diff --git a/app/client/cypress/e2e/Regression/ClientSide/Widgets/TableV2/columnTypes/HTMLCell_spec.ts b/app/client/cypress/e2e/Regression/ClientSide/Widgets/TableV2/columnTypes/HTMLCell_spec.ts
new file mode 100644
index 000000000000..cac2e52a2b3a
--- /dev/null
+++ b/app/client/cypress/e2e/Regression/ClientSide/Widgets/TableV2/columnTypes/HTMLCell_spec.ts
@@ -0,0 +1,80 @@
+import { htmlTableData } from "../../../../../../fixtures/htmlCellInTableWidgetV2";
+import { featureFlagIntercept } from "../../../../../../support/Objects/FeatureFlags";
+import {
+  agHelper,
+  entityExplorer,
+  propPane,
+  table,
+} from "../../../../../../support/Objects/ObjectsCore";
+
+describe(
+  "Table Filter for HTML Cell",
+  { tags: ["@tag.Widget", "@tag.Table"] },
+  function () {
+    before(() => {
+      featureFlagIntercept({
+        release_table_html_column_type_enabled: true,
+      });
+      entityExplorer.DragDropWidgetNVerify("tablewidgetv2", 650, 250);
+      propPane.EnterJSContext("Table data", JSON.stringify(htmlTableData));
+    });
+
+    it("1. Ensures HTML column type is available", function () {
+      table.ReadTableRowColumnData(1, 3, "v2").then(($cellData) => {
+        expect($cellData).to.include("Active");
+      });
+    });
+
+    it("2. Verify HTML columns are searchable", function () {
+      table.ReadTableRowColumnData(1, 3, "v2").then(($cellData) => {
+        expect($cellData).to.include("Active");
+        table.SearchTable($cellData);
+        table.ReadTableRowColumnData(0, 3, "v2").then((afterSearch) => {
+          expect(afterSearch).to.eq($cellData);
+        });
+      });
+      table.RemoveSearchTextNVerify("1", "v2");
+    });
+
+    it("3. Verify Table Filter for HTML columns", function () {
+      propPane.ExpandIfCollapsedSection("search\\&filters");
+      agHelper.AssertExistingToggleState("Allow filtering", "false");
+      propPane.TogglePropertyState("Allow filtering", "On");
+
+      table.OpenNFilterTable("status", "contains", "Active");
+      table.ReadTableRowColumnData(0, 3, "v2").then(($cellData) => {
+        expect($cellData).to.include("Active");
+      });
+      table.RemoveFilterNVerify("1", true, true, 0, "v2");
+
+      table.OpenNFilterTable("status", "contains", "Suspended");
+      table.ReadTableRowColumnData(0, 3, "v2").then(($cellData) => {
+        expect($cellData).to.include("Suspended");
+      });
+      table.RemoveFilterNVerify("1", true, true, 0, "v2");
+
+      table.OpenNFilterTable("status", "empty", "");
+      table.ReadTableRowColumnData(0, 0, "v2").then(($cellData) => {
+        expect($cellData).to.include("1");
+      });
+      table.RemoveFilterNVerify("1", true, true, 0, "v2");
+
+      table.OpenNFilterTable("status", "not empty", "");
+      table.ReadTableRowColumnData(0, 0, "v2").then(($cellData) => {
+        expect($cellData).to.include("2");
+      });
+      table.RemoveFilterNVerify("1", true, true, 0, "v2");
+    });
+
+    it("4. Verify Table sorting for HTML columns", function () {
+      table.SortColumn("status", "asc");
+      table.ReadTableRowColumnData(0, 3, "v2").then(($cellData) => {
+        expect($cellData).to.include("Active");
+      });
+      table.SortColumn("status", "desc");
+      table.ReadTableRowColumnData(0, 3, "v2").then(($cellData) => {
+        expect($cellData).to.include("Suspended");
+      });
+    });
+  },
+);
diff --git a/app/client/cypress/fixtures/htmlCellInTableWidgetV2.ts b/app/client/cypress/fixtures/htmlCellInTableWidgetV2.ts
new file mode 100644
index 000000000000..9cd595e5393a
--- /dev/null
+++ b/app/client/cypress/fixtures/htmlCellInTableWidgetV2.ts
@@ -0,0 +1,56 @@
+export const htmlTableData = [
+  {
+    id: 1,
+    name: "John Smith",
+    email: "john.smith@email.com",
+    role: undefined,
+    status: null,
+    applicationDate: "2024-02-15",
+    lastUpdated: "2024-03-20",
+    department: "Engineering",
+  },
+  {
+    id: 2,
+    name: "Emma Wilson",
+    email: "emma.w@email.com",
+    role: "Designer",
+    status:
+      "<span style='background-color: #22c55e; color: white; padding: 4px 12px; border-radius: 20px; font-size: 14px;'><strong>Active</strong></span>",
+    applicationDate: "2024-03-01",
+    lastUpdated: "2024-03-19",
+    department: "Design",
+  },
+  {
+    id: 3,
+    name: "Michael Brown",
+    email: "m.brown@email.com",
+    role: "Manager",
+    status:
+      "<span style='background-color: #ef4444; color: white; padding: 4px 12px; border-radius: 20px; font-size: 14px;'><strong>Suspended</strong></span>",
+    applicationDate: "2024-01-10",
+    lastUpdated: "2024-03-18",
+    department: "Operations",
+  },
+  {
+    id: 4,
+    name: "Sarah Davis",
+    email: "sarah.d@email.com",
+    role: "Developer",
+    status:
+      "<span style='background-color: #22c55e; color: white; padding: 4px 12px; border-radius: 20px; font-size: 14px;'><strong>Active</strong></span>",
+    applicationDate: "2024-02-20",
+    lastUpdated: "2024-03-17",
+    department: "Engineering",
+  },
+  {
+    id: 5,
+    name: "James Wilson",
+    email: "j.wilson@email.com",
+    role: "Analyst",
+    status:
+      "<span style='background-color: #3b82f6; color: white; padding: 4px 12px; border-radius: 20px; font-size: 14px;'><strong>Reviewing</strong></span>",
+    applicationDate: "2024-03-05",
+    lastUpdated: "2024-03-16",
+    department: "Analytics",
+  },
+];
diff --git a/app/client/cypress/support/Pages/Table.ts b/app/client/cypress/support/Pages/Table.ts
index d1439a589271..9a11bfbc3f1c 100644
--- a/app/client/cypress/support/Pages/Table.ts
+++ b/app/client/cypress/support/Pages/Table.ts
@@ -27,7 +27,8 @@ type columnTypeValues =
   | "Button"
   | "Menu button"
   | "Icon button"
-  | "Select";
+  | "Select"
+  | "HTML";
 
 export class Table {
   private agHelper = ObjectsRegistry.AggregateHelper;
diff --git a/app/client/src/ce/entities/FeatureFlag.ts b/app/client/src/ce/entities/FeatureFlag.ts
index f07d6f65b627..3980394c0f3e 100644
--- a/app/client/src/ce/entities/FeatureFlag.ts
+++ b/app/client/src/ce/entities/FeatureFlag.ts
@@ -43,6 +43,8 @@ export const FEATURE_FLAG = {
     "release_table_custom_loading_state_enabled",
   release_custom_widget_ai_builder: "release_custom_widget_ai_builder",
   ab_request_new_integration_enabled: "ab_request_new_integration_enabled",
+  release_table_html_column_type_enabled:
+    "release_table_html_column_type_enabled",
 } as const;
 
 export type FeatureFlag = keyof typeof FEATURE_FLAG;
@@ -81,6 +83,7 @@ export const DEFAULT_FEATURE_FLAG_VALUE: FeatureFlags = {
   release_table_custom_loading_state_enabled: false,
   release_custom_widget_ai_builder: false,
   ab_request_new_integration_enabled: false,
+  release_table_html_column_type_enabled: false,
 };
 
