diff --git a/Directory.Build.props b/Directory.Build.props
index f29c5bfac21..0dbdaf0bd73 100644
--- a/Directory.Build.props
+++ b/Directory.Build.props
@@ -31,7 +31,8 @@
     <DebugType>portable</DebugType>
     <Serviceable Condition="'$(Configuration)' == 'Release'">true</Serviceable>
     <PackageLicenseExpression>Apache-2.0</PackageLicenseExpression>
-    <PackageIconUrl>https://go.microsoft.com/fwlink/?LinkID=288859</PackageIconUrl>
+    <PackageIcon>packageIcon.png</PackageIcon>
+    <PackageIconFullPath>$(MSBuildThisFileDirectory)packageIcon.png</PackageIconFullPath>
     <PackageProjectUrl>https://asp.net</PackageProjectUrl>
     <NoPackageAnalysis>true</NoPackageAnalysis>
     <LangVersion>8.0</LangVersion>
@@ -55,6 +56,10 @@
     <ShippingNpmPackageOutputPath>$(NpmPackageDir)Shipping\</ShippingNpmPackageOutputPath>
   </PropertyGroup>
 
+  <ItemGroup>
+    <None Include="$(PackageIconFullPath)" Pack="true" PackagePath="\"/>
+  </ItemGroup>
+
   <ItemGroup Condition=" '$(IsUnitTestProject)' == 'true' ">
     <Reference Include="Microsoft.AspNetCore.Testing" />
     <Reference Include="Moq" />
diff --git a/packageIcon.png b/packageIcon.png
new file mode 100644
index 00000000000..a0f1fdbf4d5
Binary files /dev/null and b/packageIcon.png differ
diff --git a/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.csproj b/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.csproj
index 3d5fe3cf54f..44e8e2afb3e 100644
--- a/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.csproj
+++ b/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.csproj
@@ -30,5 +30,6 @@
     <NuspecProperty Include="OutputPath=$(OutputPath)" />
     <NuspecProperty Include="TaskAssemblyNetStandard=$(ArtifactsDir)bin\$(AssemblyName).Manifest.Task\$(Configuration)\netstandard2.0\$(AssemblyName).Manifest.Task.dll"/>
     <NuspecProperty Include="TaskSymbolNetStandard=$(ArtifactsDir)bin\$(AssemblyName).Manifest.Task\$(Configuration)\netstandard2.0\$(AssemblyName).Manifest.Task.pdb" Condition="'$(DebugType)'!='embedded'"/>
+    <NuspecProperty Include="PackageIcon=$(PackageIconFullPath)" />
   </ItemGroup>
 </Project>
diff --git a/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.multitarget.nuspec b/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.multitarget.nuspec
index a11c9c591ee..ca6b2bcf18c 100644
--- a/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.multitarget.nuspec
+++ b/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.multitarget.nuspec
@@ -10,6 +10,7 @@
         <dependency id="Microsoft.Extensions.FileProviders.Abstractions" version="$version$" exclude="Build,Analyzers" />
       </group>
     </dependencies>
+    <icon>packageIcon.png</icon>
   </metadata>
 
   <files>
@@ -18,6 +19,7 @@
     <file src="$OutputPath$**\$AssemblyName$.xml" target="lib\" />
     <file src="build\**\*" target="build\" />
     <file src="buildMultiTargeting\**\*" target="buildMultiTargeting\" />
+    <file src="$PackageIcon$" target="" />
     <file src="$TaskAssemblyNetStandard$" target="tasks\netstandard2.0\$AssemblyName$.Manifest.Task.dll" />
     <file src="$TaskSymbolNetStandard$" target="tasks\netstandard2.0\$AssemblyName$.Manifest.Task.pdb" />
   </files>
diff --git a/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.netcoreapp.nuspec b/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.netcoreapp.nuspec
index 3033cff8c96..ea8d3386f72 100644
--- a/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.netcoreapp.nuspec
+++ b/src/FileProviders/Embedded/src/Microsoft.Extensions.FileProviders.Embedded.netcoreapp.nuspec
@@ -7,6 +7,7 @@
         <dependency id="Microsoft.Extensions.FileProviders.Abstractions" version="$version$" exclude="Build,Analyzers" />
       </group>
     </dependencies>
+    <icon>packageIcon.png</icon>
   </metadata>
 
   <files>
@@ -15,6 +16,7 @@
     <file src="$OutputPath$**\$AssemblyName$.xml" target="lib\" />
     <file src="build\**\*" target="build\" />
     <file src="buildMultiTargeting\**\*" target="buildMultiTargeting\" />
+    <file src="$PackageIcon$" target="" />
     <file src="$TaskAssemblyNetStandard$" target="tasks\netstandard2.0\$AssemblyName$.Manifest.Task.dll" />
     <file src="$TaskSymbolNetStandard$" target="tasks\netstandard2.0\$AssemblyName$.Manifest.Task.pdb" />
   </files>