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project_forza.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="description" content="">
<meta name="author" content="">
<link rel="shortcut icon" href="img/favcon.ico">
<title>Beth Herlin | Works</title>
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<ul class="nav navbar-nav">
<li><a href="story.html">STORY</a></li>
<li><a href="methods2.html">METHODS</a></li>
<li><a href="creations.html">WORKS</a></li>
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<a href="creations.html">WORKS</a>
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<li class="dropdown-header">Product Development</li>
<li><a href="project_wagd.html">Wagd</a></li>
<li><a href="project_parkingmeter.html">Parking Meter</a></li>
<li><a href="project_forza.html">Forza</a></li>
<li class="divider"></li>
<li class="dropdown-header">Game Design</li>
<li><a href="project_azmo.html">Azmo</a></li>
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<li class="divider"></li>
<li class="dropdown-header">Print Design</li>
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<!--JUMBOTRON====================================================-->
<div class="jumbotron">
<div class="container">
<div class="row">
<div class="col-lg-3 col-md-3 col-sm-3 col-xs-12" id="title">
<h2>Forza</h2>
<p>Product Design & Development</p>
</div>
<div class="col-lg-8 col-md-8 col-sm-8 col-xs-12 oppcontainer">
<div id="oppdescription">
No current golf coaching products adapt to athletes' performance over time, athletes cannot practice in their own spaces, and regular personal lessons are expensive. My 6-person team aims to design a solution to the problem of inconvenient coaching options faced by golfers around the country with our products, ForzaMotion and ForzaRange.
</div>
</div>
</div>
</div>
</div>
<!--SIDEBAR PROJECT NAVIGATION====================================================-->
<div class="container projects">
<!-- <div class="row">
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<a href="project_wagd.html" class="list-group-item">Wagd</a>
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<!--CONTENT
========================================================-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 projdescrip">
<h2>The Process</h2>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/process.gif" class="process"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 projdescrip">
<h2>The Product</h2>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow vidblock">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 video-container">
<iframe width="640" height="360" src="http://www.youtube.com/embed/boNGruUDkPk?rel=0" frameborder="0" allowfullscreen></iframe>
</div>
</div>
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 projdescrip">
<h2>Understanding the Opportunity</h2>
<p>Conclusions drawn from our brainstorming exercises led us to transition to the sports coaching market, saving expansion into the physical therapy market for our secondary product launch to provide ample time for FDA approval. We decided to focus specifically on swing-related sports such as tennis, baseball, and golf. We explored various forms of sensor technology and modes of feedback, creating concepts which demonstrated the general idea of combining these technologies into a feasible product. These included accelerometers, gesture recognition, and tag-aided gesture recognition for the sensors; and on-device touch screens, head-mounted displays, and smartphone incorporation.</p>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/brainstorm.png" id="brainstorm"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 projdescrip" id="tagconcept">
<h2>Conceptualizing Solutions</h2>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/concept.png" id="concept"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 projdescrip" id="taginterview">
<h2>Getting Feedback</h2>
<p>We conducted multiple interviews with coaches and players of our target sports and released a survey to further assess the feasibility of our product concept. Feedback from this user research and market analysis of the three sports led us to focus our concept even further on solely golf coaching. </p>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/interviews.png" id="interviews"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 projdescrip" id="tagusability">
<h2>Final Products</h2>
<p>The ForzaMotion is the title given to the set of glasses and portable 3D camera. The camera serves as a case holder for the glasses. Magnetic connectors placed in both the glasses and the camera hold the former in place when neither is in use. The ForzaRange is a kiosk essentially combining the glasses and camera of the ForzaMotion. It uses the same camera, however a LCD touchscreen display is used for both feedback and system control. (3D renders by <a target="_blank" href="http://www.marcustownsend.com/">Marcus Townsend</a>)</p>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/finalproduct.png" id="finalproduct"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/glasses.png"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/case.png"/></center>
</div><!--/span-->
</div><!--/row-->
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<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/case2.png"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11">
<center><img src="img/projects/forza/prototype.jpg" id="prototype"/></center>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow">
<div class="col-xs-12 col-sm-11 col-md-11 col-lg-11 projdescrip" id="tagstoryboard">
<h2>Providing Context to the Solution</h2>
<p>To demonstrate how the ForzaMotion and ForzaRange can be used, I created individual product storyboards.</p>
</div><!--/span-->
</div><!--/row-->
<div class="row projectrow vidblock">
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</div>
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</div>
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<div id="footer">
<p>CONTACT BETH</p>
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</a>
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<h2>Contact Beth</h2>
<p>
(713) 320-2818<br>
<a href="img/resume.pdf" target="_blank" class="resume">Resume</a>
</p>
</div>
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