 export const AB_TESTING_EVENT_KEYS = {
diff --git a/app/client/src/ce/utils/analyticsUtilTypes.ts b/app/client/src/ce/utils/analyticsUtilTypes.ts
index 9a62818b7fa4..e054c7cc1eed 100644
--- a/app/client/src/ce/utils/analyticsUtilTypes.ts
+++ b/app/client/src/ce/utils/analyticsUtilTypes.ts
@@ -354,7 +354,8 @@ export type EventName =
   | "CANVAS_HOVER"
   | "MALFORMED_USAGE_PULSE"
   | "REQUEST_INTEGRATION_CTA"
-  | "REQUEST_INTEGRATION_SUBMITTED";
+  | "REQUEST_INTEGRATION_SUBMITTED"
+  | "TABLE_WIDGET_V2_HTML_CELL_USAGE";
 
 type HOMEPAGE_CREATE_APP_FROM_TEMPLATE_EVENTS =
   | "TEMPLATE_DROPDOWN_CLICK"
diff --git a/app/client/src/widgets/TableWidgetV2/component/Table.tsx b/app/client/src/widgets/TableWidgetV2/component/Table.tsx
index 5caf25e08e38..9fe7303a66ff 100644
--- a/app/client/src/widgets/TableWidgetV2/component/Table.tsx
+++ b/app/client/src/widgets/TableWidgetV2/component/Table.tsx
@@ -30,7 +30,11 @@ import {
 } from "./Constants";
 import { Colors } from "constants/Colors";
 import type { EventType } from "constants/AppsmithActionConstants/ActionConstants";
-import type { EditableCell, TableVariant } from "../constants";
+import {
+  ColumnTypes,
+  type EditableCell,
+  type TableVariant,
+} from "../constants";
 import SimpleBar from "simplebar-react";
 import "simplebar-react/dist/simplebar.min.css";
 import { createGlobalStyle } from "styled-components";
@@ -323,10 +327,19 @@ export function Table(props: TableProps) {
     props.width,
   ]);
 
+  /**
+   * What this really translates is to fixed height rows:
+   * shouldUseVirtual: false -> fixed height row, irrespective of content small or big
+   * shouldUseVirtual: true -> height adjusts acc to content
+   * Right now all HTML content is dynamic height in nature hence
+   * for server paginated tables it needs this extra handling.
+   */
   const shouldUseVirtual =
     props.serverSidePaginationEnabled &&
     !props.columns.some(
-      (column) => !!column.columnProperties.allowCellWrapping,
+      (column) =>
+        !!column.columnProperties.allowCellWrapping ||
+        column.metaProperties?.type === ColumnTypes.HTML,
     );
 
   useEffect(() => {
diff --git a/app/client/src/widgets/TableWidgetV2/component/cellComponents/HTMLCell/index.tsx b/app/client/src/widgets/TableWidgetV2/component/cellComponents/HTMLCell/index.tsx
new file mode 100644
index 000000000000..6eb3f49f7e91
--- /dev/null
+++ b/app/client/src/widgets/TableWidgetV2/component/cellComponents/HTMLCell/index.tsx
@@ -0,0 +1,153 @@
+import type { RenderMode } from "constants/WidgetConstants";
+import Interweave from "interweave";
+import { isEqual } from "lodash";
+import React, { useEffect, useMemo, useRef } from "react";
+import styled from "styled-components";
+import LinkFilter from "widgets/TextWidget/component/filters/LinkFilter";
+import type { BaseCellComponentProps } from "../../Constants";
+import { CellWrapper } from "../../TableStyledWrappers";
+import { extractHTMLTags, sendHTMLCellAnalytics } from "./utils";
+
+const HTMLContainer = styled.div`
+  & {
+    height: 100%;
+    width: 100%;
+    position: relative;
+  }
+  ul {
+    list-style-type: disc;
+    list-style-position: inside;
+  }
+  ol {
+    list-style-type: decimal;
+    list-style-position: inside;
+  }
+  ul ul,
+  ol ul {
+    list-style-type: circle;
+    list-style-position: inside;
+    margin-left: 15px;
+  }
+  ol ol,
+  ul ol {
+    list-style-type: lower-latin;
+    list-style-position: inside;
+    margin-left: 15px;
+  }
+  h1 {
+    font-size: 2em;
+    margin: 0.67em 0;
+  }
+  h2 {
+    font-size: 1.5em;
+    margin: 0.75em 0;
+  }
+  h3 {
+    font-size: 1.17em;
+    margin: 0.83em 0;
+  }
+  h5 {
+    font-size: 0.83em;
+    margin: 1.5em 0;
+  }
+  h6 {
+    font-size: 0.75em;
+    margin: 1.67em 0;
+  }
+  h1,
+  h2,
+  h3,
+  h4,
+  h5,
+  h6 {
+    font-weight: bold;
+  }
+  a {
+    color: #106ba3;
+    text-decoration: none;
+    &:hover {
+      text-decoration: underline;
+    }
+  }
+`;
+
+export interface HTMLCellProps extends BaseCellComponentProps {
+  value: string;
+  fontSize?: string;
+  renderMode: RenderMode;
+}
+
+const HTMLCell = (props: HTMLCellProps) => {
+  const {
+    allowCellWrapping,
+    cellBackground,
+    compactMode,
+    fontStyle,
+    horizontalAlignment,
+    isCellDisabled,
+    isCellVisible,
+    isHidden,
+    renderMode,
+    textColor,
+    textSize,
+    value,
+    verticalAlignment,
+  } = props;
+
+  const previousTagsRef = useRef<string[]>([]);
+
+  const interweaveCompatibleValue = useMemo(() => {
+    if (value === null || value === undefined) return "";
+
+    return String(value);
+  }, [value]);
+
+  /**
+   * For analytics, we want to know what tags are being used by users in HTMLCell?
+   * This will help us in knowing usage patterns and identifying if something is not working out.
+   */
+  const extractedTags = useMemo(() => {
+    if (!interweaveCompatibleValue) return [];
+
+    return extractHTMLTags(interweaveCompatibleValue);
+  }, [interweaveCompatibleValue]);
+
+  useEffect(() => {
+    const areTagsChanged = !isEqual(
+      [...extractedTags].sort(),
+      [...previousTagsRef.current].sort(),
+    );
+
+    if (extractedTags.length > 0 && areTagsChanged) {
+      sendHTMLCellAnalytics(extractedTags);
+      previousTagsRef.current = extractedTags;
+    }
+  }, [extractedTags, renderMode]);
+
+  return (
+    <CellWrapper
+      allowCellWrapping={allowCellWrapping}
+      cellBackground={cellBackground}
+      className="cell-wrapper"
+      compactMode={compactMode}
+      fontStyle={fontStyle}
+      horizontalAlignment={horizontalAlignment}
+      isCellDisabled={isCellDisabled}
+      isCellVisible={isCellVisible}
+      isHidden={isHidden}
+      textColor={textColor}
+      textSize={textSize}
+      verticalAlignment={verticalAlignment}
+    >
+      <HTMLContainer data-testid="t--table-widget-v2-html-cell">
+        <Interweave
+          content={interweaveCompatibleValue}
+          filters={[new LinkFilter()]}
+          newWindow
+        />
+      </HTMLContainer>
+    </CellWrapper>
+  );
+};
+
+export default HTMLCell;
diff --git a/app/client/src/widgets/TableWidgetV2/component/cellComponents/HTMLCell/utils.tsx b/app/client/src/widgets/TableWidgetV2/component/cellComponents/HTMLCell/utils.tsx
new file mode 100644
index 000000000000..424fd30748a3
--- /dev/null
+++ b/app/client/src/widgets/TableWidgetV2/component/cellComponents/HTMLCell/utils.tsx
@@ -0,0 +1,24 @@
+import AnalyticsUtil from "ee/utils/AnalyticsUtil";
+import { debounce } from "lodash";
+
+export const sendHTMLCellAnalytics = debounce(
+  (tags: string[]) => {
+    AnalyticsUtil.logEvent("TABLE_WIDGET_V2_HTML_CELL_USAGE", {
+      tags: tags,
+    });
+  },
+  1000,
+  { leading: true, trailing: false, maxWait: 5000 },
+);
+
+export function extractHTMLTags(htmlString: string): string[] {
+  const div = document.createElement("div");
+
+  div.innerHTML = htmlString;
+  const elements = Array.from(div.getElementsByTagName("*"));
+  const uniqueTags = new Set(
+    elements.map((element) => element.tagName.toLowerCase()),
+  );
+
+  return Array.from(uniqueTags);
+}
diff --git a/app/client/src/widgets/TableWidgetV2/component/cellComponents/AutoTooltipComponent.test.tsx b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/AutoTooltipComponent.test.tsx
similarity index 96%
rename from app/client/src/widgets/TableWidgetV2/component/cellComponents/AutoTooltipComponent.test.tsx
rename to app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/AutoTooltipComponent.test.tsx
index bf46ff76952c..648f51a5c084 100644
--- a/app/client/src/widgets/TableWidgetV2/component/cellComponents/AutoTooltipComponent.test.tsx
+++ b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/AutoTooltipComponent.test.tsx
@@ -1,9 +1,9 @@
 import React from "react";
 import { fireEvent, render, screen } from "@testing-library/react";
-import AutoToolTipComponent from "./AutoToolTipComponent";
+import AutoToolTipComponent from "../AutoToolTipComponent";
 import { ColumnTypes } from "widgets/TableWidgetV2/constants";
 import "@testing-library/jest-dom";
-import { isButtonTextTruncated } from "./AutoToolTipComponent";
+import { isButtonTextTruncated } from "../AutoToolTipComponent";
 
