diff --git a/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveMetastoreCatalog.scala b/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveMetastoreCatalog.scala
index c905a52c4836b..b6f06f5989d2f 100644
--- a/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveMetastoreCatalog.scala
+++ b/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveMetastoreCatalog.scala
@@ -156,6 +156,32 @@ private[hive] class HiveMetastoreCatalog(sparkSession: SparkSession) extends Log
     }
   }
 
+  def convertStorageFormat(storage: CatalogStorageFormat): CatalogStorageFormat = {
+    val serde = storage.serde.getOrElse("").toLowerCase(Locale.ROOT)
+
+    if (serde.contains("parquet")) {
+      val options = storage.properties + (ParquetOptions.MERGE_SCHEMA ->
+        SQLConf.get.getConf(HiveUtils.CONVERT_METASTORE_PARQUET_WITH_SCHEMA_MERGING).toString)
+      storage.copy(
+        serde = None,
+        properties = options
+      )
+    } else {
+      val options = storage.properties
+      if (SQLConf.get.getConf(SQLConf.ORC_IMPLEMENTATION) == "native") {
+        storage.copy(
+          serde = None,
+          properties = options
+        )
+      } else {
+        storage.copy(
+          serde = None,
+          properties = options
+        )
+      }
+    }
+  }
+
   private def convertToLogicalRelation(
       relation: HiveTableRelation,
       options: Map[String, String],
diff --git a/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveStrategies.scala b/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveStrategies.scala
index 6a3de557e6e09..d1e222794a526 100644
--- a/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveStrategies.scala
+++ b/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveStrategies.scala
@@ -29,7 +29,7 @@ import org.apache.spark.sql.catalyst.planning._
 import org.apache.spark.sql.catalyst.plans.logical.{InsertIntoDir, InsertIntoStatement, LogicalPlan, ScriptTransformation, Statistics}
 import org.apache.spark.sql.catalyst.rules.Rule
 import org.apache.spark.sql.execution._
-import org.apache.spark.sql.execution.command.{CreateTableCommand, DDLUtils}
+import org.apache.spark.sql.execution.command.{CreateTableCommand, DDLUtils, InsertIntoDataSourceDirCommand}
 import org.apache.spark.sql.execution.datasources.{CreateTable, DataSourceStrategy}
 import org.apache.spark.sql.hive.execution._
 import org.apache.spark.sql.hive.execution.HiveScriptTransformationExec
@@ -186,6 +186,8 @@ object HiveAnalysis extends Rule[LogicalPlan] {
  * - When writing to non-partitioned Hive-serde Parquet/Orc tables
  * - When writing to partitioned Hive-serde Parquet/Orc tables when
  *   `spark.sql.hive.convertInsertingPartitionedTable` is true
+ * - When writing to directory with Hive-serde
+ * - When writing to non-partitioned Hive-serde Parquet/ORC tables using CTAS
  * - When scanning Hive-serde Parquet/ORC tables
  *
  * This rule must be run before all other DDL post-hoc resolution rules, i.e.
@@ -198,11 +200,20 @@ case class RelationConversions(
   }
 
   private def isConvertible(tableMeta: CatalogTable): Boolean = {
-    val serde = tableMeta.storage.serde.getOrElse("").toLowerCase(Locale.ROOT)
+    isConvertible(tableMeta.storage)
+  }
+
+  private def isConvertible(storage: CatalogStorageFormat): Boolean = {
+    val serde = storage.serde.getOrElse("").toLowerCase(Locale.ROOT)
     serde.contains("parquet") && conf.getConf(HiveUtils.CONVERT_METASTORE_PARQUET) ||
       serde.contains("orc") && conf.getConf(HiveUtils.CONVERT_METASTORE_ORC)
   }
 
+  private def convertProvider(storage: CatalogStorageFormat): String = {
+    val serde = storage.serde.getOrElse("").toLowerCase(Locale.ROOT)
+    if (serde.contains("parquet")) "parquet" else "orc"
+  }
+
   private val metastoreCatalog = sessionCatalog.metastoreCatalog
 
