diff --git a/app/client/src/utils/AppsmithUtils.tsx b/app/client/src/utils/AppsmithUtils.tsx
index c86e6bd2f0e0..227b2c3ebba3 100644
--- a/app/client/src/utils/AppsmithUtils.tsx
+++ b/app/client/src/utils/AppsmithUtils.tsx
@@ -98,20 +98,23 @@ export const initializeAnalyticsAndTrackers = async (currentUser: User) => {
     if (appsmithConfigs.segment.enabled && !(window as any).analytics) {
       if (appsmithConfigs.segment.apiKey) {
         // This value is only enabled for Appsmith's cloud hosted version. It is not set in self-hosted environments
-        return AnalyticsUtil.initializeSegment(appsmithConfigs.segment.apiKey);
+        await AnalyticsUtil.initializeSegment(appsmithConfigs.segment.apiKey);
       } else if (appsmithConfigs.segment.ceKey) {
         // This value is set in self-hosted environments. But if the analytics are disabled, it's never used.
-        return AnalyticsUtil.initializeSegment(appsmithConfigs.segment.ceKey);
+        await AnalyticsUtil.initializeSegment(appsmithConfigs.segment.ceKey);
       }
     }
+
+    if (
+      !currentUser.isAnonymous &&
+      currentUser.username !== ANONYMOUS_USERNAME
+    ) {
+      await AnalyticsUtil.identifyUser(currentUser);
+    }
   } catch (e) {
     Sentry.captureException(e);
     log.error(e);
   }
-
-  if (!currentUser.isAnonymous && currentUser.username !== ANONYMOUS_USERNAME) {
-    await AnalyticsUtil.identifyUser(currentUser);
-  }
 };
 
 export const mapToPropList = (map: Record<string, string>): Property[] => {