 jest.mock("react", () => {
   const actualReact = jest.requireActual("react");
diff --git a/app/client/src/widgets/TableWidgetV2/component/cellComponents/BasicCell.test.tsx b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/BasicCell.test.tsx
similarity index 96%
rename from app/client/src/widgets/TableWidgetV2/component/cellComponents/BasicCell.test.tsx
rename to app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/BasicCell.test.tsx
index ee37e656b95b..696cb430f616 100644
--- a/app/client/src/widgets/TableWidgetV2/component/cellComponents/BasicCell.test.tsx
+++ b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/BasicCell.test.tsx
@@ -1,7 +1,7 @@
 import React from "react";
 import { render, screen, fireEvent } from "@testing-library/react";
 import "@testing-library/jest-dom";
-import { BasicCell, type PropType } from "./BasicCell";
+import { BasicCell, type PropType } from "../BasicCell";
 import { ColumnTypes } from "widgets/TableWidgetV2/constants";
 import { CompactModeTypes } from "widgets/TableWidget/component/Constants";
 
diff --git a/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/HTMLCell.test.tsx b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/HTMLCell.test.tsx
new file mode 100644
index 000000000000..3e6342badf5f
--- /dev/null
+++ b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/HTMLCell.test.tsx
@@ -0,0 +1,139 @@
+import "@testing-library/jest-dom";
+import { render, screen } from "@testing-library/react";
+import { unitTestBaseMockStore } from "layoutSystems/common/dropTarget/unitTestUtils";
+import React from "react";
+import { Provider } from "react-redux";
+import configureStore from "redux-mock-store";
+import { lightTheme } from "selectors/themeSelectors";
+import { ThemeProvider } from "styled-components";
+import { CompactModeTypes } from "../../Constants";
+import HTMLCell, { type HTMLCellProps } from "../HTMLCell";
+
+const mockStore = configureStore([]);
+
+const defaultProps: HTMLCellProps = {
+  value: "<p>Hello World</p>",
+  cellBackground: "",
+  compactMode: CompactModeTypes.DEFAULT,
+  fontStyle: "",
+  horizontalAlignment: "LEFT",
+  isCellDisabled: false,
+  isCellVisible: true,
+  isHidden: false,
+  textColor: "",
+  textSize: "0.875rem",
+  verticalAlignment: "CENTER",
+  allowCellWrapping: false,
+  renderMode: "CANVAS",
+};
+
+const renderComponent = (
+  props: Partial<HTMLCellProps> = {},
+  store = unitTestBaseMockStore,
+) => {
+  return render(
+    <Provider store={mockStore(store)}>
+      <ThemeProvider theme={lightTheme}>
+        <HTMLCell {...defaultProps} {...props} />
+      </ThemeProvider>
+    </Provider>,
+  );
+};
+
+describe("HTMLCell", () => {
+  describe("renders HTML content correctly", () => {
+    it("with data-testid", () => {
+      renderComponent({
+        value: '<p data-testid="html-content">Hello World</p>',
+      });
+
+      expect(screen.getByTestId("html-content")).toBeInTheDocument();
+      expect(screen.getByText("Hello World")).toBeInTheDocument();
+    });
+
+    it("renders complex HTML with lists correctly", () => {
+      const complexHTML = `
+      <ul>
+        <li>Item 1</li>
+        <li>Item 2</li>
+      </ul>
+    `;
+
+      renderComponent({ value: complexHTML });
+      expect(screen.getByText("Item 1")).toBeInTheDocument();
+      expect(screen.getByText("Item 2")).toBeInTheDocument();
+    });
+
+    it("renders links with correct styling", () => {
+      const htmlWithLink =
+        '<a target="_blank" href="https://example.com">Click me</a>';
+
+      renderComponent({ value: htmlWithLink });
+      const link = screen.getByText("Click me");
+
+      expect(link.tagName).toBe("A");
+      expect(link).toHaveAttribute("href", "https://example.com");
+      expect(link).toHaveAttribute("target", "_blank");
+    });
+
+    it("handles number values correctly", () => {
+      renderComponent({ value: "123" });
+      expect(screen.getByText("123")).toBeInTheDocument();
+    });
+  });
+
+  describe("handles null/undefined values", () => {
+    it("handles null/undefined values", () => {
+      renderComponent({ value: undefined });
+      const htmlCell = screen.getByTestId("t--table-widget-v2-html-cell");
+      const span = htmlCell.querySelector("span");
+
+      expect(span).toBeInTheDocument();
+      expect(span).toBeEmptyDOMElement();
+    });
+
+    it("handles null values", () => {
+      renderComponent({ value: null as unknown as string });
+      const span = screen
+        .getByTestId("t--table-widget-v2-html-cell")
+        .querySelector("span");
+
+      expect(span).toBeInTheDocument();
+      expect(span).toBeEmptyDOMElement();
+    });
+  });
+
+  describe("HTML Sanitization", () => {
+    it("should allow safe HTML", () => {
+      const input = "<b>Bold Text</b>";
+
+      renderComponent({ value: input });
+      expect(screen.getByText("Bold Text")).toBeInTheDocument();
+    });
+
+    it("should block <script> tags", () => {
+      renderComponent({ value: "<script>alert('XSS')</script>" });
+      const htmlCell = screen.getByTestId("t--table-widget-v2-html-cell");
+
+      expect(htmlCell.querySelector("script")).not.toBeInTheDocument();
+    });
+
+    it("should block unsafe attributes like onclick", () => {
+      renderComponent({
+        value: `<div onclick="alert('hack')">Click me</div>
+        <button onclick="alert('hack')">Click me</button>`,
+      });
+      const htmlCell = screen.getByTestId("t--table-widget-v2-html-cell");
+
+      expect(htmlCell.querySelector("div")).not.toHaveAttribute("onclick");
+      expect(htmlCell.querySelector("button")).not.toHaveAttribute("onclick");
+    });
+
+    it("should handle invalid HTML gracefully", () => {
+      renderComponent({ value: "<div><b>Unclosed tag" });
+      const htmlCell = screen.getByTestId("t--table-widget-v2-html-cell");
+
+      expect(htmlCell.querySelector("div")).toHaveTextContent("Unclosed tag");
+    });
+  });
+});
diff --git a/app/client/src/widgets/TableWidgetV2/component/cellComponents/PlainTextCell.test.tsx b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/PlainTextCell.test.tsx
similarity index 97%
rename from app/client/src/widgets/TableWidgetV2/component/cellComponents/PlainTextCell.test.tsx
rename to app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/PlainTextCell.test.tsx
index da956d8e1ce2..484bd4152fd8 100644
--- a/app/client/src/widgets/TableWidgetV2/component/cellComponents/PlainTextCell.test.tsx
+++ b/app/client/src/widgets/TableWidgetV2/component/cellComponents/__tests__/PlainTextCell.test.tsx
@@ -1,4 +1,4 @@
-import { getCellText } from "./PlainTextCell";
+import { getCellText } from "../PlainTextCell";
 import { ColumnTypes } from "widgets/TableWidgetV2/constants";
 
