diff --git a/mantle/cmd/ore/gcloud/deprecate-image.go b/mantle/cmd/ore/gcloud/deprecate-image.go
new file mode 100644
index 0000000000..762b2d9391
--- /dev/null
+++ b/mantle/cmd/ore/gcloud/deprecate-image.go
@@ -0,0 +1,74 @@
+// Copyright 2020 Red Hat
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package gcloud
+
+import (
+	"fmt"
+
+	"github.com/coreos/mantle/platform/api/gcloud"
+	"github.com/spf13/cobra"
+)
+
+var (
+	cmdDeprecateImage = &cobra.Command{
+		Use:   "deprecate-image --image=ImageName [--state=DeprecationState] [--replacement=Replacement]",
+		Short: "Deprecate GCP image",
+		Long:  "Change deprecation status of existing GCP image",
+		Run:   runDeprecateImage,
+	}
+
+	deprecateImageState       string
+	deprecateImageReplacement string
+)
+
+func init() {
+	// note that --image comes from the toplevel options in gcloud.go
+	cmdDeprecateImage.Flags().StringVar(&deprecateImageState, "state",
+		string(gcloud.DeprecationStateDeprecated),
+		fmt.Sprintf("Deprecation state must be one of: %s,%s,%s,%s",
+			gcloud.DeprecationStateActive,
+			gcloud.DeprecationStateDeprecated,
+			gcloud.DeprecationStateObsolete,
+			gcloud.DeprecationStateDeleted))
+	cmdDeprecateImage.Flags().StringVar(&deprecateImageReplacement,
+		"replacement", "", "optional: link to replacement for the deprecated image")
+	GCloud.AddCommand(cmdDeprecateImage)
+}
+
+func runDeprecateImage(cmd *cobra.Command, args []string) {
+	// Check that the user provided an image
+	if opts.Image == "" {
+		plog.Fatal("Must provide an image name via --image")
+	}
+
+	// Check that the deprecation state is a valid one
+	switch gcloud.DeprecationState(deprecateImageState) {
+	case gcloud.DeprecationStateActive,
+		gcloud.DeprecationStateDeprecated,
+		gcloud.DeprecationStateObsolete,
+		gcloud.DeprecationStateDeleted:
+		// Do nothing, state is valid
+	default:
+		plog.Fatalf("Specified deprecation state is invalid: %s\n", deprecateImageState)
+	}
+
+	plog.Debugf("Attempting to change GCP image deprecation state of %s to %s\n",
+		opts.Image, deprecateImageState)
+	_, err := api.DeprecateImage(opts.Image,
+		gcloud.DeprecationState(deprecateImageState), deprecateImageReplacement)
+	if err != nil {
+		plog.Fatalf("Changing deprecation state of image failed: %v\n", err)
+	}
+}
diff --git a/mantle/cmd/ore/gcloud/upload.go b/mantle/cmd/ore/gcloud/upload.go
index c3fabf250c..64eaee17e3 100644
--- a/mantle/cmd/ore/gcloud/upload.go
+++ b/mantle/cmd/ore/gcloud/upload.go
@@ -36,12 +36,13 @@ var (
 		Run:   runUpload,
 	}
 
-	uploadBucket    string
-	uploadImageName string
-	uploadFile      string
-	uploadFedora    bool
-	uploadForce     bool
-	uploadWriteUrl  string
+	uploadBucket      string
+	uploadImageName   string
+	uploadFile        string
+	uploadFedora      bool
+	uploadForce       bool
+	uploadWriteUrl    string
+	uploadImageFamily string
 )
 
 func init() {
@@ -54,6 +55,7 @@ func init() {
 	cmdUpload.Flags().BoolVar(&uploadFedora, "fcos", false, "Flag this is Fedora CoreOS (or a derivative); currently enables SECURE_BOOT and UEFI_COMPATIBLE")
 	cmdUpload.Flags().BoolVar(&uploadForce, "force", false, "overwrite existing GS and GCE images without prompt")
 	cmdUpload.Flags().StringVar(&uploadWriteUrl, "write-url", "", "output the uploaded URL to the named file")
+	cmdUpload.Flags().StringVar(&uploadImageFamily, "family", "", "GCP image family to attach image to")
 	GCloud.AddCommand(cmdUpload)
 }
 
