Sha256Hasher.HashWithNormalizedCasing(value);
+                    }
+                }
+
+                string[] toBeMeasured = new[] { "BuildDurationInMilliseconds", "InnerBuildDurationInMilliseconds" };
+                foreach (var propertyToBeMeasured in toBeMeasured)
+                {
+                    if (properties.TryGetValue(propertyToBeMeasured, out string value))
+                    {
+                        properties.Remove(propertyToBeMeasured);
+                        if (double.TryParse(value, CultureInfo.InvariantCulture, out double realValue))
+                        {
+                            measurements[propertyToBeMeasured] = realValue;
+                        }
+                    }
+                }
 
-            var passthroughEvents = new string[] {
-                    SdkTaskBaseCatchExceptionTelemetryEventName,
+                telemetry.TrackEvent(newEventName, properties, measurements);
+            }
+            else
+            {
+                var passthroughEvents = new string[] {
+                    SdkTaskBaseCatchExceptionTelemetryEventName, 
                     PublishPropertiesTelemetryEventName,
                     ReadyToRunTelemetryEventName };
 
-            if (passthroughEvents.Contains(args.EventName))
-            {
-                telemetry.TrackEvent(args.EventName, args.Properties, measurements: null);
+                if (passthroughEvents.Contains(args.EventName))
+                {
+                    telemetry.TrackEvent(args.EventName, args.Properties, measurements: null);
+                }
             }
         }