diff --git a/docs/static_site/src/_config_prod.yml b/docs/static_site/src/_config_prod.yml
index 2135f9c1e9a6..fbd2367adb3b 100644
--- a/docs/static_site/src/_config_prod.yml
+++ b/docs/static_site/src/_config_prod.yml
@@ -38,6 +38,7 @@ url: https://mxnet.incubator.apache.org
 twitter_username: apachemxnet
 github_username:  apache/incubator-mxnet
 youtube_username: apachemxnet
+google_analytics: UA-96378503-1
 
 # Build settings
 markdown: redcarpet