@@ -128,6 +130,7 @@ func runUpload(cmd *cobra.Command, args []string) {
 	storageSrc := fmt.Sprintf("https://storage.googleapis.com/%v/%v", uploadBucket, imageNameGS)
 	_, pending, err := api.CreateImage(&gcloud.ImageSpec{
 		Name:        imageNameGCE,
+		Family:      uploadImageFamily,
 		SourceImage: storageSrc,
 	}, uploadForce, uploadFedora)
 	if err == nil {
diff --git a/mantle/platform/api/gcloud/api.go b/mantle/platform/api/gcloud/api.go
index 763ac140b3..e0ea4dd16d 100644
--- a/mantle/platform/api/gcloud/api.go
+++ b/mantle/platform/api/gcloud/api.go
@@ -57,12 +57,14 @@ func New(opts *Options) (*API, error) {
 	// If the image name isn't a full api endpoint accept a name beginning
 	// with "projects/" to specify a different project from the instance.
 	// Also accept a short name and use instance project.
-	if strings.HasPrefix(opts.Image, "projects/") {
-		opts.Image = endpointPrefix + opts.Image
-	} else if !strings.Contains(opts.Image, "/") {
-		opts.Image = fmt.Sprintf("%sprojects/%s/global/images/%s", endpointPrefix, opts.Project, opts.Image)
-	} else if !strings.HasPrefix(opts.Image, endpointPrefix) {
-		return nil, fmt.Errorf("GCE Image argument must be the full api endpoint, begin with 'projects/', or use the short name")
+	if opts.Image != "" {
+		if strings.HasPrefix(opts.Image, "projects/") {
+			opts.Image = endpointPrefix + opts.Image
+		} else if !strings.Contains(opts.Image, "/") {
+			opts.Image = fmt.Sprintf("%sprojects/%s/global/images/%s", endpointPrefix, opts.Project, opts.Image)
+		} else if !strings.HasPrefix(opts.Image, endpointPrefix) {
+			return nil, fmt.Errorf("GCE Image argument must be the full api endpoint, begin with 'projects/', or use the short name")
+		}
 	}
 
 	var (
diff --git a/src/cosalib/gcp.py b/src/cosalib/gcp.py
index d8ed6227d1..db420cc751 100644
--- a/src/cosalib/gcp.py
+++ b/src/cosalib/gcp.py
@@ -39,6 +39,11 @@ def gcp_run_ore(build, args):
     if args.project is None:
         raise Exception(arg_exp_str.format("project", "GCP_PROJECT"))
 
+    # compat for RHCOS pipeline - remove after cloud-gcp.groovy is updated
+    # to pass --bucket without prepending `gs://`
+    if not args.bucket.startswith('gs://'):
+        args.bucket = f"gs://{args.bucket}"
+
     ore_args = ['ore']
     if args.log_level == "DEBUG":
         ore_args.extend(['--log-level', "DEBUG"])
@@ -54,13 +59,18 @@ def gcp_run_ore(build, args):
         '--basename', build.build_name,
         'upload',
         '--force',  # We want to support restarting the pipeline
-        '--bucket', f'gs://{args.bucket}/{build.build_name}',
+        '--bucket', f'{args.bucket}',
         '--json-key', args.json_key,
         '--name', gcp_name,
         '--file', f"{build.image_path}",
         '--write-url', urltmp,
     ])
 
+    if args.fcos:
+        ore_args.extend(['--fcos'])
+    if args.family:
+        ore_args.extend(['--family', args.family])
+
     run_verbose(ore_args)
     build.meta['gcp'] = {
         'image': gcp_name,
@@ -98,4 +108,12 @@ def gcp_cli(parser):
     parser.add_argument("--project",
                         help="GCP Project name",
                         default=os.environ.get("GCP_PROJECT_NAME"))
+    parser.add_argument("--fcos",
+                        help="""Flag this is Fedora CoreOS (or a derivative);
+                                Currently enables SECURE_BOOT and UEFI_COMPATIBLE""",
+                        action="store_true",
+                        default=False)
+    parser.add_argument("--family",
+                        help="GCP image family to attach image to",
+                        default=None)
     return parser