 describe("DefaultRendere - ", () => {
diff --git a/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.test.ts b/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.test.ts
index b691ac718ba1..deea6b9ca911 100644
--- a/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.test.ts
+++ b/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.test.ts
@@ -90,4 +90,28 @@ describe("TransformTableDataIntoArrayOfArray", () => {
       JSON.stringify(expectedCsvData),
     );
   });
+
+  it("work as expected with html", () => {
+    const data = [
+      {
+        id: "<p>abc</p>",
+      },
+      {
+        id: "<table><tr><td>abc</td></tr></table>",
+      },
+    ];
+    const csvData = transformTableDataIntoCsv({
+      columns,
+      data,
+    });
+    const expectedCsvData = [
+      ["Id"],
+      ["<p>abc</p>"],
+      ["<table><tr><td>abc</td></tr></table>"],
+    ];
+
+    expect(JSON.stringify(csvData)).toStrictEqual(
+      JSON.stringify(expectedCsvData),
+    );
+  });
 });
diff --git a/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.ts b/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.ts
index 5cec938a6c76..3922972ed4c3 100644
--- a/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.ts
+++ b/app/client/src/widgets/TableWidgetV2/component/header/actions/Utilities.ts
@@ -1,3 +1,4 @@
+import { ColumnTypes } from "widgets/TableWidgetV2/constants";
 import type { TableColumnProps } from "../../Constants";
 import { isString } from "lodash";
 
@@ -35,7 +36,12 @@ export const transformTableDataIntoCsv = (props: {
             ? value.replace("\n", " ")
             : value;
 
-        if (isString(value) && value.includes(",")) {
+        // HTML columns output multi line strings. We need to quote them to avoid CSV parsing issues.
+        const shouldQuote =
+          (isString(value) && value.includes(",")) ||
+          column.metaProperties.type === ColumnTypes.HTML;
+
+        if (shouldQuote) {
           csvDataRow.push(`"${value}"`);
         } else {
           csvDataRow.push(value);
diff --git a/app/client/src/widgets/TableWidgetV2/component/header/actions/filter/CascadeFields.tsx b/app/client/src/widgets/TableWidgetV2/component/header/actions/filter/CascadeFields.tsx
index bf6a82b5fb1f..483916108169 100644
--- a/app/client/src/widgets/TableWidgetV2/component/header/actions/filter/CascadeFields.tsx
+++ b/app/client/src/widgets/TableWidgetV2/component/header/actions/filter/CascadeFields.tsx
@@ -180,6 +180,12 @@ const typeOperatorsMap: Record<ReadOnlyColumnTypes, DropdownOption[]> = {
     { label: "empty", value: "empty", type: "" },
     { label: "not empty", value: "notEmpty", type: "" },
   ],
+  [ColumnTypes.HTML]: [
+    { label: "contains", value: "contains", type: "input" },
+    { label: "does not contain", value: "doesNotContain", type: "input" },
+    { label: "empty", value: "empty", type: "" },
+    { label: "not empty", value: "notEmpty", type: "" },
+  ],
 };
 
 const operatorOptions: DropdownOption[] = [
@@ -197,6 +203,7 @@ const columnTypeNameMap: Record<ReadOnlyColumnTypes, string> = {
   [ReadOnlyColumnTypes.CHECKBOX]: "Check",
   [ReadOnlyColumnTypes.SWITCH]: "Check",
   [ReadOnlyColumnTypes.SELECT]: "Text",
+  [ReadOnlyColumnTypes.HTML]: "HTML",
 };
 
 function RenderOption(props: { type: string; title: string; active: boolean }) {
diff --git a/app/client/src/widgets/TableWidgetV2/constants.ts b/app/client/src/widgets/TableWidgetV2/constants.ts
index c88992218216..717cda817ab6 100644
--- a/app/client/src/widgets/TableWidgetV2/constants.ts
+++ b/app/client/src/widgets/TableWidgetV2/constants.ts
@@ -146,6 +146,7 @@ export enum ColumnTypes {
   CHECKBOX = "checkbox",
   SWITCH = "switch",
   CURRENCY = "currency",
+  HTML = "html",
 }
 
 export enum ReadOnlyColumnTypes {
@@ -158,6 +159,7 @@ export enum ReadOnlyColumnTypes {
   CHECKBOX = "checkbox",
   SWITCH = "switch",
   SELECT = "select",
+  HTML = "html",
 }
 
 export const ActionColumnTypes = [
@@ -165,6 +167,7 @@ export const ActionColumnTypes = [
   ColumnTypes.ICON_BUTTON,
   ColumnTypes.MENU_BUTTON,
   ColumnTypes.EDIT_ACTIONS,
+  ColumnTypes.HTML,
 ];
 
 export const FilterableColumnTypes = [
@@ -175,6 +178,7 @@ export const FilterableColumnTypes = [
   ColumnTypes.SELECT,
   ColumnTypes.CHECKBOX,
   ColumnTypes.SWITCH,
+  ColumnTypes.HTML,
 ];
 
 export const DEFAULT_BUTTON_COLOR = "rgb(3, 179, 101)";
@@ -242,3 +246,6 @@ export const ALLOW_TABLE_WIDGET_SERVER_SIDE_FILTERING =
 
 export const CUSTOM_LOADING_STATE_ENABLED =
   FEATURE_FLAG["release_table_custom_loading_state_enabled"];
+
+export const HTML_COLUMN_TYPE_ENABLED =
+  FEATURE_FLAG["release_table_html_column_type_enabled"];
diff --git a/app/client/src/widgets/TableWidgetV2/widget/derived.js b/app/client/src/widgets/TableWidgetV2/widget/derived.js
index c62e58ac6f9f..14885dbed5fe 100644
--- a/app/client/src/widgets/TableWidgetV2/widget/derived.js
+++ b/app/client/src/widgets/TableWidgetV2/widget/derived.js
@@ -281,6 +281,16 @@ export default {
       return [];
     }
 
+    const getTextFromHTML = (html) => {
+      if (!html) return "";
+
+      const tempDiv = document.createElement("div");
+
+      tempDiv.innerHTML = html;
+
+      return tempDiv.textContent || tempDiv.innerText || "";
+    };
+
     /* extend processedTableData with values from
      *  - computedValues, in case of normal column
      *  - empty values, in case of derived column
@@ -504,6 +514,11 @@ export default {
                     );
                   }
                 }
+              case "html":
+                return sortByOrder(
+                  getTextFromHTML(processedA[sortByColumnOriginalId]) >
+                    getTextFromHTML(processedB[sortByColumnOriginalId]),
+                );
               default:
                 return sortByOrder(
                   processedA[sortByColumnOriginalId].toString().toLowerCase() >
@@ -700,6 +715,10 @@ export default {
         (column) => column.columnType === "url" && column.displayText,
       );
 
