diff --git a/airflow/providers/amazon/aws/hooks/s3.py b/airflow/providers/amazon/aws/hooks/s3.py
index 0489fa63128ad..044dc2c9a9eaa 100644
--- a/airflow/providers/amazon/aws/hooks/s3.py
+++ b/airflow/providers/amazon/aws/hooks/s3.py
@@ -212,11 +212,16 @@ def parse_s3_url(s3url: str) -> tuple[str, str]:
         :param s3url: The S3 Url to parse.
         :return: the parsed bucket name and key
         """
+        valid_s3_format = "S3://bucket-name/key-name"
+        valid_s3_virtual_hosted_format = "https://bucket-name.s3.region-code.amazonaws.com/key-name"
         format = s3url.split("//")
         if re.match(r"s3[na]?:", format[0], re.IGNORECASE):
             parsed_url = urlsplit(s3url)
             if not parsed_url.netloc:
-                raise S3HookUriParseFailure(f'Please provide a bucket name using a valid format: "{s3url}"')
+                raise S3HookUriParseFailure(
+                    "Please provide a bucket name using a valid format of the form: "
+                    + f'{valid_s3_format} or {valid_s3_virtual_hosted_format} but provided: "{s3url}"'
+                )
 
             bucket_name = parsed_url.netloc
             key = parsed_url.path.lstrip("/")
@@ -229,8 +234,16 @@ def parse_s3_url(s3url: str) -> tuple[str, str]:
             elif temp_split[1] == "s3":
                 bucket_name = temp_split[0]
                 key = "/".join(format[1].split("/")[1:])
+            else:
+                raise S3HookUriParseFailure(
+                    "Please provide a bucket name using a valid virtually hosted format which should"
+                    + f' be of the form: {valid_s3_virtual_hosted_format} but provided: "{s3url}"'
+                )
         else:
-            raise S3HookUriParseFailure(f'Please provide a bucket name using a valid format: "{s3url}"')
+            raise S3HookUriParseFailure(
+                "Please provide a bucket name using a valid format of the form: "
+                + f'{valid_s3_format} or {valid_s3_virtual_hosted_format} but provided: "{s3url}"'
+            )
         return bucket_name, key
 
     @staticmethod
diff --git a/tests/providers/amazon/aws/hooks/test_s3.py b/tests/providers/amazon/aws/hooks/test_s3.py
index 001584ccbacc3..4a42d828da8ba 100644
--- a/tests/providers/amazon/aws/hooks/test_s3.py
+++ b/tests/providers/amazon/aws/hooks/test_s3.py
@@ -34,6 +34,7 @@
 
 from airflow.exceptions import AirflowException
 from airflow.models import Connection
+from airflow.providers.amazon.aws.exceptions import S3HookUriParseFailure
 from airflow.providers.amazon.aws.hooks.s3 import (
     S3Hook,
     provide_bucket_name,
@@ -94,6 +95,15 @@ def test_parse_s3_url_virtual_hosted_style(self):
         parsed = S3Hook.parse_s3_url("https://DOC-EXAMPLE-BUCKET1.s3.us-west-2.amazonaws.com/test.png")
         assert parsed == ("DOC-EXAMPLE-BUCKET1", "test.png"), "Incorrect parsing of the s3 url"
 
+    def test_parse_invalid_s3_url_virtual_hosted_style(self):
+        with pytest.raises(
+            S3HookUriParseFailure,
+            match="Please provide a bucket name using a valid virtually hosted format which should"
+            + " be of the form: https://bucket-name.s3.region-code.amazonaws.com/key-name but "
+            + 'provided: "https://DOC-EXAMPLE-BUCKET1.us-west-2.amazonaws.com/test.png"',
+        ):
+            S3Hook.parse_s3_url("https://DOC-EXAMPLE-BUCKET1.us-west-2.amazonaws.com/test.png")
+
     def test_parse_s3_object_directory(self):
         parsed = S3Hook.parse_s3_url("s3://test/this/is/not/a-real-s3-directory/")
         assert parsed == ("test", "this/is/not/a-real-s3-directory/"), "Incorrect parsing of the s3 url"