diff --git a/README.md b/README.md
index 2af63c65b..f85b928ab 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,4 @@
 # Rover
-
->The new CLI for apollo
-
 [![CircleCI Tests](https://circleci.com/gh/apollographql/rover.svg?style=svg)](https://app.circleci.com/pipelines/github/apollographql/rover?branch=main)
 [![GitHub Release Downloads](https://shields.io/github/downloads/apollographql/rover/total.svg)](https://github.com/apollographql/rover/releases/latest)
 
diff --git a/crates/rover-std/src/fs.rs b/crates/rover-std/src/fs.rs
index cee54c889..61ee86327 100644
--- a/crates/rover-std/src/fs.rs
+++ b/crates/rover-std/src/fs.rs
@@ -7,7 +7,7 @@ use std::{
     time::Duration,
 };
 
-use crate::RoverStdError;
+use crate::{errln, infoln, RoverStdError};
 use anyhow::{anyhow, Context};
 use camino::{ReadDirUtf8, Utf8Path, Utf8PathBuf};
 use notify::event::ModifyKind;
@@ -258,7 +258,7 @@ impl Fs {
     {
         let path = path.as_ref().to_path_buf();
         tokio::task::spawn_blocking(move || {
-            eprintln!("watching {} for changes", path.as_std_path().display());
+            infoln!("Watching {} for changes", path.as_std_path().display());
             let path = path.as_std_path();
             let (fs_tx, fs_rx) = channel();
             // Spawn a debouncer so we don't detect single rather than multiple writes in quick succession,
@@ -310,12 +310,12 @@ type WatchSender = UnboundedSender<Result<(), RoverStdError>>;
 /// User-friendly error messages for `notify::Error` in `watch_file`
 fn handle_notify_error(tx: &WatchSender, path: &Path, err: notify::Error) {
     match &err.kind {
-        notify::ErrorKind::PathNotFound => eprintln!(
+        notify::ErrorKind::PathNotFound => errln!(
             "could not watch \"{}\" for changes: file not found",
             path.display()
         ),
         notify::ErrorKind::MaxFilesWatch => {
-            eprintln!(
+            errln!(
                 "could not watch \"{}\" for changes: total number of inotify watches reached, consider increasing the number of allowed inotify watches or stopping processed that watch many files",
                 path.display()
             );
@@ -323,7 +323,7 @@ fn handle_notify_error(tx: &WatchSender, path: &Path, err: notify::Error) {
         notify::ErrorKind::Generic(_)
         | notify::ErrorKind::Io(_)
         | notify::ErrorKind::WatchNotFound
-        | notify::ErrorKind::InvalidConfig(_) => eprintln!(
+        | notify::ErrorKind::InvalidConfig(_) => errln!(
             "an unexpected error occured while watching {} for changes",
             path.display()
         ),
diff --git a/crates/rover-std/src/print.rs b/crates/rover-std/src/print.rs
index c36426d4e..ff9d7d04e 100644
--- a/crates/rover-std/src/print.rs
+++ b/crates/rover-std/src/print.rs
@@ -1,12 +1,12 @@
-/// Prints to the standard output, with a newline.
+/// Prints to the standard error, with a newline.
 ///
-/// Equivalent to the [`println!`] macro except that an info prefix is
+/// Equivalent to the [`eprintln!`] macro except that an info prefix is
 /// printed before the message.
 #[macro_export]
 macro_rules! infoln {
     ($($t:tt)*) => {{
-        print!("{} ", $crate::Style::InfoPrefix.paint("==>"));
-        println!($($t)*);
+        eprint!("{} ", $crate::Style::InfoPrefix.paint("==>"));
+        eprintln!($($t)*);
     }};
 }
 
