diff --git a/.changes/next-release/feature-AWSSKDforJavav2-bdf010f.json b/.changes/next-release/feature-AWSSKDforJavav2-bdf010f.json
new file mode 100644
index 000000000000..467081baa914
--- /dev/null
+++ b/.changes/next-release/feature-AWSSKDforJavav2-bdf010f.json
@@ -0,0 +1,6 @@
+{
+    "type": "feature",
+    "category": "AWS SDK for Java v2",
+    "contributor": "",
+    "description": "Added functionality to be able to configure an endpoint override through the [services] section in the aws config file for specific services. \nhttps://docs.aws.amazon.com/sdkref/latest/guide/feature-ss-endpoints.html"
+}
diff --git a/core/aws-core/src/main/java/software/amazon/awssdk/awscore/endpoint/AwsClientEndpointProvider.java b/core/aws-core/src/main/java/software/amazon/awssdk/awscore/endpoint/AwsClientEndpointProvider.java
index 2257666f3324..fbee6e0ec47f 100644
--- a/core/aws-core/src/main/java/software/amazon/awssdk/awscore/endpoint/AwsClientEndpointProvider.java
+++ b/core/aws-core/src/main/java/software/amazon/awssdk/awscore/endpoint/AwsClientEndpointProvider.java
@@ -50,6 +50,7 @@
  *     <li>The service-agnostic endpoint override system property (i.e. 'aws.endpointUrl')</li>
  *     <li>The service-specific endpoint override environment variable (e.g. 'AWS_ENDPOINT_URL_S3')</li>
  *     <li>The service-agnostic endpoint override environment variable (i.e. 'AWS_ENDPOINT_URL')</li>
+ *     <li>The service-specific endpoint override from services section (e.g. '[services dev] s3.endpoint_url')</li>
  *     <li>The service-specific endpoint override profile property (e.g. 's3.endpoint_url')</li>
  *     <li>The service-agnostic endpoint override profile property (i.e. 'endpoint_url')</li>
  *     <li>The {@link ServiceMetadata} for the service</li>
@@ -129,6 +130,15 @@ private Optional<ClientEndpoint> clientEndpointFromEnvironment(Builder builder)
                                           () -> systemProperty(GLOBAL_ENDPOINT_OVERRIDE_SYSTEM_PROPERTY),
                                           () -> environmentVariable(builder.serviceEndpointOverrideEnvironmentVariable),
                                           () -> environmentVariable(GLOBAL_ENDPOINT_OVERRIDE_ENVIRONMENT_VARIABLE),
+                                          () -> servicesProperty(builder),
+
+                                          /*
+                                          * This is a deviation from the cross-SDK standard.
+                                          * There should not have been support for service-specific
+                                          * endpoint override under the [profile] section.
+                                          * It is in this order to maintain backwards compatibility, and to reflect that
+                                          * service-specific endpoint overrides from the [services] section should be preferred.
+                                          */
                                           () -> profileProperty(builder,
                                                                 builder.serviceProfileProperty + "."
                                                                 + ProfileProperty.ENDPOINT_URL),
@@ -156,6 +166,20 @@ private Optional<URI> profileProperty(Builder builder, String profileProperty) {
                                  .flatMap(p -> p.property(profileProperty)));
     }
 
+    private Optional<URI> servicesProperty(Builder builder) {
+        Optional<ProfileFile> profileFile = Optional.ofNullable(builder.profileFile.get());
+        Optional<String> servicesSectionName = profileFile
+            .flatMap(pf -> pf.profile(builder.profileName))
+            .flatMap(p -> p.property("services"));
+
+        Optional<String> serviceEndpoint = servicesSectionName
+            .flatMap(name -> profileFile.flatMap(pf -> pf.getSection("services", name)))
+            .flatMap(p -> p.property(builder.serviceProfileProperty
+                                                                 + "." + ProfileProperty.ENDPOINT_URL));
+
+        return createUri("services section property", serviceEndpoint);
+    }
+
     private Optional<ClientEndpoint> clientEndpointFromServiceMetadata(Builder builder) {
         // This value is generally overridden after endpoints 2.0. It seems to exist for backwards-compatibility
         // with older client versions or interceptors.
diff --git a/core/profiles/src/main/java/software/amazon/awssdk/profiles/internal/ProfileSection.java b/core/profiles/src/main/java/software/amazon/awssdk/profiles/internal/ProfileSection.java
index cfa47e02e75e..24cbe1d9fa81 100644
--- a/core/profiles/src/main/java/software/amazon/awssdk/profiles/internal/ProfileSection.java
+++ b/core/profiles/src/main/java/software/amazon/awssdk/profiles/internal/ProfileSection.java
@@ -29,7 +29,13 @@ public enum ProfileSection {
      *  are part of a named collection of attributes.
      *  This `sso-session` section is referenced by the user when configuring a profile to derive an SSO token.
      */
-    SSO_SESSION("sso-session", "sso_session");
+    SSO_SESSION("sso-session", "sso_session"),
+
+    /**
+     * A `services` section declares a group of service-specific configurations that can be referenced by profiles.
+     * Service sub-sections use standardized names derived from the AWS service identifiers.
+     */
+    SERVICES("services", "services");
 
     private final String sectionTitle;
     private final String propertyKeyName;
diff --git a/test/codegen-generated-classes-test/src/test/java/software/amazon/awssdk/services/EndpointSharedConfigTest.java b/test/codegen-generated-classes-test/src/test/java/software/amazon/awssdk/services/EndpointSharedConfigTest.java
index 546810cf1c50..78662bb0dc59 100644
--- a/test/codegen-generated-classes-test/src/test/java/software/amazon/awssdk/services/EndpointSharedConfigTest.java
+++ b/test/codegen-generated-classes-test/src/test/java/software/amazon/awssdk/services/EndpointSharedConfigTest.java
@@ -76,6 +76,13 @@ public void resolvesCorrectEndpoint() {
                                   .append("  endpoint_url = ").append(testCase.serviceProfileSetting).append("\n");
             }
 
+            if (testCase.serviceSectionProfileSetting != null) {
+                profileFileContent.append("services = dev\n\n");
+                profileFileContent.append("[services dev] \n")
+                                  .append("amazonprotocolrestjson =\n")
+                                  .append("  endpoint_url = ").append(testCase.serviceSectionProfileSetting).append("\n");
+            }
+
             ProfileFile profileFile =
                 ProfileFile.builder()
                            .type(ProfileFile.Type.CONFIGURATION)
@@ -119,6 +126,7 @@ public static Iterable<TestCase> testCases() {
                           "Global system property",
                           "Service environment variable",
                           "Global environment variable",
+                          "Services Section profile file",
                           "Service profile file",
                           "Global profile file");
 
@@ -209,6 +217,7 @@ public static class TestCase {
                           "https://global-system-property-endpoint.com",
                           "https://service-env-var-endpoint.com",
                           "https://global-env-var-endpoint.com",
+                          "https://service-section-endpoint.com",
                           "https://service-profile-endpoint.com",
                           "https://global-profile-endpoint.com");
 
@@ -219,12 +228,13 @@ public static class TestCase {
         private final String globalEnvVarSetting;
         private final String serviceProfileSetting;
         private final String globalProfileSetting;
+        private final String serviceSectionProfileSetting;
         private final String caseName;
         private final String expectedEndpoint;
 
         public TestCase(boolean[] settings, Integer expectedEndpointIndex, String caseName) {
             this(endpoint(settings, 0), endpoint(settings, 1), endpoint(settings, 2), endpoint(settings, 3),
-                 endpoint(settings, 4), endpoint(settings, 5), endpoint(settings, 6),
+                 endpoint(settings, 4), endpoint(settings, 5), endpoint(settings, 6), endpoint(settings, 7),
                  endpointForIndex(expectedEndpointIndex), caseName);
         }
 
@@ -244,6 +254,7 @@ private TestCase(String clientSetting,
                          String globalSystemPropSetting,
                          String serviceEnvVarSetting,
                          String globalEnvVarSetting,
+                         String serviceSectionProfileSetting,
                          String serviceProfileSetting,
                          String globalProfileSetting,
                          String expectedEndpoint,
@@ -255,6 +266,7 @@ private TestCase(String clientSetting,
             this.globalEnvVarSetting = globalEnvVarSetting;
             this.serviceProfileSetting = serviceProfileSetting;
             this.globalProfileSetting = globalProfileSetting;
+            this.serviceSectionProfileSetting = serviceSectionProfileSetting;
             this.expectedEndpoint = expectedEndpoint;
             this.caseName = caseName;
         }
diff --git a/test/codegen-generated-classes-test/src/test/java/software/amazon/awssdk/services/ProfileFileServicesTest.java b/test/codegen-generated-classes-test/src/test/java/software/amazon/awssdk/services/ProfileFileServicesTest.java
new file mode 100644
index 000000000000..ae8314a8b0d4
--- /dev/null
+++ b/test/codegen-generated-classes-test/src/test/java/software/amazon/awssdk/services/ProfileFileServicesTest.java
@@ -0,0 +1,127 @@
+/*
+ * Copyright Amazon.com, Inc. or its affiliates. All Rights Reserved.
+ *  
+ * Licensed under the Apache License, Version 2.0 (the "License").
+ * You may not use this file except in compliance with the License.
+ * A copy of the License is located at
+ *  
+ *  http://aws.amazon.com/apache2.0
+ *  
+ * or in the "license" file accompanying this file. This file is distributed
+ * on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either
+ * express or implied. See the License for the specific language governing
+ * permissions and limitations under the License.
+ */
+
+package software.amazon.awssdk.services;
+
+import java.util.Optional;
+import org.junit.jupiter.api.Test;
+import software.amazon.awssdk.auth.credentials.AnonymousCredentialsProvider;
+import software.amazon.awssdk.awscore.endpoint.AwsClientEndpointProvider;
+import software.amazon.awssdk.profiles.Profile;
+import software.amazon.awssdk.profiles.ProfileFile;
+import software.amazon.awssdk.regions.Region;
+import software.amazon.awssdk.services.protocolrestjson.ProtocolRestJsonClient;
+import software.amazon.awssdk.services.protocolrestjson.ProtocolRestJsonClientBuilder;
+
+import static org.assertj.core.api.Assertions.assertThat;
+
+public class ProfileFileServicesTest {
+
+    @Test
+    public void servicesSection_shouldRecognizeServicesSection() {
+        String profileContent =
+            "[services dev]\n" +
+            "s3 = \n" +
+            "  endpoint_url = https://foo.bar:9000\n";
+
+        ProfileFile profileFile = ProfileFile.builder()
+                                             .content(profileContent)
+                                             .type(ProfileFile.Type.CONFIGURATION)
+                                             .build();
+
+        Optional<Profile> servicesSection = profileFile.getSection("services", "dev");
+        assertThat(servicesSection).isPresent();
+    }
+
+    @Test
+    public void servicesSection_canParseServicesSectionProperties() {
+        String profileContent =
+            "[services dev]\n" +
+            "s3 = \n" +
+            "  endpoint_url = https://foo.bar:9000\n" +
+            "  foo = bar\n" +
+            "\n" +
+            "[profile test-profile]\n" +
+            "services = dev";
+
+        ProfileFile profileFile = ProfileFile.builder()
+                                             .content(profileContent)
+                                             .type(ProfileFile.Type.CONFIGURATION)
+                                             .build();
+
+        Optional<Profile> servicesSection = profileFile.getSection("services", "dev");
+        assertThat(servicesSection).isPresent();
+
+        Profile services = servicesSection.get();
+        assertThat(services.properties())
+            .containsEntry("s3.endpoint_url", "https://foo.bar:9000");
+    }
+
+
+    @Test
+    public void servicesSection_canParseMultipleServicesInSection() {
+        String profileContent =
+            "[services testing-s3-and-eb]\n" +
+            "s3 = \n" +
+            "  endpoint_url = http://localhost:4567\n" +
+            "elastic_beanstalk = \n" +
+            "  endpoint_url = http://localhost:8000\n" +
+            "\n" +
+            "[profile dev]\n" +
+            "services = testing-s3-and-eb";
+
+        ProfileFile profileFile = ProfileFile.builder()
+                                             .content(profileContent)
+                                             .type(ProfileFile.Type.CONFIGURATION)
+                                             .build();
+
+        Optional<Profile> servicesSection = profileFile.getSection("services", "testing-s3-and-eb");
+        assertThat(servicesSection).isPresent();
+
+        Profile services = servicesSection.get();
+        assertThat(services.properties())
+            .containsEntry("s3.endpoint_url", "http://localhost:4567")
+            .containsEntry("elastic_beanstalk.endpoint_url", "http://localhost:8000");
+    }
+
+    @org.junit.Test(expected = EndpointCapturingInterceptor.CaptureCompletedException.class)
+    public void invalidNestedBlockFormat_shouldThrowCaptureCompletedException() {
+        StringBuilder profileFileContent = new StringBuilder();
+        profileFileContent.append("[default] \n")
+                          .append("services = dev \n")
+                          .append("\n")
+                          .append("[services dev] \n")
+                          .append("amazonprotocolrestjson =\n")
+                          .append("endpoint_url =");
+
+        ProfileFile profileFile = ProfileFile.builder()
+                                             .type(ProfileFile.Type.CONFIGURATION)
+                                             .content(profileFileContent.toString())
+                                             .build();
+
+        ProtocolRestJsonClientBuilder builder = ProtocolRestJsonClient.builder()
+                                                                      .region(Region.US_WEST_2)
+                                                                      .credentialsProvider(AnonymousCredentialsProvider.create())
+                                                                      .overrideConfiguration(c -> c.defaultProfileFile(profileFile)
+                                                                                                   .defaultProfileName("default"));
+
+        EndpointCapturingInterceptor interceptor = new EndpointCapturingInterceptor();
+        builder.overrideConfiguration(b -> b.addExecutionInterceptor(interceptor));
+
+        ProtocolRestJsonClient client = builder.build();
+
+        client.allTypes();
+    }
+}
\ No newline at end of file