diff --git a/CHANGELOG.md b/CHANGELOG.md
index 02fd35f..10acc11 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -41,6 +41,16 @@ All notable changes to this project will be documented here.
   pre-created on the repo so PRs are categorized on creation.
 
 ### Changed
+- README downloads badge now points at the dogfooded
+  `cmeans/pypi-winnow-downloads` endpoint
+  (`pypi-badges.intfar.com/mcp-clipboard/downloads-30d-non-ci.json`)
+  instead of `shields.io/pypi/dm/mcp-clipboard`. The new number is
+  30-day non-CI installs (the metric that signals real adoption);
+  the previous shields.io built-in counted CI/installer/mirror
+  traffic. Badge link target swapped from the PyPI project page
+  (already covered by the `PyPI version` badge above) to
+  `github.com/cmeans/pypi-winnow-downloads` so a click surfaces the
+  source-of-truth methodology. Closes #97.
 - **Bump github-actions group: codecov/codecov-action 5→6** (#95)
 - Add `workflow_dispatch:` trigger to `pr-labels-ci.yml` to restore
   template parity with `cmeans/yt-dont-recommend`. Gives maintainers a
diff --git a/README.md b/README.md
index 75cc7a6..36082d8 100644
--- a/README.md
+++ b/README.md
@@ -13,7 +13,7 @@
 [![License](https://img.shields.io/pypi/l/mcp-clipboard)](https://github.com/cmeans/mcp-clipboard/blob/main/LICENSE)
 [![CI](https://img.shields.io/github/actions/workflow/status/cmeans/mcp-clipboard/ci.yml?label=CI)](https://github.com/cmeans/mcp-clipboard/actions/workflows/ci.yml)
 [![Coverage](https://codecov.io/gh/cmeans/mcp-clipboard/graph/badge.svg)](https://codecov.io/gh/cmeans/mcp-clipboard)
-[![Downloads](https://img.shields.io/pypi/dm/mcp-clipboard)](https://pypi.org/project/mcp-clipboard/)
+[![Downloads](https://img.shields.io/endpoint?url=https%3A%2F%2Fpypi-badges.intfar.com%2Fmcp-clipboard%2Fdownloads-30d-non-ci.json)](https://github.com/cmeans/pypi-winnow-downloads)
 [![mcp-clipboard MCP server](https://glama.ai/mcp/servers/cmeans/mcp-clipboard/badges/card.svg)](https://glama.ai/mcp/servers/cmeans/mcp-clipboard)
 
 An MCP server that gives your AI assistant direct access to your system clipboard: read what you copied, or write clean text straight to it. Works with any MCP-compatible client, including Claude Code, Claude Desktop, Cursor, Windsurf, and others.