[content] IA work for repositioning

[janchild]

Goals and scope

The perception is that Carbon standards are hard to achieve. We need to work on ways for the team and our content to become more open and accessible, more service-oriented.

As a first step to breaking down barriers to entry, we will reorganize the Carbon website into two main areas:

• Activities
• Assets

The goal is to move Carbon from a collection of assets to an open, inviting, and supportive system that allows maximum usage and easy integration into product team work processes.

The focus of the changes will be around building up the actions section, to provide context for the assets.

The content strategy is to use existing content where possible.

Work to do

• Conduct a website audit and analysis of work required to get website into new format of actions and assets (Excel spreadsheet)
• Website reorganization mockups of IA
• New positioning statement that is clear and concise.
• Plan for subsequent passes of changes for Q4

Website audit

The spreadsheet shows the new layout and lists out the new page titles. It then details where the current content is coming from and identifies the work required to update the content to fit the requirements.

Link to Excel spreadsheet: https://ibm.box.com/s/83ybilsb4tnzc8jp60xbt6uhpnyh7jfh

Website reorg mockups

IA mockups

Mockup showing new sections and reordering

Mockup showing fully expanded sections where changes are being made