diff --git a/src/main/java/com/google/devtools/build/lib/analysis/starlark/StarlarkRuleClassFunctions.java b/src/main/java/com/google/devtools/build/lib/analysis/starlark/StarlarkRuleClassFunctions.java
index aae8a7a69f89d2..5d7324634f293b 100644
--- a/src/main/java/com/google/devtools/build/lib/analysis/starlark/StarlarkRuleClassFunctions.java
+++ b/src/main/java/com/google/devtools/build/lib/analysis/starlark/StarlarkRuleClassFunctions.java
@@ -1269,8 +1269,11 @@ public Object call(StarlarkThread thread, Tuple args, Dict<String, Object> kwarg
                         currentRuleClass.getName(),
                         attr,
                         value,
-                        // Reify to the location of the initializer definition
-                        currentRuleClass.getLabelConverterForInitializer());
+                        // Reify to the location of the initializer definition (except for outputs)
+                        attr.getType() == BuildType.OUTPUT
+                                || attr.getType() == BuildType.OUTPUT_LIST
+                            ? pkgBuilder.getLabelConverter()
+                            : currentRuleClass.getLabelConverterForInitializer());
             kwargs.putEntry(nativeName, reifiedValue);
           }
         }