diff --git a/azure-pipelines-official.yml b/azure-pipelines-official.yml
index 355c9c2b8bc34..50460f8d2fabc 100644
--- a/azure-pipelines-official.yml
+++ b/azure-pipelines-official.yml
@@ -34,6 +34,11 @@ parameters:
   type: boolean
   default: true
 
+# If running on a branch that's not in PublishData.json but still want to publish packages for VS insertion, set this to `main`.
+- name: PublishAsBranch
+  type: string
+  default: current
+
 # The variables `_DotNetArtifactsCategory` and `_DotNetValidationArtifactsCategory` are required for proper publishing of build artifacts. See https://github.com/dotnet/roslyn/pull/38259
 variables:
   - name: _DotNetArtifactsCategory
@@ -72,6 +77,12 @@ variables:
   - name: Insertion.TitleSuffix
     value: ''
 
+  - name: PublishAsBranchOrNull
+    ${{ if eq(parameters.PublishAsBranch, 'current') }}:
+      value: null
+    ${{ else }}:
+      value: ${{ parameters.PublishAsBranch }}
+
 stages:
 
 - stage: build
@@ -213,7 +224,7 @@ stages:
       displayName: Publish Assets
       inputs:
         filePath: 'eng\publish-assets.ps1'
-        arguments: '-configuration $(BuildConfiguration) -branchName "$(SourceBranchName)"'
+        arguments: '-configuration $(BuildConfiguration) -branchName "${{ coalesce(variables.PublishAsBranchOrNull, variables.SourceBranchName) }}"'
       condition: succeeded()
 
     # Publish OptProf configuration files