+      const columnsWithHTML = Object.values(props.primaryColumns).filter(
+        (column) => column.columnType === "html",
+      );
+
       /*
        * For select columns with label and values, we need to include the label value
        * in the search and filter data
@@ -781,32 +800,51 @@ export default {
         });
       }
 
-      const displayedRow = {
-        ...row,
-        ...labelValuesForSelectCell,
-        ...columnWithDisplayText.reduce((acc, column) => {
-          let displayText;
+      const displayTextValues = columnWithDisplayText.reduce((acc, column) => {
+        let displayText;
 
-          if (_.isArray(column.displayText)) {
-            displayText = column.displayText[row.__originalIndex__];
-          } else {
-            displayText = column.displayText;
-          }
+        if (_.isArray(column.displayText)) {
+          displayText = column.displayText[row.__originalIndex__];
+        } else {
+          displayText = column.displayText;
+        }
+
+        acc[column.alias] = displayText;
+
+        return acc;
+      }, {});
+
+      /*
+       * We don't want html tags and inline styles to match in search
+       */
+      const htmlValues = columnsWithHTML.reduce((acc, column) => {
+        const value = row[column.alias];
 
-          acc[column.alias] = displayText;
+        acc[column.alias] =
+          value === null || value === undefined ? "" : getTextFromHTML(value);
 
-          return acc;
-        }, {}),
+        return acc;
+      }, {});
+
+      const displayedRow = {
+        ...row,
+        ...labelValuesForSelectCell,
+        ...displayTextValues,
+        ...htmlValues,
       };
+      const htmlColumns = columnsWithHTML.map((column) => column.alias);
 
       if (searchKey) {
-        isSearchKeyFound = [
+        const combinedRowContent = [
           ...Object.values(_.omit(displayedRow, hiddenColumns)),
-          ...Object.values(_.omit(originalRow, hiddenColumns)),
+          ...Object.values(
+            _.omit(originalRow, [...hiddenColumns, ...htmlColumns]),
+          ),
         ]
           .join(", ")
-          .toLowerCase()
-          .includes(searchKey);
+          .toLowerCase();
+
+        isSearchKeyFound = combinedRowContent.includes(searchKey);
       }
 
       if (!isSearchKeyFound) {
@@ -834,15 +872,20 @@ export default {
             ConditionFunctions[props.filters[i].condition];
 
           if (conditionFunction) {
+            /*
+             * We don't want html tags and inline styles to match in filter conditions
+             */
+            const isHTMLColumn = htmlColumns.includes(props.filters[i].column);
+            const originalColValue = isHTMLColumn
+              ? getTextFromHTML(originalRow[props.filters[i].column])
+              : originalRow[props.filters[i].column];
+            const displayedColValue = isHTMLColumn
+              ? getTextFromHTML(displayedRow[props.filters[i].column])
+              : displayedRow[props.filters[i].column];
+
             filterResult =
-              conditionFunction(
-                originalRow[props.filters[i].column],
-                props.filters[i].value,
-              ) ||
-              conditionFunction(
-                displayedRow[props.filters[i].column],
-                props.filters[i].value,
-              );
+              conditionFunction(originalColValue, props.filters[i].value) ||
+              conditionFunction(displayedColValue, props.filters[i].value);
           }
         } catch (e) {
           filterResult = false;
diff --git a/app/client/src/widgets/TableWidgetV2/widget/derived.test.js b/app/client/src/widgets/TableWidgetV2/widget/derived.test.js
index e12cb35ff306..8b306b09207d 100644
--- a/app/client/src/widgets/TableWidgetV2/widget/derived.test.js
+++ b/app/client/src/widgets/TableWidgetV2/widget/derived.test.js
@@ -1646,6 +1646,582 @@ describe("Validates getFilteredTableData Properties", () => {
 
     expect(result).toStrictEqual(expected);
   });
+
+  describe("HTML columns", () => {
+    const input = {
+      tableData: [
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span style='color: green;'>Active</span>",
+        },
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: "<span style='color: yellow;'>Pending</span>",
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span style='color: green;'>Active</span>",
+        },
+      ],
+      processedTableData: [
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 0,
+        },
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: "<span style='color: yellow;'>Pending</span>",
+          __originalIndex__: 1,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 2,
+        },
+      ],
+      sortOrder: { column: "id", order: "asc" },
+      columnOrder: ["id", "name", "status"],
+      primaryColumns: {
+        id: {
+          index: 1,
+          width: 150,
+          id: "id",
+          alias: "id",
+          originalId: "id",
+          horizontalAlignment: "LEFT",
+          verticalAlignment: "CENTER",
+          columnType: "number",
+          textColor: "#231F20",
+          textSize: "PARAGRAPH",
+          fontStyle: "REGULAR",
+          enableFilter: true,
+          enableSort: true,
+          isVisible: true,
+          isDerived: false,
+          label: "id",
+          isAscOrder: false,
+        },
+        name: {
+          index: 0,
+          width: 150,
+          id: "name",
+          alias: "name",
+          originalId: "name",
+          horizontalAlignment: "LEFT",
+          verticalAlignment: "CENTER",
+          columnType: "text",
+          textColor: "#231F20",
+          textSize: "PARAGRAPH",
+          fontStyle: "REGULAR",
+          enableFilter: true,
+          enableSort: true,
+          isVisible: true,
+          isDerived: false,
+          label: "awesome",
+          isAscOrder: undefined,
+        },
+        status: {
+          index: 0,
+          width: 150,
+          id: "status",
+          alias: "status",
+          originalId: "status",
+          horizontalAlignment: "LEFT",
+          verticalAlignment: "CENTER",
+          columnType: "html",
+          textColor: "#231F20",
+          textSize: "PARAGRAPH",
+          fontStyle: "REGULAR",
+          enableFilter: true,
+          enableSort: true,
+          isVisible: true,
+          isDerived: false,
+          label: "Status",
+          isAscOrder: undefined,
+        },
+      },
+      tableColumns: [
+        {
+          index: 0,
+          width: 150,
+          id: "name",
+          horizontalAlignment: "LEFT",
+          verticalAlignment: "CENTER",
+          columnType: "text",
+          textColor: "#231F20",
+          textSize: "PARAGRAPH",
+          fontStyle: "REGULAR",
+          enableFilter: true,
+          enableSort: true,
+          isVisible: true,
+          isDerived: false,
+          label: "awesome",
+          isAscOrder: undefined,
+        },
+        {
+          index: 1,
+          width: 150,
+          id: "id",
+          horizontalAlignment: "LEFT",
+          verticalAlignment: "CENTER",
+          columnType: "number",
+          textColor: "#231F20",
+          textSize: "PARAGRAPH",
+          fontStyle: "REGULAR",
+          enableFilter: true,
+          enableSort: true,
+          isVisible: true,
+          isDerived: false,
+          label: "id",
+          isAscOrder: false,
+        },
+        {
+          index: 0,
+          width: 150,
+          id: "status",
+          alias: "status",
+          originalId: "status",
+          horizontalAlignment: "LEFT",
+          verticalAlignment: "CENTER",
+          columnType: "html",
+          textColor: "#231F20",
+          textSize: "PARAGRAPH",
+          fontStyle: "REGULAR",
+          enableFilter: true,
+          enableSort: true,
+          isVisible: true,
+          isDerived: false,
+          label: "Status",
+          isAscOrder: undefined,
+        },
+      ],
+    };
+
+    input.orderedTableColumns = Object.values(input.primaryColumns).sort(
+      (a, b) => {
+        return input.columnOrder[a.id] < input.columnOrder[b.id];
+      },
+    );
+    const { getFilteredTableData } = derivedProperty;
+
+    it("validate search on table for HTML columns", () => {
+      input.searchText = "Pending";
+      const expected = [
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: "<span style='color: yellow;'>Pending</span>",
+          __originalIndex__: 1,
+        },
+      ];
+
+      let result = getFilteredTableData(input, moment, _);
+
+      expect(result).toStrictEqual(expected);
+      delete input.searchText;
+    });
+
+    it("validates filters on table for HTML columns", () => {
+      input.filters = [
+        {
+          condition: "contains",
+          column: "status",
+          value: "Active",
+        },
+      ];
+      const expected = [
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 0,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 2,
+        },
+      ];
+
+      let result = getFilteredTableData(input, moment, _);
+
+      expect(result).toStrictEqual(expected);
+      delete input.filters;
+    });
+
+    it("validates sort on table for HTML columns", () => {
+      input.sortOrder = { column: "status", order: "desc" };
+      let expected = [
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: "<span style='color: yellow;'>Pending</span>",
+          __originalIndex__: 1,
+        },
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 0,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 2,
+        },
+      ];
+
+      let result = getFilteredTableData(input, moment, _);
+
+      expect(result).toStrictEqual(expected);
+
+      input.sortOrder = { column: "status", order: "asc" };
+      expected = [
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 2,
+        },
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span style='color: green;'>Active</span>",
+          __originalIndex__: 0,
+        },
+
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: "<span style='color: yellow;'>Pending</span>",
+          __originalIndex__: 1,
+        },
+      ];
+
+      result = getFilteredTableData(input, moment, _);
+      expect(result).toStrictEqual(expected);
+    });
+
+    it("validates tags are not filterable in html content", () => {
+      input.filters = [
+        {
+          condition: "contains",
+          column: "status",
+          value: "span",
+        },
+      ];
+      const expected = [];
+
+      let result = getFilteredTableData(input, moment, _);
+
+      expect(result).toStrictEqual(expected);
+
+      input.filters = [
+        {
+          condition: "contains",
+          column: "status",
+          value: "color",
+        },
+      ];
+      result = getFilteredTableData(input, moment, _);
+      expect(result).toStrictEqual(expected);
+      delete input.filters;
+    });
+    it("validates tags are not searchable in html content", () => {
+      input.searchText = "span";
+
+      const expected = [];
+
+      let result = getFilteredTableData(input, moment, _);
+
+      expect(result).toStrictEqual(expected);
+
+      input.searchText = "color";
+      result = getFilteredTableData(input, moment, _);
+      expect(result).toStrictEqual(expected);
+      delete input.searchText;
+    });
+
+    it("validates multiple HTML column filters with AND condition", () => {
+      const multiFilterInput = _.cloneDeep(input);
+
+      multiFilterInput.processedTableData = [
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span style='color: green;'>Active</span>",
+          role: "<div>Admin</div>",
+          __originalIndex__: 0,
+        },
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: "<span style='color: yellow;'>Pending</span>",
+          role: "<div>User</div>",
+          __originalIndex__: 1,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span style='color: green;'>Active</span>",
+          role: "<div>Admin</div>",
+          __originalIndex__: 2,
+        },
+      ];
+
+      multiFilterInput.primaryColumns.role = {
+        index: 3,
+        width: 150,
+        id: "role",
+        alias: "role",
+        originalId: "role",
+        horizontalAlignment: "LEFT",
+        verticalAlignment: "CENTER",
+        columnType: "html",
+        textColor: "#231F20",
+        textSize: "PARAGRAPH",
+        fontStyle: "REGULAR",
+        enableFilter: true,
+        enableSort: true,
+        isVisible: true,
+        isDerived: false,
+        label: "Role",
+        isAscOrder: undefined,
+      };
+
+      multiFilterInput.filters = [
+        {
+          condition: "contains",
+          column: "status",
+          value: "Active",
+        },
+        {
+          condition: "contains",
+          column: "role",
+          value: "Admin",
+          operator: "AND",
+        },
+      ];
+
+      const expected = [
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span style='color: green;'>Active</span>",
+          role: "<div>Admin</div>",
+          __originalIndex__: 2,
+        },
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span style='color: green;'>Active</span>",
+          role: "<div>Admin</div>",
+          __originalIndex__: 0,
+        },
+      ];
+
+      let result = getFilteredTableData(multiFilterInput, moment, _);
+
+      expect(result).toStrictEqual(expected);
+      delete input.filters;
+    });
+
+    it("validates complex HTML content with nested elements and attributes", () => {
+      const complexHTMLInput = _.cloneDeep(input);
+
+      complexHTMLInput.processedTableData = [
+        {
+          id: 1,
+          name: "Jim Doe",
+          status:
+            '<div class="status-badge"><span style="color: green">Active</span></div>',
+          __originalIndex__: 0,
+        },
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status:
+            '<div class="status-badge"><span style="color: orange">Pending</span></div>',
+          __originalIndex__: 1,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status:
+            '<div class="status-badge"><span style="color: green">Active</span></div>',
+          __originalIndex__: 2,
+        },
+      ];
+
+      // Test searching through complex HTML
+      complexHTMLInput.searchText = "Active";
+      let expected = [
+        {
+          id: 3,
+          name: "Elon Musk",
+          status:
+            '<div class="status-badge"><span style="color: green">Active</span></div>',
+          __originalIndex__: 2,
+        },
+        {
+          id: 1,
+          name: "Jim Doe",
+          status:
+            '<div class="status-badge"><span style="color: green">Active</span></div>',
+          __originalIndex__: 0,
+        },
+      ];
+
+      let result = getFilteredTableData(complexHTMLInput, moment, _);
+
+      expect(result).toStrictEqual(expected);
+      delete complexHTMLInput.searchText;
+
+      // Test sorting with complex HTML
+      complexHTMLInput.sortOrder = { column: "status", order: "desc" };
+      expected = [
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status:
+            '<div class="status-badge"><span style="color: orange">Pending</span></div>',
+          __originalIndex__: 1,
+        },
+        {
+          id: 1,
+          name: "Jim Doe",
+          status:
+            '<div class="status-badge"><span style="color: green">Active</span></div>',
+          __originalIndex__: 0,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status:
+            '<div class="status-badge"><span style="color: green">Active</span></div>',
+          __originalIndex__: 2,
+        },
+      ];
+
+      result = getFilteredTableData(complexHTMLInput, moment, _);
+      expect(result).toStrictEqual(expected);
+    });
+
+    it("validates HTML columns with special characters and entities", () => {
+      const specialCharHTMLInput = _.cloneDeep(input);
+
+      specialCharHTMLInput.processedTableData = [
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span>&copy; Active &amp; Ready</span>",
+          __originalIndex__: 0,
+        },
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: "<span>Pending &gt; Review</span>",
+          __originalIndex__: 1,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span>&copy; Active &amp; Ready</span>",
+          __originalIndex__: 2,
+        },
+      ];
+
+      // Test filtering with HTML entities
+      specialCharHTMLInput.filters = [
+        {
+          condition: "contains",
+          column: "status",
+          value: "Active & Ready",
+        },
+      ];
+
+      const expected = [
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span>&copy; Active &amp; Ready</span>",
+          __originalIndex__: 2,
+        },
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: "<span>&copy; Active &amp; Ready</span>",
+          __originalIndex__: 0,
+        },
+      ];
+
+      let result = getFilteredTableData(specialCharHTMLInput, moment, _);
+
+      expect(result).toStrictEqual(expected);
+      delete specialCharHTMLInput.filters;
+    });
+
+    it("validates filtering with null and undefined values in HTML columns", () => {
+      const nullUndefinedInput = _.cloneDeep(input);
+
+      nullUndefinedInput.processedTableData = [
+        {
+          id: 1,
+          name: "Jim Doe",
+          status: null,
+          __originalIndex__: 0,
+        },
+        {
+          id: 2,
+          name: "Usain Bolt",
+          status: undefined,
+          __originalIndex__: 1,
+        },
+        {
+          id: 3,
+          name: "Elon Musk",
+          status: "<span>Active</span>",
+          __originalIndex__: 2,
+        },
+      ];
+
+      // Test filtering for null values
+      nullUndefinedInput.filters = [
+        {
+          condition: "contains",
+          column: "status",
+          value: "null",
+        },
+      ];
+
+      let result = getFilteredTableData(nullUndefinedInput, moment, _);
+
+      expect(result).toStrictEqual([]);
+
+      // Test filtering for undefined values
+      nullUndefinedInput.filters = [
+        {
+          condition: "contains",
+          column: "status",
+          value: "undefined",
+        },
+      ];
+
+      result = getFilteredTableData(nullUndefinedInput, moment, _);
+      expect(result).toStrictEqual([]);
+
+      delete nullUndefinedInput.filters;
+    });
+  });
 });
 