@@ -17,7 +17,7 @@ macro_rules! infoln {
 #[macro_export]
 macro_rules! warnln {
     ($($t:tt)*) => {{
-        eprint!("{}: ", $crate::Style::WarningPrefix.paint("warning"));
+        eprint!("{} ", $crate::Style::WarningPrefix.paint("warning:"));
         eprintln!($($t)*);
     }};
 }
@@ -29,7 +29,7 @@ macro_rules! warnln {
 #[macro_export]
 macro_rules! errln {
     ($($t:tt)*) => {{
-        eprint!("{}: ", $crate::Style::ErrorPrefix.paint("error"));
+        eprint!("{} ", $crate::Style::ErrorPrefix.paint("error:"));
         eprintln!($($t)*);
     }};
 }
diff --git a/src/command/dev/compose.rs b/src/command/dev/compose.rs
index 22de88644..27d49d1ba 100644
--- a/src/command/dev/compose.rs
+++ b/src/command/dev/compose.rs
@@ -4,7 +4,7 @@ use std::io::prelude::*;
 use anyhow::{Context, Error};
 use apollo_federation_types::config::{FederationVersion, SupergraphConfig};
 use camino::Utf8PathBuf;
-use rover_std::Fs;
+use rover_std::{errln, Fs};
 
 use crate::command::dev::do_dev::log_err_and_continue;
 use crate::command::supergraph::compose::{Compose, CompositionOutput};
@@ -114,7 +114,7 @@ impl ComposeRunner {
 
     fn remove_supergraph_schema(&self) -> RoverResult<()> {
         if Fs::assert_path_exists(&self.write_path).is_ok() {
-            eprintln!("composition failed, killing the router");
+            errln!("composition failed, killing the router");
             Ok(fs::remove_file(&self.write_path)
                 .with_context(|| format!("could not remove {}", &self.write_path))?)
         } else {
diff --git a/src/command/dev/do_dev.rs b/src/command/dev/do_dev.rs
index 1615e3699..dc07577cc 100644
--- a/src/command/dev/do_dev.rs
+++ b/src/command/dev/do_dev.rs
@@ -4,6 +4,7 @@ use futures::channel::mpsc::channel;
 use futures::future::join_all;
 use futures::stream::StreamExt;
 use futures::FutureExt;
+use rover_std::warnln;
 
 use crate::command::dev::protocol::FollowerMessage;
 use crate::utils::client::StudioClientConfig;
@@ -57,8 +58,8 @@ impl Dev {
         )
         .await?
         {
-            eprintln!(
-                "Do not run this command in production! It is intended for local development."
+            warnln!(
+                "Do not run this command in production! It is intended for local development only."
             );
             let (ready_sender, mut ready_receiver) = channel(1);
             let follower_messenger = FollowerMessenger::from_main_session(
diff --git a/src/command/dev/router/command.rs b/src/command/dev/router/command.rs
index 7bad1a72e..9fa0f8e6b 100644
--- a/src/command/dev/router/command.rs
+++ b/src/command/dev/router/command.rs
@@ -7,6 +7,7 @@ use std::{
 use anyhow::{anyhow, Context};
 use crossbeam_channel::Sender;
 use rover_client::operations::config::who_am_i::{self, Actor, ConfigWhoAmIInput};
+use rover_std::warnln;
 
