📖 DOC: Updated README.md

Author: robertdevore

README.md

@@ -1,34 +1,60 @@
-![Customer Loyalty for WooCommerce](https://deviodigital.com/wp-content/uploads/2019/07/rewards-card-image-default.jpg)
+![Customer Loyalty for WooCommerce®](https://deviodigital.com/wp-content/uploads/2019/07/rewards-card-image-default.jpg)
 
-# Customer Loyalty for WooCommerce
+# Customer Loyalty for WooCommerce®
 
-Brought to you by [Devio Digital](https://deviodigital.com)
+Brought to you by [Devio Digital](https://deviodigital.com/)
 
-Use the [Customer Loyalty for WooCommerce](https://www.wordpress.org/plugins/customer-loyalty-for-woocommerce) plugin to retain customers by rewarding them for their repeat purchase behavior.
+The **Customer Loyalty for WooCommerce®** plugin helps retain customers by rewarding them for repeat purchases with a customizable loyalty points system and rewards card functionality.
 
 ## Rewards Card
 
-CLWC has a Rewards Card setting that *"punches"* your customers virtual **Rewards Card** and creates a coupon code after a specific amount of *"punches"* have occured.
+CLWC provides a **Rewards Card** feature that allows you to create a virtual **punch card** for customers. After accumulating a specified number of "punches," customers receive a coupon code as a reward.
 
 ### Rewards Card Features
 
-*   Title, Text & Image customization
-*   Coupon amount
-*   Coupon type (flat rate, percentage)
-*   Coupon prefix
+- **Customizable Appearance**: Set custom titles, text, and images for the rewards card.
+- **Coupon Rewards**: Define the coupon amount, choose between flat rate or percentage discounts, and add a custom prefix to generated coupon codes.
+- **Punch Tracking**: Track the number of punches required to redeem a reward, encouraging customers to complete repeat purchases.
 
-## Loyalty Points
+## Loyalty Points System
 
-CLWC also has settings for a Loyalty Points system, giving your customers points for completing a set of predefined tasks:
+CLWC includes a comprehensive **Loyalty Points** system, allowing customers to earn points for completing predefined tasks. Points can be redeemed for discounts through coupons, enhancing customer engagement and repeat business.
 
 ### Loyalty Points Features
 
-*   Minimum points required to redeem
-*   Set the coupon amount when points are redeemed
-*   Set points for registration
-*   Set points for order completion
-*   Set points per dollar spent
+- **Points for Actions**: Reward points for specific actions such as account registration, order completion, and spending per dollar.
+- **Redemption Requirements**: Set a minimum number of points required to redeem rewards, and define the coupon amount when points are redeemed.
+- **Flexible Rewards**: Configure point values per dollar spent, giving customers an incentive to make larger purchases.
 
-## Customer retention
+## Points Management and Log Table
 
-Using a plugin like Customer Loyalty for WooCommerce increases the likelihood of repeat business, which means you make more money while making happier customers!
+CLWC includes an admin **Points Management Table** for viewing, adjusting, and tracking each customer's loyalty points. Administrators can manually adjust points as needed, with any changes being recorded in a **Loyalty Log Table** to track point adjustments and rewards.
+
+### Points Management Table Features
+
+- **Customer Overview**: View each customer's name, email, and current points.
+- **Manual Adjustment**: Directly adjust points for each customer in the admin area.
+- **Automatic Logging**: When points are adjusted manually, a log entry is created, noting the admin user who made the change and the point difference (e.g., `+100` or `-50`).
+
+### Loyalty Log Table Features
+
+- **Detailed Logs**: Each log entry includes the customer's name, email, points earned or redeemed, and a description of the action taken.
+- **Admin Tracking**: Tracks which administrator adjusted points, along with the exact number of points added or removed.
+- **Redemption History**: Records redemption actions, showing how many points were redeemed and the corresponding coupon value.
+
+## Database Tables
+
+Two main database tables are created to manage loyalty functionality:
+
+1. **CLWC Loyalty Log Table**: Stores each loyalty event, including user ID, points awarded or deducted, details, and timestamp.
+2. **CLWC Points Table**: Tracks each customer's current point balance, enabling efficient management and updates from the admin interface.
+
+## Customer Retention Benefits
+
+The Customer Loyalty for WooCommerce® plugin provides a simple, effective way to improve customer retention by incentivizing repeat purchases. By rewarding customers with points and rewards, you can increase customer satisfaction and drive more sales.
+
+## Installation
+
+1. **Upload**: Upload the plugin files to the `/wp-content/plugins/customer-loyalty-for-woocommerce` directory or install directly through the WordPress® plugins screen.
+2. **Activate**: Activate the plugin through the 'Plugins' screen in WordPress®.
+3. **Configure**: Go to **WooCommerce® > Settings > Customer Loyalty** to configure rewards and loyalty points settings.