   override def apply(plan: LogicalPlan): LogicalPlan = {
@@ -230,6 +241,16 @@ case class RelationConversions(
         DDLUtils.checkTableColumns(tableDesc.copy(schema = query.schema))
         OptimizedCreateHiveTableAsSelectCommand(
           tableDesc, query, query.output.map(_.name), mode)
+
+      // INSERT HIVE DIR
+      case InsertIntoDir(_, storage, provider, query, overwrite)
+        if query.resolved && DDLUtils.isHiveTable(provider) &&
+          isConvertible(storage) && conf.getConf(HiveUtils.CONVERT_METASTORE_INSERT_DIR) =>
+        val outputPath = new Path(storage.locationUri.get)
+        if (overwrite) DDLUtils.verifyNotReadPath(query, outputPath)
+
+        InsertIntoDataSourceDirCommand(metastoreCatalog.convertStorageFormat(storage),
+          convertProvider(storage), query, overwrite)
     }
   }
 }
diff --git a/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveUtils.scala b/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveUtils.scala
index 93a38e524ebdc..911cb98588d78 100644
--- a/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveUtils.scala
+++ b/sql/hive/src/main/scala/org/apache/spark/sql/hive/HiveUtils.scala
@@ -160,6 +160,15 @@ private[spark] object HiveUtils extends Logging {
     .booleanConf
     .createWithDefault(true)
 
+  val CONVERT_METASTORE_INSERT_DIR = buildConf("spark.sql.hive.convertMetastoreInsertDir")
+    .doc("When set to true,  Spark will try to use built-in data source writer " +
+      "instead of Hive serde in INSERT OVERWRITE DIRECTORY. This flag is effective only if " +
+      "`spark.sql.hive.convertMetastoreParquet` or `spark.sql.hive.convertMetastoreOrc` is " +
+      "enabled respectively for Parquet and ORC formats")
+    .version("3.3.0")
+    .booleanConf
+    .createWithDefault(true)
+
   val HIVE_METASTORE_SHARED_PREFIXES = buildStaticConf("spark.sql.hive.metastore.sharedPrefixes")
     .doc("A comma separated list of class prefixes that should be loaded using the classloader " +
       "that is shared between Spark SQL and a specific version of Hive. An example of classes " +
diff --git a/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/HiveDDLSuite.scala b/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/HiveDDLSuite.scala
index c3c47c58b90be..5cede9e9edb4e 100644
--- a/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/HiveDDLSuite.scala
+++ b/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/HiveDDLSuite.scala
@@ -36,7 +36,7 @@ import org.apache.spark.sql.connector.catalog.SupportsNamespaces.PROP_OWNER
 import org.apache.spark.sql.execution.command.{DDLSuite, DDLUtils}
 import org.apache.spark.sql.execution.datasources.parquet.ParquetFooterReader
 import org.apache.spark.sql.functions._
-import org.apache.spark.sql.hive.HiveExternalCatalog
+import org.apache.spark.sql.hive.{HiveExternalCatalog, HiveUtils}
 import org.apache.spark.sql.hive.HiveUtils.{CONVERT_METASTORE_ORC, CONVERT_METASTORE_PARQUET}
 import org.apache.spark.sql.hive.orc.OrcFileOperator
 import org.apache.spark.sql.hive.test.{TestHive, TestHiveSingleton, TestHiveSparkSession}
@@ -2927,37 +2927,41 @@ class HiveDDLSuite
   }
 
   test("SPARK-33844, 37969: Insert overwrite directory should check schema too") {
-    withView("v") {
-      spark.range(1).createTempView("v")
-      withTempPath { path =>
-        Seq("PARQUET", "ORC").foreach { format =>
-          val e = intercept[SparkException] {
-            spark.sql(s"INSERT OVERWRITE LOCAL DIRECTORY '${path.getCanonicalPath}' " +
-              s"STORED AS $format SELECT ID, if(1=1, 1, 0), abs(id), '^-' FROM v")
-          }.getCause.getMessage
-          assert(e.contains("Column name \"(IF((1 = 1), 1, 0))\" contains" +
-            " invalid character(s). Please use alias to rename it."))
+    withSQLConf(HiveUtils.CONVERT_METASTORE_INSERT_DIR.key -> "false") {
+      withView("v") {
+        spark.range(1).createTempView("v")
+        withTempPath { path =>
+          Seq("PARQUET", "ORC").foreach { format =>
+            val e = intercept[SparkException] {
+              spark.sql(s"INSERT OVERWRITE LOCAL DIRECTORY '${path.getCanonicalPath}' " +
+                s"STORED AS $format SELECT ID, if(1=1, 1, 0), abs(id), '^-' FROM v")
+            }.getCause.getMessage
+            assert(e.contains("Column name \"(IF((1 = 1), 1, 0))\" contains" +
+              " invalid character(s). Please use alias to rename it."))
+          }
         }
       }
     }
   }
 
