diff --git a/rust/README.md b/rust/README.md
index cbf7526c68a..cc1a76b12ba 100644
--- a/rust/README.md
+++ b/rust/README.md
@@ -21,7 +21,7 @@
 
 [![Coverage Status](https://codecov.io/gh/apache/arrow/rust/branch/master/graph/badge.svg)](https://codecov.io/gh/apache/arrow?branch=master)
 
-Welcome to the implementation of Arrow, the popular in-memory columnar format, in Rust.
+Welcome to the implementation of Arrow, the popular in-memory columnar format, in [Rust](https://www.rust-lang.org/).
 
 This part of the Arrow project is divided in 4 main components: