diff --git a/.github/workflows/build.yml b/.github/workflows/build.yml
index 74bf6646..958a922d 100644
--- a/.github/workflows/build.yml
+++ b/.github/workflows/build.yml
@@ -65,7 +65,7 @@ jobs:
   publish-images:
     runs-on: ubuntu-latest
     needs: [ test, lint ]
-    if: github.ref == 'refs/heads/main' || startsWith(github.ref, 'refs/tags/')
+    if: github.ref == 'refs/heads/main' || startsWith(github.ref, 'refs/tags/v')
     strategy:
       matrix:
         target: [ controller, runner, go1-16, java16, python3-9 ]