diff --git a/Dockerfile b/Dockerfile
index 09be2d57c6c..d970878af88 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -152,8 +152,9 @@ ARG VERSION_ID
 ARG BUILD_ID
 ARG NOCACHE
 ARG VARIANT
+ARG IMAGE_NAME
 ARG IMAGE_FORMAT
-ENV VARIANT=${VARIANT} VERSION_ID=${VERSION_ID} BUILD_ID=${BUILD_ID} IMAGE_FORMAT=${IMAGE_FORMAT}
+ENV VARIANT=${VARIANT} VERSION_ID=${VERSION_ID} BUILD_ID=${BUILD_ID} IMAGE_NAME=${IMAGE_NAME} IMAGE_FORMAT=${IMAGE_FORMAT}
 WORKDIR /root
 
 USER root
diff --git a/tools/buildsys/src/builder.rs b/tools/buildsys/src/builder.rs
index cab18ebe27c..9973e4901d5 100644
--- a/tools/buildsys/src/builder.rs
+++ b/tools/buildsys/src/builder.rs
@@ -93,6 +93,7 @@ impl VariantBuilder {
         let version_image = getenv("BUILDSYS_VERSION_IMAGE")?;
         let version_build = getenv("BUILDSYS_VERSION_BUILD")?;
         let output_dir: PathBuf = getenv("BUILDSYS_OUTPUT_DIR")?.into();
+        let image_name = getenv("BUILDSYS_NAME")?;
         let image_format = match image_format {
             Some(ImageFormat::Raw) | None => String::from("raw"),
             Some(ImageFormat::Vmdk) => String::from("vmdk"),
@@ -108,12 +109,14 @@ impl VariantBuilder {
              --build-arg VARIANT={variant} \
              --build-arg VERSION_ID={version_image} \
              --build-arg BUILD_ID={version_build} \
+             --build-arg IMAGE_NAME={image_name} \
              --build-arg IMAGE_FORMAT={image_format}",
             packages = packages,
             arch = arch,
             variant = variant,
             version_image = version_image,
             version_build = version_build,
+            image_name = image_name,
             image_format = image_format,
         );
         let tag = format!(
diff --git a/tools/rpm2img b/tools/rpm2img
index a642e18e571..ba7286bc05d 100755
--- a/tools/rpm2img
+++ b/tools/rpm2img
@@ -24,7 +24,7 @@ esac
 
 mkdir -p "${OUTPUT_DIR}"
 
-FILENAME_PREFIX="bottlerocket-${VARIANT}-${ARCH}-${VERSION_ID}-${BUILD_ID}"
+FILENAME_PREFIX="${IMAGE_NAME}-${VARIANT}-${ARCH}-${VERSION_ID}-${BUILD_ID}"
 
 DISK_IMAGE_BASENAME="${FILENAME_PREFIX}"
 DATA_IMAGE_BASENAME="${FILENAME_PREFIX}-data"