diff --git a/src/Microsoft.DotNet.Build.Tasks.Feed.Tests/BuildModelFactoryTests.cs b/src/Microsoft.DotNet.Build.Tasks.Feed.Tests/BuildModelFactoryTests.cs
index 0906695c73a..7420d9e661f 100644
--- a/src/Microsoft.DotNet.Build.Tasks.Feed.Tests/BuildModelFactoryTests.cs
+++ b/src/Microsoft.DotNet.Build.Tasks.Feed.Tests/BuildModelFactoryTests.cs
@@ -23,13 +23,16 @@ public class BuildModelFactoryTests
         #region Standard test values
 
         private const string _testAzdoRepoUri = "https://dnceng@dev.azure.com/dnceng/internal/_git/dotnet-buildtest";
+        private const string _normalizedTestAzdoRepoUri = "https://dev.azure.com/dnceng/internal/_git/dotnet-buildtest";
         private const string _testBuildBranch = "foobranch";
         private const string _testBuildCommit = "664996a16fa9228cfd7a55d767deb31f62a65f51";
         private const string _testAzdoBuildId = "89999999";
-        private const string _testInitialLocation = "As they say....Location Location Location!";
+        private const string _testInitialLocation = "https://dnceng.visualstudio.com/project/_apis/build/builds/id/artifacts";
+        private const string _normalizedTestInitialLocation = "https://dev.azure.com/dnceng/project/_apis/build/builds/id/artifacts";
         private static readonly string[] _defaultManifestBuildData = new string[]
         {
-            $"InitialAssetsLocation={_testInitialLocation}"
+            $"InitialAssetsLocation={_testInitialLocation}",
+            $"AzureDevOpsRepository={_testAzdoRepoUri}"
         };
 
         #endregion
@@ -165,6 +168,8 @@ public void ManifestArtifactParsingTest()
                     package.Attributes.Should().Contain("Id", "test-package-a");
                     package.Attributes.Should().Contain("Version", "1.0.0");
                 });
+
+            model.Identity.Attributes.Should().Contain("AzureDevOpsRepository", _normalizedTestAzdoRepoUri);
         }
 
         /// <summary>
@@ -290,7 +295,7 @@ public void InitialLocationInformationAttributesAreAccepted(string attributeName
             _taskLoggingHelper.HasLoggedErrors.Should().BeFalse();
 
             // Check that the build model has the initial assets location
-            model.Identity.Attributes.Should().Contain(attributeName, _testInitialLocation);
+            model.Identity.Attributes.Should().Contain(attributeName, _normalizedTestInitialLocation);
         }
 
         #endregion
diff --git a/src/Microsoft.DotNet.Build.Tasks.Feed/src/BuildModelFactory.cs b/src/Microsoft.DotNet.Build.Tasks.Feed/src/BuildModelFactory.cs
index f15f8442c27..e72224383c5 100644
--- a/src/Microsoft.DotNet.Build.Tasks.Feed/src/BuildModelFactory.cs
+++ b/src/Microsoft.DotNet.Build.Tasks.Feed/src/BuildModelFactory.cs
@@ -8,6 +8,8 @@
 using System;
 using System.Collections.Generic;
 using System.IO;
+using System.Linq;
+using System.Text.RegularExpressions;
 using System.Xml.Linq;
 
 namespace Microsoft.DotNet.Build.Tasks.Feed
@@ -71,6 +73,11 @@ public BuildModelFactory(
 
         private const string AssetsVirtualDir = "assets/";
 
+        private static readonly string AzureDevOpsHostPattern = @"dev\.azure\.com\";
+
+        private readonly Regex LegacyRepositoryUriPattern = new Regex(
+            @"^https://(?<account>[a-zA-Z0-9]+)\.visualstudio\.com/");
+
         /// <summary>
         /// Create a build manifest for packages, blobs, and associated signing information
         /// </summary>
@@ -204,6 +211,9 @@ private BuildModel CreateModel(
             {
                 _log.LogError("Missing 'location' property from ManifestBuildData");
             }
+
+            NormalizeUrisInBuildData(attributes);
+
             BuildModel buildModel = new BuildModel(
                     new BuildIdentity
                     {
@@ -241,5 +251,43 @@ private bool ManifestBuildDataHasLocationInformation(IDictionary<string, string>
         {
             return attributes.ContainsKey("Location") || attributes.ContainsKey("InitialAssetsLocation");
         }
+
+        private void NormalizeUrisInBuildData(IDictionary<string, string> attributes)
+        {
+            foreach(var attribute in attributes.ToList())
+            {
+                attributes[attribute.Key] = NormalizeAzureDevOpsUrl(attribute.Value);
+            }
+        }
+
+        /// <summary>
+        // If repoUri includes the user in the account we remove it from URIs like
+        // https://dnceng@dev.azure.com/dnceng/internal/_git/repo
+        // If the URL host is of the form "dnceng.visualstudio.com" like
+        // https://dnceng.visualstudio.com/internal/_git/repo we replace it to "dev.azure.com/dnceng"
+        // for consistency
+        /// </summary>
+        /// <param name="repoUri">The original url</param>
+        /// <returns>Transformed url</returns>
+        private string NormalizeAzureDevOpsUrl(string repoUri)
+        {
+            if (Uri.TryCreate(repoUri, UriKind.Absolute, out Uri parsedUri))
+            {
+                if (!string.IsNullOrEmpty(parsedUri.UserInfo))
+                {
+                    repoUri = repoUri.Replace($"{parsedUri.UserInfo}@", string.Empty);
+                }
+
+                Match m = LegacyRepositoryUriPattern.Match(repoUri);
+
+                if (m.Success)
+                {
+                    string replacementUri = $"{Regex.Unescape(AzureDevOpsHostPattern)}/{m.Groups["account"].Value}";
+                    repoUri = repoUri.Replace(parsedUri.Host, replacementUri);
+                }
+            }
+
+            return repoUri;
+        }
     }
 }