diff --git a/app/client/src/UITelemetry/generateTraces.ts b/app/client/src/UITelemetry/generateTraces.ts
index 011a66632c75..776d132aec2f 100644
--- a/app/client/src/UITelemetry/generateTraces.ts
+++ b/app/client/src/UITelemetry/generateTraces.ts
@@ -11,14 +11,14 @@ import { deviceType } from "react-device-detect";
 
 import { APP_MODE } from "entities/App";
 import { matchBuilderPath, matchViewerPath } from "constants/routes";
+import memoizeOne from "memoize-one";
 
 const GENERATOR_TRACE = "generator-tracer";
 
 export type OtlpSpan = Span;
 export type SpanAttributes = Attributes;
 
-const getCommonTelemetryAttributes = () => {
-  const pathname = window.location.pathname;
+const getAppMode = memoizeOne((pathname: string) => {
   const isEditorUrl = matchBuilderPath(pathname);
   const isViewerUrl = matchViewerPath(pathname);
 
@@ -27,6 +27,11 @@ const getCommonTelemetryAttributes = () => {
     : isViewerUrl
       ? APP_MODE.PUBLISHED
       : "";
+  return appMode;
+});
+const getCommonTelemetryAttributes = () => {
+  const pathname = window.location.pathname;
+  const appMode = getAppMode(pathname);
 
   return {
     appMode,