   test("SPARK-36201: Add check for inner field of parquet/orc schema") {
-    withView("v") {
-      spark.range(1).createTempView("v")
-      withTempPath { path =>
-        val e = intercept[SparkException] {
-          spark.sql(
-            s"""
-               |INSERT OVERWRITE LOCAL DIRECTORY '${path.getCanonicalPath}'
-               |STORED AS PARQUET
-               |SELECT
-               |NAMED_STRUCT('ID', ID, 'IF(ID=1,ID,0)', IF(ID=1,ID,0), 'B', ABS(ID)) AS col1
-               |FROM v
+    withSQLConf(HiveUtils.CONVERT_METASTORE_INSERT_DIR.key -> "false") {
+      withView("v") {
+        spark.range(1).createTempView("v")
+        withTempPath { path =>
+          val e = intercept[SparkException] {
+            spark.sql(
+              s"""
+                 |INSERT OVERWRITE LOCAL DIRECTORY '${path.getCanonicalPath}'
+                 |STORED AS PARQUET
+                 |SELECT
+                 |NAMED_STRUCT('ID', ID, 'IF(ID=1,ID,0)', IF(ID=1,ID,0), 'B', ABS(ID)) AS col1
+                 |FROM v
                """.stripMargin)
-        }.getCause.getMessage
-        assert(e.contains("Column name \"IF(ID=1,ID,0)\" contains invalid character(s). " +
-          "Please use alias to rename it."))
+          }.getCause.getMessage
+          assert(e.contains("Column name \"IF(ID=1,ID,0)\" contains invalid character(s). " +
+            "Please use alias to rename it."))
+        }
       }
     }
   }
diff --git a/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/SQLQuerySuite.scala b/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/SQLQuerySuite.scala
index d3f5d7613ace7..f2711db839913 100644
--- a/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/SQLQuerySuite.scala
+++ b/sql/hive/src/test/scala/org/apache/spark/sql/hive/execution/SQLQuerySuite.scala
@@ -35,7 +35,7 @@ import org.apache.spark.sql.catalyst.parser.ParseException
 import org.apache.spark.sql.catalyst.plans.logical.{LogicalPlan, SubqueryAlias}
 import org.apache.spark.sql.execution.TestUncaughtExceptionHandler
 import org.apache.spark.sql.execution.adaptive.{DisableAdaptiveExecutionSuite, EnableAdaptiveExecutionSuite}
-import org.apache.spark.sql.execution.command.LoadDataCommand
+import org.apache.spark.sql.execution.command.{InsertIntoDataSourceDirCommand, LoadDataCommand}
 import org.apache.spark.sql.execution.datasources.{HadoopFsRelation, LogicalRelation}
 import org.apache.spark.sql.functions._
 import org.apache.spark.sql.hive.{HiveExternalCatalog, HiveUtils}
@@ -2654,6 +2654,46 @@ abstract class SQLQuerySuiteBase extends QueryTest with SQLTestUtils with TestHi
       }
     }
   }
+
+  test("SPARK-38215: Hive Insert Dir should use data source if it is convertible") {
+    withTempView("p") {
+      Seq(1, 2, 3).toDF("id").createOrReplaceTempView("p")
+
+      Seq("orc", "parquet").foreach { format =>
+        Seq(true, false).foreach { isConverted =>
+          withSQLConf(
+            HiveUtils.CONVERT_METASTORE_ORC.key -> s"$isConverted",
+            HiveUtils.CONVERT_METASTORE_PARQUET.key -> s"$isConverted") {
+            Seq(true, false).foreach { isConvertedCtas =>
+              withSQLConf(HiveUtils.CONVERT_METASTORE_INSERT_DIR.key -> s"$isConvertedCtas") {
+                withTempDir { dir =>
+                  val df = sql(
+                    s"""
+                       |INSERT OVERWRITE LOCAL DIRECTORY '${dir.getAbsolutePath}'
+                       |STORED AS $format
+                       |SELECT 1
+                  """.stripMargin)
+                  val insertIntoDSDir = df.queryExecution.analyzed.collect {
+                    case _: InsertIntoDataSourceDirCommand => true
+                  }.headOption
+                  val insertIntoHiveDir = df.queryExecution.analyzed.collect {
+                    case _: InsertIntoHiveDirCommand => true
+                  }.headOption
+                  if (isConverted && isConvertedCtas) {
+                    assert(insertIntoDSDir.nonEmpty)
+                    assert(insertIntoHiveDir.isEmpty)
+                  } else {
+                    assert(insertIntoDSDir.isEmpty)
+                    assert(insertIntoHiveDir.nonEmpty)
+                  }
+                }
+              }
+            }
+          }
+        }
+      }
+    }
+  }
 }
 
 @SlowHiveTest