 describe("Validate getSelectedRow function", () => {
diff --git a/app/client/src/widgets/TableWidgetV2/widget/index.tsx b/app/client/src/widgets/TableWidgetV2/widget/index.tsx
index 4d8e31b3e57b..586fcd9bc2d3 100644
--- a/app/client/src/widgets/TableWidgetV2/widget/index.tsx
+++ b/app/client/src/widgets/TableWidgetV2/widget/index.tsx
@@ -3,6 +3,7 @@ import log from "loglevel";
 import memoizeOne from "memoize-one";
 
 import _, {
+  cloneDeep,
   filter,
   isArray,
   isEmpty,
@@ -58,6 +59,7 @@ import {
   DEFAULT_MENU_VARIANT,
   defaultEditableCell,
   EditableCellActions,
+  HTML_COLUMN_TYPE_ENABLED,
   InlineEditingSaveOptions,
   ORIGINAL_INDEX_KEY,
   PaginationDirection,
@@ -139,6 +141,7 @@ import {
 import IconSVG from "../icon.svg";
 import ThumbnailSVG from "../thumbnail.svg";
 import { klonaRegularWithTelemetry } from "utils/helpers";
+import HTMLCell from "../component/cellComponents/HTMLCell";
 
 const ReactTableComponent = lazy(async () =>
   retryPromise(async () => import("../component")),
@@ -911,6 +914,36 @@ class TableWidgetV2 extends BaseWidget<TableWidgetProps, WidgetState> {
       //dont neet to batch this since single action
       this.hydrateStickyColumns();
     }
+
+    /**
+     * Why we are doing this?
+     * This is a safety net! Consider this scenario:
+     * 1. HTML column type is enabled.
+     * 2. User creates a table with HTML columns.
+     * 3. HTML column type is disabled. (For any reason)
+     *
+     * In this scenario, we don't want incomplete experience for the user.
+     * Without this safety net, the property pane will not show the HTML as type and the `ColumnType` will be lost(and empty), which is confusing for the user.
+     * With this safety net, we will update the column type to TEXT.
+     * @rahulbarwal Remove this once we remove the feature flag
+     */
+    if (!TableWidgetV2.getFeatureFlag(HTML_COLUMN_TYPE_ENABLED)) {
+      const updatedPrimaryColumns = cloneDeep(this.props.primaryColumns);
+      let hasHTMLColumns = false;
+
+      Object.values(updatedPrimaryColumns).forEach(
+        (column: ColumnProperties) => {
+          if (column.columnType === ColumnTypes.HTML) {
+            column.columnType = ColumnTypes.TEXT;
+            hasHTMLColumns = true;
+          }
+        },
+      );
+
+      if (hasHTMLColumns) {
+        this.updateWidgetProperty("primaryColumns", updatedPrimaryColumns);
+      }
+    }
   }
 
   componentDidUpdate(prevProps: TableWidgetProps) {
@@ -2517,6 +2550,25 @@ class TableWidgetV2 extends BaseWidget<TableWidgetProps, WidgetState> {
           />
         );
 
+      case ColumnTypes.HTML:
+        return (
+          <HTMLCell
+            allowCellWrapping={cellProperties.allowCellWrapping}
+            cellBackground={cellProperties.cellBackground}
+            compactMode={compactMode}
+            fontStyle={cellProperties.fontStyle}
+            horizontalAlignment={cellProperties.horizontalAlignment}
+            isCellDisabled={cellProperties.isCellDisabled}
+            isCellVisible={cellProperties.isCellVisible ?? true}
+            isHidden={isHidden}
+            renderMode={this.props.renderMode}
+            textColor={cellProperties.textColor}
+            textSize={cellProperties.textSize}
+            value={props.cell.value}
+            verticalAlignment={cellProperties.verticalAlignment}
+          />
+        );
+
       default:
         let validationErrorMessage;
 
