diff --git a/.bazelci/presubmit.yml b/.bazelci/presubmit.yml
index 94b80b1fc9..6b90848a5d 100644
--- a/.bazelci/presubmit.yml
+++ b/.bazelci/presubmit.yml
@@ -94,7 +94,7 @@ platforms:
     - "-@go_googleapis//google/rpc:status_proto"
     - "-@go_googleapis//google/type:color_go_proto"
     - "-@gogo_special_proto//github.com/gogo/protobuf/gogoproto:gogoproto"
-    - "-//go/tools/bazel:go_default_test"
+    - "-//go/tools/bazel:bazel_test"
     - "-@io_bazel_rules_go//proto:gogofaster_proto"
     - "-@io_bazel_rules_go//proto:go_grpc"
     - "-@io_bazel_rules_go//proto:go_proto"
@@ -254,7 +254,7 @@ platforms:
     test_targets:
     - "--"
     - "..."
-    - "-//go/tools/bazel:go_default_test"
+    - "-//go/tools/bazel:bazel_test"
     - "-@org_golang_x_crypto//ed25519:go_default_test"
     - "-@org_golang_x_crypto//sha3:go_default_test"
     - "-@org_golang_x_net//ipv4:go_default_test"
diff --git a/BUILD.bazel b/BUILD.bazel
index 40841dfe79..a8d40365c8 100644
--- a/BUILD.bazel
+++ b/BUILD.bazel
@@ -26,6 +26,20 @@ load(
     "stdlib",
 )
 
+# gazelle:prefix github.com/bazelbuild/rules_go
+# gazelle:exclude tests
+# gazelle:exclude third_party
+# gazelle:exclude go/tools/builders
+# gazelle:exclude go/tools/coverdata
+# gazelle:exclude go/tools/fetch_repo
+# gazelle:exclude go/tools/windows-testrunner
+# gazelle:exclude go/tools/testwrapper
+# gazelle:go_naming_convention import_alias
+
+# TODO(jayconrod): add a gazelle rule so gazelle can be run automatically.
+# It can't go here though, because it would break anything that depends on
+# rules_go but not Gazelle, including our own go_bazel_tests.
+
 stdlib(
     name = "stdlib",
     cgo_context_data = select({
diff --git a/go/tools/bazel/BUILD.bazel b/go/tools/bazel/BUILD.bazel
index 3ea2561610..1d15ed453a 100644
--- a/go/tools/bazel/BUILD.bazel
+++ b/go/tools/bazel/BUILD.bazel
@@ -1,7 +1,7 @@
 load("@io_bazel_rules_go//go:def.bzl", "go_library", "go_test")
 
 go_library(
-    name = "go_default_library",
+    name = "bazel",
     srcs = [
         "bazel.go",
         "runfiles.go",
@@ -11,11 +11,11 @@ go_library(
 )
 
 go_test(
-    name = "go_default_test",
+    name = "bazel_test",
     size = "small",
     srcs = ["bazel_test.go"],
     data = ["empty.txt"],
-    embed = [":go_default_library"],
+    embed = [":bazel"],
 )
 
 # Runfiles functionality in this package is tested by //tests/core/runfiles.
@@ -26,3 +26,9 @@ filegroup(
     srcs = glob(["**"]),
     visibility = ["//visibility:public"],
 )
+
+alias(
+    name = "go_default_library",
+    actual = ":bazel",
+    visibility = ["//visibility:public"],
+)
diff --git a/go/tools/bazel_benchmark/BUILD.bazel b/go/tools/bazel_benchmark/BUILD.bazel
index db6eff7998..7ca2c5ffe0 100644
--- a/go/tools/bazel_benchmark/BUILD.bazel
+++ b/go/tools/bazel_benchmark/BUILD.bazel
@@ -1,6 +1,14 @@
-load("@io_bazel_rules_go//go:def.bzl", "go_binary")
+load("@io_bazel_rules_go//go:def.bzl", "go_binary", "go_library")
 
 go_binary(
     name = "bazel_benchmark",
+    embed = [":bazel_benchmark_lib"],
+    visibility = ["//visibility:public"],
+)
+
+go_library(
+    name = "bazel_benchmark_lib",
     srcs = ["bazel_benchmark.go"],
+    importpath = "github.com/bazelbuild/rules_go/go/tools/bazel_benchmark",
+    visibility = ["//visibility:private"],
 )
diff --git a/go/tools/bazel_testing/BUILD.bazel b/go/tools/bazel_testing/BUILD.bazel
index 54c9e4a43c..f274c66e4f 100644
--- a/go/tools/bazel_testing/BUILD.bazel
+++ b/go/tools/bazel_testing/BUILD.bazel
@@ -1,13 +1,13 @@
 load("@io_bazel_rules_go//go:def.bzl", "go_library")
 
 go_library(
-    name = "go_default_library",
+    name = "bazel_testing",
     srcs = ["bazel_testing.go"],
     importpath = "github.com/bazelbuild/rules_go/go/tools/bazel_testing",
     visibility = ["//visibility:public"],
     deps = [
-        "//go/tools/bazel:go_default_library",
-        "//go/tools/internal/txtar:go_default_library",
+        "//go/tools/bazel",
+        "//go/tools/internal/txtar",
     ],
 )
 
@@ -17,3 +17,9 @@ filegroup(
     srcs = glob(["**"]),
     visibility = ["//visibility:public"],
 )
+
+alias(
+    name = "go_default_library",
+    actual = ":bazel_testing",
+    visibility = ["//visibility:public"],
+)
diff --git a/go/tools/internal/txtar/BUILD.bazel b/go/tools/internal/txtar/BUILD.bazel
index 24174e109d..2f354c01bb 100644
--- a/go/tools/internal/txtar/BUILD.bazel
+++ b/go/tools/internal/txtar/BUILD.bazel
@@ -1,14 +1,20 @@
 load("@io_bazel_rules_go//go:def.bzl", "go_library", "go_test")
 
 go_library(
-    name = "go_default_library",
+    name = "txtar",
     srcs = ["archive.go"],
     importpath = "github.com/bazelbuild/rules_go/go/tools/internal/txtar",
     visibility = ["//go/tools:__subpackages__"],
 )
 
 go_test(
-    name = "go_default_test",
+    name = "txtar_test",
     srcs = ["archive_test.go"],
-    embed = [":go_default_library"],
+    embed = [":txtar"],
+)
+
+alias(
+    name = "go_default_library",
+    actual = ":txtar",
+    visibility = ["//go/tools:__subpackages__"],
 )