 use crate::options::ProfileOpt;
 use crate::utils::client::StudioClientConfig;
@@ -54,27 +55,24 @@ impl BackgroundTask {
             if let Ok(client) = client_config
                 .get_authenticated_client(profile_opt)
                 .map_err(|err| {
-                    eprintln!(
-                        "APOLLO_GRAPH_REF is set, but credentials could not be loaded. \
-                Enterprise features within the router will not function. {err}"
+                    warnln!(
+                        "APOLLO_GRAPH_REF is set, but credentials could not be loaded. Enterprise features within the router will not function: {err}"
                     );
                 })
             {
                 if let Some(api_key) =   who_am_i::run(ConfigWhoAmIInput {}, &client).await.map_or_else(|err| {
-                    eprintln!("Could not determine the type of configured credentials, \
-                    Router may fail to start if Enterprise features are enabled. {err}");
+                    warnln!("Could not determine the type of configured credentials, Router may fail to start if Enterprise features are enabled: {err}");
                     Some(client.credential.api_key.clone())
                 }, |identity| {
                     match identity.key_actor_type {
                         Actor::GRAPH => Some(client.credential.api_key.clone()),
                         _ => {
-                            eprintln!(
+                            warnln!(
                                 "APOLLO_GRAPH_REF is set, but the key provided is not a graph key. \
                                 Enterprise features within the router will not function. \
                                 Either select a `--profile` that is configured with a graph-specific \
-                                key, or provide one via the APOLLO_KEY environment variable."
-                            );
-                            eprintln!("you can configure a graph key by following the instructions at https://www.apollographql.com/docs/graphos/api-keys/#graph-api-keys");
+                                key, or provide one via the APOLLO_KEY environment variable. \
+                                You can configure a graph key by following the instructions at https://www.apollographql.com/docs/graphos/api-keys/#graph-api-keys");
                             None
                         }
                     }
diff --git a/src/command/dev/router/config.rs b/src/command/dev/router/config.rs
index d8cb8be0a..37aaf1980 100644
--- a/src/command/dev/router/config.rs
+++ b/src/command/dev/router/config.rs
@@ -8,7 +8,7 @@ use camino::Utf8PathBuf;
 use crossbeam_channel::{unbounded, Receiver};
 use serde_json::json;
 
-use rover_std::Fs;
+use rover_std::{warnln, Fs};
 
 use crate::utils::expansion::expand;
 use crate::{
@@ -251,7 +251,7 @@ impl RouterConfigReader {
 
         if let Some(path) = &self.input_config_path {
             if Fs::assert_path_exists(path).is_err() {
-                eprintln!("{path} does not exist, creating a router config from CLI options.");
+                warnln!("{path} does not exist, creating a router config from CLI options.");
                 Fs::write_file(path, &yaml_string)?;
             }
         }
diff --git a/src/command/dev/router/runner.rs b/src/command/dev/router/runner.rs
index 4c27338ef..4e61d8a30 100644
--- a/src/command/dev/router/runner.rs
+++ b/src/command/dev/router/runner.rs
@@ -4,7 +4,7 @@ use camino::Utf8PathBuf;
 use crossbeam_channel::bounded;
 use reqwest::Client;
 use reqwest::Url;
-use rover_std::Style;
+use rover_std::{infoln, Style};
 use semver::Version;
 
 use std::net::SocketAddr;
@@ -129,7 +129,7 @@ impl RouterRunner {
         }
 
         if ready {
-            eprintln!(
+            infoln!(
                 "your supergraph is running! head to http://{}{} to query your supergraph",
                 &self
                     .router_socket_addr
diff --git a/src/command/dev/watcher.rs b/src/command/dev/watcher.rs
index ea15cc3da..623dc6d31 100644
--- a/src/command/dev/watcher.rs
+++ b/src/command/dev/watcher.rs
@@ -12,7 +12,7 @@ use rover_client::blocking::StudioClient;
 use rover_client::operations::subgraph::fetch;
 use rover_client::operations::subgraph::fetch::SubgraphFetchInput;
 use rover_client::shared::GraphRef;
-use rover_std::Fs;
+use rover_std::{errln, Fs};
 
 use crate::{
     command::dev::{
@@ -246,8 +246,8 @@ impl SubgraphSchemaWatcher {
                 //
                 if self.subgraph_retry_countdown > 0 {
                     self.subgraph_retry_countdown -= 1;
-                    eprintln!("error detected communicating with subgraph '{}', schema changes will not be reflected.\nWill retry but subgraph logs should be inspected", &self.subgraph_key.0);
-                    eprintln!("Error: {:}", e);
+                    errln!("error detected communicating with subgraph '{}', schema changes will not be reflected.\nWill retry but subgraph logs should be inspected", &self.subgraph_key.0);
+                    errln!("{:}", e);
                     Some(e.to_string())
                 } else {
                     eprintln!(