diff --git a/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data/ColumnType.ts b/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data/ColumnType.ts
new file mode 100644
index 000000000000..ee66fa0aa194
--- /dev/null
+++ b/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data/ColumnType.ts
@@ -0,0 +1,137 @@
+import {
+  ColumnTypes,
+  HTML_COLUMN_TYPE_ENABLED,
+  type TableWidgetProps,
+} from "widgets/TableWidgetV2/constants";
+import { composePropertyUpdateHook } from "widgets/WidgetUtils";
+
+import Widget from "../../../index";
+import {
+  showByColumnType,
+  updateCurrencyDefaultValues,
+  updateMenuItemsSource,
+  updateNumberColumnTypeTextAlignment,
+  updateThemeStylesheetsInColumns,
+} from "../../../propertyUtils";
+const ColumnTypeOptions = [
+  {
+    label: "Button",
+    value: ColumnTypes.BUTTON,
+  },
+  {
+    label: "Checkbox",
+    value: ColumnTypes.CHECKBOX,
+  },
+  {
+    label: "Currency",
+    value: ColumnTypes.CURRENCY,
+  },
+  {
+    label: "Date",
+    value: ColumnTypes.DATE,
+  },
+  {
+    label: "Icon button",
+    value: ColumnTypes.ICON_BUTTON,
+  },
+  {
+    label: "Image",
+    value: ColumnTypes.IMAGE,
+  },
+  {
+    label: "Menu button",
+    value: ColumnTypes.MENU_BUTTON,
+  },
+  {
+    label: "Number",
+    value: ColumnTypes.NUMBER,
+  },
+  {
+    label: "Plain text",
+    value: ColumnTypes.TEXT,
+  },
+  {
+    label: "Select",
+    value: ColumnTypes.SELECT,
+  },
+  {
+    label: "Switch",
+    value: ColumnTypes.SWITCH,
+  },
+  {
+    label: "URL",
+    value: ColumnTypes.URL,
+  },
+  {
+    label: "Video",
+    value: ColumnTypes.VIDEO,
+  },
+];
+
+// TODO: @rahulbarwal Remove this once we have a feature flag for this
+// This is a temporary solution to position the HTML column type alphabetically
+const columnTypeWithHtml = [
+  ...ColumnTypeOptions.slice(0, 4),
+  { label: "HTML", value: ColumnTypes.HTML },
+  ...ColumnTypeOptions.slice(4),
+];
+
+export const columnTypeConfig = {
+  propertyName: "columnType",
+  label: "Column type",
+  helpText:
+    "Type of column to be shown corresponding to the data of the column",
+  controlType: "DROP_DOWN",
+  // TODO: Remove this once we have a feature flag for this
+  // Since we want to position the column types alphabetically, right now this is hardcoded
+  options: ColumnTypeOptions,
+  updateHook: composePropertyUpdateHook([
+    updateNumberColumnTypeTextAlignment,
+    updateThemeStylesheetsInColumns,
+    updateMenuItemsSource,
+    updateCurrencyDefaultValues,
+  ]),
+  dependencies: ["primaryColumns", "columnOrder", "childStylesheet"],
+  isBindProperty: false,
+  isTriggerProperty: false,
+  hidden: (props: TableWidgetProps, propertyPath: string) => {
+    const isHTMLColumnTypeEnabled = Widget.getFeatureFlag(
+      HTML_COLUMN_TYPE_ENABLED,
+    );
+
+    return (
+      isHTMLColumnTypeEnabled ||
+      showByColumnType(props, propertyPath, [ColumnTypes.EDIT_ACTIONS])
+    );
+  },
+};
+
+export const columnTypeWithHtmlConfig = {
+  propertyName: "columnType",
+  label: "Column type",
+  helpText:
+    "Type of column to be shown corresponding to the data of the column",
+  controlType: "DROP_DOWN",
+  // TODO: Remove this once we have a feature flag for this
+  // Since we want to position the column types alphabetically, right now this is hardcoded
+  options: columnTypeWithHtml,
+  updateHook: composePropertyUpdateHook([
+    updateNumberColumnTypeTextAlignment,
+    updateThemeStylesheetsInColumns,
+    updateMenuItemsSource,
+    updateCurrencyDefaultValues,
+  ]),
+  dependencies: ["primaryColumns", "columnOrder", "childStylesheet"],
+  isBindProperty: false,
+  isTriggerProperty: false,
+  hidden: (props: TableWidgetProps, propertyPath: string) => {
+    const isHTMLColumnTypeEnabled = Widget.getFeatureFlag(
+      HTML_COLUMN_TYPE_ENABLED,
+    );
+
+    return (
+      !isHTMLColumnTypeEnabled ||
+      showByColumnType(props, propertyPath, [ColumnTypes.EDIT_ACTIONS])
+    );
+  },
+};
diff --git a/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data.ts b/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data/index.ts
similarity index 85%
rename from app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data.ts
rename to app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data/index.ts
index fb1b4ab11d67..6296da47e1a2 100644
--- a/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data.ts
+++ b/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/Data/index.ts
@@ -1,99 +1,21 @@
 import { ValidationTypes } from "constants/WidgetValidation";
+import { get } from "lodash";
+import { AutocompleteDataType } from "utils/autocomplete/AutocompleteDataType";
+import { CurrencyDropdownOptions } from "widgets/CurrencyInputWidget/component/CurrencyCodeDropdown";
 import type { TableWidgetProps } from "widgets/TableWidgetV2/constants";
 import { ColumnTypes, DateInputFormat } from "widgets/TableWidgetV2/constants";
-import { get } from "lodash";
 import {
   getBasePropertyPath,
   hideByColumnType,
-  showByColumnType,
   uniqueColumnAliasValidation,
-  updateCurrencyDefaultValues,
-  updateMenuItemsSource,
-  updateNumberColumnTypeTextAlignment,
-  updateThemeStylesheetsInColumns,
-} from "../../propertyUtils";
-import { AutocompleteDataType } from "utils/autocomplete/AutocompleteDataType";
-import { composePropertyUpdateHook } from "widgets/WidgetUtils";
-import { CurrencyDropdownOptions } from "widgets/CurrencyInputWidget/component/CurrencyCodeDropdown";
+} from "../../../propertyUtils";
+import { columnTypeConfig, columnTypeWithHtmlConfig } from "./ColumnType";
 
 export default {
   sectionName: "Data",
   children: [
-    {
-      propertyName: "columnType",
-      label: "Column type",
-      helpText:
-        "Type of column to be shown corresponding to the data of the column",
-      controlType: "DROP_DOWN",
-      options: [
-        {
-          label: "Button",
-          value: ColumnTypes.BUTTON,
-        },
-        {
-          label: "Checkbox",
-          value: ColumnTypes.CHECKBOX,
-        },
-        {
-          label: "Currency",
-          value: ColumnTypes.CURRENCY,
-        },
-        {
-          label: "Date",
-          value: ColumnTypes.DATE,
-        },
-        {
-          label: "Icon button",
-          value: ColumnTypes.ICON_BUTTON,
-        },
-        {
-          label: "Image",
-          value: ColumnTypes.IMAGE,
-        },
-        {
-          label: "Menu button",
-          value: ColumnTypes.MENU_BUTTON,
-        },
-        {
-          label: "Number",
-          value: ColumnTypes.NUMBER,
-        },
-        {
-          label: "Plain text",
-          value: ColumnTypes.TEXT,
-        },
-        {
-          label: "Select",
-          value: ColumnTypes.SELECT,
-        },
-        {
-          label: "Switch",
-          value: ColumnTypes.SWITCH,
-        },
-        {
-          label: "URL",
-          value: ColumnTypes.URL,
-        },
-        {
-          label: "Video",
-          value: ColumnTypes.VIDEO,
-        },
-      ],
-      updateHook: composePropertyUpdateHook([
-        updateNumberColumnTypeTextAlignment,
-        updateThemeStylesheetsInColumns,
-        updateMenuItemsSource,
-        updateCurrencyDefaultValues,
-      ]),
-      dependencies: ["primaryColumns", "columnOrder", "childStylesheet"],
-      isBindProperty: false,
-      isTriggerProperty: false,
-      hidden: (props: TableWidgetProps, propertyPath: string) => {
-        return showByColumnType(props, propertyPath, [
-          ColumnTypes.EDIT_ACTIONS,
-        ]);
-      },
-    },
+    columnTypeConfig,
+    columnTypeWithHtmlConfig,
     {
       helpText: "The alias that you use in selectedrow",
       propertyName: "alias",
@@ -173,6 +95,7 @@ export default {
           ColumnTypes.SWITCH,
           ColumnTypes.SELECT,
           ColumnTypes.CURRENCY,
+          ColumnTypes.HTML,
         ]);
       },
       dependencies: ["primaryColumns", "columnOrder"],
diff --git a/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/index.ts b/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/index.ts
index 79446122f428..b71d607a7eeb 100644
--- a/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/index.ts
+++ b/app/client/src/widgets/TableWidgetV2/widget/propertyConfig/PanelConfig/index.ts
@@ -4,6 +4,7 @@ import Basic from "./Basic";
 import BorderAndShadow from "./BorderAndShadow";
 import Color from "./Color";
 import Data from "./Data";
+import DateProperties from "./DateProperties";
 import DiscardButtonproperties, {
   discardButtonStyleConfig,
 } from "./DiscardButtonproperties";
@@ -16,7 +17,6 @@ import SaveButtonProperties, {
 import Select from "./Select";
 import TextFormatting from "./TextFormatting";
 import Validations from "./Validation";
-import DateProperties from "./DateProperties";
 
 export default {
   editableTitle: true,
diff --git a/app/client/src/widgets/TableWidgetV2/widget/utilities.ts b/app/client/src/widgets/TableWidgetV2/widget/utilities.ts
index 20f5d00561e5..502c8527779a 100644
--- a/app/client/src/widgets/TableWidgetV2/widget/utilities.ts
+++ b/app/client/src/widgets/TableWidgetV2/widget/utilities.ts
@@ -770,12 +770,23 @@ export const getColumnType = (
       return ColumnTypes.NUMBER;
     case "boolean":
       return ColumnTypes.CHECKBOX;
-    case "string":
-      return dateFormatOptions.some(({ value: format }) =>
+    case "string": {
+      const isHTML = /<[^>]*>/.test(columnValue as string);
+
+      if (isHTML) {
+        return ColumnTypes.HTML;
+      }
+
+      const isAnyValidDate = dateFormatOptions.some(({ value: format }) =>
         moment(columnValue as string, format, true).isValid(),
-      )
-        ? ColumnTypes.DATE
-        : ColumnTypes.TEXT;
+      );
+
+      if (isAnyValidDate) {
+        return ColumnTypes.DATE;
+      }
+
+      return ColumnTypes.TEXT;
+    }
     default:
       return ColumnTypes.TEXT;
   }