diff --git a/.gitignore b/.gitignore
index 5fcc8f1..df3c001 100644
--- a/.gitignore
+++ b/.gitignore
@@ -5,3 +5,4 @@
 .eggs
 .venv
 .tox
+build
diff --git a/Makefile b/Makefile
index a7a1a4a..06ed93e 100644
--- a/Makefile
+++ b/Makefile
@@ -75,7 +75,7 @@ endif
 release: test version
 	@echo "Next version: ${NEXT_VERSION}"
 	@sed  -E -e "s/rev: v${CURRENT}/rev: v${NEXT_VERSION}/" -i '' README.md
-	@sed  -E -e "s/VERSION = ${CURRENT}/VERSION = ${NEXT_VERSION}/" -i '' pre_commit_images/__init__.py
+	@sed  -E -e "s/VERSION = \"${CURRENT}\"/VERSION = \"${NEXT_VERSION}\"/" -i '' pre_commit_images/__init__.py
 	@git add README.md pre_commit_images/__init__.py
 	git commit -m "Release version ${NEXT_VERSION}" && git tag "v${NEXT_VERSION}"
 
diff --git a/README.md b/README.md
index c61f849..d3b4427 100644
--- a/README.md
+++ b/README.md
@@ -8,7 +8,7 @@ A collection of git hooks for use with the [pre-commit](https://github.com/pre-c
 Add this to your `.pre-commit-config.yaml`:
 ```
     -   repo: https://github.com/boidolr/pre-commit-images
-        rev: v1.0.0  # Use the ref you want to point at
+        rev: v1.0.1  # Use the ref you want to point at
         hooks:
         -   id: optimize-png
         # -   id: ...
diff --git a/pre_commit_images/__init__.py b/pre_commit_images/__init__.py
index 3277f64..50b5ea9 100644
--- a/pre_commit_images/__init__.py
+++ b/pre_commit_images/__init__.py
@@ -1 +1 @@
-VERSION = "1.0.0"
+VERSION = "1.0.1"