diff --git a/api/v1/fluxreport_types.go b/api/v1/fluxreport_types.go
index 5563487..46ab93a 100644
--- a/api/v1/fluxreport_types.go
+++ b/api/v1/fluxreport_types.go
@@ -136,9 +136,11 @@ type FluxReportStatus struct {
 // +kubebuilder:storageversion
 // +kubebuilder:object:root=true
 // +kubebuilder:subresource:status
+// +kubebuilder:printcolumn:name="Entitlement",type="string",JSONPath=".spec.distribution.entitlement",description="",priority=10
 // +kubebuilder:printcolumn:name="Age",type="date",JSONPath=".metadata.creationTimestamp",description=""
 // +kubebuilder:printcolumn:name="Ready",type="string",JSONPath=".status.conditions[?(@.type==\"Ready\")].status",description=""
 // +kubebuilder:printcolumn:name="Status",type="string",JSONPath=".status.conditions[?(@.type==\"Ready\")].message",description=""
+// +kubebuilder:printcolumn:name="LastUpdated",type="string",JSONPath=".status.conditions[?(@.type==\"Ready\")].lastTransitionTime",description=""
 
 // FluxReport is the Schema for the fluxreports API.
 type FluxReport struct {
diff --git a/config/crd/bases/fluxcd.controlplane.io_fluxreports.yaml b/config/crd/bases/fluxcd.controlplane.io_fluxreports.yaml
index 767b8eb..883f7e8 100644
--- a/config/crd/bases/fluxcd.controlplane.io_fluxreports.yaml
+++ b/config/crd/bases/fluxcd.controlplane.io_fluxreports.yaml
@@ -15,6 +15,10 @@ spec:
   scope: Namespaced
   versions:
   - additionalPrinterColumns:
+    - jsonPath: .spec.distribution.entitlement
+      name: Entitlement
+      priority: 10
+      type: string
     - jsonPath: .metadata.creationTimestamp
       name: Age
       type: date
@@ -24,6 +28,9 @@ spec:
     - jsonPath: .status.conditions[?(@.type=="Ready")].message
       name: Status
       type: string
+    - jsonPath: .status.conditions[?(@.type=="Ready")].lastTransitionTime
+      name: LastUpdated
+      type: string
     name: v1
     schema:
       openAPIV3Schema:
diff --git a/internal/controller/entitlement_controller.go b/internal/controller/entitlement_controller.go
index 578ae31..078a2db 100644
--- a/internal/controller/entitlement_controller.go
+++ b/internal/controller/entitlement_controller.go
@@ -21,7 +21,9 @@ import (
 	"sigs.k8s.io/controller-runtime/pkg/predicate"
 	"sigs.k8s.io/controller-runtime/pkg/ratelimiter"
 
+	fluxcdv1 "github.com/controlplaneio-fluxcd/flux-operator/api/v1"
 	"github.com/controlplaneio-fluxcd/flux-operator/internal/entitlement"
+	"github.com/controlplaneio-fluxcd/flux-operator/internal/reporter"
 )
 
 // EntitlementReconciler reconciles entitlements.
@@ -76,6 +78,12 @@ func (r *EntitlementReconciler) Reconcile(ctx context.Context, req ctrl.Request)
 
 		log.Info("Entitlement registered", "vendor", r.EntitlementClient.GetVendor())
 
+		if err := reporter.RequestReportUpdate(ctx,
+			r.Client, fluxcdv1.DefaultInstanceName,
+			r.StatusManager, r.WatchNamespace); err != nil {
+			log.Error(err, "failed to request report update")
+		}
+
 		// Requeue to verify the token.
 		return ctrl.Result{Requeue: true}, nil
 	}