diff --git a/packages/server/src/config/index.ts b/packages/server/src/config/index.ts
index 8172ddace8..b8a862343d 100644
--- a/packages/server/src/config/index.ts
+++ b/packages/server/src/config/index.ts
@@ -237,4 +237,8 @@ module.exports = {
     endpoint: process.env.S3_ENDPOINT,
     bucket: process.env.S3_BUCKET || 'bigcapital-documents',
   },
+
+  loops: {
+    apiKey: process.env.LOOPS_API_KEY,
+  },
 };
diff --git a/packages/server/src/loaders/eventEmitter.ts b/packages/server/src/loaders/eventEmitter.ts
index 8595bed553..9e2ae276e0 100644
--- a/packages/server/src/loaders/eventEmitter.ts
+++ b/packages/server/src/loaders/eventEmitter.ts
@@ -113,6 +113,7 @@ import { UnlinkBankRuleOnDeleteBankRule } from '@/services/Banking/Rules/events/
 import { DecrementUncategorizedTransactionOnMatching } from '@/services/Banking/Matching/events/DecrementUncategorizedTransactionsOnMatch';
 import { DecrementUncategorizedTransactionOnExclude } from '@/services/Banking/Exclude/events/DecrementUncategorizedTransactionOnExclude';
 import { DecrementUncategorizedTransactionOnCategorize } from '@/services/Cashflow/subscribers/DecrementUncategorizedTransactionOnCategorize';
+import { LoopsEventsSubscriber } from '@/services/Loops/LoopsEventsSubscriber';
 
 export default () => {
   return new EventPublisher();
@@ -274,5 +275,8 @@ export const susbcribers = () => {
 
     // Plaid
     RecognizeSyncedBankTranasctions,
+
+    // Loops
+    LoopsEventsSubscriber
   ];
 };
diff --git a/packages/server/src/services/Loops/LoopsEventsSubscriber.ts b/packages/server/src/services/Loops/LoopsEventsSubscriber.ts
new file mode 100644
index 0000000000..33fe56e1a8
--- /dev/null
+++ b/packages/server/src/services/Loops/LoopsEventsSubscriber.ts
@@ -0,0 +1,51 @@
+import axios from 'axios';
+import config from '@/config';
+import { IAuthSignUpVerifiedEventPayload } from '@/interfaces';
+import events from '@/subscribers/events';
+import { SystemUser } from '@/system/models';
+
+export class LoopsEventsSubscriber {
+  /**
+   * Constructor method.
+   */
+  public attach(bus) {
+    bus.subscribe(
+      events.auth.signUpConfirmed,
+      this.triggerEventOnSignupVerified.bind(this)
+    );
+  }
+
+  /**
+   * Once the user verified sends the event to the Loops.
+   * @param {IAuthSignUpVerifiedEventPayload} param0
+   */
+  public async triggerEventOnSignupVerified({
+    email,
+    userId,
+  }: IAuthSignUpVerifiedEventPayload) {
+    // Can't continue since the Loops the api key is not configured.
+    if (!config.loops.apiKey) {
+      return;
+    }
+    const user = await SystemUser.query().findById(userId);
+
+    const options = {
+      method: 'POST',
+      url: 'https://app.loops.so/api/v1/events/send',
+      headers: {
+        Authorization: `Bearer ${config.loops.apiKey}`,
+        'Content-Type': 'application/json',
+      },
+      data: {
+        email,
+        userId,
+        firstName: user.firstName,
+        lastName: user.lastName,
+        eventName: 'USER_VERIFIED',
+        eventProperties: {},
+        mailingLists: {},
+      },
+    };
+    await axios(options);
+  }
+}
diff --git a/packages/server/src/subscribers/events.ts b/packages/server/src/subscribers/events.ts
index 711dbce35d..e90aeb3095 100644
--- a/packages/server/src/subscribers/events.ts
+++ b/packages/server/src/subscribers/events.ts
@@ -40,6 +40,13 @@ export default {
     baseCurrencyUpdated: 'onOrganizationBaseCurrencyUpdated',
   },
 
+  /**
+   * User subscription events.
+   */
+  subscription: {
+    onSubscribed: 'onOrganizationSubscribed',
+  },
+
   /**
    * Tenants managment service.
    */